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Jurnal Informatika Ekonomi Bisnis

infeb
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Published by Asia Pacific Network for Sustainable Agriculture, Food and Energy

ISSN : 27148491 EISSN : 27148491 DOI : https://doi.org/10.37034/infeb

Core Subject : Economy,

Economics, Econometrics & Finance

The Jurnal Informatika Ekonomi Bisnis (INFEB) is an interdisciplinary journal. It publishes scientific papers describing original research work or novel product/process development. The objectives are to promote an exchange of information and knowledge in research work, and new inventions/developments on the use of Informatics in Economics and Business. This journal is useful to researchers, engineers, scientists, teachers, managers, and students who are interested in keeping a track of original research and development work being carried out in the broad area of informatics in economics and business through a scholarly publication.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 50 Documents

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Search results for , issue "Vol. 5, No. 2 (June 2023)" : 50 Documents clear

Covid-19 Pandemic: The Impact of Product Diversity, Price, Word of Mouth, and Purchase Intention on Impulse Buying Tendency Oktandani, Nafania Annisa; Sholahuddin, Muhammad
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study examines the influence of product diversity, price, and word of mouth on impulse buying tendencies during the COVID-19 pandemic. The study also explores the role of purchase intention as a mediator in this relationship. The research method employed is both descriptive and causal, with a quantitative approach and primary data collection through interviews, observations, and questionnaires. The sample population consists of consumers of Bluder Cokro Madiun, selected using purposive non-probability sampling. The study employs SEM using PLS to analyze the data and determine the mediating effect. The findings reveal that product diversity has no significant impact on purchase intention, while price and word of mouth have a positive and significant influence. Furthermore, purchase intention positively and significantly affects impulse buying tendencies. This study makes a significant contribution to the knowledge of consumer behavior during the COVID-19 pandemic. The research findings provide insights into how product diversity, price, and word of mouth affect consumers' impulse buying tendencies, and the role of purchase intention as a mediator. This study's findings are valuable for producers and marketers in formulating effective marketing strategies and pricing policies that align with consumer behavior during pandemics. Consumers can also benefit from this study by gaining a better understanding of how their purchase decisions are influenced by product diversity, price, and word of mouth, and their implications for impulse buying. Overall, this study has important practical implications for the marketing industry, particularly during times of crisis.

Pengaruh Tingkat Risiko Environmental Social Governance (ESG) dan Leverage terhadap Kinerja Perusahaan Pada Indeks IDXESGL Tahun 2020-2022 Purwitasari, Dinda; Sumardi; Larasati, Meita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study examines the impact of the ESG risk level and Leverage ratio on the performance of companies included in the IDXESGL index in 2020-2022. This study uses financial reports from companies including the IDXESGL index in 2020-2022 on the Indonesian Stock Exchange in the last 3 years. This type of research is cross-sectional, and the sampling method used is purposive sampling. Descriptive analysis, t-test, correlation, and regression were performed to support the research objectives. SPSS was used for analysis. Based on the regression results, there is no significant effect between the level of ESG risk and company performance. However, there is a significant effect between leverage and company performance. As well as together the risk level of ESG and Leverage have a significant influence on company performance. This research is limited to companies included in the IDXESGL index in 2020-2022 and cannot highlight companies that are not included in the index.

Pengaruh Environmental Regulation terhadap Environmental Performance Melalui Mediasi Corporate Social Responsibility Zaim, Ryanda Luthfi; Lukman, Syukri; Syafrizal
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Efforts to realize a sustainable palm oil industry from upstream to downstream encourage companies to implement environmental regulations and corporate social responsibility that are carried out by multiple parties in the palm oil industry sector. This study aims to prove the effect of environmental regulation and corporate social responsibility on environmental performance, as well as to provide a mediating effect of corporate social responsibility on the relationship between environmental regulation and environmental performance. Data collection is done through the sustainability report of each company. Based on the results of testing the hypothesis found that environmental regulations have a positive but not significant effect on environmental performance, environmental regulations have a positive and significant effect on corporate social responsibility, corporate social responsibility has a positive and significant effect on environmental performance, and corporate social responsibility mediates the relationship between environmental regulations with environmental performance in oil palm plantation companies in Indonesia.

