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Journal Integration of Social Studies and Business Development
Published by Integrasi Sains Media
ISSN : 29881137     EISSN : 29881137     DOI : https://doi.org/10.58229/jissbd
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Journal Integration of Social Studies and Business Development (JISSBD) is an international, multidisciplinary, open-access journal aiming to promote and enhance research in all social studies and business development fields. It publishes peer-reviewed articles and encourages an interchange between social studies and business researchers, educators, and managers. The journal has been published regularly since 2022, three times a year in the English language. Authors, editors, and reviewers respect ethical behavior standards when publishing a peer-reviewed article. Editors of the Journal Integration of Social Studies and Business Development vigorously promote research integrity and aim to prevent scientific misconduct, such as fabrication, falsification, plagiarism, redundant publication, and authorship problems. All submitted manuscripts are checked using Turnitin. Our focus and scope are related to social and multidisciplinary studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 49 Documents
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Service Delivery of Non-Governmental Organizations in Somaliland: The Role of Strategy Implementation Drivers Nkanata, Mwongera Bornface; Mungara, Maria
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.147

Abstract

This paper examines the relationship between strategy implementation and service delivery among Non-Governmental Organizations (NGOs) in Somaliland. This study is motivated by the increasing need for sustainable NGOs capable of effectively fulfilling their mandates and the lack of empirical evidence on strategy implementation in Somaliland. The research focuses on key drivers of strategy implementation: financial resources, organizational leadership, organizational structure, and organizational culture. The theoretical framework of this paper is anchored in the resource-based view theory and institutional theory. Utilizing a descriptive research design, the study surveyed 86 respondents from Save the Children, a leading NGO in Somaliland. Using a sampling formula, these respondents were selected from a target population of 110 employees. Data collection was conducted using a structured questionnaire. Descriptive and inferential analyses were performed using SPSS version 27. The findings indicate that organizational structure significantly influences service delivery among NGOs. Additionally, organizational leadership plays a crucial role in determining the effectiveness of service delivery. Financial resources also have a substantial impact on influencing service delivery. Lastly, organizational culture is identified as a critical driver of strategy implementation, significantly affecting service delivery. The study concludes that strategy implementation is a vital determinant of how well NGOs deliver their mandates, with its success heavily reliant on the supporting drivers of implementation.
The Success Factors of Small Business in Crisis Condition: A Systematic Review Zulfa, Inayati Fadhilah; Zuraida, Umi; Muthahhari, Muwahid
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.186

Abstract

This systematic review examines the success factors of small businesses, particularly Micro, Small, and Medium Enterprises (MSMEs), during economic crises. Utilizing a systematic literature review (SLR) approach, the study identifies key elements that contribute to business resilience and performance in adverse conditions. The research highlights that physical and mental health, excellent customer service, support from family and friends, effective cash and liquidity management, adaptability, technology adoption, government support, and innovative business models are crucial for MSMEs' success during crises. The review further discusses how these factors enable businesses to navigate uncertainties, maintain operations, and thrive. This study aims to provide actionable insights for entrepreneurs, policymakers, and researchers to support small businesses in crisis conditions, fostering economic recovery and stability.
Unraveling The Feasibility of Health and Wellness Food Business Through a Financial Perspective : A Case Study of Asa Cerra Fakhira Elda Khairunnisa; Irawan, Atika
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.213

Abstract

Asa Cerra is positioning itself to meet the growing global demand for health-conscious and sustainable products. Its flagship offering, "Nata De Whey," is a probiotic-rich beverage crafted from whey waste from mozzarella cheese. This product not only aims to enhance health but also to support environmental sustainability. Despite favorable initial feedback, a comprehensive financial feasibility study had yet to be conducted to ensure long-term viability. This research addresses this gap by evaluating Asa Cerra's financial feasibility using a combination of primary data from the company and secondary data from similar industry players. The study employs key financial metrics, including Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR). It integrates scenario analysis to capture a range of potential outcomes: most likely, pessimistic and optimistic. The analysis reveals a promising financial outlook for Asa Cerra, with a payback period of 2.4 years, an NPV of Rp465,551,298, and an IRR of 38.29%, significantly exceeding the Weighted Average Cost of Capital (WACC) of 9.00%. These results suggest that Asa Cerra is financially sound and has the potential for sustainable growth. The comprehensive financial assessment supports Asa Cerra's strategic planning efforts and highlights its readiness for long-term success in the market.
Analyzing How Leadership Competencies Impact on Business Performance: A Case of Pet&Co Company Mulyaseva, Maharani; Wisesa, Anggara
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.220

