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Jurnal Ilmiah Komunikasi Makna
Published by Universitas Islam Sultan Agung
ISSN : 20872461     EISSN : 23374616     DOI : 10.30659/jikm
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmiah Komunikasi Makna (E-ISSN: 2337-4616, P-ISSN 2087-2461) is a Scientific Journal published by the Department of Communication Science, Faculty of Language and Communication Science, Universitas Islam Sultan Agung (UNISSULA) Semarang. Jurnal Ilmiah Komunikasi Makna is intended to the national and international scholarly community. The aim of this journal is to publish high-quality articles dedicated to all aspects of the latest outstanding developments in the field of communication. Articles published are the results of research, bringing the new sights (scope) on Cultural Studies, Public Relations, and Media.
Arjuna Subject : Psikologi - Psikologi (Lain-Lain)
Articles 182 Documents
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Analyze of Influencer Strategies @wipangs through Endorsement on Immoderma Brand Alif Nur annisa Risqi Herawan; Swita Amallia Hapsari
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 1 (2025): February 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.43460

Abstract

AbstractNowadays, communication technology has become a primary channel for delivering information, especially in the business sector. Consequently, the use of social media has become a promotional medium that is considered impactful. One strategy involves selecting influencers who can engage the audience and encourage them to follow all recommended information. In Semarang, one beauty influencer, @wipang, is recognized for her unique approach to marketing products through endorsement collaborations. The brand Immoderma, which employs Wipang as an influencer, has developed a content-based partnership strategy. This study describes the beauty clinic brand in Semarang, Immoderma, which chooses influencers as a promotional strategy through endorsement collaborations. The researcher employs a qualitative descriptive research method, utilizing Integrated Marketing Communication (IMC) theory and an endorsement model concept that includes expertise, popularity, and reputation. To gather data, the researcher conducts interviews with Wipang as the primary data source. For secondary data, the researcher uses observation and documentation. The findings indicate that selecting an influencer as a promotional strategy through endorsement collaborations can effectively capture the public's attention for the Immoderma brand.Keywords: Endorsment; Influencer; Instagram;Wipang
Mediating Role of Artificial Intelligence to Impact Purchase Decisions Dannia Ayu Martina; Dian Marhaeni Kurdaningsih; Trimanah Trimanah
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 1 (2025): February 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.45555

Abstract

AbstractAlong with the development of digital technology, Artificial Intelligence (AI) plays a role as a mediator in understanding consumer preferences and behavior more deeply, so as to influence purchasing decisions. This study seeks to understand how AI can strengthen the relationship between consumer motivation and brand image with purchase decisions, which can provide new insights for companies in designing more effective and data-driven marketing strategies. Therefore, this study examines how AI as a technology can mediate the influence of consumer motivation and brand image on purchasing decisions for Garnier products. The type of research used is explanatory research using non-probability sampling with purposive sampling method, which allows sample selection based on certain criteria. Primary data was collected using a questionnaire distributed to respondents who met the research criteria. Furthermore, the collected data will be tested using the validity and reliability of the instrument, and analyzed using appropriate statistical techniques to test the relationship between variables. Based on the results of the t-test and Sobel test analysis, this study shows that all hypotheses proposed are proven significant. The t test indicates that consumer motivation and brand image have a significant effect on purchasing decisions and the use of AI Skin Coach. The Sobel test results reinforce these findings by showing that AI Skin Coach acts as a significant mediating variable in the relationship between consumer motivation and purchasing decisions. In addition, AI Skin Coach also acts as a significant mediating variable in the relationship between brand image and purchasing decisions. AbstrakArtificial Intelligence (AI) telah menjadi elemen penting dalam memahami perilaku konsumen dengan menyediakan wawasan berbasis data yang lebih mendalam. Penelitian ini mengeksplorasi peran AI sebagai mediator dalam hubungan antara motivasi konsumen sebagai aspek penting dalam psikologi konsumen, citra merek, dan keputusan pembelian dengan menggunakan Self-Determination Theory, Decision-Making Theory, Technology Acceptance Model (TAM), dan konsep Brand Image. Studi ini berfokus pada bagaimana AI dapat memperkuat pengaruh motivasi konsumen dan citra merek terhadap keputusan pembelian produk Garnier. Metode penelitian yang digunakan adalah penelitian eksplanatori dengan pendekatan non-probability sampling dan metode purposive sampling, di mana data primer dikumpulkan melalui kuesioner yang disebarkan kepada responden yang memenuhi kriteria penelitian. Data yang diperoleh dianalisis menggunakan uji validitas, reliabilitas, uji t, dan uji Sobel untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa motivasi konsumen dan citra merek berpengaruh signifikan terhadap keputusan pembelian dan penggunaan AI Skin Coach. Selain itu, uji Sobel mengonfirmasi bahwa AI Skin Coach berperan sebagai mediator signifikan dalam hubungan antara motivasi konsumen serta citra merek terhadap keputusan pembelian. Temuan ini memberikan implikasi bahwa AI tidak hanya mendukung personalisasi strategi pemasaran, tetapi juga meningkatkan efektivitas pengambilan keputusan konsumen melalui data yang lebih akurat dan relevan.
The Effect of Burger King Indonesia's “Murah MEIriah Serba 17 Ribu” Promo Advertisement on Consumer Interest in Semarang City Thuba Fahmi Ubaidillah
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 2 (2025): August 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i2.46491

