cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Eko Susanto
Contact Email
integrasi.sains.media@gmail.com
Phone
+6285222947074
Journal Mail Official
integrasi.sains.media@gmail.com
Editorial Address
Jl Pojok RT 2 RW 05 Cikahuripan Kecamatan Lembang
Location
Kab. bandung barat,
Jawa barat
INDONESIA
Journal Integration of Social Studies and Business Development
Published by Integrasi Sains Media
ISSN : 29881137     EISSN : 29881137     DOI : https://doi.org/10.58229/jissbd
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Journal Integration of Social Studies and Business Development (JISSBD) is an international, multidisciplinary, open-access journal aiming to promote and enhance research in all social studies and business development fields. It publishes peer-reviewed articles and encourages an interchange between social studies and business researchers, educators, and managers. The journal has been published regularly since 2022, three times a year in the English language. Authors, editors, and reviewers respect ethical behavior standards when publishing a peer-reviewed article. Editors of the Journal Integration of Social Studies and Business Development vigorously promote research integrity and aim to prevent scientific misconduct, such as fabrication, falsification, plagiarism, redundant publication, and authorship problems. All submitted manuscripts are checked using Turnitin. Our focus and scope are related to social and multidisciplinary studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2025)" : 9 Documents clear
Communication Strategies, Theatrical Performances and Political Mobilization in Nigeria Usiere, Akpan Udo; Akaenyi, Nkiruka Jacinta; Bassey, Bassey Esuk
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.319

Abstract

This study investigates the intersection of communication strategies and theatrical performances in the context of political mobilization in Nigeria. Anchored on Play Theory and Social Identity Theory, it examines how political parties engage the electorate through performative tactics during rallies. Utilizing an online survey method, data were collected from 600 respondents across four Nigerian states: Edo, Lagos, Kaduna, and Enugu. The findings reveal a dominant preference for musical performances (67%) over local comedies (24%) or cultural dances (2%), indicating a strategic shift toward celebrity-driven engagement. Moreover, 64% of respondents perceive these performances as propaganda rather than substantive political communication. These results suggest that theatrical strategies are widely used not merely to inform, but to entertain, emotionally charge, and shape group-based political identities. The study calls for a balanced integration of cultural authenticity and civic education in campaign performances to enhance democratic engagement and national cohesion.
The Strategy Exploration To Improve Corporate Accelerator (CA) Performance: Case study on Metranet as a subsidiary of Telkom Group Mutiara; Ghina, Astri
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.385

Abstract

In Indonesia, digital startups play a vital role as drivers of innovation across sectors. Pro-technology regulations and a strong entrepreneurial mindset support their growth. PT Metra-Net, a subsidiary of Telkom Indonesia, operates a Corporate Accelerator (CA) program; however, its performance from 2019 to 2023 has not met expectations. This study aims to evaluate the factors influencing CA performance and formulate strategies for improvement. A qualitative case study approach was employed, with data collected through in-depth interviews and documentation, and analysed using Miles & Huberman's model. The theoretical framework comprises an internal analysis (IFE) based on the Resource-Based View (RBV) and an external analysis (EFE) utilising the PESTLE framework and Porter's Five Forces. Findings reveal Metranet's key strengths lie in access to the Telkom Group ecosystem and a collaborative management structure. Weaknesses include low go-to-market (GTM) synergy, limited research and development (R&D) capabilities, and underutilised data. External challenges arise from regulatory changes and global competition. Based on SWOT and IE Matrix analysis, an aggressive (growth-oriented) strategy is recommended. Improving CA performance requires aligning internal strategies with adaptive responses to external challenges. Recommendations include strengthening the CIO's role, optimising ESG and AI-driven R&D, and aligning with the digital market needs of state-owned enterprises (BUMN).
Mapping the Learning Journey of Students and Parents in an Inclusive Music School: Case Study of Sunar Sanggita Mahayasa, I Made Prasetya Wiguna; Ariyanti, Maya; Ghina, Astri
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.394

Abstract

This study analyzes customer journey mapping of parents and students in Sunar Sanggita, a social enterprise that empowers the blind as music teachers. Through a qualitative approach involving in-depth interviews with 16 respondents, this study identified the stages of the consumer journey and pain points associated with using inclusive music course services. The results reveal four primary pain points: a lack of transparency regarding information about blind teachers, concerns about teachers' abilities, dependence on teaching assistants, and a scarcity of events to motivate students. Despite the initial challenges, the majority of respondents appreciated the social value gained from the experience of learning with blind teachers. This research contributes to the development of empathy-based service strategies for social enterprises that empower people with disabilities, while also providing insights into enhancing the quality of the consumer experience in the context of inclusive music education.
Strategic Leadership as a Strategy Implementation Driver and Its Effect on the Competitive Advantage of Commercial Banks in Kenya Kerama, Peninah Kerubo; King’oina, Peter; Maengwe, James
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.414

