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Sugih Nugroho
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paradigmafib@gmail.com
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+62217863528 ext. 107
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paradigma@ui.ac.id
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Faculty of Humanities, Universitas Indonesia Gd 2, Lt 2, Depok 16424, Indonesia
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Paradigma: Jurnal Kajian Budaya
Published by Universitas Indonesia
ISSN : 20876017     EISSN : 25030868     DOI : https://doi.org/10.17510/paradigma
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Paradigma: Jurnal Kajian Budaya is a peer-reviewed and open-access journal published by the Faculty of Humanities, University of Indonesia. This journal accepts original articles about various issues in cultural science, which include but is not limited to philosophy, literature, archeology, anthropology, linguistics, history, cultural studies, philology, arts, library, and information science focused on studies and research.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol. 15, No. 2" : 13 Documents clear
VIRTUAL TEAMS ACROSS CULTURES: CREATE SUCCESSFUL TEAMS AROUND THE WORLD (THERESA SIGILLITO HOLLEMA 2020) Adiibah, Rifdah
Paradigma: Jurnal Kajian Budaya Vol. 15, No. 2
Publisher : UI Scholars Hub

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Abstract

SERAT YUSUF: SASTRA ISLAM POPULER DI JAWA TIMUR Pudjiastuti, Titik; Buduroh, Mamlahatun; Mu’jizah, Mu’jizah; Suharjo, Rias; Setyani, Turita Indah; Rahmawanto, Dwi
Paradigma: Jurnal Kajian Budaya Vol. 15, No. 2
Publisher : UI Scholars Hub

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Abstract

Serat Yusup is one of the popular Islamic literary works in Java, especially in East Java. This literary work is a handwritten ancient manuscript written in the form of tembang macapat, in Javanese language, and using Pegon or Javanese script. Serat Yusup which create by the students (santri) is inspired by Surah Yusuf, the 12th Surah of the Quran. As a literary work, its story differs significantly from its inspirational text, and there are so many of it. In relation to this, the question arises: what are the reasons behind the creation of Serat Yusup and why is it highly favored by the Muslim community in East Java? This article aims to uncover the popularity of Serat Yusup in East Java. The primary data source for this article is ancient manuscripts; therefore, the appropriate method to study it is philology. From the discussion of its content, it is estimated that there are three reasons for the adaptation of Serat Yusup: it represents Islamic teachings, Javanese culture, and human ideals. In conclusion, Serat Yusup was composed in the form of Javanese Islamic literary work not only for aesthetic fulfilment and creative expression of its student creators but also to spread Islam in East Java.
MYTH OF HAPPINESS FROM THE CONSUMERISM PERSPECTIVE IN SIMONE DE BEAUVOIR’S <i> LES BELLES IMAGES</i> Tjahjani, Joesana; Dewantari, Sekar
Paradigma: Jurnal Kajian Budaya Vol. 15, No. 2
Publisher : UI Scholars Hub

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Abstract

France's post-World War II, thirty years of glory, resulted in the growth of purchasing power among the French, which triggered growth in consumerism, notably among the bourgeois— France's upper-middle-class society. People believed in a myth that objects are not solely useful for fulfilling needs but also served as a sign of social status, dignity, andcomfort. They equally believed that if the objects are consumed and the associated social standards fulfilled, they maybecome a way to obtain greater happiness. This article aims to examine the myth that happiness can be attained byconsumption and social standard fulfillment in a French consumer society in the 1960s. To do so, Baudrillard’sconsumerism theory is used, which is juxtaposed with Barthes' theories of structural text analysis, semiotics, and myth.This article, whose scope is limited by the narrative elements of the text, shows that the attachment of the people portrayed in the text with consumer goods and social standards can gradually sink the subjectivity of individuals and even erode the unique and principal characteristic that humans share; humanitarian values, as well as generating greater distance between human and true happiness itself.

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