Abstract

This study aims to examine the effect of Burger King Indonesia's “Murah Meriah Serba 17 Ribu” promo advertisement on consumer interest and behavior in Semarang City. The methodology used was a quantitative approach with a survey design, which was conducted to obtain objective data on the effectiveness of the promotional advertisement. A sample of 100 respondents was randomly selected using a simple random sampling technique to ensure a sufficient level of representation of the Burger King user population in the region. The data collection instrument was a questionnaire that measured the variables of persuasion, impact, and communication of advertising messages. The results of the analysis showed that this promotional ad was able to increase consumers' knowledge of the product and motivate them to make more purchases, especially through increased visit frequency and interest in the low-price promotion. The persuasion and impact dimensions demonstrate a moderate level of success in influencing consumer interest and purchase decisions, while the communication of the advertising message is considered highly effective in conveying information and attracting the target market's attention. The findings confirm that discount promotions and attractive advertisements can play an important role in increasing the competitiveness and sales volume of fast food restaurants, and provide insights for more effective marketing strategies in the context of the fast food industry in Indonesia. In addition, this research also contributes theoretically and practically to the development of literature on promotional effectiveness and marketing communication in the field of fast food advertising.
Instagram as Sensemaking Media: Emotional and Interactive Strategies in Digital Communication Raisya Syafadira Angelica; Veranus Sidharta
Jurnal Ilmiah Komunikasi Makna Vol. 14 No. 2 (2026): August 2026
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v14i1.46708

Abstract

This study aims to understand how Instagram is used as a sensemaking medium in digital communication. Referring to Karl Weick's sensemaking theory (1995), this study explores seven dimensions of sensemaking: identity construction, retrospective, enactment of sensible environments, social interaction, ongoing communication, extracted cues, and plausibility. A descriptive qualitative approach was used, with data collected through interviews with two informants, namely the Owner and the digital marketing admin. Data analysis was carried out using NVivo software. The results of the study show that Instagram is not only used as a visual promotional tool, but also as a participatory space to build meaning with customers. The communication strategies implemented involve emotional narratives, visual consistency, two-way communication, and data-based decision making. Collaboration between strategic and technical actors within the organization creates adaptive, relevant, and sustainable communication practices. This study concludes that sensemaking is an effective framework for understanding the dynamics of digital communication on social media, as well as providing practical contributions to the development of communication strategies in the competitive digital era.
Analisis Wacana Kritis Isu Bully dalam Film Imperfect: Karier, Cinta & Timbangan Afan Al Fauzi; Afit Setyo Nugroho; Yanuardo Dwi Rangga; Yola Apriliansya
Jurnal Ilmiah Komunikasi Makna Vol. 14 No. 2 (2026): August 2026
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v14i1.46738