Abstract

This study examines the effect of strategic leadership as a strategy implementation driver on the competitive advantage of tier-three commercial banks in Kenya. Despite their numerical dominance, these banks continue to record declining market shares compared to larger and more established competitors, raising concerns about the effectiveness of their strategy implementation mechanisms. Anchored on Porter’s Theory of Competitive Advantage and the Contingency Theory of Leadership, the study adopted a cross-sectional survey design targeting 719 management employees across 22 tier-three banks. Using stratified random sampling, 172 participants were selected, and data were collected through a structured questionnaire. Descriptive and inferential analyses were conducted using SPSS. The regression results indicated that strategic leadership had a statistically significant positive effect on competitive advantage (β = 0.426, p < 0.05), explaining 38.4% of the variation in competitiveness among the banks. The findings underscore that ineffective strategic leadership practices—particularly lack of clear strategic direction, limited leadership by example, and weak employee alignment—contribute to the declining competitiveness of tier-three banks. The study contributes to strategic management literature by empirically validating leadership as a key driver of strategy implementation effectiveness in emerging market banking contexts. It recommends that bank executives institutionalize strategic leadership practices to foster organizational alignment, adaptability, and sustainable competitive advantage.
Wajit Cililin Packaging Design Innovation Using the Product-Market Fit Approach and Value Proposition Canvas: Case Study Legieta Boga Priangan Haibatuzahra, Aviefah; Ratnaningtyas, Sudrajati
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.422

Abstract

This research is precipitated by two critical exigencies: the burgeoning scarcity of corn leaves as a primary packaging medium and the diminishing competitiveness of traditional products in contemporary markets due to suboptimal packaging aesthetics. The study investigates packaging design innovation at Legieta Boga Priangan, a Micro, Small, and Medium Enterprise (MSME) specializing in Wajit Cililin, aiming to enhance product-market alignment while preserving cultural identity by integrating the Product-Market Fit and Value Proposition Canvas frameworks. Employing a qualitative exploratory methodology involving 13 respondents, data were gathered via in-depth interviews to systematically map "customer jobs," "pains," and "gains. These insights were subsequently synthesized into a packaging prototype and subjected to direct empirical testing and evaluation using a Likert-scale questionnaire to gauge consumer perception and satisfaction. The findings demonstrate that the proposed packaging innovation yields significant positive value by projecting a modernized image while reinforcing traditional characteristics. Theoretically, this research elucidates the structured application of Product-Market Fit and Value Proposition Canvas within the context of traditional Indonesian artisanal products, a domain hitherto underrepresented in MSME marketing literature.
Evaluating Social Return on Investment (SROI) in a Corporate Social Responsibility Program for Riverside SMEs in Post-Pandemic Indonesia: Evidence from the Extractive Sector Annur, Fajri
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.427

Abstract

This study evaluates the social, economic, and environmental value generated by a corporate social responsibility (CSR) initiative implemented by a major extractive-industry firm to support riverside micro-entrepreneurs in post-pandemic Indonesia. Utilizing the Social Return on Investment (SROI) framework developed by Social Value UK, the research adopted a mixed-methods approach, combining interviews, focus group discussions, and secondary data collected from 2020 to 2023. The SROI analysis revealed that the program generated a total social benefit of IDR 5.56 billion against an investment of IDR 4.52 billion, yielding an SROI ratio of 1.23. Key outcomes included increased SME turnover, improved hygiene practices verified through certification, and strengthened community resilience. The Theory of Change (ToC) and a self-developed Social Ripple Effect Model for Riverside Micro-Entrepreneurship (SREM-RM) were applied to trace transformation pathways from inputs to long-term impacts. The findings highlight the strategic role of CSR in empowering micro-enterprises during crisis recovery and provide methodological insights for integrating SROI with ToC in impact evaluation. Policy implications emphasize the importance of digital inclusion, institutionalized support systems, and expanded access to microfinance for sustainable SME development.
Strategic and Financial Evaluation of Spin-Off Structures in a State-Owned Aerospace Enterprise: A Case-Based Simulation Study Kevin Rizky Hidayat; Taufik Faturohman
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.428

