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Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Published by Universitas Pembangunan Nasional Veteran Jakarta
ISSN : 20856636     EISSN : 26555328     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik adalah jurnal ilmiah yang memuat artikel ilmiah dari ilmu sosial, ilmu politik, ilmu komunikasi dan ilmu sosiologi. (e-ISSN 2655-5328 dan ISSN 2085-6636)
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 102 Documents
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China’s Investment in the East Coast Railway Line (ECRL) Project in Malaysia as a Strategisation of Space Dini Putri Saraswati; Arnaldi Nasrum
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.5762

Abstract

The rise of China’s power has led the country to fulfil more energy supply to sustain its industrial development. However, the Straits of Malacca challenges disturbed China’s interest to transport oil from the Middle East. Hence, China chooses the BRI project to maintain the problem. This paper will try to examine China’s strategy of constructing an ECRL project in Malaysia as one of the BRI projects to be an alternative to fulfil its energy supply. This qualitative research will employ the concept of power and connectivity. The use of the ECRL Project to Strategise Chinese Interest in energy supply will also be explained to answer the research questions.
A ANALISIS STRATEGI PUBLIC RELATION LINGKAR GANJA NUSANTARA DALAM MEMBENTUK PERSEPSI GANJA SEBAGAI PENGOBATAN ALTERNATIF: STRATEGI PUBLIC RELATION LINGKAR GANJA NUSANTARA DALAM MEMBENTUK PERSEPSI GANJA Aditya Wicaksono; Aska Leonardi
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.5782

Abstract

Lingkar Ganja Nusantara or commonly known as LGN has Public Relations which aims to shape the perception of cannabis as an alternative medicine through Instagram social media. In forming the perception of cannabis as an alternative medicine, LGN saw difficulties in educating or informing literacy about cannabis plants in Indonesia, with the perception of the public that viewing cannabis as haram and having no benefits. But LGN invites regional or regional nodes to take part in spreading content on Instagram through the @lgn_id account, by trying to provide information about cannabis both in alternative medicine information and up to the history of cannabis itself. The research objectives are as follows, to determine the public relations strategy of Lingkar Ganja Nusantara in shaping the perception of cannabis as an alternative medicine. The method used is descriptive qualitative method, where the research subjects consist of 1 key informant and 4 informants. Data collection techniques were carried out through in-depth interviews, literature studies, documentation. The data analysis technique used in this study is the Miles and Huberman Model data analysis technique. The result of this study is the Public Relations of Lingkar Ganja Nusantara by looking at the public relations campaign strategy through The Nine Steps of Strategic Public Relations model. This is in accordance with the goal of the Maritime Maritime Maritime Circle of Public Relations, which is to shape the perception of cannabis as an alternative medicine.
DRAMATURGI PROSES PERSIDANGAN FERDY SAMBO DIANTARA PERSONAL BRANDING DAN VONIS HUKUMAN MATI Tuty; Arvin Hardian; Agung Raharjo
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.5791

Abstract

The first trial in the premeditated murder case of Brigadier Joshua began at the South Jakarta District Court, Monday (17/10). During the initial hearing, it was revealed that the former Head of the Propam Polri division, Ferdy Sambo, had also shot the victim to kill his wife's adjutant. A dramaturgy of Ferdy's sambo between the confessions in court and the death sentence. At least the public was forced by national television stations to enjoy Fredy Sambo's dramaturgy for the last eight months, from mid-2022 to early 2023. In the process broadcast by several television stations, Ferdy Sambo displays his unique character and style to build a personal brand (personal branding) in front of the screen. glass. It is the TV One station that intensely broadcasts the trial process by displaying several statements, Ferdy Sambo's appearances and gestures during the trial process. Data analysis uses Huberman and Miles namely Data Reduction by collecting field data such as television news shows, informant interviews. The results of the study were (1) the front stage process, namely the concept on television that saw Fredy Sambo in the courtroom, the style with the concept and attributes during the trial looked more casual with plus glasses, serious, professional and calm in answering questions from the team of lawyers in answering questions about the chronology of events, until implementation of content creation of defense answers. (2) of the eight personal branding concepts applied by Ferdy Sambo perfectly in conveying facts, such as gestures and language speech he constructs positively, (3) From the eight factor concepts personal branding is formed by elaborating the front stage and back stage in dramaturgical theory, the form Ferdy Sambo's personal branding was apparently unable to create a positive impression on the judge by sentencing him to death. The recommendation from this study is for personal branding actors to apply personal branding elements not to resolve all forms of conflict without being able to prove the real facts.
STRATEGI AKOMODASI KOMUNIKASI ANTAR-BUDAYA KARYAWAN ETNIS JAWA-BETAWI DI LINGKUNGAN SUSHI TEI SUDIRMAN: [Inter-cultural Communication Accommodation Strategies of Javanese-Betawi Ethnic Employees in Sushi Tei Sudirman] Shiva Trie Andini; Fajarina Fajarina; Ballian Siregar
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.6161

