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Journal Integration of Social Studies and Business Development
Published by Integrasi Sains Media
ISSN : 29881137     EISSN : 29881137     DOI : https://doi.org/10.58229/jissbd
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Journal Integration of Social Studies and Business Development (JISSBD) is an international, multidisciplinary, open-access journal aiming to promote and enhance research in all social studies and business development fields. It publishes peer-reviewed articles and encourages an interchange between social studies and business researchers, educators, and managers. The journal has been published regularly since 2022, three times a year in the English language. Authors, editors, and reviewers respect ethical behavior standards when publishing a peer-reviewed article. Editors of the Journal Integration of Social Studies and Business Development vigorously promote research integrity and aim to prevent scientific misconduct, such as fabrication, falsification, plagiarism, redundant publication, and authorship problems. All submitted manuscripts are checked using Turnitin. Our focus and scope are related to social and multidisciplinary studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 49 Documents
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Analyzing The Optimal Leadership Style To Enhance Organizational Commitment In Student-Composed Startup: An Ethnographic Study of Asa Cerra Kristarno, Regatta Odyssy; Wisesa, Anggara
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.244

Abstract

Employees' decisions and actions have a significant impact on organizational performance. How a company treats its employees can benefit or harm the organization. Research indicates that employees with high organizational commitment contribute to better business outcomes. Leaders and managers play a crucial role in fostering this commitment by ensuring employees understand their roles, receive the necessary support, and recognize how their work contributes to the organization's success. However, a one-size-fits-all leadership approach is ineffective; leadership styles must be tailored to the organization's needs. In startups like Asa Cerra, a student-based healthy food technology company, each team member's contribution is crucial for rapid innovation. Asa Cerra faces frequent delays and underperformance, suggesting a decline in team commitment, which is essential for success. This study aims to identify the optimal leadership style for Asa Cerra to enhance organizational commitment. Using an ethnographic research design, data were collected through participant observation, in-depth interviews, and auto-ethnography from key informants, including team leaders and members. The analysis revealed that Asa Cerra's current leadership employs pace-setting and affiliative styles. While these styles have benefits, they fail to meet the co-founders' aspirations for stronger organizational commitment. The study suggests that combining coaching and democratic leadership styles could better enhance commitment. These styles align well with team members' expectations and address the limitations of the current pace-setting and affiliative approaches. By adopting coaching and democratic leadership, Asa Cerra can improve team commitment, leading to better performance and innovation.
Exploring Customer Needs To Develop New Educational Toys Using The House of Quality Framework: A Case of Safeur Hotmida, Qiraina Febe; Basri, Mursyid Hasan
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.245

Abstract

The toy market is experiencing steady growth, with a notable shift towards educational options that blend entertainment with learning. Recently, there has been an increased emphasis on STEM (Science, Technology, Engineering, and Mathematics) skills. Despite this market expansion, the educational toy sector, particularly in Indonesia, is still emerging, with low adoption rates for STEM toys. Safeur aims to address the needs of millennial parents by creating STEM toys that combine construction sets with educational value. Following various stages of development, Safeur launched its product in February 2024. However, despite extensive promotion and a strong online presence, initial sales were limited to only five units, indicating a potential mismatch between the product's features and market demands based on customer feedback. This research investigates customer needs and preferences for educational toys and identifies the features that should be incorporated into Safeur's educational toy sets using the House of Quality framework. A qualitative approach involves interviews with Safeur's customers and customer personas. The interview results are analyzed using the House of Quality framework to guide the development of new educational toys for Safeur. The findings emphasize the importance of incorporating interactive learning features, enhancing visual appeal, and ensuring effective information delivery. These insights are expected to inform strategic product development and better align Safeur's offerings with market needs in Indonesia.
Enhancing Brand Awareness Through Visual Branding: A Case Study of Pet&Co Aginsa, Meidina Puteri; Wulansari, Amilia
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.246

Abstract

Effective visual branding is essential for boosting brand awareness in Indonesia's rapidly growing pet care industry. This study investigates the challenges faced by Pet&Co, a new pet supplement brand, in enhancing its social media presence and brand recognition. Despite its innovative product, 'Colla Blend,' Pet&Co struggles with low engagement and brand visibility, particularly on Instagram. Through a comprehensive research approach that includes consumer feedback, expert opinions, and a literature review, the study identifies key factors for improving visual branding: logo design, colour scheme, typography, size, shape, and imagery. Proposed strategies to address these branding issues involve enhancing social media marketing, expanding the e-commerce presence, collaborating with pet shops and influencers, targeting B2B markets, and investing in product innovation. These strategies aim to rectify current branding deficiencies and strengthen Pet&Co's market presence. The findings suggest that a multi-platform exposure strategy, combined with dynamic and engaging content, will significantly improve brand visibility and consumer interaction in the competitive pet care industry.
Impact of Mobile Banking Usage Intensity On Idx-Listed Banks' Performance Juanda, Kadek Yoga Ade; Kitri, Mandra Lazuardi
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.254

