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Jurnal Ilmiah Komunikasi Makna
Published by Universitas Islam Sultan Agung
ISSN : 20872461     EISSN : 23374616     DOI : 10.30659/jikm
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmiah Komunikasi Makna (E-ISSN: 2337-4616, P-ISSN 2087-2461) is a Scientific Journal published by the Department of Communication Science, Faculty of Language and Communication Science, Universitas Islam Sultan Agung (UNISSULA) Semarang. Jurnal Ilmiah Komunikasi Makna is intended to the national and international scholarly community. The aim of this journal is to publish high-quality articles dedicated to all aspects of the latest outstanding developments in the field of communication. Articles published are the results of research, bringing the new sights (scope) on Cultural Studies, Public Relations, and Media.
Arjuna Subject : Psikologi - Psikologi (Lain-Lain)
Articles 182 Documents
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The Influence of Customer Experience on Brand Image on Alfagift Application Najma Nuha Noor Fakhira; Intan Primasari
Jurnal Ilmiah Komunikasi Makna Vol. 12 No. 2 (2024): August 2024
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.38240

Abstract

Customer experience is vital for brand differentiation and influencing consumer perceptions, with a deep understanding of its impact on brand image being essential for winning over consumers and ensuring success. Customer experience includes interaction with the application, service quality, and ease of use. This study examines the influence of customer experience on brand image in the Alfagift application. A quantitative method was used to collect data through online surveys of 103 Alfagift application users. The data were analyzed using descriptive and verification analysis through Hypothesis Testing (T Test and F Test) and statistical techniques such as linear regression to test the relationship between customer experience and brand image. The analysis results show that brand attitude and behavior received the highest percentage at 71.11%, indicating a positive response from respondents towards the brand image. The main finding of this study is that customer experience has a significant influence on the brand image of the Alfagift application, with a percentage of 74%, while the remaining 26% is caused by other factors, thus H1 can be accepted. This study is expected to provide valuable insights for Alfagift in improving their customer experience and strengthening their brand image in the public eye.
The Impact of Rebranding on Indrive User Trust Among Students in Greater Bandung Rifa Ralinda Azhara; Intan Primasari
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 1 (2025): February 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.38280

Abstract

This study aims to investigate the impact of the rebranding efforts undertaken by Indrive on customer trust, particularly among students in the Bandung Raya area. A total of 102 students, who are active users of the Indrive application, participated in this research by completing a questionnaire. A quantitative method was employed, with descriptive-verification analysis through Hypothesis Testing (T-test and F-test). The collected data indicates that the change in logo has a significant impact, with 71.96% of respondents showing a positive response to the rebranding. The primary findings of this study suggest that the rebranding of Indrive has a tangible influence on customer trust, especially among students in the Bandung Raya area. Data analysis reveals that 7.82% of the changes in customer trust can be directly attributed to the rebranding. The remaining 2.18% is attributed to other unrelated factors. These results indicate that the visual changes and brand messaging conveyed through the rebranding successfully affect customer perceptions and trust. Thus, this study confirms that the rebranding of Indrive has a significant impact on strengthening customer trust among students in the Bandung Raya area.
Central Java Regional Police Cyber Public Relations Strategy in Improving the Institution's Image Davina Widya Azzahra; Hanna Wisudawaty
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 1 (2025): February 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.38965

Abstract

Public Relations (PR) plays an important role in building an institution's image through strategic communication. In the Central Java Regional Police, Cyber Public Relations (CPR) is the main strategy in conveying information effectively to the public. CPR is used to educate the public about various police operations, such as traffic security during big days, to ensure transparency and openness of information. This study aims to analyze the Central Java Regional Police's CPR strategy in building a positive police image, improving communication with the public, and ensuring transparency of information in the digital era. CPR utilizes various digital platforms, such as Instagram, Facebook, Twitter, and the official Polda website, to establish more interactive and open communication. With a descriptive qualitative approach, this study found that CPR plays an important role in improving the police's image, strengthening relations with the public, and maintaining the institution's positive identity. This strategy allows the police to be more responsive to public aspirations and changes in digital trends. In the ever-evolving digital era, CPR is a strategic tool for the police to stay relevant, build public trust, and ensure more effective openness of information.
Media Digitalization in Improving the Image of Local Wisdom Based Tourism Villages in the City of Semarang Nurkholis Nurkholis; Fikri Shofin Mubarok
Jurnal Ilmiah Komunikasi Makna Vol. 12 No. 2 (2024): August 2024
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.39207

