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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Asia Pacific Network for Sustainable Agriculture, Food and Energy
ISSN : 27148491     EISSN : 27148491     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 27 Documents
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Search results for , issue "Vol. 4, No. 4 (December 2022)" : 27 Documents clear
Analisis Sosial Media Marketing terhadap Purchase Intention Hartanto, Prasetyo; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.785 KB) | DOI: 10.37034/infeb.v4i4.180

Abstract

The purpose of this study is to analyze the effect of Social Media Marketing on Customer Purchase Intentions. The data used in this study were obtained directly from distributing online. The number of respondents in this study was 115 people. The results of testing the hypothesis in this study indicate that: Firm- Created Social Media Communication has a positive and significant effect on User-Generated Social Media Communication,and Brand Passion. Meanwhile, User-Generated Social Media Communication has no effect on Brand Passion. The results of the study also show that Brand Passion has a positive and significant effect on Brand Loyalty and Purchase Intention. Brand Loyalty also has a positive and significant effect on consumer Purchase Intention. As for the limitations in this study, it only uses one company brand as the object studied, so the results cannot be generalized to coffee shop company brands as a whole and also the selection of respondents is only in Indonesia so it is not can represent the behavior of Starbucks consumers as a whole spread across many countries. Furthermore, this study has not been able to reveal the overall factors that influence purchase intention due to limited variables in this study which are only limited to social media marketing which is divided into two parts; firm-created social media communication and user-generated social media communication, brand passion and brand loyalty so that there are other variables that are not included in this study.
Kebijakan Hutang Melalui Free Cash Flow, Kepemilikan Manajerial dan Kebijakan Deviden Fitri, Hasmaynelis; Apriyanti, Depi Gusti; Lusiana, L; Putra, Ramdani Bayu; Mulyani, Sitti Rizki
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.174 KB) | DOI: 10.37034/infeb.v4i4.181

Abstract

This study aims to determine the relationship between the influence of Managerial Ownership, Dividend Policy and Investment Opportunity Set on debt policy with Free Cash Flow as a Moderating Variable in Manufacturing Companies listed on the Indonesia Stock Exchange (IDX) for the 2016-2020 period. The population in this study are manufacturing companies listed on the Indonesia Stock Exchange in 2016-2020, totaling 195 companies. The sample of this research is 66 companies in 5 years, so the total data obtained is 330 using purposive sampling technique. The data in this study is secondary data in the form of annual data obtained from the official website of the Indonesia Stock Exchange, the official website of the company concerned. The data analysis method used in this research is descriptive statistical test, classical assumption test, panel data regression analysis and hypothesis testing using Eviews 9. The results show that a) Managerial Ownership has a positive and significant effect on debt policy, b) Dividend Policy has no effect on debt policy c) Investment Opportunity Set has no effect on debt policy d) Free cash flow is able to strengthen the influence of managerial ownership on debt policy e) Free cash flow is not able to strengthen the effect of dividend policy on debt policy. f) Free cash flow is not able to strengthen the effect of investment opportunity set on debt policy.
Pengujian Monday Effect dan Weekend Effect Terhadap Return Saham Perusahaan di Jakarta Islamic Indeks (JII) Periode Sebelum dan Sesudah Covid - 19 Iswadi, Tony; Nada, Tuffahati Septia; Adif, Riandy Mardhika; Welhendra
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.385 KB) | DOI: 10.37034/infeb.v4i4.182

Abstract

Covid-19 is a pandemic event that has drastically affected the world economy, including activities that occur in the capital market. The existence of this pandemic period became the impetus to test the Monday Effect and Weekend Effect phenomena on Company Stock Returns in the Jakarta Islamic Index (JII) in the Period Before and After Covid-19. This study aims to determine the significant differences in stock returns that occurred between the Monday before Covid-19 and after Covid-19 on the Jakarta Islamic Index (JII). To find out the significant differences in stock returns that occurred between Fridays before Covid-19. This type of research is a quantitative approach; data collection method is a documentation technique; and the sampling method is purposive sampling technique. The analysis technique used is the Kolmogorov - Smirnov Normality Test, the Independent Sample t - Test, and the Kruskal Wallis Test. This study proves that there is a significant difference between stock returns on Monday before Covid 19 and stock returns on Friday after Covid 19. This can be seen from the significance value of 0.000 which is smaller than 0.05. There is a significant difference between stock returns on Monday before Covid-19 and stock returns on Friday after Covid-19. This can be seen from the significance value of 0.000 <0.05. So that this research can help in taking stock return policies.
Analisis Digital Advertising Terhadap Purchase Intention melalui Brand Awareness Sebagai Variabel Intervening Muchtar, Muhammad; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Sigarlaki, Faizal Fardhani
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.971 KB) | DOI: 10.37034/infeb.v4i4.183

