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Jurnal Ilmiah Komunikasi Makna
Published by Universitas Islam Sultan Agung
ISSN : 20872461     EISSN : 23374616     DOI : 10.30659/jikm
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmiah Komunikasi Makna (E-ISSN: 2337-4616, P-ISSN 2087-2461) is a Scientific Journal published by the Department of Communication Science, Faculty of Language and Communication Science, Universitas Islam Sultan Agung (UNISSULA) Semarang. Jurnal Ilmiah Komunikasi Makna is intended to the national and international scholarly community. The aim of this journal is to publish high-quality articles dedicated to all aspects of the latest outstanding developments in the field of communication. Articles published are the results of research, bringing the new sights (scope) on Cultural Studies, Public Relations, and Media.
Arjuna Subject : Psikologi - Psikologi (Lain-Lain)
Articles 182 Documents
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Representasi Anak dalam Video Iklan Minyak Rambut “Dabur Amla Arabia”: Analisis Semiotika Charles Sanders Peirce Hafis Muzakir; Reza Sukma Nugraha
Jurnal Ilmiah Komunikasi Makna Vol. 14 No. 1 (2026): February 2026
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v14i1.9671

Abstract

Advertisements serve to market a brand, beyond just the products themselves. One way to achieve this is by incorporating elements designed to capture the audience's attention. This study analyzes the use of such elements in an advertisement for Dabur Amla—a hair oil brand—which was featured on the "Dabur Amla Arabia" YouTube channel in 2017. The analysis focuses on the representation of a child within the advertisement, who serves as an object for marketing the product. This research employs Charles Sanders Peirce’s semiotic analysis to interpret the meanings of symbols present in the Dabur Amla advertisement. According to Peirce, semiotics consists of three core components—the sign, the object, and the interpretant—collectively known as the "semiotic triangle." The signs identified within the visuals are classified into icons, indices, and symbols. A qualitative research method is utilized, aiming to provide an in-depth exploration of the phenomenon through comprehensive data collection. The findings reveal the underlying meaning of the Dabur Amla hair oil advertisement: the child is represented as someone deserving of care and affection. The child featured in the ad appears cheerful after using the hair oil, a portrayal that reinforces the specific image of a child as constructed by the Dabur Amla brand. Iklan memiliki fungsi untuk memasarkan merek selain produknya. Salah satu caranya dengan menghadirkan objek yang dapat menarik perhatian. Dalam penelitian ini, iklan yang akan dianalisis terkait kehadiran objek tersebut adalah iklan Dabur Amla, yaitu iklan produk minyak rambut asal Mesir yang ditayangkan di chanel youtube Dabur Amla Arabia pada tahun 2017. Analisis berfokus pada representasi anak di dalam iklan yang dijadikan objek untuk memasarkan produk. Penelitian ini menggunakan analisis semiotika dari Charles Sanders Peirce untuk menerjemahkan makna simbol dalam iklan Dabur Amla. Menurut Peirce, semiotika terdiri dari tiga unsur utama yang disebut teori makna segitiga (tanda, objek, dan interpretan). Tanda-tanda yang terdapat pada gambar di diklasifikasikan ke dalam ikon, indeks, dan simbol. Metode yang digunakan dalam artikel ini ialah kualitatif. Penelitian kualitatif bertujuan untuk menjelaskan fenomena tersebut secara mendalam, melalui pengumpulan data yang mendalam. Hasil yang bisa diambil dari penelitian ini adalah mengetahui makna dibalik iklan minyak rambut Dabur Amla bahwa objek anak-anak direpresentasikan sebagai orang yang harus di perhatikan dan disayangi. Anak yang ditampilkan dalam iklan ini digambarkan ceria setelah memakai minyak rambut tersebut, sehingga memperkuat citra anak juga yang dibangun oleh Dabur Amla.
Hubungan Promo Diskon Ovo dalam Aplikasi Grab Customer dan Kesadaran Merek dengan Keputusan Pembelian Pengguna Iska Royikhotul Ulumiyah; Dian Marhaeni Kurdaningsih
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 2 (2025): August 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i2.9789