Abstract

Bullying is one of the most prevalent issues occurring in Indonesia. One film that highlights the issue of bullying is Imperfect: Karier, Cinta & Timbangan. This research aims to analyze the issue of bullying depicted in the film Imperfect using Van Dijk's critical discourse analysis framework, which consists of macro, micro, and superstructure levels. The analysis focuses on four selected scenes from the film. This study employs a descriptive qualitative method. In Imperfect, the main character experiences bullying from the people around her. The bullying that Rara endures stems from her physical appearance, which is perceived as not conforming to societal beauty standards. The film also illustrates that despite Rara’s achievements, she frequently loses career opportunities because her body does not meet those constructed standards of beauty. Through this study, it is hoped that the issue of bullying in Indonesia will receive more serious attention from the public. No individual deserves to be bullied solely because of physical attributes that are considered not to meet socially constructed beauty norms. Bullying merupakan salah satu kasus yang banyak terjadi di Indonesia. Salah satu film yang mengangkat isu bullying yaitu Film Imperfect: Karier, Cinta & Timbangan. Penelitian ini ingin  menganalisis isu bullying yang terdapat dalam film Imperfect dengan menggunakan wacana kritis oleh Van Dijk dengan konsep makro, mikro, dan superstruktur, analisis dilakukan dengan memilih empat scene dalam film Imperfect: Karier, Cinta & Timbangan. Penelitian ini disusun dengan metode kualitatif deskriptif. Dalam film Imperfect sang tokoh utama mengalami bullying yang dilakukan oleh orang-orang disekitarnya, bullying yang dialami oleh Rara disebabkan karena fisiknya yang dianggap tidak sesuai dengan standar kecantikan yang dikonstruksikan dalam masyarakat. Film tersebut juga menunjukkan walaupun Rara seorang yang berprestasi ia kerap kehilangan kesempatan dalam dunia kerja karena badannya yang dianggap tidak memenuhi standar kecantikan. Melalui penelitian ini diharapkan isu bullying di Indonesia menjadi perhatian khusus di mata masyarakat. Seorang individu tidak pantas mendapatkan bullying hanya karena keadaan Fisik Rara yang dianggap tidak sesuai dengan standar kecantikan yang dikonstruksikan dalam lingkungan masyarakat.
Consumer Perceptions of Shopeefood Online Service Quality in the City of Yogyakarta Special Region Andika Saputra; Amelia Putri Suseno; Tahza Gultom; Agnes Julianti purba
Jurnal Ilmiah Komunikasi Makna Vol. 14 No. 1 (2026): February 2026
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v14i1.46811

Abstract

The transformation of digital services has profoundly influenced the consumption patterns of urban communities, particularly through the use of food delivery applications such as ShopeeFood. In Yogyakarta, while the platform has experienced rapid growth, maintaining high service quality remains a significant challenge in fostering consumer loyalty. This study aims to examine consumer perceptions of ShopeeFood's service quality through a descriptive qualitative approach. Data were collected via in-depth interviews with six informants, categorized based on usage intensity (regular, occasional, and new users), and analyzed using the theoretical frameworks of consumer perception, the SERVQUAL model, and digital consumer behavior. The findings indicate that elements such as the application interface and transaction security are perceived positively, whereas information reliability and customer service responsiveness still require improvement. Variations in perception were identified based on user intensity, with regular users exhibiting higher levels of engagement and expectations for more personalized services. This study highlights the need for empathetic, adaptive, and data-driven strategies in the management of digital services. The practical implications suggest the development of interactive features, improved information accuracy, and more targeted communication strategies. Furthermore, the research opens avenues for future investigations into the integration of emotional experiences in cultivating user loyalty on digital service platforms.
Representation of the Sandwich Generation in the Film Home Sweet Loan, Using a Semiotic Approach Anindya Mahsa Nur Prabaswara; Rattri Puspita Rini; Rindu Septiana Nur Kusuma Putri
Jurnal Ilmiah Komunikasi Makna Vol. 14 No. 1 (2026): February 2026
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v14i1.47034

