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Arie Eko Cahyono
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Kampus 1 Universitas PGRI Argopuro Jember Jalan Jawa No 10 Jember
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Education Journal: Journal Educational Research and Development
Published by Universitas PGRI Argopuro Jember
ISSN : 25489291     EISSN : 25489399     DOI : https://doi.org/10.31537/ej.v7i2.1285
Core Subject : Education,
Education Other
Education Journal: Journal Educational Research and Development is a scientific journal managed by LPPM Universitas PGRI Argopuro Jember intended to disseminate the results of scientific works that have been made by lecturers, teachers, alumni and experts. In addition, the scientific journal is intended as a means of communication between educators both as a lecturer, as a teacher and as an alumni in order to disseminate information and develop education in general through research results and other forms.
Arjuna Subject : Umum - Umum
Articles 2 Documents
 1 
Search results for , issue "Vol. 9 No. 2 (2025)" : 2 Documents clear
Peran Tradisi Snap Mor dalam Pendidikan Kearifan Lokal di Papua: Perspektif Ilmu Sosial Kontemporer Hanip, Rival; Wahyudiono, Andhika; Ruma Bay, Rudolfus
Education Journal : Journal Educational Research and Development Vol. 9 No. 2 (2025)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/ej.v9i2.2385

Abstract

The gap in access to adequate education for Papuan children, where 40% of them have not received sufficient education.This indicates the need for a more contextual and locally rooted educational approach to improve the quality of education.This research aims to explore the educational potential within the Snap Mor tradition as a solution to these challenges, as well as to strengthen the cultural identity and character of the younger generation.The research methodology used is qualitative based on literature, with a focus on the analysis of relevant literature.This approach allows researchers to understand social phenomena in depth without having to collect data directly from the field.Through the analysis of documents, articles, and previous research reports, researchers can identify themes and patterns related to the Snap Mor tradition and education.The research results show that the Snap Mor tradition has significant educational value in shaping character and cultural identity.The involvement of the younger generation in Snap Mor practices can enhance cultural awareness and strengthen their emotional bonds with the community.The conclusion of this study emphasizes the importance of integrating Snap Mor values into the formal education curriculum.The recommendations produced include the need for training for teachers to understand and effectively convey materials that contain local elements.
Analisis Strategi Konten Instagram Reels dan Feed dalam Mendorong Keputusan Pembelian Produk Seserahan sebagai Media Edukasi Konsumen Digital" (Studi Kasus: Erang-Erang Makassar Marimaki) Toto, Herenal Daeng; Puspitaningsih, Flora; Yulianadewi, Ina; Marsa, Marsa
Education Journal : Journal Educational Research and Development Vol. 9 No. 2 (2025)
Publisher : LPPM Universitas PGRI Argopuro Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/ej.v9i2.2594

Abstract

Penelitian ini bertujuan untuk menganalisis strategi konten Instagram Reels dan Feed dalam mendorong keputusan pembelian produk seserahan pada Erang-Erang Makassar Marimaki berdasarkan model AIDA (Attention, Interest, Desire, Action). Permasalahan penelitian didasari oleh semakin ketatnya persaingan industri seserahan pernikahan di Makassar dan pentingnya optimalisasi media sosial sebagai sarana pemasaran utama. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, melibatkan lima informan yang merupakan pelanggan aktif Erang-Erang Makassar Marimaki. Data dikumpulkan melalui wawancara mendalam dan observasi konten Instagram, kemudian dianalisis menggunakan teknik analisis tematik. Hasil penelitian menunjukkan bahwa konten Reels lebih efektif pada tahap Attention karena kemampuannya menarik perhatian melalui visual dinamis, tren audio, dan penampilan estetis paket seserahan. Pada tahap Interest, kombinasi konten edukatif, testimoni pasangan pengantin, dan detail keunikan desain berhasil meningkatkan ketertarikan calon pelanggan. Tahap Desire diperkuat melalui promosi terbatas, penekanan nilai estetika dan adat, serta visualisasi detail pengerjaan, sedangkan tahap Action dipicu oleh Call-to-Action yang jelas dan kemudahan akses pemesanan melalui Direct Message. Penelitian ini menegaskan bahwa integrasi strategis Reels dan Feed dapat mengoptimalkan perjalanan pelanggan dari kesadaran hingga keputusan pembelian.

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