Abstract

OVO merupakan aplikasi e-wallet baru, untuk meningkatan jumlah pengguna dan kesadaran merek, OVO melakukan promo potongan harga 1 rupiah dalam aplikasi Grab Customer. Permasalah penelitian ini yaitu bagaimana hubungan promo potongan harga 1 rupiah OVO pada aplikasi Grab Customer dan kesadaran merek dengan keputusan pembelian pengguna OVO di Kota Semarang. Penelitian ini bertujuan untuk mengetahui hubungan promo potongan harga 1 Rupiah dalam aplikasi Grab Customer dan kesadaran merek dengan keputusan pembelian pengguna OVO di Kota Semarang. Paradigma penelitian ini menggunakan paradigma positivisme, dengan teori AIDA dan teori brand awareness. Tipe penelitian ini adalah kuantitatif dengan hasil berupa angka dengan Insidental Sampling data didapat dari 100 orang warga Kota Semarag. Data kemudian diolah dengan SPSS dengan teknik analisis uji korelasi rank spearman.. Hasil penelitian ini menunjukkan bahwa potongan harga berhubungan signifikan dan cukup dengan keputusan pembelian dengan hasil korelasi rank spearman menunjukkan nilai Sig.(2-tailed) sebesar 0,000 < 0,05 dan hasil perhitungan korelasi 0,456, sedangkan uji hipotesis yang menghasilkan r-hitung 0,456> r-tabel 0,196, maka hipotesi dapat diterima sehingga terdapat hubungan positif antara variabel potongan harga dengan variabel keputusan pembelian. Kemudian kesadaran merek berhubungan secara signifikan dan kuat terhadap keputusan pembelian dengan hasil uji korelasi rank spearman menunjukkan nilai Sig.(2-tailed) sebesar 0,000 < 0,05 dan hasil perhitungan korelasi 0,759, sedangkan uji hipotesis yang menghasilkan r-hitung 0,759> r-tabel 0,196, maka hipotesis diterima sehingga terdapat hubungan yang positif antara variabel kesadaran merek dengan variabel keputusan pembelian. OVO is a new e-wallet application, to increase the number of users and brand awareness, OVO promises a discount of 1 rupiah in the Grab Customer application. The problem of this research is how the relationship of 1V discount OVO promo on Grab Customer application and brand awareness with the purchase decision of OVO users in Semarang City. This study aims to determine the relationship of 1 Rupiah discount promo in the Grab Customer application and brand awareness with the purchase decision of OVO users in the city of Semarang. This research paradigm uses the positivism paradigm, with AIDA theory and brand awareness theory. This type of research is quantitative with the results in the form of numbers with incidental sampling data obtained from 100 people of Semarag City. The data is then processed with SPSS with Spearman rank correlation test analysis techniques. The results of this study indicate that the price discount is significantly and sufficiently related to the purchase decision with the results of the Spearman rank correlation showing the Sig (2-tailed) value of 0,000 <0.05 and the results Correlation calculation is 0.456, while the hypothesis test that produces r-count 0.456> r-table 0.196, then the hypothesis can be accepted so that there is a positive relationship between variable price discounts with the purchase decision variable. Then brand awareness is significantly and strongly related to purchasing decisions with the results of the Spearman rank correlation test showing the value of Sig. (2-tailed) of 0,000 <0.05 and the results of the calculation of correlation 0.759, while the hypothesis test that produces r-count 0.759> r- table 0.196, the hypothesis is accepted so that there is a positive relationship between the variables of brand awareness with the purchase decision variable.
Exposure To Presidential Candidate News In Online Media And The Knowledge Level Of Young Voters In The 2019 Indonesian Election Urip Mulyadi; Mubarok Mubarok; Agus Triyono
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 2 (2025): August 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i2.16362