Abstract

This study analyzes the representation of the “Sandwich Generation” in the Indonesian drama film “Home Sweet Loan” (2024), a social phenomenon that refers to individuals who bear a double burden, namely caring for and financially supporting their parents and younger family members. This phenomenon, first coined by Dorothy A. Miller in 1981, is increasingly relevant in Indonesia, where millions of people fall into this category. The film “Home Sweet Loan” was chosen as the object of study because it implicitly reflects the challenges and realities faced by the Sandwich Generation, including complex financial management and pressure from various family members. Using Kress and Van Leeuwen's social semiotics approach, this qualitative research examines how the meaning of the Sandwich Generation is constructed through the interaction of various semiotic modes. The analysis focuses on visual elements (composition, color), linguistic elements (dialogue, language style), audio elements (music, intonation), gestural elements (expression, body movement), and spatial elements (spatial arrangement). Through this multimodal exploration, the study aims to uncover the complexity of the burdens, conflicts, and aspirations of the Sandwich Generation as visualized and communicated in the film's narrative.
Interpersonal Communication in Facing Quarter Life Crisis Among Psychology Students at Mercu Buana University Yogyakarta Alfian Fernanda Andriansyah; Amirul Mu'minin; Dova Tadea Maryoce; Imelda Inda Mangkey
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 2 (2025): August 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/zygrzs71

Abstract

Quarter Life Crisis (QLC) is a psychological phenomenon commonly experienced by students during the transition phase to young adulthood, characterized by confusion, anxiety, and social pressure that affect mental well-being. This study aims to understand the role of interpersonal communication in helping psychology students at Mercu Buana University Yogyakarta (UMBY) from the 2023 cohort cope with QLC. The study employs a descriptive qualitative approach using the phenomenological method, involving six informants selected through purposive sampling. Data were collected through in-depth interviews, nonverbal observation, and documentation, then analyzed using data reduction and thematic techniques. The results of the study indicate that the five principles of interpersonal communication according to DeVito openness, empathy, support, positive attitude, and equality play a crucial role in helping students manage their emotions, reduce anxiety, and enhance resilience and self-confidence. A supportive, non-judgmental, and equitable communication environment is key to creating psychological safety. This study recommends that universities, faculty, and student organizations foster a culture of open and empathetic communication to support students' mental health in facing the challenges of QLC.
Pengaruh CRSL Land Festival terhadap Brand Awareness Produk CRSL: Survei pada pengikut akun instagram @crsl.landfest Naufal Adi Prasetyo; Paradissa Mawla Khansa Andhini; Kagan Wibowo
Jurnal Ilmiah Komunikasi Makna Vol. 14 No. 2 (2026): August 2026
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v14i1.50356