Abstract

This study investigates the impact of mobile banking usage intensity on the performance of banks listed on the Indonesia Stock Exchange (IDX), specifically focusing on Return on Assets (ROA) and Return on Equity (ROE). The analysis is divided into pre-COVID-19 (2013-2019) and during/after COVID-19 (2020-2023). Data from 14 banks were examined using the Pooled Ordinary Least Squares (OLS) method. The results show that mobile banking usage positively affects bank performance in both periods. Prior to the pandemic, increased mobile banking transactions significantly enhanced profitability and equity returns, indicating improved efficiency in generating earnings from assets and a positive impact on returns to shareholders. This positive effect became more pronounced during and after the pandemic, reflecting a greater reliance on digital banking channels. The COVID-19 pandemic notably shifted consumer behaviour towards higher adoption of digital solutions. The study also highlights significant differences between small and large banks. For smaller banks, mobile banking usage did not significantly impact performance metrics, suggesting challenges in leveraging digital banking effectively. In contrast, larger banks experienced significant improvements in ROA and ROE due to mobile banking usage, benefiting from their substantial resources and advanced technological infrastructure. Overall, this research underscores the crucial role of digital transformation in enhancing bank performance, particularly during crises. The findings suggest that continued investment in mobile banking technologies is essential for sustaining and improving financial performance.
Electronic Sourcing as an E-Procurement Practice and Its Role on Organizational Performance Murithi, Linus Ndege; Ngugi, Patrick Karanja; Kiarie, David
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.258

Abstract

State-owned corporations in Kenya are tasked with executing public functions on behalf of the government and supporting the private sector in delivering core commercial services. Procurement processes within these corporations are critical, given that they manage a significant portion of government spending. However, these corporations have been plagued by increased misappropriations, largely due to inefficient procurement practices. One notable weakness is the ineffective sourcing of key suppliers, which has exacerbated these procurement issues. The empirical literature suggests that electronic sourcing can help mitigate inappropriate procurement processes. Nonetheless, this issue has not been thoroughly explored within the Kenyan context, particularly among state corporations. This paper aims to address this gap by assessing the impact of electronic sourcing on the performance of state corporations in Kenya. The study is grounded in dynamic capabilities theory and employs a descriptive correlational research design. Data were collected from a sample of 153 respondents out of a population of 248, using a questionnaire administered physically through a drop-and-pick method. Analysis was conducted using SPSS, with quantitative data evaluated through descriptive statistics (mean and standard deviation) and inferential statistics (regression model). The findings indicate that electronic sourcing significantly affects the performance of state-owned corporations in Kenya. The study concludes that electronic sourcing is crucial for ensuring audit trails, enhancing service delivery, and managing operational costs effectively. Embracing electronic sourcing could, therefore, enable state corporations to improve their performance by becoming more effective in their roles and functions.
Performance of Insurance Brokerage Firms: The Role of Insurance Process Innovation as an Entrepreneurial Innovation Mira, Gerald Kariithi; Ngugi, Karanja; Nyang’au, Samson
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.263

Abstract

This study investigates the impact of process innovation as a form of entrepreneurial innovation on the performance of insurance brokerage firms in Kenya. The research is set against the backdrop of persistent underperformance in the sector despite the critical role these firms play in promoting insurance penetration. The inability to enhance process efficiency has been identified as a key factor contributing to their poor performance. Grounded in the diffusion of innovation theory, the study employed a cross-sectional descriptive research design, surveying all 216 insurance brokerage firms in Kenya through a census approach. Data was collected via questionnaires and analyzed using both quantitative (descriptive and inferential statistics) and qualitative (content analysis) methods, with SPSS software used for the quantitative analysis. The findings indicate that process innovation has a significant and positive influence on the performance of these firms. The study concludes that many insurance brokerage firms fail to fully embrace process innovation, resulting in inefficiencies that hinder their operational performance and long-term success.
Work-Life Balance and Its Role on Employee Performance in Public Sector: A Study in Public Universities in Nairobi City County, Kenya Ngela, Roseline Mwikali; Kamaara, Mary
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.268

