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Jurnal Ilmiah Komunikasi Makna
Published by Universitas Islam Sultan Agung
ISSN : 20872461     EISSN : 23374616     DOI : 10.30659/jikm
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmiah Komunikasi Makna (E-ISSN: 2337-4616, P-ISSN 2087-2461) is a Scientific Journal published by the Department of Communication Science, Faculty of Language and Communication Science, Universitas Islam Sultan Agung (UNISSULA) Semarang. Jurnal Ilmiah Komunikasi Makna is intended to the national and international scholarly community. The aim of this journal is to publish high-quality articles dedicated to all aspects of the latest outstanding developments in the field of communication. Articles published are the results of research, bringing the new sights (scope) on Cultural Studies, Public Relations, and Media.
Arjuna Subject : Psikologi - Psikologi (Lain-Lain)
Articles 148 Documents
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Mediating Role of Artificial Intelligence to Impact Purchase Decisions Martina, Dannia Ayu; Kurdaningsih, Dian Marhaeni; Trimanah, Trimanah
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.45555

Abstract

AbstractAlong with the development of digital technology, Artificial Intelligence (AI) plays a role as a mediator in understanding consumer preferences and behavior more deeply, so as to influence purchasing decisions. This study seeks to understand how AI can strengthen the relationship between consumer motivation and brand image with purchase decisions, which can provide new insights for companies in designing more effective and data-driven marketing strategies. Therefore, this study examines how AI as a technology can mediate the influence of consumer motivation and brand image on purchasing decisions for Garnier products. The type of research used is explanatory research using non-probability sampling with purposive sampling method, which allows sample selection based on certain criteria. Primary data was collected using a questionnaire distributed to respondents who met the research criteria. Furthermore, the collected data will be tested using the validity and reliability of the instrument, and analyzed using appropriate statistical techniques to test the relationship between variables. Based on the results of the t-test and Sobel test analysis, this study shows that all hypotheses proposed are proven significant. The t test indicates that consumer motivation and brand image have a significant effect on purchasing decisions and the use of AI Skin Coach. The Sobel test results reinforce these findings by showing that AI Skin Coach acts as a significant mediating variable in the relationship between consumer motivation and purchasing decisions. In addition, AI Skin Coach also acts as a significant mediating variable in the relationship between brand image and purchasing decisions. AbstrakArtificial Intelligence (AI) telah menjadi elemen penting dalam memahami perilaku konsumen dengan menyediakan wawasan berbasis data yang lebih mendalam. Penelitian ini mengeksplorasi peran AI sebagai mediator dalam hubungan antara motivasi konsumen sebagai aspek penting dalam psikologi konsumen, citra merek, dan keputusan pembelian dengan menggunakan Self-Determination Theory, Decision-Making Theory, Technology Acceptance Model (TAM), dan konsep Brand Image. Studi ini berfokus pada bagaimana AI dapat memperkuat pengaruh motivasi konsumen dan citra merek terhadap keputusan pembelian produk Garnier. Metode penelitian yang digunakan adalah penelitian eksplanatori dengan pendekatan non-probability sampling dan metode purposive sampling, di mana data primer dikumpulkan melalui kuesioner yang disebarkan kepada responden yang memenuhi kriteria penelitian. Data yang diperoleh dianalisis menggunakan uji validitas, reliabilitas, uji t, dan uji Sobel untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa motivasi konsumen dan citra merek berpengaruh signifikan terhadap keputusan pembelian dan penggunaan AI Skin Coach. Selain itu, uji Sobel mengonfirmasi bahwa AI Skin Coach berperan sebagai mediator signifikan dalam hubungan antara motivasi konsumen serta citra merek terhadap keputusan pembelian. Temuan ini memberikan implikasi bahwa AI tidak hanya mendukung personalisasi strategi pemasaran, tetapi juga meningkatkan efektivitas pengambilan keputusan konsumen melalui data yang lebih akurat dan relevan.
Roland Barthes' Semiotic Analysis of Meme Content on the @Tokopedia Account on Tiktok Lestari, Martha Tri; Agustian, Muhamad Sabiq
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.39437