Strategi Aliansi Bank Nagari dalam Menghadapi Disrupsi Teknologi Fintech Mayasari, Anggi Puspita; Pujani, Vera; Hamidi, Masyhuri
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

The purpose of this study was to determine Bank Nagari's leading business segment, the type of Fintech and the collaboration model most suitable for Bank Nagari. This type of research is a case study with a descriptive qualitative approach. Research respondents are strategists or decision makers at Bank Nagari. This study uses primary data obtained from respondents' answers in the form of filling out questionnaires and interviews, namely data obtained directly from the object of research. The data analysis technique uses the Quantitative Strategic Planning Matrix (QSPM) to select alternative strategies which include Internal Factor Evaluation (IFE) matrix analysis, External Factor Evaluation (EFE) matrix analysis, weighting, rating determination and multiplication of weights with ratings. The results showed that the value of selecting the bank's business segments, namely MSME and Commercial, was the most attractive alternative strategy or had the highest average TAS score of the other alternative strategies (5.784), the value of choosing the type of Fintech P2P Lending was the most attractive alternative strategy or had a total score The highest average TAS of the other strategic alternatives (5.310), the value of selecting the Channeling as collaboration model is the most attractive strategic alternative or has the highest average Total TAS score of the other strategic alternatives (5.199).

Pengaruh Merek Dagang dan Negara Asal (County of Origin) terhadap Sikap Konsumen dalam Memilih Produk Handphone Putri, Helva Diansyah; Imsar
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Consumer attitudes are closely related to the purchase of a product, a brand that becomes a product identity is very influential on the image of the brand. This study aims to determine the effect of brands and also country of origin on consumer attitudes in choosing handphone products for students of the Faculty of Islamic Economics and Business (FEBI), State Islamic University of North Sumatra (UINSU). The population in this study was 1,128 people and a sample of 93 FEBI students in class 2019. The technique used in this study was a random sampling technique. And the data analysis uses multiple linear regression, but before carrying out the regression it is necessary to test between variables using the classic assumption test, then do the t test and f test to find out whether there is influence of trademarks and country of origin on consumer attitudes in choosing handphone products. In this study, the results of multiple linear regression analysis contained in the coefficient of determination table can be seen that the R Square is 0.729 or 72.9%. This means that 72.9% of the independent variables (trademarks and country of origin) affect the dependent variable (consumer attitudes). In this research, trademarks have a more significant effect on explaning the dependent variabel (consumer attitude) compared to the country of origin, this is because trademarks are the most important thing that consumers will see in choosing the product they want or need.

Strategi Pengembangan dalam Pemberdayaan Masyarakat Pesisir Tanjung Leidong Melalui Pengelolahan Udang Menjadi Kerupuk Udang BatuBara, Indah Wulan Sari; Nasution, Annio Indah Lestari
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This research aims to determine the development strategy in empowering coastal communities. The research method used is a qualitative method with a descriptive approach. The location of this research is in the village of Tanjung Leidong. Determination of informants using a purposive technique. Data collection is done by observation, interviews and documentation. Data analysis was carried out by reducing data, presenting data, and drawing conclusions. Data validity uses triangulation techniques. Based on the research results, the development strategy for empowering coastal communities in Tanjung Leidong uses the concept of local community development, namely through the processing of shrimp into shrimp crackers. The development of the shrimp cracker business in Tanjung Leidong Village is proven to be able to improve the community's economy, therefore, the processing of shrimp crackers is important to pay attention to to maintain the quality of the shrimp crackers.

The effect of Ease of Use, Seller Reputation, and Perceived Usefulness On Brand Loyalty with Satisfaction as a Mediating Variable Dilan Raihan; Soepatini
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study is to determine the effect of customer satisfaction in building brand loyalty through customer satisfaction, ease of use, seller reputation, and perceived usefulness. The population of this study, which employs quantitative research techniques, consists of Surakrarta-based customers of online marketplaces. Purpose Sampling was the method of sampling employed in this investigation. They employed 127 respondents. The information used in this study came through the distribution of questionnaires. Partial Least Square (PLS) data analysis using SMARTPLS software is the method used in this study. According to the findings of this study, Brand Loyalty is not positively and significantly impacted by Seller Reputation, Perceived Usefulness, or Ease of Use. A favorable and considerable impact on satisfaction is provided by the ease of use, seller reputation, and perceived usefulness. Brand Loyalty is positively and significantly impacted by satisfaction. Ease of Use, Seller Reputation, and Perceived Usefulness cannot be mediated by satisfaction in determining brand loyalty.This research contributes to increasing knowledge in the sector of selling used products through online platforms, because one of the challenges faced by the MSME industry is the use of technology in its business processes. The use of technology can facilitate business activities such as, means of promotion and facilitate transactions because this convenience is used by umkm industry business actors and consumers in the use of technology.