Abstract

 The city of Semarang, as the capital of Central Java Province, has great tourism potential. There are various forms of tourism there, ranging from nature tourism to historical tourism, wildlife tourism, religious tourism, and others. Several tourist villages in the city of Semarang have been built, but their marketing is still not optimal. So the target number of tourist visits to the tourist village is still not as expected. In fact, various forms of tourist objects and villages can contribute to improving the economy of the surrounding community and Semarang City's locally generated revenue. To achieve this target, a digital-based tourism promotion strategy is needed. So here we will examine the urgency of media digitalization in order to improve the image of local wisdom-based tourist villages with a case study in the Kandri Tourism Village. This study uses a qualitative research method with a descriptive approach chosen to clearly explain the strategy for developing media digitalization to improve the image of local wisdom-based tourist villages in Semarang City. The data collection technique uses interviews and direct observation with informants in the Kandri Tourism Village. Then the research results showed that tourism based on local wisdom and the active role of the community were initiated by the Kandri Tourism Village Pokdarwis in packaging creative digital tourism promotions that could increase tourist visits. The right digital branding of Dewi Kandri is able to increase the positive image of the Kandri tourist village in the eyes of the public as a local wisdom-based tourist destination in Semarang City. 
Analysis of Communication Patterns in Facing the Gap Generation Thalia Nethanya; Sri Dewi Setiawati
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 1 (2025): February 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.39325

Abstract

In implementing communication within a company, intergenerational communication challenges often lead to differences in perspectives, actions, habits, and attitudes. The disparity in viewpoints between senior and junior employees can trigger conflicts. However, PT. PXX is a company that does not exhibit significant generational gaps compared to other companies. The generational gap (Gap Generation) has specific impacts within the company, such as seniors often feeling more knowledgeable than juniors, causing juniors to hesitate in expressing their opinions as they feel less involved. This study aims to understand the message construction formed by employees to avoid the Gap Generation, the use of communication media, and the role of leaders in addressing the Gap Generation. The research method used is qualitative with a case study approach. The study involves two internal employees of PT. PXX, one communication expert lecturer, and one supporting informant from the internal public relations of PT. PXX. The results of the study indicate that PT. PXX has a relaxed and flexible communication culture between superiors and subordinates, creating more informal and open interactions, allowing employees to feel comfortable expressing ideas, opinions, and concerns without fear of negative consequences.
Eiger Adventure Communication Strategy at Women Jungle Survival Course (WJSC) Event Kerti Eriani; Moch. Armien Syifaa Sutarjo
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 1 (2025): February 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.39418

Abstract

This research discusses the Eiger Adventure communication strategy in the Women Jungle Survival Course (WJSC) program. The aim is to understand and analyze the strategic steps taken by Eiger Adventure as a guideline for communication planning and communication management at WJSC events. This research uses a qualitative approach with a case study method, involving interviews, documentation and observation. This research refers to the PR strategy model of Cutlip, Center and Broom (2009), which involves four steps in the PR process, namely determining the problem, planning and programming, taking action and communicating, and program evaluation. The research results show that Eiger Adventure was successful in designing and implementing WJSC with an effective communication strategy. Even without carrying out special segmentation in its approach, in reality the number of WJSC registrants exceeds the target, which shows Eiger's reputation among nature activists.
Collaborative communication strategy between Diskominfo and Biro ADPIM in managing BEJA as West Java Vision implementation Muthia Khairunnisa Rahardjo; Moch. Armien Syifaa Sutarjo
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 1 (2025): February 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.39419

Abstract

This study analyzes the collaborative communication strategies between the West Java Communication and Information Agency (Diskominfo Jabar) and the West Java Bureau of Administration and Leadership (Biro Adpim Jabar) in managing the Bewara Jawa Barat (BEJA) program to support the vision of West Java Province. Using a qualitative approach and descriptive method through observation and interviews, the study refers to Cutlip and Center’s four-step public relations strategy model: defining the problem, planning, implementation, and evaluation. The results show that collaboration between the two agencies is effective at every stage. In the problem-definition phase, internal teams are formed to facilitate communication and task division. The planning stage focuses on issues relevant to news value and public interest. Implementation is carried out through the BEJA platform using well-managed communication strategies. Evaluation is conducted internally and externally to assess performance and public response. The consistently collaborative communication strategy makes BEJA a model of integrated and responsive public communication.
Roland Barthes' Semiotic Analysis of Meme Content on the @Tokopedia Account on Tiktok Martha Tri Lestari; Muhamad Sabiq Agustian
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 1 (2025): February 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.39437