Abstract

This study aims to analyze meme content on Tokopedia's TikTok account using Roland Barthes' semiotics approach. The background of this research is the use of social media by e-commerce companies to interact with consumers creatively and efficiently. The research problem is how meme content on Tokopedia's TikTok account conveys communication messages. This study employs a descriptive qualitative method focusing on a detailed and systematic depiction of phenomena. The analysis covers two levels of meaning in meme content: denotation and connotation, as well as a third system of signs, myth. The theoretical foundation used is Roland Barthes' semiotics, which explores literal meanings, deeper associations, and myths formed from these signs. The results show that Tokopedia uses visual and narrative symbols to strengthen its brand identity and convey messages related to efficiency and modernity. The myths created from Tokopedia's meme content reflect the brand as part of a dynamic and modern lifestyle, offering smart and enjoyable shopping solutions. The conclusion of this study highlights the importance of semiotic analysis in understanding how signs and symbols can be effectively used in digital marketing communication to build strong narratives and influence audience perceptions.
The Impact of Rebranding on Indrive User Trust Among Students in Greater Bandung Azhara, Rifa Ralinda; Primasari, Intan
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.38280

Abstract

This study aims to investigate the impact of the rebranding efforts undertaken by Indrive on customer trust, particularly among students in the Bandung Raya area. A total of 102 students, who are active users of the Indrive application, participated in this research by completing a questionnaire. A quantitative method was employed, with descriptive-verification analysis through Hypothesis Testing (T-test and F-test). The collected data indicates that the change in logo has a significant impact, with 71.96% of respondents showing a positive response to the rebranding. The primary findings of this study suggest that the rebranding of Indrive has a tangible influence on customer trust, especially among students in the Bandung Raya area. Data analysis reveals that 7.82% of the changes in customer trust can be directly attributed to the rebranding. The remaining 2.18% is attributed to other unrelated factors. These results indicate that the visual changes and brand messaging conveyed through the rebranding successfully affect customer perceptions and trust. Thus, this study confirms that the rebranding of Indrive has a significant impact on strengthening customer trust among students in the Bandung Raya area.
Analysis of Communication Patterns in Facing the Gap Generation Nethanya, Thalia; Setiawati, Sri Dewi
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.39325

Abstract

In implementing communication within a company, intergenerational communication challenges often lead to differences in perspectives, actions, habits, and attitudes. The disparity in viewpoints between senior and junior employees can trigger conflicts. However, PT. PXX is a company that does not exhibit significant generational gaps compared to other companies. The generational gap (Gap Generation) has specific impacts within the company, such as seniors often feeling more knowledgeable than juniors, causing juniors to hesitate in expressing their opinions as they feel less involved. This study aims to understand the message construction formed by employees to avoid the Gap Generation, the use of communication media, and the role of leaders in addressing the Gap Generation. The research method used is qualitative with a case study approach. The study involves two internal employees of PT. PXX, one communication expert lecturer, and one supporting informant from the internal public relations of PT. PXX. The results of the study indicate that PT. PXX has a relaxed and flexible communication culture between superiors and subordinates, creating more informal and open interactions, allowing employees to feel comfortable expressing ideas, opinions, and concerns without fear of negative consequences.
Central Java Regional Police Cyber Public Relations Strategy in Improving the Institution's Image Azzahra, Davina Widya; Wisudawaty, Hanna
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.38965

