cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
GUNARDI
Contact Email
goenhadis@gmail.com
Phone
+6289666121865
Journal Mail Official
goenhadis@gmail.com
Editorial Address
ABISATYA DINAMIKA ISWARA PUBLISHING Jl. Cemara F No.52, Adipura Rancabolang, Kec. Gedebage, Kota Bandung, Jawa Barat 40295
Location
Kota bandung,
Jawa barat
INDONESIA
JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA)
Published by ABISATYA DINAMIKA ISWARA PUBLISHING
ISSN : -     EISSN : 29885965     DOI : https://doi.org/10.58268/jagaddhita.v1i2.40
Core Subject : Religion, Humanities, Education,
Religion Humanities Languange, Linguistic, Communication & Media Other
Journal Scope : LINGUISTICS, LANGUAGE, LITERATURE, EDUCATION, AND SOCIAL SCIENCES Jurnal Humaniora merupakan jurnal yang dikelola oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas HKBP Nommensen yang bertujuan sebagai sarana komunikasi ilmiah dan untuk menyebarluaskan hasil-hasil penelitian kepada praktisi dan pengamat ilmu pengetahuan. Focus dan Scope Jurnal Humaniora mencakup berbagai bidang kajian ilmu pengetahuan yang bersifat multidisiplin ilmu. Seperti Ekonomi, Ilmu Hukum, Bahasa Inggris dan ilmu-ilmu lainnya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 36 Documents
 1   2   3   4 
PERUBAHAN PARADIGMA PEMASARAN: STUDI LITERATUR PERALIHAN DARI EKSKLUSIVITAS PRODUK KE NILAI SOSIAL : Shifting from Exclusivity to Social Value: A Literature Review of Marketing Philosophy Evolution Septia, Nindirah; Ni Luh Putu Adinda Tasya Saraswati; Mahesa Krishna; Nadia Dara Ayundha; Nani Asrini
JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Vol 4 No 1 (2025): Vol. 4 No. 1 September 2025
Publisher : ABISATYA DINAMIKA ISWARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/jg.v4i1.199

Abstract

ABSTRACT Background: The shift in marketing paradigm reflects a transition from a focus on product exclusivity to an emphasis on social value. Increasing social and environmental awareness compels companies to integrate social values into their marketing strategies. Objective: This paper aims to explore this shift and analyze its impact on consumer behavior and more sustainable marketing strategies. Method: This research was conducted through a systematic literature review. A total of 20 relevant academic sources were selected based on inclusion and exclusion criteria, including articles discussing social marketing, the impact of social values, and consumer behavior. Results: The analysis results indicate that companies adopting social values in their marketing not only enhance brand image but also foster customer loyalty. However, challenges such as the risk of "woke-washing" and consumer skepticism must be carefully managed. Conclusion: This shift presents significant opportunities for companies to strengthen their relationships with consumers. Therefore, companies are encouraged to ensure that the social values they promote are authentic and relevant, as well as to conduct effective outreach to build public trust. Keywords: brand credibility, product exclusivity, social marketing, social value, woke-washing. ABSTRAK Latar belakang: Perubahan paradigma pemasaran menunjukkan pergeseran dari fokus pada eksklusivitas produk ke penekanan pada nilai sosial. Meningkatnya kesadaran sosial dan lingkungan mendorong perusahaan untuk mengintegrasikan nilai-nilai sosial dalam strategi pemasaran mereka. Tujuan: Makalah ini bertujuan untuk mengeksplorasi pergeseran ini dan menganalisis dampaknya terhadap perilaku konsumen serta strategi pemasaran yang lebih berkelanjutan. Metode: Penelitian ini dilakukan melalui analisis literatur sistematis. Sebanyak 20 sumber akademis yang relevan dipilih berdasarkan kriteria inklusi dan eksklusi, mencakup artikel yang membahas pemasaran sosial, dampak nilai sosial, serta perilaku konsumen. Hasil: Hasil analisis menunjukkan bahwa perusahaan yang mengadopsi nilai sosial dalam pemasaran tidak hanya mampu meningkatkan citra merek, tetapi juga mendorong loyalitas pelanggan. Namun, tantangan seperti risiko "woke-washing" dan skeptisisme konsumen perlu dikelola dengan baik. Kesimpulan: Pergeseran ini menawarkan peluang signifikan bagi perusahaan untuk memperkuat hubungan dengan konsumen. Oleh karena itu, perusahaan diharapkan memastikan bahwa nilai sosial yang diusung adalah autentik dan relevan, serta melakukan sosialisasi yang efektif untuk membangun kepercayaan masyarakat. Kata kunci: eksklusivitas produk, nilai sosial, kredibilitas merek, pemasaran sosial, woke-washing.
ANALISIS DIALOG ROLE PLAY TENTANG RESERVASI HOTEL DITINJAU DARI TAKSONOMI BLOOM: Analysis of Role Play Dialogue on Hotel Reservations Reviewed from Bloom's Taxonomy Nirwani, Ayulia
JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Vol 4 No 1 (2025): Vol. 4 No. 1 September 2025
Publisher : ABISATYA DINAMIKA ISWARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/jg.v4i1.201