Abstract

Young voters who have just entered the voting age do not yet have a broad political reach to determine where they should vote and online media is one of the tools to reach them. This study aims to determine the significant relationship between news exposure about presidential candidates in online media with the level of choice of young voters in the 2019 election. This study is a type of explanatory quantitative research using the positivism paradigm. Data collection was carried out using questionnaires distributed to 100 respondents in Semarang City using purposive sampling techniques. Data calculation in this study uses Spearman Rank correlation analysis using the IMB SPSS application as an aid to conduct several statistical data tests. The results of this study indicate that all calculated questionnaire items are declared valid because the calculated r> r table (0.195), and are also declared reliable with a value above 0.600. The Spearman Rank correlation analysis test shows that there is a significant relationship between the Level of Media Exposure (X1), the Level of Media Attention (X2) and the Level of Knowledge of young voters in the 2019 election. (Y) of 0.000<0.05. There is a strong relationship between the variable level of media exposure and the level of choice of beginners in the 2019 presidential election of 0.624 . There is a strong relationship between the variable level of media attention and the level of choice of beginners in the 2019 presidential election of 0.580 . Thus, it can be concluded that the level of media exposure and the level of media attention have a significant relationship with the level of knowledge of beginners in the 2019 election.
Digital Activism SkinnyIndonesian24 tentang Kritik Sosial terhadap DPR dalam DPR Musikal di Youtube (Studi Wacana Kritis Norman Fairclough) Fitria Safiratun Nabilah; Irwan Dwi Arianto
Jurnal Ilmiah Komunikasi Makna Vol. 13 No. 2 (2025): August 2025
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/cwnyxn77

Abstract

This research examines SkinnyIndonesian24's digital activism regarding to DPR in the DPR Musikal on Youtube. Basically every text produced contains a certain discourse. Content creation is influenced by the ideology of text producers. The individual tendencies of the text producers and the social structure that surrounds the text producers also influence and colored the content of the text. This study aims to determine the ideological construction and social context behind DPR Musikal. This research is a type of qualitative descriptive research with Fairclough's critical discourse analysis approach. Fairclough's critical discourse analysis model focuses on text analysis, discourse practice and sociocultural practice. Data collection techniques were carried out by online observation, documentation, interview and literature studies. The concept of digital activism is used to reinforce and support research analysis. The results of the study show that there are discourse of social criticism which is constructed through scenes and dialogues inside of DPR Musikal. The government's social criticism discourse is a narrative highlighted inside of DPR Musikal. Furthermore, there is a message of activism implied in the DPR Musikal, a message of criticism for the government, advocacy for public political awareness to an invitation to change Indonesia better according to Pancasila values. Penelitian ini mengkaji tentang aktivisme digital SkinnyIndonesian24 terhadap DPR di DPR Musikal di Youtube. Pada dasarnya setiap teks yang dihasilkan mengandung wacana tertentu. Pembuatan konten dipengaruhi oleh ideologi produsen teks. Kecenderungan individu produser teks dan struktur sosial yang melingkupi produser teks turut mempengaruhi dan mewarnai isi teks. Penelitian ini bertujuan untuk mengetahui konstruksi ideologis dan konteks sosial yang melatarbelakangi DPR Musikal. Penelitian ini merupakan jenis penelitian deskriptif kualitatif dengan pendekatan analisis wacana kritis Fairclough. Model analisis wacana kritis Fairclough berfokus pada analisis teks, praktik wacana, dan praktik sosiokultural. Teknik pengumpulan data dilakukan dengan observasi online, dokumentasi, wawancara dan studi pustaka. Konsep aktivisme digital digunakan untuk memperkuat dan mendukung analisis penelitian. Hasil penelitian menunjukkan bahwa terdapat wacana kritik sosial yang dikonstruksi melalui adegan dan dialog di dalam DPR Musikal. Wacana kritik sosial pemerintah merupakan narasi yang ditonjolkan di dalam DPR Musikal. Selanjutnya ada pesan aktivisme yang tersirat di DPR Musikal, pesan kritik untuk pemerintah, advokasi kesadaran politik masyarakat hingga ajakan untuk mengubah Indonesia lebih baik sesuai dengan nilai-nilai Pancasila.
The Effect of the "Less Waste, More Coffee" Campaign towards Increasing Green Awareness of Indonesian Work Coffee Consumers Shyiva Sarah Salsabila; Sri Wahyuning Astuti
Jurnal Ilmiah Komunikasi Makna Vol. 12 No. 1 (2024): February 2024
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.35429

