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Jurnal Ilmiah Agritas
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 25499378     EISSN : 29873754     DOI : -
Core Subject : Economy, Science, Agriculture,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
"Jurnal Ilmiah Agritas" is a scholarly journal that is published by the Agribusiness Department, Faculty of Agriculture, Sarjanawiyata Tamansiswa University. The journal has been in publication since 2017 and is dedicated to the dissemination of research findings and advancements in the field of agribusiness. the Journal aims to foster the exchange of knowledge, ideas, and innovative approaches among researchers and professionals in the agribusiness field. It serves as a valuable resource for academics, policymakers, and industry experts who seek to stay updated with the latest research and advancements in agribusiness and related disciplines. This biannual journal publishes two issues per year, which are released in the months of March and October. "Jurnal Ilmiah Agritas" serves as a platform for researchers, academics, and practitioners to share their original research articles, review papers, and critical analyses related to various aspects of agricultural economics, agribusiness management, and related interdisciplinary subjects. Jurnal Ilmiah Agritas is a scientific periodical publication on agribusiness issues as a medium for disseminating research results for lecturers, researchers, and practitioners. The journal publishes several topics: Agricultural Marketing and Trade Agricultural Development Agricultural Economics, Social and Environment Agricultural Business and Entrepreneurship Agricultural Policy
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 124 Documents
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CONSUMER PREFERENCES ANALYSZE TO BUYING "GULAKU" BRAND of SUGAR PRODUCTS IN YOGYAKARTA CITY Farhiyatul Islamiyah; Danang Manumono; Ari Astuti
JURNAL ILMIAH AGRITAS Vol 3 No 2 (2019)
Publisher : Fakultas Pertanian UST

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Abstract

The development of the branded sugar industry in Indonesia is increasing every year. This makes consumers faced with a variety of alternatives that exist so that consumers tend to have certain preferences before making a purchase process for the product. Consumer characteristics and preferences are important things that the company must know in order to be able to compete with other companies. The purpose of this study is to find out the characteristics of consumers and analyze the factors that influence consumer preferences in buying Gulaku brand sugar products in the city of Yogyakarta. The research method used descriptive quantitative method, the sampling technique in the form of accidental random sampling with the number of respondents as many as 70 people. The results of this study are: (1) Consumers who buy Gulaku brand sugar in Yogyakarta City are dominated by female consumers, aged 20-25 years, married and working as private employees with an income of Rp. 1,000,000.00; -Rp. 2,000,000.00 / month. (2) Variables Culture, personal, brand image and promotion have a significant influence on consumer preferences in buying Gulaku brand sugar products in Yogyakarta City. (3) Price and product packaging variables have no significant effect on consumer preferences in buying Gulaku brand sugar products in Yogyakarta City.
ANALISIS PENDAPATAN DAN TINGKAT KESEJAHTERAAN RUMAH TANGGA PETANI BAWANG MERAH DI KECAMATAN KRETEK KABUPATEN BANTUL Isnaini Tris Tiasa; Ignatius Suprih Sudrajat; Ari Astuti
JURNAL ILMIAH AGRITAS Vol 3 No 2 (2019)
Publisher : Fakultas Pertanian UST

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Abstract

Penelitian ini bertujuan untuk 1) menganalisis tingkat pendapatan rumah tangga petani bawang merah, 2) kontribusi pendapatan rumah tangga petani bawang merah, 3) tingkat kesejahteraan rumah tangga petani bawang merah. Penelitian ini dilaksanakan di Kabupaten Bantul Kecamatan Kretek, kemudian Desa Parangtritis dipilih sebagai lokasi penelitian karena merupakan daerah terbesar penghasil bawang merah di Kecamatan Kretek. Pengambilan sampel dilakukan dengan metode acak sederhana (simple random sampling) dengan responden sebanyak 52 orang yang berprofesi sebagai petani bawang merah. Metode yang digunakan pada penilitian ini adalah analisis kuantitatif dan deskriptif kualitatif. Berdasarkan penelitian yang dilakukan, maka dapat disimpulkan bahwa pendapatan rumah tangga petani bawang merah di Kecamatan Kretek Kabupaten Bantul sebesar Rp. 75.447.020,17/tahun yang bersumber dari pendapatan usahatani bawang merah sebesar Rp. 61.454.910,09 (81,45%) dan non bawang merah (on farm) sebesar Rp. 6.911.263,93 (9,16%). Pendapatan dari luar kegiatan usahatani (off farm) sebesar Rp. 1.165.461,53 (1,54%), dan pendapatan dari aktivitas di diluar kegiatan pertanian (non farm) sebesar Rp 5.915.384,61 (7,84%). Berdasarkan kriteria BPS (2014) petani bawang merah di Kecamatan Kretek Kabupaten Bantul masuk dalam kategori sejahtera sebesar 96.15 persen.
ANALISIS RISIKO PENDAPATAN PETANI BAWANG MERAH (Allium cepa L. ) LAHAN PASIR DESA SRIGADING KECAMATAN SANDEN KABUPATEN BANTUL Rosnia Rosnia; Ignatius Suprih Sudrajat; Ari Astuti
JURNAL ILMIAH AGRITAS Vol 3 No 2 (2019)
Publisher : Fakultas Pertanian UST