Abstract

This study examines the impact of work-life balance on employee performance within public universities in Nairobi County, Kenya. In recent years, public universities have faced scrutiny due to declining revenues, yet limited attention has been paid to employee implications, specifically their work-life balance. Beyond compensation and rewards, maintaining a suitable work-life balance is essential for employee productivity and focus. However, the ongoing crises in public universities raise concerns about the degree to which work-life balance is supported and how this affects employee productivity. The study aimed to evaluate the adoption of critical work-life balance elements—flexible work arrangements, organizational support, employee well-being, and social support—within these universities and to analyze their relationship with employee performance. The theoretical foundation for this research rests on the resource-based view and dynamic capabilities theories. Utilizing a descriptive research design, the study focused on administrative staff across two public universities in Nairobi County. A sample of 356 administrative employees was selected through a sampling formula, and data were collected using a structured questionnaire. Descriptive and inferential statistical methods were employed to analyze the data. The findings indicate that the universities have not effectively adopted flexible work arrangements, organizational support, employee well-being initiatives, and social support, which are essential components of work-life balance. Furthermore, these components were found to influence employee performance significantly. The study concludes that the inadequate implementation of work-life balance practices has adversely impacted employee performance in these institutions. Consequently, the study recommends that public universities enhance employee work-life balance by implementing flexible work options, improving employee well-being programs, and strengthening organizational and social support structures to bolster employee performance.
School Principals’ Strategic Planning Competences And Their Influence On Academic Performance In Public Secondary Schools In Makueni County, Kenya Sila, Killian Muendo; Njihia, Mukirae
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.269

Abstract

This study investigates the impact of strategic planning competencies on the academic performance of public secondary schools in Makueni County, Kenya. Specifically, it examines how principals' competencies in human resource planning, technology integration, school culture alignment, and strategic direction-setting influence academic outcomes. Grounded in the contingency theory of leadership, the study employs a descriptive research design. The target population included 385 public secondary schools in Makueni County, with principals and teachers as key respondents. A 10% sampling threshold was applied, resulting in a sample of 39 schools. School principals were purposively selected, while 368 teachers were randomly sampled using a structured formula. Data were collected via questionnaires for teachers and interview guides for principals and analyzed using both qualitative and quantitative methods. The findings indicate that human capital development is a critical strategic competency among school principals that significantly enhances academic performance. Furthermore, principals' ability to leverage ICT positively affected academic outcomes. School culture alignment emerged as another essential competency, impacting the schools' overall performance. Additionally, the ability of school principals to set a clear strategic direction was found to play a significant role in achieving academic success. The study concludes that poor academic performance in Makueni County’s secondary schools is closely associated with deficiencies in principals' strategic planning competencies, particularly in areas such as human capital development, ICT integration, strategic direction-setting, and school culture alignment. The study recommends that school principals enhance their strategic planning skills to improve academic performance.
Utilizing AI In Indonesia's Financial Sector: Strategies For Inclusive Economic Development Rahadi, Raden Aswin; Afgani, Kurnia Fajar; Hakam, Dzikri Firmansyah; Anggoro, Yudo; Boediman, Alfred; Indrayana, Gun Gun; Susanto, Eko
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.286

Abstract

The paper explores the revolutionary potential of Artificial Intelligence (AI) in Indonesia's financial ecosystem, highlighting its capacity to improve operational efficiency, foster financial inclusion, and tackle specific socio-economic concerns. This study emphasizes Indonesia's varied demographic and digital environment, illustrating how AI-driven innovations like decentralized finance (DeFi), predictive analytics, and blockchain integration transform financial products to cater to disadvantaged people. This study utilizes over 20 scholarly publications and international case studies to highlight the strategic significance of promoting ethical AI practices, mitigating algorithmic bias, and closing infrastructural and talent disparities to achieve sustainable and inclusive economic growth. The results support implementable methods, such as public-private collaborations, strong regulatory structures, and AI-driven individualized financial solutions, to optimize the advantages of digital transformation in Indonesia's financial industry. Future research must emphasize empirical investigations into AI's capacity to mitigate financial inequalities and stimulate regional innovation, thereby establishing Indonesia as a frontrunner in AI-facilitated economic transformation.
From Screen to Seoul: How Korean Films Inspire Aspirational Travel Intentions Among Young Working Women Prawira, Mega Fitriani Adiwarna; Susanto, Eko; Gaffar, Vanessa; Ramadhani, Iqlima
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.312

Abstract

This study examines the influence of Korean film exposure on aspirational travel intention among young Indonesian working women, focusing on the mediating roles of aesthetic appeal, parasocial interaction, and destination image. Drawing on the Stimulus–Organism–Response (S-O-R) framework, the research employs a quantitative, cross-sectional design. It analyzes data from 287 respondents using Partial Least Squares Structural Equation Modeling (PLS-SEM). All hypothesized relationships were statistically supported. Korean film exposure significantly enhances both aesthetic appeal and parasocial interaction. Aesthetic appeal emerges as the dominant predictor of destination image, which in turn has a substantial impact on aspirational travel intention. Although parasocial interaction contributes positively, its effect is comparatively weaker. These findings highlight the dual psychological pathways—visual and emotional—through which media shapes tourism-related perceptions and long-term travel aspirations. The study contributes to the literature on media-induced tourism and offers practical insights for destination marketers and cultural content creators seeking to leverage cinematic narratives in promoting international travel.

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