Abstract

This study aims to analyze meme content on Tokopedia's TikTok account using Roland Barthes' semiotics approach. The background of this research is the use of social media by e-commerce companies to interact with consumers creatively and efficiently. The research problem is how meme content on Tokopedia's TikTok account conveys communication messages. This study employs a descriptive qualitative method focusing on a detailed and systematic depiction of phenomena. The analysis covers two levels of meaning in meme content: denotation and connotation, as well as a third system of signs, myth. The theoretical foundation used is Roland Barthes' semiotics, which explores literal meanings, deeper associations, and myths formed from these signs. The results show that Tokopedia uses visual and narrative symbols to strengthen its brand identity and convey messages related to efficiency and modernity. The myths created from Tokopedia's meme content reflect the brand as part of a dynamic and modern lifestyle, offering smart and enjoyable shopping solutions. The conclusion of this study highlights the importance of semiotic analysis in understanding how signs and symbols can be effectively used in digital marketing communication to build strong narratives and influence audience perceptions.
Analysis of Instagram Social Media Management @livingintelkom in Forming Public Opinion on the Digistar Class Program Sadira Ayu Marvella; Muhammad Sufyan Abdurrahman
Jurnal Ilmiah Komunikasi Makna Vol. 12 No. 2 (2024): August 2024
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.39502

Abstract

Digistar Class is a free and flexible online class program organized by PT Telkom Indonesia (Persero) Tbk through the Living in Telkom community, aiming to improve digital skills (hard skills & soft skills) for students and fresh graduates. This study analyzes Instagram social media management @livingintelkom in shaping public opinion towards the Digistar Class Program. Based on the Circular Model of SOME theory and the public opinion theory of Leonard W. Doob, this study identifies that @livingintelkom accounts successfully increase participation and positive sentiment through the strategy of "Share, Optimize, Manage, and Engage." Proper social media management, including the management of comments and direct responses, as well as the use of relevant and engaging content, has proven to be effective in attracting subscribers and building positive public opinion. Active interaction and quick response to participant input are also key in maintaining a positive image of the program in the eyes of the public. The results of the study show that this strategy has succeeded in increasing the number of registrants and strengthening positive public opinion of the Digistar Class Program.
Issue Management in Maintaining Digital Campus Reputation (Insan Cita Indonesia University Case Study in Facing Cyber Attacks in 2022) Nike Ardina
Jurnal Ilmiah Komunikasi Makna Vol. 12 No. 2 (2024): August 2024
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.39882

Abstract

AbstractAs the first digital campus in Indonesia and carrying a brand image as a university at the forefront of digital technology, UICI faced challenges with cyber attacks in the form of hacking of UICI's social media accounts. This attack not only has the potential to lose UICI's digital assets in the form of Instagram, but also has the potential to damage its reputation. So in handling and dealing with this potential crisis, UICI must manage the circulating issues so that they do not become a crisis. This research uses a qualitative approach and case study method with data collection techniques in the form of observation and documentation studies. The research results found that in managing issues, UICI formed a crisis team and appointed one person as a spokesperson who then succeeded in turning the situation around with proper issue management. This cyber attack provides an opportunity for UICI to prove the campus' brand image with technology. From this research, it is recommended for both UICI and other institutions to implement multi-layered security for digital asset managers. As well as forming guidelines in the form of strategies and management plans for the digital assets owned. Keywords: Digital Campus, Brand Image, Reputation, CyberAttacks, Issue Management AbstrakSebagai kampus digital pertama di Indonesia dan mengusung brand image sebagai perguruan tinggi terdepan dalam teknologi digital, UICI menghadapi tantangan berupa serangan siber berupa peretasan akun media sosial UICI. Serangan ini tidak hanya berpotensi meruginya aset digital UICI berupa Instagram, tetapi juga berpotensi merusak reputasinya. Maka dalam menangani dan menghadapi potensi krisis ini, UICI harus mengelola isu-isu yang beredar agar tidak menjadi krisis. Penelitian ini menggunakan pendekatan kualitatif dan metode studi kasus dengan teknik pengumpulan data berupa observasi dan studi dokumentasi. Hasil penelitian menemukan bahwa dalam mengelola isu, UICI membentuk tim krisis dan menunjuk satu orang sebagai juru bicara yang kemudian berhasil membalikkan keadaan dengan manajemen isu yang tepat. Serangan siber ini memberikan kesempatan bagi UICI untuk membuktikan brand image kampus dengan teknologi. Dari penelitian ini, direkomendasikan bagi UICI dan institusi lain untuk menerapkan keamanan berlapis bagi pengelola aset digital. Serta membentuk pedoman berupa strategi dan rencana pengelolaan aset digital yang dimiliki.Keywords: Kampus Digital, Brand Image, Reputasi, Serangan Siber, Manajemen Isu.

Page 17 of 19 | Total Record : 182

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