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M. Iqbal
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INDONESIA
Indonesian Journal of Multidisciplinary Sciences
Published by CV. Era Digital Nusantara
ISSN : 29862426     EISSN : 29637635     DOI : 10.59066/ijoms
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences
Indonesian Journal of Multidisciplinary Sciences is a scientific journal published by CV. Era Digital Nusantara. The papers to be published in IJoMS are research articles (quantitative or qualitative research approaches), literature studies or original ideas that are considered to contribute to scientific studies of Economics, Law, Psychology, Sociology, Government and Politics.
Arjuna Subject : Umum - Umum
Articles 92 Documents
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Strategi Kewirausahaan dan Faktor Penentu Pertumbuhan Usaha Busana Muslim: Studi pada Desa Sungai Pinang, Kecamatan Rambutan, Kabupaten Banyuasin Muhammad Nur Ismail; Ulil Amri
Indonesian Journal of Multidisciplinary Sciences (IJoMS) Vol. 4 No. 2 (2025): Indonesian Journal of Multidisciplinary Sciences (IJoMS)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/ijoms.v4i2.2035

Abstract

The background of this research is that business development is a very important thing that must be done by entrepreneurs, because an entrepreneur is said to be successful if he is able to develop the business he manages. By knowing the factors that influence business development, the business can be developed in a better direction. This research aims to find out what factors encourage and inhibit the development of Muslim fashion businesses in Sungai Pinang Village, Rambutan District, Banyuasin Regency, to find out what entrepreneurs' strategies are in dealing with business obstacles. This research aims to find out how entrepreneurial strategies are in dealing with factors that influence the development of Muslim fashion businesses. This research uses qualitative methods. Data collection was carried out using interviews and documentation methods. The data that has been collected is then analyzed using a descriptive approach, namely the approach used to analyze data by describing the data that has been collected as it is. The results of the research show that Entrepreneurial Strategies in Facing Barriers to Muslim Fashion Business in Sungai Pinang Village. Every business experiences obstacles, but there are always solutions to minimize them. Entrepreneurs need to have strategies to minimize failure and understand the factors that support business success. The strategies of entrepreneurs in Sungai Pinang Village to develop a Muslim fashion business include: Managing Financial Resources by developing a financial information system for making business decisions. Entrepreneurs need to understand the health of their business to be able to control it. Managing employees effectively is very important because business owners cannot work alone.
Peran Brand Awareness dan Kepercayaan dalam Membentuk Keputusan Nasabah Menggunakan Produk Tabungan Haji Usia Dini (U-DIN) di Bank Sumsel Babel Cabang Syariah Palembang Lira Fitria Feruzia; Yusiresita Pajaria
Indonesian Journal of Multidisciplinary Sciences (IJoMS) Vol. 4 No. 2 (2025): Indonesian Journal of Multidisciplinary Sciences (IJoMS)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/ijoms.v5i1.2036

Abstract

This study aims to evaluate the influence of brand awareness and trust on customers' decisions to use early age hajj savings at Bank Sumsel Babel, Sharia Branch, Palembang. This study is motivated by a phenomenon related to the influence of brand awareness factors and customer trust on their decisions to continue to choose to use early age hajj savings at Bank Sumsel Babel, Sharia Branch, Palembang. The population in this study includes all early age hajj savings customers at Bank Sumsel Babel, Sharia Branch, Palembang, and the research sample used was 119 with sampling using the G-power application. This research method is quantitative, with the main data used being the answers to the questionnaire distributed by the researcher. Data analysis was carried out using the SPSS software program assistance method. The results of the SPSS analysis show that Brand Awareness has a positive and significant effect on customer decisions. Trust has a positive and significant effect on customer decisions. Brand awareness and Trust simultaneously have a positive and significant effect on customer decisions. The higher the level of Brand awareness and customer trust in the bank, the higher the level of customer decisions in using early age hajj savings products at Bank Sumsel Babel, Sharia Branch, Palembang.

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