Abstract

In the highly competitive creative industry, event marketing has become a crucial strategy for building emotional connections with consumers. One company that implements this practice is CRSL. This study aims to measure the extent of the influence of event marketing through the CRSL Land Festival on increasing CRSL's brand awareness. This research utilizes Integrated Marketing Communication (IMC) theory and event marketing concepts (Entertainment, Excitement, Enterprise). This research employs a quantitative approach, with data collected through a questionnaire survey distributed to 100 respondents who are followers of the @crsl.landfest Instagram account, using the Slovin formula for sampling. Data analysis was conducted using SPSS version 27 software, comprising validity tests, reliability tests, simple linear regression analysis, and hypothesis testing. The study established a linear regression equation of Y = 20.752 + 0.711X. In addition, a significance value of 0.001 was obtained, which is < 0.05. Based on these results, the researchers conclude that the CRSL Land Festival has a positive and significant influence on CRSL's brand awareness. Dalam persaingan industri kreatif yang ketat, event marketing menjadi strategi krusial untuk membangun hubungan emosional dengan konsumen. Salah satu perusahaan yang melakukan praktik ini adalah CRSL. Penelitian ini bertujuan untuk mengukur besaran pengaruh event marketing melalui CRSL Land Festival terhadap peningkatan brand awareness CRSL. Penelitian ini menggunakan teori Integrated Marketing Communication (IMC) dan konsep event marketing (Entertainment, Excitement, Enterprise). Penelitian ini menggunakan pendekatan kuantitatif dengan data dikumpulkan melalui survei kuesioner yang disebarkan kepada 100 responden yang merupakan pengikut akun Instagram @crsl.landfest, dengan teknik pengambilan sampel menggunakan rumus Slovin. Analisis data dilakukan menggunakan perangkat lunak SPSS versi 27 yang meliputi uji validitas, uji reliabilitas, analisis regresi linear sederhana, dan uji hipotesis (uji-t). Peneliti berhasil menemukan persamaan regresi linear yaitu Y = 20,752 + 0,711X. Selain itu, didapatkan hasil nilai signifikansi sebesar 0,001 yang berarti < 0,05. Berdasarkan hasil tersebut, peneliti menyimpulkan bahwa CRSL Land Festival berpengaruh secara positif dan signifikan terhadap brand awareness CRSL.
Demokratisasi atau Komersialisasi? Kritik terhadap Model Voting Berbayar pada Program Kompetisi Musik di Indonesia Nurohmat Nurohmat; Dian Dian; Rewindinar Rewindinar
Jurnal Ilmiah Komunikasi Makna Vol. 14 No. 2 (2026): August 2026
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v14i1.50467

Abstract

The development of digital technology has transformed the landscape of Indonesia's television entertainment industry, including audience participation mechanisms in music competition programs. This research examines the phenomenon of paid voting systems through Virtual Gifts implemented in a dangdut music competition program on a national private television station in 2025. Using a qualitative approach with case study methods, this research analyzes the social, economic, and ethical implications of the transformation of judging systems that integrate digital donations as an assessment component. Data were collected through mass media content analysis, social media documentation, and review of relevant regulations. Research findings indicate that the Virtual Gift system creates a paradox between participation democratization and competition commercialization, where the financial capacity of audiences potentially determines competition outcomes more than contestants' talent quality. The emerging controversy indicates a regulatory vacuum regarding monetization boundaries in television competition programs, raising ethical questions about fairness, transparency, and consumer protection. This research recommends the need for a comprehensive regulatory framework to govern paid voting systems to maintain competition integrity and protect audience rights as consumers. Perkembangan teknologi digital telah mengubah lanskap industri hiburan televisi di Indonesia, termasuk dalam mekanisme partisipasi audiens pada program kompetisi musik. Penelitian ini mengkaji fenomena sistem voting berbayar melalui Virtual Gift yang diterapkan pada salah satu program kompetisi musik dangdut di televisi swasta nasional tahun 2025. Melalui pendekatan kualitatif dengan metode studi kasus, penelitian ini menganalisis implikasi sosial, ekonomi, dan etika dari transformasi sistem penjurian yang mengintegrasikan donasi digital sebagai komponen penilaian. Data dikumpulkan melalui analisis konten media massa, dokumentasi media sosial, dan kajian regulasi terkait. Temuan penelitian menunjukkan bahwa sistem Virtual Gift menciptakan paradoks antara demokratisasi partisipasi dan komersialisasi kompetisi, di mana kemampuan finansial audiens berpotensi lebih menentukan hasil kompetisi dibandingkan kualitas talenta peserta. Kontroversi yang muncul mengindikasikan kekosongan regulasi yang jelas mengenai batasan monetisasi dalam program kompetisi televisi, serta menimbulkan pertanyaan etis tentang keadilan, transparansi, dan perlindungan konsumen. Penelitian ini merekomendasikan perlunya kerangka regulasi yang komprehensif untuk mengatur sistem voting berbayar guna menjaga integritas kompetisi dan melindungi hak audiens sebagai konsumen.

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