Abstract

This study assesses the financial feasibility and strategic implications of corporate spin-offs within state-owned enterprises (SOEs) in emerging markets, focusing on a capital-intensive aerostructure division within a national aerospace firm. Despite the extensive literature on corporate restructuring in developed economies, ex-ante quantitative analysis of SOE spin-offs remains limited, particularly in the aerospace sector. This research addresses that gap by evaluating two ownership structures—a wholly-owned subsidiary (Scenario 1) and a 60/40 joint venture (Scenario 2)—through a five-year Discounted Cash Flow (DCF) valuation complemented by Monte Carlo simulation. The results indicate that while both models are financially viable, the joint venture structure yields a superior intrinsic equity value of 1.30 times the initial capital, offering a 14.4% premium over the subsidiary model. This advantage is attributed to operational synergies that raise the division’s Return on Invested Capital (ROIC) to an average of 16.05%, surpassing the Weighted Average Cost of Capital (WACC) benchmark. Monte Carlo simulations confirm the robustness of this scenario, with a mean expected equity value 29% higher than the base case. Theoretically, the study contributes to corporate finance and restructuring literature by integrating Agency Theory, the Resource-Based View, and Trade-Off Theory to explain how joint ventures can mitigate agency costs, enhance resource access, and optimize capital structure in SOEs. These findings offer empirical insights into the design of spin-off strategies under ownership constraints typical of emerging market institutions.
Integrating ESG (Environmental, Social, Governance) into Strategic Planning for Islamic Banks: Implications for Performance and Competitiveness Prilaksono, Kursusantyo Dudung; Novianty, Ira
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.432

Abstract

Phenomenon. The growing global emphasis on Environmental, Social, and Governance (ESG) has reshaped sustainable finance practices. However, Islamic banks face distinct challenges in integrating ESG due to the need to align it with Shari’ah compliance, which emphasizes justice, ethical conduct, and long-term sustainability. The conceptual divergence between conventional ESG frameworks and Islamic values raises uncertainty regarding the strategic internalization of ESG in Islamic banking. Purpose. This study synthesizes the literature published between 2015 and 2024 to examine how ESG is integrated into the strategic planning of Islamic banks and its implications for sustainable performance and competitiveness, considering the mediating role of strategic processes and the moderating role of Shari’ah governance. Research Gap. Prior studies largely treat ESG as a stand-alone reporting practice rather than a strategic driver, while integrated analyses linking ESG, strategic planning, and Shari’ah governance remain scarce. Findings. Based on a PRISMA-guided Systematic Literature Review, the findings reveal that ESG adoption in Islamic banks remains predominantly symbolic due to fragmented standards and limited strategic embedding. ESG contributes meaningfully to sustainable performance and competitiveness only when embedded in strategic processes and reinforced by effective Shari’ah governance. Implications and Novelty. This study positions ESG as a value-based strategic mechanism and provides the first integrative review linking ESG, strategic planning, and Shari’ah governance within a unified conceptual framework to explain sustainable performance and competitiveness in Islamic banking.
Determinants of In-App Purchase Behavior in Augmented Reality Mobile Games: An Empirical Study of Pokémon Go Players in Indonesia Indra Raga Cahyamukti; Utomo Sarjono Putro
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.434

Abstract

In-app purchases (IAPs) are the primary revenue source for mobile games; however, sustaining player spending remains challenging, particularly in augmented reality (AR) games in emerging markets. While prior studies have examined IAP behavior in conventional mobile games, empirical evidence in AR contexts remains limited. This study investigates the determinants of in-app purchase intention among Pokémon GO players in Indonesia by integrating the Theory of Planned Behavior with expectation-confirmation and price fairness perspectives, while incorporating event design as a contextual factor. By positioning event design as a contextual antecedent within the Theory of Planned Behavior framework, this study extends prior TPB applications in mobile gaming by capturing how event-based features shape attitudinal and control-related evaluations in AR games. Data were collected via an online survey of 337 Indonesian players who had made at least one in-app purchase in the previous 12 months. The proposed research model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that attitude toward purchase is the strongest predictor of purchase intention, followed by perceived behavioral control and subjective norm. Event design and price fairness significantly influence attitude toward purchase, while event design also enhances perceived behavioral control. In contrast, expectation confirmation does not have a significant effect on attitude toward purchase. The findings highlight the importance of event-based value delivery and perceived fairness in sustaining monetization in AR mobile games.

Page 1 of 1 | Total Record : 9

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 2 (2025) Vol. 3 No. 1 (2025) Vol. 2 No. 2 (2024) Vol. 2 No. 1 (2024) Vol. 1 No. 2 (2023) Vol. 1 No. 1 (2023)