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Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 193 Documents
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Penerapan Strategi Digital Marketing dalam Meningkatkan Traffic Penjualan Ritel (Studi Kasus Pada Brand Ritel Sakinah Mart) Wiani, Intan; Dita , Riya Datuljannah; Zahra, Nanda Akhilla; Hayati, Syakirotul; Rusdi Hidayat N; Rihidima , Lidya Veronica Christy
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.233

Abstract

This study aims to analyze the implementation of digital marketing strategies for Sakinah Mart, a Sharia-based retail business operating in Surabaya, Indonesia. Using a Systematic Literature Review (SLR) approach, this research synthesizes findings from national journal articles published between 2021 and 2025 that discuss digital marketing in the retail sector, consumer behavior, website traffic, and sales performance. The analysis identifies six digital marketing strategies relevant to Sakinah Mart, including social media utilization, SEO optimization, content marketing, digital analytics, Sharia-based brand strengthening, and digital promotion enhancement. The study also reveals supporting and inhibiting factors influencing digital marketing effectiveness. Supporting factors include an understanding of the target market, appropriate platform selection, digital infrastructure readiness, skilled human resources, relevant content management, and the ability to use digital analytics. Conversely, Sakinah Mart faces challenges such as limited digital human resources, restricted promotional budgets, and rapidly changing algorithms and content trends. Competitor analysis indicates that Sakinah Mart can remain competitive by strengthening community-based digital content, offering creative promotions, collaborating with MSMEs and local communities, and developing unique loyalty programs. The findings highlight that digital marketing is essential for increasing brand awareness, customer engagement, store traffic, and online-to-offline conversion, particularly for Sharia-based retail businesses in a highly competitive market.
Peran Digital Marketing Terhadap Keputusan Pembelian Konsumen di Bisnis Ritel Indrawati, Nova Rosa; F, Aghisyana Dwi Inayah; P, Rista Maria Hartono; Fadli , Muhammad Rizki; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.235

Abstract

The development of digital technology has driven significant changes in marketing strategies in the retail sector. Digital marketing makes it easier for companies to deliver product information quickly, interactively, and relevantly to consumers through various digital platforms such as social media, marketplaces, and instant messaging applications. This study aims to analyze the role of digital marketing in influencing consumer purchasing decisions in retail businesses. The research method used is descriptive qualitative, with a literature review approach from journals and scientific articles. The results show that digital marketing contributes positively to increasing consumer trust, purchase intention, and engagement. Thus, digital marketing is a crucial strategy for enhancing competitiveness and customer loyalty in the digital era ABSTRAK Perkembangan teknologi digital telah mendorong perubahan signifikan dalam strategi pemasaran pada sektor ritel. Digital marketing memberikan kemudahan bagi perusahaan dalam menyampaikan informasi produk secara cepat, interaktif, dan relevan kepada konsumen melalui berbagai platform digital seperti media sosial, marketplace, dan aplikasi pesan instan. Penelitian ini bertujuan untuk menganalisis peran digital marketing dalam mempengaruhi keputusan pembelian konsumen pada bisnis ritel. Metode penelitian ini yang digunakan adalah deskriptif kualitatif dengan pendekatan studi literatur dari jurnal dan artikel ilmiah. Hasil penelitian menunjukkan bahwa digital marketing berkontribusi positif terhadap peningkatan kepercayaan,minat beli, dan keterlibatan konsumen. Dengan demikian, digital marketing menjadi strategi penting untuk meningkatkan daya saing dan loyalitas pelanggan di era digital. Kata Kunci: Pemasaran Digital, Keputusan Pembelian, Bisnis Ritel, Keterlibatan Pelanggan.
Penerapan Metode First In First Out (FIFO) sebagai Strategi Pengurangan Kerugian Produk pada Toko Kelontong Elvina Wibowo, Rizqia Khairunnisa; Amalia Yuliana Syahba; Intan Mutiara Putri; Fitri Ayu Faddilla; Rusdi Hidayat Nugroho
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.236

Abstract

This study aims to analyze the application of the First In First Out (FIFO) method in reducing product losses at Elvina Grocery Store. This study uses a qualitative descriptive research method, by conducting interviews with three managers of Elvina grocery stores. The results of this study indicate that Elvina Grocery Store applies the First In First Out (FIFO) method to reduce losses by routinely checking expiration dates and arranging products according to their expiration dates, with products with longer expiration dates placed at the back. In addition, if there is damage to consignment or deposited products, these products will be returned to the product owner. The implementation of the First In First Out (FIFO) method at Elvina grocery stores has proven effective in reducing product losses caused by damage and product expiration dates. Abstrak Penelitian ini bertujuan untuk menganalisis penerapan metode First In First Out (FIFO) dalam mengurangi kerugian produk pada Toko Kelontong Elvina. Penelitian ini menggunakan metode penelitian deskriptif kualitatif, dengan melakukan wawancara dengan tiga karyawan Toko Kelontong Elvina. Hasil dari penelitian ini menunjukkan bahwa Toko Kelontong Elvina menerapkan metode First In First Out (FIFO) untuk mengurangi kerugian, dengan cara pengecekan rutin terhadap tanggal expired dan menata produk sesuai masa expired, yaitu produk dengan masa expired yang lebih lama akan diletakkan di bagian belakang. Serta jika terjadi kerusakan pada produk konsinyasi atau produk titipan, produk tersebut akan di return kepada pemilik produk. Penerapan metode First In First Out (FIFO) pada Toko Kelontong Elvina terbukti efektif dalam mengurangi kerugian produk, yang disebabkan oleh kerusakan dan masa expired produk. Kata kunci: First In First Out (FIFO), Ritel, UMKM
Strategi Live Shopping Ritel di Media Sosial: Tinjauan Sistematis Faktor-Faktor Penentu Niat Beli dan Keterlibatan Konsumen Putri, Valiza Eka; Yoghananda Dec’Caprio; Remus Yosias N. Simanjuntak; Mitha Monika Yarangga; Rusdi Hidayat Nugroho
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.237

