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Journal of Language, Literature, Social and Cultural Studies
Published by Yayasan Mitra Persada Nusantara
ISSN : -     EISSN : 29864461     DOI : https://doi.org/10.58881/jllscs
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences
Journal of Language, Literature, Social and Cultural Studies (JLLSCS) is an international peer reviewed and open access journal in the studies of language, literature, social and culture. The aim is to publish conceptual and research articles that explore the application of any language studies, literature studies, social studies and cultural studies, including in teaching and the everyday experience of language in education. Its scope is international in that it welcomes articles from academics, researchers, graduate students and policy makers. All articles should be in English. JLLSCS covers, refers to and or is under the Field of Sciences: [51802] SOCIAL SCIENCES - Behavioural and Cognitive sciences -- Linguistics; [62022] HUMANITIES - Language and Culture -- Literature Studies; [62201] HUMANITIES - Language and Culture -- Language Studies; [62204] HUMANITIES - Language and Culture -- Other Language and Culture. The scope of journal: assessment and testing in language learning and education; applied linguistics methodologies and issues; classroom language teaching issues; culture and power in language education; language curriculum development and implementation; effective methods for language teaching; diversity, multiculturalism and language education; gender, language and higher education; language skills, development, and issues; language learning and identity; literacy, bilingualism and bilingual education; and teacher training, gender and equality in language education.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 121 Documents
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Interrogating technological determinism theory and social media usage in political advertising in Nigeria’s electioneering Michael Enejeta Ilaya; Benjamin Uwaeru Nwanne
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 1 (2026): March 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i1.438

Abstract

The growing dominance of social media in political communication has reshaped how political actors engage voters, yet how technology itself drives these changes remains underexplored, particularly at the sub-national level in Nigeria. This study aims to examine the use of social media in political advertising during state-level elections through the lens of Technological Determinism Theory, focusing on technology as an independent force shaping campaign practices. Adopting a qualitative, descriptive design, the study relies on documentary evidence, existing empirical studies, and systematic analysis of how major political parties and candidates deploy Facebook, Twitter, Instagram, and WhatsApp for campaign communication. The analysis shows that social media has become a central advertising tool, transforming campaign strategies by enabling real-time engagement, personalised messaging, agenda setting, and broad voter mobilisation, especially among young and undecided voters. Technological features such as algorithmic visibility, interactivity, speed, and reach are found to significantly influence political actors’ communication behaviour, reinforcing core assumptions of technological determinism. Nonetheless, the study identifies serious challenges, including misinformation, weak regulatory oversight, ethical dilemmas, and escalating negative campaigning. It concludes by recommending strategic integration of social and traditional media, enhanced voter digital literacy, and robust regulatory frameworks for online political advertising. The study thus fills a key gap by providing a context-specific, technology-driven explanation of contemporary political communication in an emerging democracy.
AI generated misinformation in public health PR: Combatting deepfakes in vaccine advocacy Presly Obukoadata; Emmanuel Arikoro
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 1 (2026): March 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i1.441

Abstract

This study was carried out to examine the impact of AI generated means information (deep fakes) on vaccine advocacy, investigate the sources of deep fakes and identify factors contributing to their spread. The elaboration likelihood model (ELM) was employed to explain how people process and respond to AI generated misinformation. A library research method was used involving the collection and analysis of existing data from various secondary sources. The study revealed that social media platforms, anti-vaccine groups, malicious actors, and influencers are primary sources of deep fakes. It was found that emotional appeal, personalization, vulnerability in media literacy, and confirmation bias contribute to the spread of misinformation. It was concluded that they proliferation of deep fakes, has significantly eroded public trust in vaccines and health authorities highlighting the need for a multifaceted approach to combat misinformation. It is therefore recommended that social media platforms should implement robust verification mechanisms, public health authorities should developed fact-based information addressing emotional concerns and the public should be educated on media literacy skills
A pragmatic analysis of the implicatures in the UK Prime Minister Keir Starmer’s speech recognizing the State of Palestine Maysam Mohammad Rjoub; Dr. Mahmood Eshreteh
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 1 (2026): March 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i1.450