Abstract

ABSTRACT This study aims to analyze the implementation of role-play dialogues on the reservation process during guest check-in at the hotel front office, using Bloom’s Taxonomy framework, which covers the cognitive, affective, and psychomotor domains. The research employed a descriptive approach by observing role play activities conducted in the Front Office course. The findings show that, in the cognitive domain, students were able to understand concepts and apply check-in procedures in accordance with standard operating guidelines. In the affective domain, students demonstrated professionalism, hospitality, and the ability to build positive interactions with guests. Meanwhile, in the psychomotor domain, students displayed practical skills in effective communication, operating work equipment, and performing reservation procedures accurately. Overall, the application of the role play method proved effective in integrating knowledge, attitudes, and skills, thereby supporting the achievement of more comprehensive learning outcomes in the front office field. Penelitian ini bertujuan untuk menganalisis pelaksanaan dialog role play mengenai proses reservasi pada saat check-in di front office hotel dengan menggunakan kerangka Taksonomi Bloom yang mencakup ranah kognitif, afektif, dan psikomotorik. Penelitian ini dilakukan melalui pendekatan deskriptif dengan mengobservasi aktivitas role play yang diterapkan dalam pembelajaran mata kuliah Front Office. Hasil analisis menunjukkan bahwa pada ranah kognitif, mahasiswa mampu memahami konsep serta menerapkan prosedur check-in sesuai standar operasional. Pada ranah afektif, mahasiswa memperlihatkan sikap profesional, keramahan, serta kemampuan membangun interaksi positif dengan tamu. Sementara itu, pada ranah psikomotorik terlihat keterampilan mahasiswa dalam berkomunikasi secara efektif, mengoperasikan perangkat kerja, dan melaksanakan prosedur reservasi dengan ketepatan yang baik. Secara keseluruhan, penerapan metode role play terbukti efektif dalam mengintegrasikan aspek pengetahuan, sikap, dan keterampilan, sehingga mendukung pencapaian hasil belajar yang lebih komprehensif pada bidang front office.  
TRANSFORMASI STRATEGI BISNIS RUMAH SAKIT MELALUI HOSPITAL MARKETING 5.0, CUSTOMER VALUE, DAN CORE MARKETING CONCEPT: Systematic Review: Transformation Of Hospital Business Strategy Through Hospital Marketing 5.0, Customer Value, And Core Marketing Concept Pramagistra, Latesia; Dhartono, Joanie DewiJanti; Fadillah, Listiana Nur; Yanuarti, Lita; Jumrah; Rohendi
JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Vol 4 No 1 (2025): Vol. 4 No. 1 September 2025
Publisher : ABISATYA DINAMIKA ISWARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/jg.v4i1.209