Pengaruh Sektor Pariwisata terhadap Pendapatan Asli Daerah Provinsi Sumatera Barat Sumarni, Leli; Yeni, Nini Syofri; Alfarudzi, Muhammad Fiqih
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study aims to analyze the influence of the tourism sector on Original Local Revenue of West Sumatra Province. This study will analyze how the influence of independent variables (number of tourist attractions, number of domestic tourists, number of restaurants and restaurants, and number of hotels and inns) on the dependent variable (Original Local Revenue) in West Sumatra Province. This study uses a quantitative method in the form of multiple regression analysis with panel data. The data used in this study is panel data for 5 years, namely from 2016 to 2020 obtained from the Central Statistics Agency (BPS) of West Sumatra Province. The results of the analysis using a fixed effect model approach show that the variable number of tourist objects had no effect nor was it significant on Original Local Revenue, the number of domestic tourists had a positive but not significant effect on Original Local Revenue, the number of hotels and inns, the number of restaurants and restaurants had a significant effect on increasing Original Local Revenue of West Sumatra Province.

Pengaruh Lifestyle, Kelompok Referensi, Atribut Produk terhadap Keputusan Perpindahan Merek Mulyani, Sri; Murni, Yanti; Putri, Maharani
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Partially liftstyle has a positive and significant effect on brand switching with a calculated tvalue of 2.944 >ttable of 1.98 and a significant value of 0.004 <0.05. Partially the reference group has a positive and significant effect on brand switching with a tcount of 4.127 >ttable of 1.98 and a significant value of 0.000<0.05. Partially product attributes have no effect on brand switching with a t-value of 1.110<t-table of 1.98 and a significant value of 0.270>0.05. Simultaneously lifestyle, reference groups and product attributes have a positive and significant effect on brand switching with an Fcount of 87.221>Ftable of 2.70 and a significant value of 0.000<0.05. Then the hypothesis is accepted. The R2 test results in this study obtained an R2 value of 0.740. This shows that the influence of the independent variable on the dependent variable is 74%, while the remaining 26% is influenced by other factors not examined in this study.

Pengaruh Biaya Overhead Pabrik dan Biaya Tenaga Kerja Langsung terhadap Hasil Penjualan Pada Usaha Loyang Pak May Padang Oktaviani, Nichy; Mardianto, Dedi; Handayani, Deby
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

This study aims to determine the effect of factory overhead costs and direct labor costs on sales results in Pak May Padang's baking pan business. Taking this title is based on the phenomenon that many business actors do not understand the calculation of production reports so that sales results are not clear, as we can see for ourselves business actors often neglect recording financial reports, the need to know sales results so that they can determine the number of products to be produced and sold in more detail. This study uses a type of quantitative research. The data taken is in the form of secondary data by conducting direct interviews with business owners, by preparing question materials and looking at records of factory overhead costs and direct labor costs during the period 2018 to 2022. This study conducted a classic assumption test, hypothesis testing using SPSS version 21. With the results of the study stating Seeing the results of the tests that have been carried out proves that partially Factory Overhead Costs have a significant effect on Sales Results, direct labor costs have no significant effect on sales results and simultaneously both variables have a significant effect on Sales Results, and can also be seen Adjusted R Square of 0.501 or 50.1% This means that 50.1% of the Sales Results variable is influenced by Factory Overhead Costs and Direct Labor Costs, the remaining 49.9% is influenced by other variables outside of this research variable.

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OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Arrianda Mardhika Adif

Contact Email
jmraahome@gmail.com

Phone
+6287895670026

Journal Mail Official
infeb03@gmail.com

Editorial Address
Kampus UNAND Limau Manis Padang

Location
Kota padang,

Sumatera barat

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Arrianda Mardhika Adif

Contact Email jmraahome@gmail.com

Phone +6287895670026

Journal Mail Official infeb03@gmail.com

Editorial Address Kampus UNAND Limau Manis Padang

Location Kota padang, Sumatera barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Arrianda Mardhika Adif

Contact Email
jmraahome@gmail.com

Phone
+6287895670026

Journal Mail Official
infeb03@gmail.com

Editorial Address
Kampus UNAND Limau Manis Padang

Location
Kota padang,

Sumatera barat

INDONESIA