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Abstract

Penelitian ini dilakukan di Desa Srigading, Kecamatan Sanden, Kabupaten Bantul. Tujuan dari penelitian yaitu untuk menganalisis risiko yang di hadapi petani bawang merah dilahan pasir khususnya di Desa Srigading Sanden Bantul dan sikap petani terhadapat risiko harga. Hipotesis penelitian yang diajukan adalah diduga risiko pendapatan petani bawang merah dilahan pasir yang terjadi di Desa Srigading Sanden Bantul yaitu tergolong besar. Metode penentuan daerah penelitian dilakukan secara Purposive sampling sedangkan dalam metode pengambilan sampel menggunakan simple random sampling dengan jumlah 30 responden. Metode yang digunakan adalah dengan pengujian hipotesis menggunakan uji t. Hasil penelitian menunjukkan bahwa pendapatan petani bawang merah di Desa Srigading Sanden Bantul yaitu sebesar Rp.73.989.826,92 perhektar. Risiko pendapatan petani bawang merah di lahan pasir yang terjadi Di Desa Srigading Sanden Bantul yaitu sebesar 0,5717 % atau 57,17. Sikap petani terhadap risiko harga yaitu menerima harga ≥13.000 (63,33)  dan  menerima harga <13.000 (36,67 %). Hasil uji t risiko pendapatan petani bawang merah di lahan pasir yang terjadi di Desa Srigading Sanden Bantul menunjukkan bahwa t-hitung sebesar 3.1821 dan t-tabel 1,699 dengan  = 0,05. Risiko pendapatan petani bawang merah di lahan pasir yang terjadi di Desa Srigading Sanden Bantul yiatu besar.
ANALISIS PERBANDINGAN PENDAPATAN USAHATANI TUMPANGSARI JAGUNG DAN KACANG TANAH DENGAN MONOKULTUR JAGUNG DI KECAMATAN PONJONG KABUPATEN GUNUNGKIDUL Siti Kholizah Lubis; Ari Astuti; Susi Widiatmi
JURNAL ILMIAH AGRITAS Vol 3 No 2 (2019)
Publisher : Fakultas Pertanian UST

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Abstract

This reseach aims to compare of income from cropping patterns of intercropping of maize and peanuts with corn monoculture in sub-district Ponjong. The method of determining the research area was purposive sampling while in the method of sampling using simple random sampling with a number of 65 respondents namely 42 farmers intercropping corn - peanuts and 23 farmers of monoculture corn. Data analysis methods used are income analysis and efficiency analysis by testing the hypothesis using the t test. The results showed that the income of intercropping maize-peanut farming was Rp. 19.341.850 / ha with an average land area (0,28) ha greater than the income of corn monoculture farming is Rp 9.086.973 / ha with an average land area (0,26) ha. While the efficiency analysis shows that the income of intercropping corn - peanut farming with an R/C Ratio of 4.16 and monoculture jag farming with an R / C Ratio of 2.57. T test results between farm income of intercropping corn-peanuts and corn monoculture farming showed that the t-count was 4.4095 and t-table 1.669 with α = 0.05 while the t-test on R / C Ratio with t-value of 5.257 and t-table 1.669 with α = 0.05. Farming of intercropping systems of corn-peanut is more efficient compared to corn monoculture farming pattern. 
ANALISIS KEUNTUNGAN USAHA WARUNG KOPI MERAPI DI DUSUN PETUNG, DESA KEPUHARJO, KECAMATAN CANGKRINGAN, KABUPATEN SLEMAN, DAERAH ISTIMEWA YOGYAKARTA Ewaldus Raju; Ignatius Suprih Sudrajat; Susi Widiatmi
JURNAL ILMIAH AGRITAS Vol 3 No 2 (2019)
Publisher : Fakultas Pertanian UST