Abstract

This research aims to determine the effect of the "Less Waste, More Coffee" campaign on increasing green awareness of Work Coffee Indonesia consumers. The population in this research is Indonesian Work Coffee consumers with specified criteria. The sampling method uses accidental sampling technique. Types of primary and secondary data using simple linear regression analysis techniques. The results of descriptive data research on the campaign variable (X) show a magnitude of 83.69% and the green awareness variable shows a magnitude of 79.42%, which means that both variables are rated high based on the position of the continuum line. In the t hypothesis test, it was found that each independent variable and dependent variable had an influence. So, the campaign was proven to have an effect on increasing green awareness with an overall significance level of 0.000 (0.000 < 0.05) and it was found that H0 was rejected and H1 was accepted. So the campaign has an effect on increasing green awareness of Work Coffee Indonesia consumers.
Digital Branding of Bank BJB Cibinong in Building BJB DIGI Awareness via Instagram Martha Tri Lestari; Adhikara Candraraditya Natadisastra; Rifqi Abdul Aziz
Jurnal Ilmiah Komunikasi Makna Vol. 12 No. 1 (2024): February 2024
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.35779

Abstract

Bank BJB is the largest Regional Development Bank (BPD) in Indonesia. According to Bisnis.com, in the third quarter of 2023, bank BJB has the largest assets with an asset value of IDR 179.31 trillion, beating 9 national banks. This research discusses Bank BJB Cibinong's Digital Branding strategy which increases BJB DIGI awareness through Instagram. Bank BJB, the largest development bank in Indonesia with 65 branches, has a branch in Cibinong, West Java with a population of 5,643,838 in 2023. The aim is to analyze the use of Instagram @bankbjbcibinong in building awareness of BJB DIGI. Using a qualitative case study, data was collected via interviews and observations, analyzed using Digital Branding and New Media theory. The results show that Bank BJB Cibinong implemented a three-stage digital branding strategy: building credibility, increasing visibility, and creating a unique identity through promotional content, collaboration, mini vlogs, and philanthropic actions, with the support of the creative team. In conclusion, Bank BJB Cibinong is effective in utilizing Digital Branding for promotion and education, strengthening BJB DIGI awareness, but needs to increase the use of Instagram features and customer engagement.
Indonesian National Army Information Centre’s Public Relations Communication Strategy Lidia Nur Ardelia Nugroho; Sri Wahyuning Astuti
Jurnal Ilmiah Komunikasi Makna Vol. 12 No. 1 (2024): February 2024
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.36071

Abstract

The rise of negative news involving Indonesian National Army members has caused a decline in the image of the TNI. One of the issues that is of concern to the community today is the bad actions carried out by unscrupulous members of the Indonesian National Army in various regions. The use of the Instagram social media platform by the Indonesian National Army Information Centre is considered an effort to improve the image of Indonesian National Army agencies. The purpose of this study is to understand how Indonesian National Army Information Centre identifies specific problems or challenges in its efforts to build and maintain a positive image of the Indonesian National Army on Instagram. The research method used was qualitative, involving three people from the internal Indonesian National Army Information Centre in the field of Information and Internet, one lecturer who is an expert in the field of public relations, and three followers of the Indonesian National Army Information Centre’s Instagram account as external informants, two of whom is Indonesian National Army Information Centre’s staff. The results showed that the Indonesian National Army Information Centre had followed several stages proposed by Cutlip, Centre and Broom. However, in terms of activities on social media, especially Instagram, it still needs to be improved because the content is considered less varied and the way the Indonesian National Army conveys information and interacts with the public on Instagram still seems rigid.
Bandung's Superior Branding Strategy for the 213th Anniversary of the City of Bandung on Instagram Puteri Devina Chaerunnisa; Slamet Parsono
Jurnal Ilmiah Komunikasi Makna Vol. 12 No. 1 (2024): February 2024
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.36125