Abstract

This research examines the pragmatic analysis of the UK Prime Minister Keir Starmer's speech announcing the official recognition of the State of Palestine on September 21, 2025. Using Grice's conversational maxims quality, quantity, manner and relation, the speech is analyzed and its deliberate violations are exposed, with a focus on how these violations that generate implicit meanings that reflect the UK's diplomatic position. By applying a qualitative descriptive analytical framework, the research explores deliberate ambiguities, strategic omissions, and indirect language that serve the UK's international and domestic political objectives. The findings reveal that the discourse employs pragmatic strategies to balance support for Israel's security with recognition of a Palestinian state, justifying political decisions while appeasing public opinion. The analysis highlights the role of language as a tool for persuasion, negotiation, and justification in sensitive political issues, contributing to a deeper understanding of how political discourse shapes international relations.
Pauses and turn-taking in a multi-level language ability adult Efl group: A case study Selinay Gündoğan
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 1 (2026): March 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i1.452

Abstract

As globalization diversifies adult education, English as Foreign Language (EFL) classrooms increasingly function as heterogeneous communities comprising mixed ages and proficiency levels. Despite this shift, existing literature largely treats these variables in isolation, overlooking the complex interplay between linguistic ability and generational dynamics. This case study addresses this gap by analyzing a multi-level, multi-age adult EFL group through Conversation Analysis (CA), grounded in the theoretical framework of Activity Systems. The study examines how classroom interaction is co-constructed not only through linguistic competence but also through social norms and age-related hierarchies. Data analysis reveals distinct micro-interactional patterns: brief pauses function as structural tools for task management, while frequent latching emerges as a primary mechanism for peer scaffolding within adjacency pairs. Most significantly, the study uncovers how social rules within the activity system mediate linguistic performance. Findings indicate a critical intersection of age and proficiency, where longer pauses frequently signal younger participants deferring to older peers. This suggests that turn-taking is governed by a social etiquette of respect that surpasses linguistic processing speed. The study concludes that the adult EFL classroom is a multi-dimensional activity system where social identity and language proficiency are inextricably linked, calling for a pedagogical shift that acknowledges these complex, underlying dynamics in mixed-ability groups.
The role of the mother tongue in EFL classrooms: Kurdish learners’ experiences and teachers’ perspectives Zanyar Nathir Ghafar; Omar Mohammad-Ameen Ahmad Hazaymeh; Bareq Raad Raheem
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 1 (2026): March 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i1.454

Abstract

This study explores the role of the mother tongue in English language classrooms by examining the experiences of Kurdish learners and the perspectives of their teachers at Gasha Educational Community. It investigates why students use Kurdish during English lessons and how this practice affects learning outcomes. A qualitative design was employed using semi-structured interviews with 16 students (Grades 4–7) and three English teachers. Findings indicate that Kurdish aids comprehension, reduces anxiety, and reinforces cultural identity, yet over-reliance may limit English proficiency. Both learners and teachers emphasised the importance of a balanced approach, where Kurdish scaffolds learning while English remains the primary instructional language. The study highlights the value of culturally responsive pedagogies that recognise learners’ linguistic backgrounds and enhance effectiveness in EFL classrooms.  
Investigating EFL teachers' perceptions of technology use on student engagement: A pilot study in Turkiye Betül Yoldaş
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 1 (2026): March 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i1.457

Abstract

The present pilot study aims to demonstrate EFL teachers’ perceptions of their own technology use on student engagement in language classrooms. 21 EFL teachers (17 females & 4 males) were reached with the snowball data collection technique. Teachers completed an online questionnaire, after they were taken their written consent by clicking a consent box on the form. Through qualitative research design, perceptions of EFL teachers towards their use of digital tools and reasons behind them were revealed. The results of the pilot study indicate that both experienced and less experienced teachers prefer to use themselves technology frequently in their language classrooms via computers or smart boards especially for listening and vocabulary acquisition exercises. Moreover, they prefer to use teaching videos before preparing their teaching content and during the class. Thus, teachers stated that students are more influenced affectively and classes become more joyful due to technological use in the class. None of the participant teachers were against the use of technology in language classrooms.
Turkish EFL learners’ perceptions of using ChatGPT vs. online dictionaries for English collocations Berra Artul
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 2 (2026): July 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i2.463