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Abstract

This research was carried out on purpose to determine the profit of Kopi Merapi as Coffee shop. Research hypothesis is Kopi Merapi profitable to developed. The basic method used in this research is a descriptive method. The data used in this research by collecting secondary and primary data in Kopi Merapi in 2018. The method of data analysis used is Revenue Cost Ratio (R/C) by using t test as hypothesis test. The research shows that average production cost monthly of Kopi Merapi in 2018 is IDR141.053.031 with average income monthly in 2018 is IDR183.302.292. The average profit monthly of Kopi Merapi in 2018 is IDR42.249.261. Based on the analysis, Revenue Cost Revenue (R/C) for Kopi Merapi is 1.32. Hypothetical test result shows that the value of t test (2.124) > t table (1.717) with an error rate of 5%. It means that t test analysis is significant. If t test > t table means Ha is accepted and Ho is rejected. Ha is accepted means that π > 0. Thus, it can be concluded that the proposed hypothetical is accepted. It means that Kopi Merapi profitable to developed.
ANALISIS PEMASARAN LADA PUTIH (Piper Nigrum) DI KECAMATAN SIMPANG PESAK KABUPATEN BELITUNG TIMUR Hieldaria Whardani; Ignatius Suprih Sudrajat; Susi Widiatmi
JURNAL ILMIAH AGRITAS Vol 3 No 2 (2019)
Publisher : Fakultas Pertanian UST

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Abstract

This study aims to determine the marketing channels of white pepper, the factors that influence the marketing margins of white pepper in the sub-district of Simpang Pesak, East Belitung Regency. This research was conducted in the intersection of the East Belitung district, involving 30 white pepper farmers, as well as following the marketing flow, namely traders, wholesalers and retailers. The data analysis method used in this study is descriptive analysis, using multiple linear regression analysis. The results of the study show that there are 2 marketing channels in the sub-district intersection that are Channel I farmers - traders, wholesalers - retailers, channel II farmers - big traders - retailers. Hypothesis testing used is the test of determination, F test and t test. The test value of determination on marketing margins is 0.931 or 93%, which means that the independent variables in the study provide all the information needed by the marketing margin (significant effect). The F Test Value on the marketing margin, namely the four independent variables have a significant effect on the marketing margin. The results of the t-test analysis show that there are two variables that have a significant effect on marketing margins, namely the price at the farmer level and the number of marketing institutions, while those that have no significant effect are the variable sales volume and marketing costs.
ANALISIS STRATEGI PEMASARAN BUAH NAGA (Hylocereus undatus) DI UD SABILA FARM KABUPATEN SLEMAN YOGYAKARTA Mu'izzah Noor Indriani; Ignatius Suprih Sudrajat; Susi Widiatmi
JURNAL ILMIAH AGRITAS Vol 3 No 2 (2019)
Publisher : Fakultas Pertanian UST

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Abstract

The demand for fruit commodities always increases every year and it caused in the increase in competition. Each company needs to analyze strategies to develop the business. One of the companies implementing the marketing strategy is UD Sabila Farm. The purpose of this research are 1) to analyze the company's internal and external environment. 2) choose a strategy to implement the company using IFAS and EFAS matrix 3) Analyze the Internal External (IE) matrix on the company. 4) Matching alternative strategies using IE and SWOT matrices. 5) Stage of determining strategy alternatives using QSPM. This research was conducted at UD Sabila Farm in March-April 2019. The method carried out in this study was descriptive analysis and qualitative method approach. Based on the results of the internal condition data with IFE matrix value of  3.64 while the EFE matrix value of 3.67 and the QSPM analysis carried out within the company can be implemented as a SO (Strengths-Opportunities) strategy by utilizing all the power to take advantage of the amount with the highest value is 6.45.
Analisis Rantai Pasok (Supply Chain) Kopi Rakyat di Kabupaten Temanggung Roifah Roifah; Ari Astuti; Wahyu Setya Ratri
JURNAL ILMIAH AGRITAS Vol 4 No 1 (2020): Jurnal Ilmiah Agritas
Publisher : Fakultas Pertanian UST