Abstract

Introduction: Digital transformation has reshaped traditional marketing into a more personalized, predictive, and customer value–oriented approach. In the hospital industry, where service demand and patient expectations continue to rise, Marketing 5.0 provides a strategic framework that integrates technology with human-centered values. This study examines how Marketing 5.0, customer value, and core marketing principles influence the transformation of small business strategies in the digital era. Methods: A systematic literature review was conducted by analyzing ten peer-reviewed journals focusing on Industry 5.0, healthcare marketing, Marketing 5.0, and strategies for small enterprises. Results: Findings indicate that Marketing 5.0, supported by artificial intelligence (AI), the Internet of Things (IoT), and data analytics, transforms key marketing elements. “Product” shifts toward intelligent and personalized services, “price” becomes more dynamic and transparent, “place” integrates offline and online channels (omnichannel), and “promotion” evolves into more interactive and targeted communication. These changes foster the creation of broader customer value that includes not only clinical outcomes but also satisfaction, loyalty, and convenience. Discussion: Marketing 5.0 enables hospitals, especially small enterprises, to optimize operations while strengthening competitiveness. By emphasizing personalization, efficiency, and empathetic patient experiences, it positions healthcare providers to adapt effectively to digital transformation. Latar Belakang: Transformasi digital telah mengubah paradigma pemasaran tradisional menjadi pendekatan yang lebih personal, prediktif, dan berorientasi pada nilai pelanggan. Di industri rumah sakit, dimana kepuasan pelanggan dan penjualan terus meningkat, Marketing 5.0 menawarkan alat strategis revolusioner. Tujuan tinjauan literatur sistematis ini adalah menganalisis bagaimana konsep Pemasaran 5.0, nilai pelanggan, dan penerapan konsep pemasaran inti di era digital telah mengubah strategi bisnis untuk usaha kecil. Metode: Studi ini dilakukan dengan menganalisis sepuluh jurnal ilmiah yang membahas Industri 5.0, pemasaran kesehatan, Pemasaran 5.0, dan strategi bisnis untuk usaha kecil. Hasil dan analisis: Dengan menggunakan AI, IoT, dan analisis data, Marketing 5.0 mengubah setiap aspek desain interior rumah. Konsep “produk” merevolusi layanan yang pintar dan terpersonal, “harga” menjadi lebih dinamis dan transparan, “tempat” menggabungkan offline dan online (omnichannel), dan “promosi” menjadi lebih interaktif dan terarah. Transformasi ini memungkinkan terciptanya “nilai pelanggan” yang lebih komprehensif, tidak hanya mencakup hasil klinis tetapi juga kepuasan pelanggan, loyalitas, dan kenyamanan. Kesimpulan: Marketing 5.0, yang didukung oleh teknologi seperti kecerdasan buatan (AI), Internet of Things (IoT), dan analisis big data, berfokus pada penciptaan nilai pelanggan yang unik melalui personalisasi, efisiensi, dan pengalaman pasien yang empati. Transformasi ini tidak hanya mengoptimalkan operasional rumah sakit, tetapi juga memperkuat daya saing yang didasarkan pada nilai inti teknologi dan kemanusiaan.    
TINJAUAN PENOLOGI TERHADAP FENOMENA CYBERBULLYING DI MEDIA SOSIAL Arief Tegar Prawira
JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Vol 3 No 1 (2024): Vol. 3 No. 1 September 2024
Publisher : ABISATYA DINAMIKA ISWARA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The prevalence of cyberbullying behavior on social media platforms is increasing with the advancement of digital technology. The impact of cyberbullying is significant for individuals who are victimized, encompassing psychological and social aspects. This research aims to analyze the issue of cyberbullying from the perspective of criminal law (penology) by examining policies related to criminal sanctions and the effectiveness of law enforcement in Indonesia. The main focus of the analysis is the Law on Electronic Information and Transactions (UU ITE) and the Law of the Criminal Code (UU KUHP). The research method applied is a qualitative approach with normative juridical analysis of various laws and regulations, literature review, and case studies of cyberbullying that occur in Indonesia. The research results indicate that the existing regulatory framework has provided a solid legal basis for dealing with cyberbullying. However, implementation and law enforcement still face various obstacles. Recommendations from this research include strengthening regulations, increasing legal awareness in the community, and implementing models.
KETAHANAN PANGAN DALAM BAYANG-BAYANG PERUBAHAN IKLIM DENGAN TINJAUAN MENGENAI MITIGASI DAN ADAPTASI MELALUI HUKUM Bentar Zamzami Firmansyah
JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Vol 3 No 1 (2024): Vol. 3 No. 1 September 2024
Publisher : ABISATYA DINAMIKA ISWARA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research discusses the issue of food security in the shadow of climate change by looking at it from the perspective of mitigation and adaptation through law. Drastic and erratic climate change has had a negative impact on food production and availability. This literature study shows how adaptation and mitigation through law is an important key to dealing with this issue. Through analysis of legal documents, policies and related literature, this research explores how law can be an effective instrument in facilitating mitigation and adaptation to climate change to ensure food security. Laws should be seen as important tools for promoting clean and sustainable technologies, agricultural practices and the sustainable use of natural resources. In addition, this research also reflects the need for synergy between law, policy and concrete action in order to ensure food security.
PENGARUH KEPATUHAN HUKUM PERUSAHAAN TERHADAP KINERJA KEUANGAN PERUSAHAAN DI INDONESIA Bagas Tarigan
JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Vol 2 No 2 (2024): JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA)
Publisher : ABISATYA DINAMIKA ISWARA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Company law has a very important role in regulating and ensuring business operations run in accordance with applicable regulations. In Indonesia, company law covers various aspects, from establishment, governance, to protection of shareholders and other interested parties. Company legal compliance not only functions as a form of fulfilling legal obligations, but also as a factor that can influence the sustainability and financial performance of a company. Companies essentially function as a forum for entrepreneurs to gain profits. The research method used in this research is descriptive analysis, because it is based on the provisions governing the influence of company legal compliance on the financial performance of companies in Indonesia. Legal compliance has a significant impact on a company's financial performance. Companies that comply with legal regulations tend to be more financially stable, as they avoid the risks associated with breaking the law, such as fines, sanctions and reputational harm.

Page 4 of 4 | Total Record : 36

 1   2   3   4 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol 4 No 1 (2025): Vol. 4 No. 1 September 2025 Vol 3 No 2 (2025): Vol. 3 No. 2 Maret 2025 Vol 3 No 1 (2024): Vol. 3 No. 1 September 2024 Vol 2 No 2 (2024): JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Vol 2 No 1 (2023): JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Vol 1 No 2 (2023): JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Vol 1 No 1 (2022): JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA)