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Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 208 Documents
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Analysis of the Village Head's Leadership in the Implementation of The Poverty Alleviation Program in North Malingping Village Leni Indrawati; Euis Wulandari
Business and Investment Review Vol. 2 No. 2 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.252

Abstract

This study aims to analyze the leadership of the Village Head in implementing poverty alleviation programs in Malingping Utara Village, Malingping District, Lebak Regency. The village head plays a strategic role in determining the direction of village development policies, including poverty alleviation as a central issue in local development. This research applies leadership theory using a qualitative descriptive approach. The key informants consist of the Village Head, village officials, neighborhood leaders (RT/RW), and program beneficiaries. Data were collected through in-depth interviews, observation, and documentation, then analyzed using data reduction, data presentation, and inductive conclusion techniques. The results show that the Village Head’s leadership style tends to be participatory and communicative, which positively affects the effectiveness of poverty alleviation programs. However, some challenges remain, such as data validation issues and limited community involvement during program evaluation. Overall, adaptive and open leadership has proven to support the achievement of program objectives more effectively.
Synergy of Laz Harfa Institution with Village Government in Economic Empowerment of the Community of Bojongmanik Village, Sindangresmi District, Pandeglang Regency Ombi Romli; Emiliawati Emiliawati
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.253

Abstract

The synergy between the Harapan Dhuafa Amil Zakat Institution (LAZ Harfa) and the Bojongmanik Village Government represents a strategic collaboration in empowering rural community economies. This study aims to analyze the process and implementation of community empowerment programs conducted through mentoring, training, and local economic potential development. The research uses a qualitative descriptive method, employing observation, interviews, and documentation as data collection techniques. The results indicate that the collaboration between LAZ Harfa and the village government has successfully strengthened community capacity in managing local resources, increased household income, and fostered economic independence among villagers. Moreover, this synergy plays a vital role in cultivating social awareness and collective responsibility toward sustainable rural development. This collaborative model is expected to serve as a best practice for other social institutions and village governments in achieving independent and prosperous communities.
Analysis of the Implementation of the Principle of Good Governance: Responsiveness in Improving Public Services at the Saketi District Office, Pandeglang Regency Ali Nurdin; Nursyifa Eriyani
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.254

Abstract

Responsive public services are one of the important pillars in the implementation of the principles of good governance. However, in practice, the responsiveness of services at the Saketi District Office, Pandeglang Regency still faces various obstacles, especially in terms of the accuracy of response, speed of service, and the effectiveness of communication between the apparatus and the community. This study aims to analyze the implementation of good governance principles, especially the responsiveness aspect in improving the quality of public services in the Sageti District Office. The research method used is qualitative descriptive with data collection techniques through observation, interviews, and documentation. The analysis is focused on four indicators of responsiveness according to Zeithaml, namely the ability to respond to the community, speed, precision, and timeliness of services. The results of the study show that in general, the principle of good governance in the aspect of responsiveness has been applied quite well. The sub-district apparatus is considered to be able to provide relatively fast and precise services, although there are still some obstacles in communication and consistency of service time. Increasing the capacity of human resources and strengthening the service system based on community needs are the main recommendations to improve the performance of public services in Sageti District.
Digitalization and Passive SMEs Internationalization: A Case in Sanan Tempe Industry Cluster, Indonesia Mega Noerman Ningtyas; Sudarmiatin Sudarmiatin; Heri Pratikto
Business and Investment Review Vol. 4 No. 2 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.264

Abstract

Research Aims: The aim of this study is to examine how digitalization enables the internationalization process of micro enterprise in the Sanan Tempe Industry Cluster, Malang, Indonesia We focus n enterprises that did not originally intend to internastional markets. Design/Methodology/Approach: We conducted a qualitative single case study design, following Yin (2018). The case is Mekar Jaya Tempe was selected through purposive sampling as the most prominent and representative producer in the cluster. Data were collected through in depth semi structured interview, direct observation of the production site and digital presence and also documentary analysis of publicly accessible social media content. Data analyzed using thematic analysis following Braun & Clarker (2006), with themes reviewed against the Uppsala Model of Internationalization. Research Findings: Three inteconnectednes themes emerged from the data but these findings challenge the Uppsala Model asumption that internationalization is driven by sequential, conscious market commitment and reveal a theoritical distinct pathway in which digital tools enable cross border market entry without export intent. Conclusion: The concept of digitally mediated passive internationalization to describe the unintentional cross border movement of goods arising from domestic digital marketing activities.
From Local to Global: The Internationalization Process of SMEs Based on the Uppsala Model (A Case Study of Atika Shuttlecocks) Agus Salim; Sudarmiatin Sudarmiatin; Heri Pratikto
Business and Investment Review Vol. 4 No. 2 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.265

Abstract

This study aims to analyze the internationalization process of Small and Medium Enterprises (SMEs) through a case study of Atika Shuttlecocks using the Uppsala Model framework. The research adopts a qualitative approach with a case study method, where data were collected through in-depth interviews with the business owner and supported by secondary data from relevant academic literature. Data analysis was conducted using thematic analysis based on the components of state aspects, change aspects, and network within the Uppsala Model. The findings reveal that the internationalization process occurs progressively through the development of market knowledge and market commitment, which are acquired through direct interactions with international buyers. In addition, marketing activities via social media function as current activities that drive commitment decisions, particularly in terms of product adaptation and business strategy adjustments. The study also finds that digital networks, especially social media platforms, play a significant role in accelerating access to international markets and reducing barriers to expansion.Furthermore, the results indicate that SME internationalization does not fully follow the incremental pattern proposed in the traditional Uppsala Model. Instead, it reflects a combination of gradual learning processes and opportunity-driven expansion facilitated by digital networks. This study contributes to the literature by enhancing the understanding of SME internationalization dynamics in the digital era, particularly by integrating traditional and contemporary perspectives on global market expansion.
Analisis Laporan Keuangan Sebagai Alat untuk Menilai Kinerja Perusahaan pada PT. Astra International Tbk (Periode 2021-2025) Faiza Rahma; Dalizanolo Hulu
Business and Investment Review Vol. 4 No. 3 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.268

Abstract

This research seeks to evaluate the financial performance of PT Astra International Tbk over the 2021-2025 period employing a descriptive quantitative method. The data utilized consist of annual financial reports acquired via documentation analysis. The evaluation applies financial ratios encompassing liquidity, solvency, and profitability, which are subsequently benchmarked against industry norms to gauge the firm’s financial condition. Findings reveal that the company’s revenue exhibited an ascending pattern from 2021 to 2024, albeit with a downturn in 2025. Regarding liquidity, the firm maintains a satisfactory standing, evidenced by a current ratio exceeding 100% nevertheless, the quick ratio indicates that liquidity has not attained full optimality. In terms of solvency, the capital structure is deemed sound, characterized by stable debt proportions and managed financial risks. Meanwhile, profitability ratios rose during the initial phase of the study period but diminished toward its conclusion, though they persist at a reasonably solid level. In summary, the financial performance of PT Astra International Tbk is regarded as stable, albeit enhancements are required in asset utilization efficiency and profit maximization. This research is anticipated to furnish a thorough depiction of the company’s financial status and function as a foundation for managerial and investment decisions.
The Role of Self-Control in Moderating the Influence of Shopping Lifestyle and Hedonistic Behavior on Impulsive Buying (A Study on Gurlbucket Consumers in Shopee E-commerce, Denpasar City) Geoffrey Vigo Lienardy; I Gede Nandya Oktora Panasea
Business and Investment Review Vol. 4 No. 3 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.258

Abstract

The rapid growth of e-commerce has driven changes in consumer behavior, particularly in impulsive buying. This study aims to determine the role of self-control in moderating the influence of shopping lifestyle and hedonic behavior on impulsive buying among Gurlbucket consumers on Shopee in Denpasar City. This research used a quantitative approach with a non-probability sampling method and purposive sampling technique involving 160 respondents. Data were analyzed using Moderated Regression Analysis (MRA) with the assistance of SPSS. The results show that shopping lifestyle has a positive but insignificant effect on impulsive buying, while hedonic behavior has a positive and significant effect. Self-control was found to weaken the effect of shopping lifestyle on impulsive buying, although insignificantly, and significantly weaken the effect of hedonic behavior on impulsive buying. These findings indicate that self-control plays an important role in regulating consumer impulsive behavior in online shopping activities.
Dinamika Persaingan serta Peluang dan Tantangan pada Ritel Modern dan Tradisional Mukhamad Iksan; Safina Nurul Ramadhani; Angelia Agustina Sianturi; Alya nadia zahrah; Zhellin Lintang Yuanesya; Rusdi Hidayat Nugroho
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.238