Abstract

Fenomena interaksi keragaman budaya dalam suatu kelompok kerja menunjukkan adanya konvergensi, divergensi, dan akomodasi yang berlebihan di lingkungan kerja Restoran Sushi Tei Citywalk Sudirman, Jakarta. Tujuan dari penelitian ini adalah untuk mendeskripsikan bentuk-bentuk strategi akomodasi karyawan etnis Jawa dan Betawi serta memahami hambatan interaksi komunikasi antar budaya. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi. Hasil penelitian menunjukkan bentuk strategi akomodasi komunikasi karyawan etnis Jawa dan Betawi adalah konvergensi, divergensi, dan akomodasi berlebihan. Kedua etnis ini memiliki landasan budaya yang sangat berbeda, sehingga menjadi faktor yang mendorong dan juga menghambat akomodasi komunikasi antar budaya. Hambatan yang dihadapi oleh kedua etnis ini sama, yaitu perbedaan bahasa dan gaya bicara yang kontras.
PENGARUH SOSIALISASI KEBIJAKAN COVID-19 TERHADAP KEPATUHAN MASYARAKAT MENERAPKAN PHYSICAL DISTANCING PADA PENGIKUT INSTAGRAM @LAWANCOVID19_ID Riska Aura Ajib; Ridwan; Fatkhuri
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.5842

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji sejauh mana dampak sosialisasi melalui penyebaran informasi mengenai COVID-19 terhadap tingkat kepatuhan dalam menerapkan physical distancing di antara pengikut akun Instagram resmi pemerintah @lawancovid19_id. Penelitian ini akan menggunakan teori model implementasi Edwards III dengan fokus pada aspek komunikasi dan disposisi. Penelitian ini menggunakan metode korelasional kuantitatif dengan memanfaatkan sumber data primer dan sekunder. Teknik pengambilan sampel dilakukan melalui simple random sampling. Dalam penelitian ini, analisis statistik inferensial digunakan agar hasil penelitian dapat diterapkan secara umum pada populasi secara keseluruhan. Untuk menganalisis data, digunakan teknik analisis asosiatif untuk mengevaluasi dampak variabel bebas terhadap variabel terikat. Berdasarkan hasil penelitian ini, ditemukan bahwa pengaruh sosialisasi kebijakan terhadap penerapan physical distancing pada pengikut Instagram @lawancovid19_id mencapai 28,4%. Uji hipotesis menunjukkan adanya nilai p-value yang kurang dari 0,05, mengindikasikan penolakan H0 dan penerimaan H1. Oleh karena itu, dapat disimpulkan bahwa terdapat hubungan antara sosialisasi kebijakan COVID-19 dan kepatuhan masyarakat dalam menerapkan physical distancing di kalangan pengikut Instagram @lawancovid19_id.
PENGARUH PERSONAL BRANDING TASYA DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTHER OF PEARL Miftah Tarina; Safiani A. Faaroek; Resman Muharul
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.6263

Abstract

Social media is the result of the development of technological advances. Instagram is one form of social media. Instagram is the right platform to promote a product, one of which is makeup products that are favored by Indonesian women to support their appearance. Local products innovate and promote to introduce their products to the public and compete with global-scale beauty products to take advantage of beauty influencers on Instagram social media so that the promotional reach can be right on target. One of the most influential beauty influencers for consumers is Tasya Farasya. Tasya Farasya is a beauty influencer who is quite well known on Instagram with strong and attractive personal branding, which can be seen from her always glamorous appearance and honesty in conducting product reviews. Tasya Farasya officially launched her beauty brand "Mother of Pearl" with her first three products. The purpose of this study was to determine the effect of Tasya Farasya's personal branding on Instagram on purchasing decisions for Mother of Pearl products. This study uses the grand theory of S-O-R (Stimulus, Organism, Response). The research method uses a descriptive correlational quantitative approach with a survey method. The population used was 100 respondents with the criteria of Instagram followers Tasya Farasya, women aged 18-34 years, and interested in Mother of Pearl products. The data collection technique used a questionnaire with correlation coefficient and regression analysis techniques. The results of the t-count 3.854 > 1.984, indicate that H0 is rejected and H1 is accepted, meaning that there is an influence of Tasya Farasya's personal branding on Instagram on the purchase decision of Mother of Pearl products.
PENGARUH ONLINE REVIEW DALAM KANAL YOUTUBE FEMALE DAILY NETWORK TERHADAP MINAT BELI PRODUK SKINCARE OLEH REMAJA PEREMPUAN Sofia Diva Widiarti; Ratu Nadya Wahyuningratna; Lukman Saleh Waluyo
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 1 (2023): Global Komunika Vol. 6 No. 1 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i1.6534