Abstract

Perkembangan teknologi digital di Indonesia telah mengubah perilaku belanja masyarakat. Live shopping menawarkan demonstrasi produk secara langsung, tanya jawab real time, serta promo eksklusif yang meningkatkan kepercayaan dan minat membeli. Penelitian ini penting dilakukan untuk meninjau secara sistematis faktor-faktor internal, eksternal, psikologis, dan sosial yang mempengaruhi niat beli serta keterlibatan konsumen dalam live shopping di Indonesia. Penelitian ini menggunakan metode tinjauan sistematis (systematic literature review) yang bertujuan menghimpun, mengevaluasi, dan mensintesis berbagai temuan ilmiah mengenai faktor-faktor yang mempengaruhi niat beli dan keterlibatan konsumen dalam strategi live shopping ritel di media sosial. Melalui metode tinjauan sistematis ini, penelitian berupaya menghasilkan gambaran menyeluruh mengenai determinan utama yang membentuk efektivitas live shopping ritel di media sosial Perkembangan live shopping di media sosial telah mengubah pola interaksi antara konsumen dan pelaku ritel. Hasil tinjauan literatur menunjukkan bahwa berbagai faktor seperti interaktivitas, social presence, kredibilitas host, kualitas informasi, hingga mekanisme promosi memiliki pengaruh yang saling berkaitan dalam membentuk keterlibatan dan niat beli konsumen. Interaktivitas host, kehadiran sosial, dan hubungan parasosial menjadi faktor utama yang membentuk keterlibatan serta niat beli konsumen. Konsumen tidak hanya menilai kualitas produk, tetapi juga merespons cara host menyampaikan informasi, menjawab pertanyaan, dan membangun kedekatan emosional. disarankan agar pelaku bisnis yang memanfaatkan live shopping meningkatkan kualitas interaksi host melalui komunikasi yang responsif, personal, dan menarik..
Analisis Risiko Pasar Value at Risk (VaR) dan Kinerja Keuangan PT Telkom Indonesia (Persero) Tbk (TLKM) Periode 2022–2024: Perbandingan Metode Historical Simulation dan Variance-Covariance Hidayat, Dwiky Fachrul; Hulu, Dalizanolo
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.243

Abstract

Penelitian ini bertujuan untuk menganalisis risiko pasar saham PT Telekomunikasi Indonesia (Persero) Tbk (TLKM) selama periode 2022–2024 menggunakan metode Value at Risk (VaR) serta membandingkan hasil perhitungan antara metode Historical Simulation (HS) dan Variance-Covariance (VC). Metode HS digunakan karena bersifat non-parametrik dan mampu menangkap distribusi return historis secara empiris tanpa asumsi distribusi normal, sedangkan metode VC digunakan sebagai pembanding dengan pendekatan parametrik berbasis asumsi normalitas data. Data yang digunakan berupa harga penutupan harian saham TLKM yang dianalisis untuk memperoleh return logaritmik harian dan dihitung nilai VaR pada tingkat kepercayaan 95% dan 99%. Hasil penelitian menunjukkan bahwa pada tingkat kepercayaan 95%, nilai VaR yang dihasilkan kedua metode relatif mendekati, yaitu sebesar -1,60% untuk HS dan -1,55% untuk VC, yang mengindikasikan bahwa distribusi return TLKM cenderung mendekati normal. Namun, pada tingkat kepercayaan 99%, metode HS menghasilkan nilai VaR yang lebih konservatif (-2,90%) dibandingkan metode VC (-2,70%), yang menunjukkan bahwa metode VC cenderung meremehkan risiko ekstrem. Hasil uji backtesting juga mengonfirmasi bahwa metode HS lebih andal dalam menangkap tail risk. Dengan demikian, penelitian ini merekomendasikan penggunaan metode Historical Simulation sebagai alat utama dalam pengukuran risiko pasar saham TLKM, terutama untuk manajemen risiko pada kondisi pasar yang tidak stabil.
Analysis of Factors Affecting the Income of Recent Migrant Workers in Denpasar City Lestari, Aluna Giacinta; Ida Ayu Gde Dyastari Saskara
Business and Investment Review Vol. 3 No. 6 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.241