Abstract

Indonesia memimpin jajaran tertinggi pertumbuhan e-commerce tercepat di Dunia di banding sembilan negara lainnya dengan nilai pertumbuhan 78%. Fenomena perkembangan e-commerce ini menyebabkan banyaknya perusahaan-perusahaan startup yang bergerak dibidang e-commerce terus bermunculan. Yang menandakan bahwa bisnis e-commerce menjadi sebuah ladang bisnis yang potensial. Shopee termasuk jenis e-commerce C2C, yaitu C to C (Consumer to Consumer) yang merupakan perdagangan antara individu dengan konsumen. C to C dapat dikatakan transaksi dimana konsumen menjual produk secara langsung kepada konsumen lain dengan menggunakan media elektronik atau online. Shoope merupakan perusahaan e-commerce yang memiliki pangsa pasar tertinggi diantara e-commerce lainnya namun menduduki posisi ketiga di tahun 2022 sebagai e-commerce yang paling diminati. Hal tersebut mengindikasikan bahwa purchase intention mengalami penurunan pada e-commerce Shoppe dan peneliti tertarik untuk menelitinya. Tujuan penelitian ini untuk mengetahui gambaran dan pengaruh variabel digital advertisng terhadap purchase intention yang dimediasi oleh brand awerness. Metode penelitian menggunakan metode kuantitatif dengan analisis deskriptif. Sampel penelitian sebanyak 100 responden. Hasil penelitian menunjukkan bahwa digital advertising berpengaruh positif signifikan terhadap brand awerness, brand awerness berpengaruh positif signifikan terhadap purchase intention, digital advertising berpengaruh positif signifikan terhadap purchase intention. Selain itu, adanya peran brand awerness dalam memediasi pengaruh digital advertising terhadap purchase intention.
Pengaruh Jumlah Pembiayaan, Pendapatan Nasabah, dan Jangka Waktu Pengembalian terhadap Kelancaran Pembiayaan Nasabah BPRS Carana Kiat Andalas Bukittinggi Adif, Riandy Mardhika; Annuara, Muhammad; Irsadunas
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.4 KB) | DOI: 10.37034/infeb.v4i4.184

Abstract

This study aims to determine the effect of the amount of financing, customer income and the period of return on customer financing at BPRS Carana Kiat Andalas Bukittinggi. This study used a quantitative method with a questionnaire research instrument with a logistic regression analysis tool from SPSS 22. The sampling method used purposive sampling with the slovin technique, with a total population of 743 financing customers at BPRS Carana Kiat Andalas Bukittinggi and a sample of 80 financing customers at BPRS Carana Tips Andalas Bukittinggi. The results of this study indicate that the amount of financing has a negative influence on the smooth return of financing. Customer income has a positive influence on the smooth return of financing. Meanwhile, the payback period does not affect the smooth return of financing at BPRS Carana Kiat Andalasa Bukittinggi. And simultaneously the variable amount of financing, customer income, and payback period affect the smooth return of financing at BPRS Carana Kiat Andalas Bukittinggi.
Peer-To-Peer Lenders and Banks: Compete or Complement? A Position Paper Fadli, Jul Aidil
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.492 KB) | DOI: 10.37034/infeb.v4i4.207

Abstract

This paper is a position paper that aims to identify whether the presence of P2P lending is a problem for banking companies or vice versa. We answer this question through three approaches: in terms of business models, SWOT analysis, the risks faced by them, and market segmentation. Our identification shows that due to its easy communication channel (the Internet) and affordable infrastructure, P2P lenders are a competitive rival. P2P lenders should move to a niche market that is still available, namely SME financing. These SMEs are then expected to become more mature and bankable so that they can get financing from banks to grow bigger. They have qualified capabilities for this segment and capable technology. This could be their competitive advantage over banks. Banks operate in safe segments for them to avoid bank panics, bank runs, and economic instability. Meanwhile, banks can engage in other market segments, such as housing finance, commercial, and corporate financing. This synergy will have a harmonious impact on economic progress.
Shift Knowledge in Energy Transition Era Indradewa, Rhian
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.464 KB) | DOI: 10.37034/infeb.v4i4.212

Abstract

This study proposes a strategy for managing knowledge shifting processes when a company's vision and mission evolve in tandem with the expansion of its strategy, business processes, and organizational architecture in response to environmental challenges and legislation. This paper is based on a case study of Pertamina, an Indonesia energy company. This paper used survey-based quantitative research. The findings revealed that companies must transfer their knowledge in order to successfully expand their business reach. The process of knowledge transfer will contribute to the success of the new business. Information shifting procedures can be accomplished by developing new knowledge that differs from existing business knowledge. Managing existing employees with new knowledge and managing new employees with new information are the two components of the knowledge transfer process. The elements of shift mentality, willingness to learn, teamwork, and age have a role in guiding existing employees to acquire new skills. In managing the new employee, the organization is able to hire new employees with new knowledge and select new employees with diverse educational backgrounds and experiences that match the expanded business scope. This research examined the process of knowledge transfer via the lens of Knowledge-Based View (KBV) theory.

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