Abstract

The Bandung City Public Relations branding strategy is an important reference in disseminating information to make Bandung superior in the 213th Anniversary of the City of Bandung. Instagram has become an effective social media for Bandung City Public Relations in disseminating this information. The purpose of this research is to find out how Bandung's branding strategy excels at the 213th Anniversary of the City of Bandung on Instagram @humas_bandung. Researchers use methods through a qualitative approach by collecting data from interviews, observations and documentation. This research uses branding strategies, namely fact finding, planning, action and communication, and evaluation of activities.  In the search for facts, Public Relations of the City of Bandung analyzed the data and facts of the 213th Anniversary of the City of Bandung and the application of the Bandung Superior tagline In making plans, Public Relations for the City of Bandung describes the data and facts in the agenda setting Bandung City Public Relations produces content and distributes it via Instagram; and Bandung City Public Relations evaluates each content to find out how far the Superior Bandung message has reached the public.
The Influence of the #MakeFetchHappen Campaign on MadForMakeup Brand Positioning Aurelia Dara Dinanti; Sri Wahyuning Astuti
Jurnal Ilmiah Komunikasi Makna Vol. 12 No. 1 (2024): February 2024
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.36767

Abstract

The cosmetics industry is currently a very competitive industry, with various brands competing to win the hearts of consumers. In this competition, brand positioning is the main key in differentiating oneself from competitors. A persuasive marketing campaign is also an important factor in influencing consumer perceptions of a brand. This research aims to investigate the influence of the #MakeFetchHappen campaign on MadForMakeup brand positioning. A total of 153 respondents who were Instagram followers and consumers of MadForMakeup participated in this research. This research applies a quantitative research approach with descriptive verification analysis through the use of Hypothesis Testing (T Test and F Test). The analysis results show that attitude got the highest percentage, namely 82.01%, indicating a positive response from respondents to the campaign. The main finding of this research is that the #MakeFetchHappen campaign has a significant influence on MadForMakeup’s brand positioning, with a percentage of 67.6%. The remainder, around 32.4%, is caused by other factors, so H1 can be accepted. This research provides valuable insights for cosmetic marketing practitioners in planning effective campaign strategies to strengthen their brand positioning in a competitive market.
Analysis The Influence of Instagram @Humas_Bandung Social Media Content on Public Opinion Aisyah Dzakiah Nur Fitri; Ayub Ilfandy Imran
Jurnal Ilmiah Komunikasi Makna Vol. 12 No. 2 (2024): August 2024
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i2.37630

Abstract

Digital progress has positive and negative effects on society, with social media, especially Instagram, playing a key role in information dissemination. People form opinions based on the content they encounter online.One of them is the content on the @humas_bandung Instagram account which provides content for the public every day. This research was conducted to find out how much influence Instagram @humas_bandung social media content has on public opinion. There is one theory and one model used, namely the theory of The Circular Model of SoMe and the Model of the opinion formation process. The author uses quantitative research methods by distributing questionnaires via Instagram and Whatsapp addressed to 100 Instagram followers @humas_bandung. The data analysis techniques used in testing variables are descriptive analysis, normality test, simple linear regression analysis, coefficient of determination, and hypothesis testing. The results showed that there was an influence of Instagram @humas_bandung social media content on public opinion. Based on the coefficient of determination, the social media content variable (X) has an effect of 59.7% on public opinion (Y). Meanwhile, 40.3% is influenced by other factors that are not included in this study.

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