Abstract

Modern and traditional retail are now developing in Indonesia's increasingly dynamic trade landscape due to technological advances and changes in consumer behavior. Through a literature study method that refers to various national and international journals, this research analyzes the forms of competition, competitive advantages, and challenges faced by both retail formats. The results of the study show that modern retail excels in operational efficiency, structured service standards, and the use of digital technology, while traditional retail remains strong through social proximity, price flexibility, and the ability to adapt to local needs. However, both face major challenges such as the rapid growth of e-commerce, changing consumer preferences, and the need for digital adaptation. This study also identifies collaborative opportunities through hybrid business models, distribution partnerships, and the digitization of traditional retail processes, which have the potential to strengthen the competitiveness and sustainability of the retail industry in Indonesia. Abstrak Ritel modern dan ritel tradisional kini berkembang dalam lanskap perdagangan Indonesia yang semakin dinamis akibat kemajuan teknologi dan perubahan perilaku konsumen. Melalui metode studi literatur yang mengacu pada berbagai jurnal nasional dan internasional, penelitian ini menganalisis bentuk persaingan, keunggulan kompetitif, serta tantangan yang dihadapi kedua format ritel tersebut. Hasil kajian menunjukkan bahwa ritel modern unggul dalam efisiensi operasional, standar pelayanan yang terstruktur, dan pemanfaatan teknologi digital, sedangkan ritel tradisional tetap memiliki kekuatan melalui kedekatan sosial, fleksibilitas harga, dan kemampuan menyesuaikan kebutuhan lokal. Meskipun demikian, keduanya menghadapi tantangan besar seperti pesatnya pertumbuhan e-commerce, perubahan preferensi konsumen, serta kebutuhan adaptasi digital. Penelitian ini juga mengidentifikasi peluang kolaboratif melalui model bisnis hybrid, kemitraan distribusi, dan digitalisasi proses ritel tradisional, yang berpotensi memperkuat daya saing dan keberlanjutan industri ritel di Indonesia. Kata kunci : ritel modern, ritel tradisional, persaingan ritel, perilaku konsumen, digitalisasi, e-commerce, strategi ritel
Transformasi Digital UMKM Ritel dan Pengaruhnya terhadap Daya Saing di Era Ekonomi Digital: dfgg Devina Fitri Damayanti; Amanda Laila Nurrachma; Dian Ayu Ariyanti; Athika Dewi Afrianti; Nindya Angelina; Rusdi Hidayat Nugroho
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.240

Abstract

This study aims to describe the readiness, opportunities, and challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in the retail sector in implementing digital transformation to enhance competitiveness in the digital economy era. Digital transformation has become an essential aspect of MSME development, particularly following the shift in consumer behavior from offline to online transactions during the pandemic. This research employs a descriptive qualitative approach through observations, in-depth interviews, and SWOT analysis to understand the current conditions of micro-scale retail MSMEs. The findings indicate that the digitalization efforts of retail MSMEs are still primarily focused on marketing activities, such as the use of online stores, social media, and e-commerce platforms. Digitalization has been shown to improve operational efficiency, expand market reach, and strengthen business sustainability. However, micro-scale retail MSMEs still face several obstacles, including low digital literacy, limited technological infrastructure, and unstructured management practices. In addition, an excessive focus on mastering technology often reduces attention to product innovation and customer service. Retail MSMEs possess significant internal strengths and external opportunities to enhance competitiveness, including the utilization of supporting technologies such as mobile-based Point of Sale (POS) applications. Overall, this study concludes that improving digital competence, resource readiness, and adaptability are key determinants of successful digital transformation for retail MSMEs amid the dynamics of the digital economy.
Inovasi Layanan Ritel dan Dampaknya Terhadap Kepuasan Konsumen di Era Transformasi Digital Aulya Difta Yasah; Laelly Kusuma Ayu Fardani; Dwi Putri Anggraeni; Marcella Arthamevia Arifin
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.242

Abstract

This study examines retail service innovation and its impact on consumer satisfaction in the era of digital transformation. Using a literature review method based on recent studies published between 2021 and 2025, the findings reveal that service innovation—including service digitalization, omnichannel strategies, and enhanced electronic service quality significantly influences consumer satisfaction and loyalty. The results indicate that a positive digital customer experience improves perceived service value and strengthens long-term consumer–retailer relationships. However, the implementation of innovation faces several challenges, such as data security issues, technological gaps, and infrastructural limitations. This study highlights the importance of well-managed service innovation strategies to sustainably improve consumer satisfaction. Abstrak Penelitian ini membahas inovasi layanan ritel dan dampaknya terhadap kepuasan konsumen di era transformasi digital. Melalui metode literature review terhadap jurnal-jurnal terbaru periode 2021–2025, penelitian ini mengidentifikasi bahwa inovasi layanan meliputi digitalisasi layanan, strategi omnichannel, dan peningkatan kualitas layanan elektronik berpengaruh signifikan terhadap kepuasan dan loyalitas konsumen. Temuan menunjukkan bahwa pengalaman pelanggan digital yang baik mampu meningkatkan nilai layanan dan memperkuat hubungan jangka panjang antara konsumen dan penyedia ritel. Namun, implementasi inovasi menghadapi sejumlah tantangan seperti keamanan data, keterbatasan infrastruktur, dan kesenjangan teknologi. Studi ini menegaskan pentingnya manajemen inovasi yang terencana untuk meningkatkan kepuasan konsumen secara berkelanjutan. Kata kunci: inovasi layanan, ritel digital, kepuasan konsumen

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