Abstract

Peningkatan peran teknologi informasi dan komunikasi dalam kehidupan sehari-hari telah menciptakan budaya media baru (new media) contohnya adalah Youtube. Salah satu fenomena yang ramai diperbincangkan dalam media sosial di tahun 2020 adalah “GlowUp Challenge”. Female Daily Network merupakan salah satu platform beauty review di Youtube yang seringkali memberikan rekomendasi mengenai berbagai produk perawatan kulit. Maka dari permasalahan tersebut, tujuan dari penelitian ini adalah untuk mengetahui dan menganalisa besarnya pengaruh online review dalam kanal Youtube Female Daily Network terhadap minat beli produk skincare oleh remaja perempuan. Teori yang digunakan pada penelitian ini adalah teori respon kognitif (cognitive response theory). Penelitian ini menggunakan pendekatan kuantitatif, jenis eksplanatif dengan metode survei. Teknik yang digunakan dalam penelitian ini adalah nonprobalitiy sampling dengan menentukan kriteria yang diperlukan pada penelitian. Pengumpulan data penelitian didapat dari hasil penyebaran kuesioner kepada 100 responden yang sudah sesuai dengan kriteria penelitian, kemudian melalui uji validitas dan reliabilitas. Pada penelitian ini data dianalisis dengan melihat hasil olah data dari uji regresi linear sederhana, uji koefisien determinasi, dan uji hipotesis melalui program SPSS 26. Berdasarkan hasil penelitian melalui uji koefisien determinasi didapatkan bahwa nilai variabel X (online review) memiliki korelasi terhadap variabel Y (minat beli) sebesar 71,4% hal ini selaras dengan perolehan hasil uji hipotesis pada penelitian ini yang menunjukan bahwa nilai t hitung sebesar 15,662 > dari t tabel yaitu 1,660 yang berarti bahwa adanya pengaruh yang cukup besar dan signifikan antara online review dalam kanal Youtube Female Daily Network terhadap minat beli produk skincare oleh remaja perempuan.
PENGELOLAAN MEDIA SOSIAL INSTAGRAM HUMAS KPKNL BEKASI DALAM MEMBANGUN CITRA INSTITUSI Akbar Saputro
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 2 (2023): Global Komunika Vol. 6 No. 2 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i2.6330

Abstract

The growing importance of social media for information dissemination advice has changed the way information is disseminated and utilized. The use of social media has become a huge phenomenon in this digital age, where platforms such as Instagram have become one of the most influential and popular communication tools to build and strengthen the image of institutions in the eyes of the public. In the context of organizations, the use of social media is very important to build a positive image and closer interaction with the community, information is spread quickly. This study aims to determine the Management of Instagram Social Media Public Relations of KPKNL Bekasi in Building the Institution's Image. This research uses a qualitative descriptive method where interview data is processed using textual analysis from the informant's point of view through interpretation of meaning. The results showed that the Bekasi State Wealth and Auction Service Office, only uses Instagram and the website as a public relations publication media, KPKNL Bekasi public relations and this can be said that the public relations of KPKNL Bekasi in carrying out its public relations function has not run optimally because it only uses Instagram social media as the main force in public relations publications through social media. Keywords: Instagram, Institutional image, Organization, Public Relations, Social Media.
PERUBAHAN POLA KOMUNIKASI KELUARGA DI ERA DIGITAL Adelia putri agustina adel
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 2 (2023): Global Komunika Vol. 6 No. 2 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i2.6498

Abstract

Communication patterns in the family have a significant impact on relationships between family members and the psychosocial development of family members. With the development of information and communication technology, especially in the current digital era, family communication patterns have experienced quite significant changes. The digital era has brought fundamental changes in the way humans interact and communicate. At a micro level, these changes affect social relationships within the family. This change in the communication system was accompanied by an increase in media use. This research will focus on families in Bahagia Village, Babelan District, Pondok Ungu Permai, Bekasi City, because family dynamics in urban areas tend to be more influenced by technological developments. The method used in the research is descriptive qualitative. Interviews were conducted with informants of two married couples from Pondok Ungu Permai, Sunarto and Devi and husband and wife Andi and Ani. The results of this research show that digital technology can have a positive impact on family communication, facilitating long-distance interactions, enabling quick sharing of information, and helping to monitor children.
INTERAKSI SOSIAL MELALUI MEDIA SOSIAL TIKTOK DI KALANGAN SISWA SMA PGRI 4 JAKARTA Yunita Aurelia
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 2 (2023): Global Komunika Vol. 6 No. 2 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i2.6563

Abstract

The presence of TikTok has brought Gen-Z, most of whom are currently high school students, into the social media ecosystem which has a significant impact on their development as individuals and their social interactions with friends and students. Engagement in social media activities has become an important aspect of teenagers' lives. Teens often feel the need to use electronic devices as a means to build a positive social identity, express themselves, and connect with their peers. This research focuses on the use of social media TikTok in social interactions among SMA PGRI 4 Jakarta students. This study used descriptive qualitative method. This research was conducted at SMA PGRI 4 Jakarta Jl. Cipayung Raya, RT.1/RW.3, Kec. Cipayung, East Jakarta City. The informants in this research were five PGRI 4 SMA students who actively used TikTok. The results of this research found that PGRI 4 Jakarta High School students considered TikTok as a source of information that was easy to understand and useful. They use this platform to increase their academic knowledge and also to interact socially with fellow users.

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