Abstract

Public Relations (PR) plays an important role in building an institution's image through strategic communication. In the Central Java Regional Police, Cyber Public Relations (CPR) is the main strategy in conveying information effectively to the public. CPR is used to educate the public about various police operations, such as traffic security during big days, to ensure transparency and openness of information. This study aims to analyze the Central Java Regional Police's CPR strategy in building a positive police image, improving communication with the public, and ensuring transparency of information in the digital era. CPR utilizes various digital platforms, such as Instagram, Facebook, Twitter, and the official Polda website, to establish more interactive and open communication. With a descriptive qualitative approach, this study found that CPR plays an important role in improving the police's image, strengthening relations with the public, and maintaining the institution's positive identity. This strategy allows the police to be more responsive to public aspirations and changes in digital trends. In the ever-evolving digital era, CPR is a strategic tool for the police to stay relevant, build public trust, and ensure more effective openness of information.
Eiger Adventure Communication Strategy at Women Jungle Survival Course (WJSC) Event Eriani, Kerti; Sutarjo, Moch. Armien Syifaa
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.39418

Abstract

This research discusses the Eiger Adventure communication strategy in the Women Jungle Survival Course (WJSC) program. The aim is to understand and analyze the strategic steps taken by Eiger Adventure as a guideline for communication planning and communication management at WJSC events. This research uses a qualitative approach with a case study method, involving interviews, documentation and observation. This research refers to the PR strategy model of Cutlip, Center and Broom (2009), which involves four steps in the PR process, namely determining the problem, planning and programming, taking action and communicating, and program evaluation. The research results show that Eiger Adventure was successful in designing and implementing WJSC with an effective communication strategy. Even without carrying out special segmentation in its approach, in reality the number of WJSC registrants exceeds the target, which shows Eiger's reputation among nature activists.
Collaborative communication strategy between Diskominfo and Biro ADPIM in managing BEJA as West Java Vision implementation Rahardjo, Muthia Khairunnisa; Sutarjo, Moch. Armien Syifaa
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.39419

Abstract

This study analyzes the collaborative communication strategies between the West Java Communication and Information Agency (Diskominfo Jabar) and the West Java Bureau of Administration and Leadership (Biro Adpim Jabar) in managing the Bewara Jawa Barat (BEJA) program to support the vision of West Java Province. Using a qualitative approach and descriptive method through observation and interviews, the study refers to Cutlip and Center’s four-step public relations strategy model: defining the problem, planning, implementation, and evaluation. The results show that collaboration between the two agencies is effective at every stage. In the problem-definition phase, internal teams are formed to facilitate communication and task division. The planning stage focuses on issues relevant to news value and public interest. Implementation is carried out through the BEJA platform using well-managed communication strategies. Evaluation is conducted internally and externally to assess performance and public response. The consistently collaborative communication strategy makes BEJA a model of integrated and responsive public communication.
Exposure To Presidential Candidate News In Online Media And The Knowledge Level Of Young Voters In The 2019 Indonesian Election Mulyadi, Urip; Mubarok, Mubarok; Triyono, Agus
Jurnal Ilmiah Komunikasi Makna Vol 13, No 2 (2025): Agustus 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i2.16362

Abstract

Young voters who have just entered the voting age do not yet have a broad political reach to determine where they should vote and online media is one of the tools to reach them. This study aims to determine the significant relationship between news exposure about presidential candidates in online media with the level of choice of young voters in the 2019 election. This study is a type of explanatory quantitative research using the positivism paradigm. Data collection was carried out using questionnaires distributed to 100 respondents in Semarang City using purposive sampling techniques. Data calculation in this study uses Spearman Rank correlation analysis using the IMB SPSS application as an aid to conduct several statistical data tests. The results of this study indicate that all calculated questionnaire items are declared valid because the calculated r> r table (0.195), and are also declared reliable with a value above 0.600. The Spearman Rank correlation analysis test shows that there is a significant relationship between the Level of Media Exposure (X1), the Level of Media Attention (X2) and the Level of Knowledge of young voters in the 2019 election. (Y) of 0.000<0.05. There is a strong relationship between the variable level of media exposure and the level of choice of beginners in the 2019 presidential election of 0.624 . There is a strong relationship between the variable level of media attention and the level of choice of beginners in the 2019 presidential election of 0.580 . Thus, it can be concluded that the level of media exposure and the level of media attention have a significant relationship with the level of knowledge of beginners in the 2019 election.

Page 15 of 15 | Total Record : 148

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