Abstract

Effective leadership is crucial for aligning human capital with business objectives, thereby enhancing employee performance and organizational productivity. In the competitive pet health industry, companies like Pet&Co rely heavily on strong leadership competencies to achieve success. This study examines the impact of leadership competencies on Pet&Co's performance, focusing on issues such as unclear guidance, lack of direction, and inadequate task monitoring by the CEO. It identifies three core competencies: intrapersonal, interpersonal, and cognitive. Intrapersonal competencies, including self-awareness and self-management, are essential for personal development and effective leadership. Interpersonal skills, such as communication and empathy, are key to fostering collaboration and motivation within the team. Cognitive competencies, such as strategic thinking and decision-making, are vital for navigating complex business scenarios and driving organizational success. Utilizing qualitative methods, including interviews and observations, the study reveals that intrapersonal competencies are critical for aligning actions with organizational goals, although the CEO's low self-motivation presents a challenge. Interpersonal competencies are shown to enhance team morale and productivity, while cognitive competencies are necessary for effective strategic planning despite existing gaps in vision and innovation. The study underscores the importance of recognizing and aligning leadership competencies with strategic goals to improve business performance. Overall, the article provides valuable insights into the role of leadership competencies in enhancing organizational performance and is considered suitable for acceptance.
Analyzing Factors That Affect Purchasing Decisions For Beauty Products Through Tiktok Review Videos Athaya, Neysa Shifra; Wandebori, Harimukti
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.223

Abstract

The rise of social media, particularly TikTok, has significantly influenced consumer behaviour in the beauty product industry, especially among Generation Z in Indonesia. With millions of active users, TikTok has become a powerful platform for beauty enthusiasts and influencers to share product reviews, tips, and recommendations. This research aims to analyze the key factors influencing purchasing decisions for beauty products through TikTok video reviews. The primary factors identified include perceived credibility, perceived authenticity, review quality, and review quantity. This study also examines the relationship between these factors and purchase intentions and how they ultimately influence purchase decisions. A quantitative approach was used for this research, implementing non-probability and judgmental sampling techniques. An online questionnaire was distributed to 239 respondents aged 15 to 24 living in Indonesia, targeting individuals who actively engage with beauty product reviews on TikTok. The data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that perceived credibility, perceived authenticity, review quality, and review quantity positively and significantly affect purchase intentions. Additionally, purchase intentions were shown to directly impact purchase decisions without being moderated by the attitude of others or unanticipated situational factors. The research also identified three consumer needs-based segments, namely quality-based, price-based, and ingredient-based. Each segment reflects different priorities and behaviours in response to beauty product reviews on TikTok. The findings will give insight into how beauty brands can enhance their marketing strategies on TikTok. By focusing on improving the perceived credibility, authenticity, review quality, and review quantity of their TikTok review videos, marketers can effectively influence consumer purchase intentions and decisions. These strategies can help beauty brands maximize sales and ensure long-term sustainability in the competitive market.
Financial Feasibility Of Business On Fast Fashion Startup: A Case Study Of Udo Innovate’s Offline Store Establishment Project Purba, Rafael Abrahim Immanuel; Irawan, Atika
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.228

Abstract

Fast fashion, noted for its trendy and affordable clothing, has gained significant traction in Indonesia, with the market expected to reach $22.66 billion by 2024 and a compound annual growth rate (CAGR) of 3.31% (Statista). UDo Innovate, a fast fashion company collaborating with the skateboarding community in Bandung, faces challenges in optimizing its marketing strategies due to low sales from online-only efforts. The company seeks to enhance its market presence through an omnichannel strategy, incorporating offline platforms. However, the financial feasibility of this shift has not been previously assessed. This study aims to evaluate the financial viability of establishing a retail store as part of UDo Innovate's omnichannel approach. Financial feasibility is analyzed using the payback period, net present value (NPV), and internal rate of return (IRR), with risk assessed through scenario analysis. The results reveal that setting up an offline store is financially viable within two years, with a payback period of 1.66 years, an NPV of Rp583,921,410, and an IRR of 49.53%. The analysis also considers funding options, recommending a loan from Bank Mandiri with a 6% annual interest rate and an 11% tax rate. This results in a weighted average cost of capital (WACC) of 5.63%, which is lower than the cost of utilizing the owner's capital at 6.38%. The study concludes that the investment in an offline retail store is financially sound and aligns with UDo Innovate's strategic goals.
The Accuracy of Relative Valuation Methods in Predicting the Offer Price of Indonesian IPO Stocks Ravenza, Rafi; Raden Aswin Rahadi
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.237