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Penelitian ini bertujuan (1) untuk mengetahui aliran produk, aliran keuangan, dan aliran informasi pada rantai pasokan kopi rakyat di Kabupaten Temanggung; (2) untuk mengetahui kinerja rantai pasokan kopi rakyat di Kabupaten Temanggung; (3) untuk mengetahui nilai tambah pada proses pengolahan kopi rakyat di Kabupaten Temanggung. Metode penelitian yang digunakan ialah metode deskriptif analitis (FCSN) dan kuantitatif (efisiensi pemasaran, farmer’s share, dan metode Hayami). Metode penentuan lokasi penelitian ditentukan secara purposive (sengaja). Penentuan sampel menggunakan metode Purposive Random Sampling untuk petani dengan jumlah 45 sampel. Sedangkan untuk sampel pedagang dan konsumen menggunakan teknik snowball sampling. Uji hipotesis yang digunakan adalah uji T statistik. Dari hasil penelitian menunjukan bahwa rantai pasok yang ada di Kabupaten Temanggung sudah efisien yaitu diperoleh rata-rata efisiensi pemasaran sebesar 2,35%, rata-rata farmer’s share sebesar 71.6%, dan rata-rata nilai tambah sebesar 30,66%, dimana dapat disimpulkan bahwa rantai pasok (supply chain) kopi rakyat sudah efisien dan nilai tambah tersebut tergolong dalam tingkat sedang. Terkait FSCN adalah aliran produk, aliran keuangan, dan aliran informasi yang ada dalam rantai pasok sudah berjalan dengan lancar.
Efektivitas Distribusi Pupuk Bersubsidi pada Tingkat Petani Padi Sawah di Desa Sumberagung, Kecamatan Jetis, Kabupaten Bantul Nining Suyanti; Lestari Rahayu Waluyowati; Suprih Sudrajat
JURNAL ILMIAH AGRITAS Vol 4 No 1 (2020): Jurnal Ilmiah Agritas
Publisher : Fakultas Pertanian UST

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Pupuk merupakan faktor utama selain lahan, modal, dan tenaga kerja yang dapat meningkatkan produktivitas tanaman seperti pada tanaman padi. Sehingga ketersediaan pupuk dipasaran baik dari kuantitas, kualitas, dan harga merupakan syarat yang harus dijamin pemerintah, hal ini menyebabkan pemerintah membuat kebijakan tentang pupuk bersubsidi dengan harapan agar pendistribusian pupuk dapat berjalan secara efektif. Tujuan dilakukannya penelitian ini adalah untuk menganalisis efektivitas distribusi pupuk subsidi pada tingkat petani padi sawah di Desa Sumberagung, Kecamatan Jetis, Kabupaten Bantul. Metode dasar yang digunakan dalam penelitian ini adalah dengan metode deskriptif kuantitatif dengan pendekatan survei. Jumlah sampel yang dihitung menggunakan rumus Slovin adalah 43 sampel. Metode sampling yang digunakan yaitu purposive sampling dengan menentukan 6 kelompok tani dari 17 kelompok tani berdasarkan jarak dari toko pengecer. Data hasil penelitian dianalisis dengan persentase pencapaian efektivitas berdasarkan prinsip 6 tepat yaitu tepat harga, tepat jumlah, tepat jenis, tepat waktu, tepat mutu, dan tepat jenis. Pengujian hipotesis menggunakan uji one sample test (Uji t). Hasil dari penelitian menunjukan bahwa efektivitas distribusi pupuk bersubsidi pada tingkat petani padi sawah di Desa Sumberagung, Kecamatan Jetis, Kabupaten Bantul berdasarkan persentase pencapaian rata-rata asas 6 tepat sebesar 76,28 %, artinya bahwa distribusi pupuk bersubsidi pada tingkat petani padi sawah di Desa Sumberagung, Kecamatan Jetis efektif. Hasil pengujian hipotesis menunjukan bahwa distribusi pupuk bersubsidi efektif.
Efektivitas Artis Choi Siwon sebagai Brand Ambassador Terhadap Keputusan Pembelian Produk Mie Sedaap Korean Spicy Chicken Meilany Fortinas Boru Saragih; Lestari Rahayu Waluyowati; Suprih Sudrajat
JURNAL ILMIAH AGRITAS Vol 4 No 1 (2020): Jurnal Ilmiah Agritas
Publisher : Fakultas Pertanian UST

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Penelitian ini bertujuan untuk mengetahui keefektifan artis Choi Siwon sebagai brand ambassador terhadap keputusan pembelian produk Mie Sedaap Korean Spicy Chicken. Metode dasar dalam penelitian ini menggunakan deskriptif analistik dengan pendekatan survei. Penelitian dilakukan pada bulan Maret 2020 di wilayah Daerah Istimewa Yogyakarta yang mencakup Kabupaten Sleman dan Kota Yogyakarta. Sampel yang digunakan berjumlah 150 responden yang mana 100 responden merupakan kpopers dan 50 responden non-kpopers menggunakan metode purposive sampling. Metode analisis dengan rumus efektivitas dan Theory of Planned Behavior, serta uji hipotesis menggunakan uji korelasi product moment. Hasil penelitian menunjukkan bahwa artis Choi Siwon efektif sebagai brand ambassador dan memiliki hubungan yang positif atau cukup berarti serta siginifikan dengan keputusan pembelian produk Mie Sedaap Korean Spicy Chicken, yang dibuktikan dengan hasil presentase pencapaian rata-rata sebesar 77,183%, koefisien korelasi (r) sebesar 0,565, nilai thitung > ttabel yaitu 8,321>1,65521, nilai signifikan = 0,000 atau <0,05.

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