Abstract

This study aims to analyze the influence of education level, work experience, type of occupation, and number of dependents on the income of recent migrant workers in Denpasar City, both simultaneously and partially. The research applies a quantitative approach using data analysis to examine the relationships among variables. The results show that education level, work experience, type of occupation, and number of dependents simultaneously have a significant effect on migrant workers’ income. Partially, education level has a negative and significant effect on income, while work experience and number of dependents have a positive and significant effect. Employment in the formal sector tends to provide higher income compared to the informal sector. These findings indicate a mismatch between formal education and labor market demands, as well as the importance of work experience in increasing income. This study is expected to serve as a reference for policymakers in formulating strategies to improve human resource quality and the welfare of migrant workers in Denpasar City.
Implementation of the Village Fund Allocation Policy (ADD) in Sindanghayu Village, Saketi District, Pandeglang Regency in 2021 Supriatno, Eko; Putri, Irpani Padilah Eka
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.248

Abstract

This study aims to analyze the implementation of the Village Fund Allocation (ADD) policy in Sindanghayu Village, Saketi District, Pandeglang Regency, in 2021. The research uses a descriptive qualitative approach with interviews, observations, and documentation as data collection techniques. The informants consisted of village officials, members of the Village Consultative Body (BPD), and community beneficiaries. The findings indicate that the implementation of the ADD policy has been relatively effective, supported by strong community participation in village development planning meetings. The village government successfully prioritized the use of funds for basic infrastructure such as road construction and clean water facilities. However, challenges remain, including delayed fund disbursement and limited administrative capacity among village officials. Overall, the ADD policy implementation in Sindanghayu Village reflects the local government’s commitment to improving public welfare through transparent and participatory governance.
Implementation of Tanjung Lesung Tourism Development Policy as a Special Economic Zone (Sez) in Pandeglang Regency Supriatno, Eko; Implementation, Policy
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.249

Abstract

This study aims to analyze the implementation of the tourism development policy of Tanjung Lesung as a Special Economic Zone (SEZ) in Pandeglang Regency and to identify its supporting and inhibiting factors. The study applies a descriptive qualitative approach using interviews, observations, and documentation as data collection techniques. The findings indicate that the implementation of the Tanjung Lesung SEZ policy has not been fully effective. The main constraints include limited public understanding of policy objectives, inadequate infrastructure and human resources, and weak coordination among central, regional, and private stakeholders. Additionally, the absence of a clear Standard Operating Procedure (SOP) hinders program consistency. To improve effectiveness, the study recommends establishing detailed SOPs, strengthening intergovernmental coordination, and involving local communities and private sectors more actively in the planning and implementation processes of Tanjung Lesung’s SEZ development.
Performance of Village Local Assistance Workers During the Crisis Facing the COVID-19 Pandemic: A Study in Cigandeng Village, Menes District, Pandeglang Regency Romli, Ombi; Agustina, Siti Nadila
Business and Investment Review Vol. 1 No. 3 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.250

Abstract

This study examines the performance of Village Local Facilitators (PLD) during the Covid-19 crisis in Cigandeng Village, Menes District, Pandeglang Regency. PLDs play a crucial role in supporting village governance as mandated by Law No. 6 of 2014 on Villages, particularly in planning, development implementation, and community empowerment. During the pandemic, PLDs were required to adapt to crisis conditions by conducting socialization of health protocols (5M) and assisting in the management of Village Funds allocated for mitigating the socioeconomic impacts of Covid-19. The research employs a descriptive qualitative method, collecting data through interviews with six informants, including village officials, PLDs, and community representatives. The findings reveal that PLDs generally performed their duties in accordance with governmental regulations, especially in educating the community and facilitating village development during the pandemic. However, there remain challenges in the area of participatory development planning, where the village government still tends to formulate plans independently with limited PLD involvement.
The Effectiveness of Employee Performance in Improving Services at the Religious Affairs Office (KUA) of Cigeulis District, Pandeglang Regency Romli, Ombi; Saidi, Ujang
Business and Investment Review Vol. 1 No. 3 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.251

Abstract

This study aims to analyze the effectiveness of employee performance in improving public services at the Office of Religious Affairs (KUA) of Cigeulis District, Pandeglang Regency. Effectiveness is measured by the extent to which employees carry out their duties and responsibilities according to public service standards. The research employs a qualitative descriptive method, with data collected through observation, interviews, and documentation. Seven informants were selected purposively from community members and KUA officials. Data were analyzed using qualitative analysis and triangulation techniques to ensure validity. The findings indicate that the performance of KUA employees in Cigeulis District is generally effective in providing services to the community. Employees have implemented their duties according to established procedures and have prioritized community satisfaction. However, several challenges remain, including limited human resources, inadequate facilities, and uneven workloads. The study concludes that enhancing employee performance effectiveness requires continuous training, improved infrastructure, and better managerial systems to optimize public service delivery at the KUA.

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