Abstract

The increasing Initial Public Offerings (IPO) trend in Indonesia has created many investment opportunities for institutional and retail investors. However, multiple valuation methods often result in varying IPO price predictions, leading to uncertainty and confusion among investors. This study aims to assess the effectiveness of relative valuation methods in predicting IPO offer prices, focusing on widely adopted methods due to their simplicity and accessibility. The research evaluates three popular relative valuation metrics: the price-to-book (P/B) ratio, the price-to-earnings (P/E) ratio, and the price-to-sales (P/S) ratio. By analyzing companies that went public in Indonesia in 2023 and utilizing average financial ratios from the preceding year, the study seeks to determine which method provides the most accurate price predictions. The findings indicate that the P/B ratio is the most reliable method, achieving an average absolute error of 51.1%. This suggests that the P/B method minimizes valuation errors more effectively than P/E and P/S ratios. Moreover, regression models' P/B ratio demonstrates the highest adjusted R² value of 0.781, further validating its predictive accuracy. The implications of this study are significant for investors and financial analysts who rely on relative valuation methods to make informed decisions about IPO investments. By highlighting the P/B ratio's superior performance in predicting IPO offer prices, this research contributes to the ongoing discourse on valuation methodologies and their practical application in emerging markets like Indonesia.
Financial Feasibility of A Hair Care-Based Business: A Study Case of Sassle Ramadhan, Aulia Fatah Harum; Irawan, Atika
Journal Integration of Social Studies and Business Development Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i1.240

Abstract

Hair loss, or alopecia, is a global concern, with 3.8% of Southeast Asia's population affected by Alopecia Areata, an autoimmune disorder. Traditional treatments like minoxidil and finasteride, while effective, often have side effects. To address this, Sassle, a haircare startup, developed an almond-based hair serum in collaboration with ITB's School of Pharmacy, offering a natural solution without adverse effects. Sassle has completed product development and is preparing to launch its go-to-market strategy. This study evaluates the financial feasibility of Sassle's product using primary data from Sassle's records and secondary data from industry comparables. Key financial metrics such as the Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR) were analyzed, along with a scenario analysis under pessimistic, base, and optimistic conditions. The base scenario indicated a payback period of 3 years and five months, a positive NPV of Rp381,007,156, and an IRR of 49%, surpassing the Weighted Average Cost of Capital (WACC) of 5.02%. In the pessimistic scenario, with a 25% sales reduction, the payback period was four years and 11 months, with a positive NPV of Rp265,828,152 and an IRR of 32%. With a 15% sales increase, the optimistic scenario predicted a 2-year, 1-month payback period, a positive NPV of Rp622,915,633, and an IRR of 67%. The findings confirm that Sassle's business model is financially viable and capable of substantial returns, providing critical insights for strategic decisions in investment, market expansion, and operational scaling.
Financial Feasibility of Service-Based Business: A Case Study of Mengasihi Group Hermawan, Zakaria Khori
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.241

Abstract

In Indonesia, over 6,300,000 toddlers are affected by stunting. Research indicates that the prevalence of stunting among children of working mothers is 30.6%. Despite the associated health risks, many working mothers prefer formula milk as a substitute for breast milk. Mengasihi, a health technology start-up providing breast milk powdering services for personal use, aims to offer babies a simple and effective nutritional solution. This study investigates the financial feasibility of Mengasihi as an early-stage start-up. It was found that cash flow plays a crucial role in start-up failure, impacting long-term organizational success. A feasibility study assessed Mengasihi's financial viability, analyzing internal and external financial conditions using criteria such as Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR) based on five-year financial projections. The results indicate that the Mengasihi project is financially viable, and an implementation plan was provided as part of the study.
Enhancing Educational Comic Book Innovation Through Design Thinking: A Case Study of Lab Buddy Chairunnisa, Ainaya; Suharto, Yulianto
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.242

Abstract

Indonesia's significant demographic dividend presents a valuable opportunity that should be leveraged to achieve the vision of Indonesia Emas 2045, with a key focus on enhancing educational quality. Despite government efforts to increase the number of schools, the quality of education in Indonesia still lags behind international standards. To address this issue, the Indonesian government needs to develop a learning environment that caters to students' diverse needs and learning styles, particularly in Mathematics. Technological advancements have introduced innovative educational tools, including math educational comics. This research aims to develop an innovative math educational comic that aligns with students' and parents' needs and preferences, utilizing the design thinking approach. Data was collected through semi-structured interviews with the target customers of this product—the analysis of this data involved open coding, pattern coding, and triangulation to ensure validity. The findings indicate that while the product aligns with the respondents' needs and preferences, there is room for improvement in the comic's sentence structure. Feedback from participants should be carefully considered before finalizing the product, underscoring the importance of design thinking in effectively addressing the needs and preferences of the target audience.

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