Abstract

This study investigates Turkish EFL (English as a Foreign Language) learners’ perceptions, attitudes, and usage patterns regarding ChatGPT and online dictionaries for the acquisition of English collocations. Utilizing a quantitative research design, data were collected via an online questionnaire from 27 university-level participants, including preparatory and master’s students. The findings reveal that while online dictionaries remain the primary and most trusted resource for checking grammatical patterns and seeking reliable definitions (M=3.81), ChatGPT is increasingly perceived as a valuable "language assistant" for production-based tasks. Specifically, participants rated online dictionaries higher for reliability and ease of use. However, ChatGPT was perceived as more effective for improving writing (M=4.11) and speaking (M=4.04) skills due to its ability to provide personalized feedback and generate contextualized examples. Despite the benefits of AI (Artificial Intelligence), learners demonstrated a cautious approach, often using ChatGPT as a "gap-filler" rather than a primary source. The study concludes that the integration of AI tools does not replace traditional resources but rather offers a complementary framework where dictionaries serve verification purposes and AI facilitates linguistic exploration. Pedagogical implications suggest that educators should provide explicit training on leveraging both tools to foster autonomous and context-aware collocation learning.
The survival of contrastive analysis hypothesis: Reevaluates criticisms and highlights its value in cross-cultural communication studies Sueda Erzin
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 2 (2026): July 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i2.464

Abstract

Contrastive Analysis Hypothesis (CAH) has long been an important tool in understanding the relationship between the first language (L1) and the second language (L2). CAH can be traced to its origins: the behaviorist theory, whose primary role was to predict linguistic interference. However, since this hypothesis has been criticized for not being inclusive and sensitive about learner errors, it left the spotlight to Error Analysis and Interlanguage Theory. However, this systematic review of 19 empirical articles sourced from the Web of Science (2016–2025) reveals that CAH remains highly relevant. Current research demonstrates a paradigm shift: it is not only used as a tool to identify errors, but it also helps educators foster linguistic awareness and bridge the gap between L1 and target-language structures. The study concludes that CAH is a prominent tool, despite previous criticisms, and can be a practical way to enhance both teaching methodologies and learner outcomes when applied in a balanced manner.
The difference between artificial intelligence implicatures and human implicatures in conversation Raghad Hawarin; Dr. Mahmod Eshreateh
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 2 (2026): July 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i2.475

Abstract

This research investigates the pragmatic differences between conversational implicatures produced by artificial intelligence systems and those generated by humans in everyday conversation. Grounded in Grice’s Cooperative Principle and its four conversational maxims—quantity, quality, relation, and manner—the study analyzes how implicatures emerge, function, and are interpreted in human–human and human–AI "chat GPT" interactions. Adopting a qualitative descriptive-analytical approach, the study examines ten conversational exchanges: five human conversations and five AI-based conversations. The analysis reveals that while artificial intelligence can simulate implicature-like meanings, these implicatures often lack intentionality, contextual sensitivity, and shared socio-cultural grounding. In contrast, human implicatures are deeply rooted in communicative intention, contextual awareness, and social norms. The findings contribute to pragmatic studies and human–AI "chat GPT" communication by highlighting the fundamental pragmatic gap between artificial and human conversational behavior.
English in online dating: Analysing language use on Grindr’s “About me” section in Pampanga Ezekiel Espinosa; Rodolfo P Dizon Jr
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 2 (2026): July 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i2.477

Abstract

With the growing population and increasing visibility of the gay community, platforms such as Grindr have become crucial spaces for Filipino gay men to explore and connect; however, existing studies largely focus on hook-up culture, thereby overlooking how users construct identity through language. Thus, this study examined how Filipino gay men use their Grindr's “About Me” section to perform identity and navigate stigma in the Philippines. Situated within digital linguistics and queer studies, the research analyses ninety publicly visible Grindr profiles from Angeles City, Pampanga. Specifically, it was guided by Corpus Linguistics and Nguyen-Trung Kien’s Digital Dramaturgical Model, employing a qualitative, exploratory design through purposive sampling and corpus-based Thematic Analysis. In particular, linguistic features were examined across three categories: (1) words and phrases, (2) acronyms and slang, and (3) emojis. The findings revealed recurring lexical patterns emphasizing discretion, masculinity, sexual roles, health, and immediacy. While acronyms and slang function as efficient subcultural codes for expressing preferences and boundaries, Emojis serve as paralinguistic cues that convey affect and intent. Consequently, these linguistic strategies reflect forms of impression management shaped by platform constraints, sociocultural stigma, and local norms. The study demonstrates that Grindr profiles serve as digital front-stage performances where users negotiate visibility, desirability, and safety, thereby offering localized insight into how Filipino gay men strategically use language to construct identity within a conservative, postcolonial, and multilingual context.

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