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DEDDY IBRAHIM RAUF
Contact Email
deddyibrahim09@gmail.com
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+6285299931836
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deddyibrahim09@gmail.com
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Jl. Batua Raya IX Lr. 3 No. 18a
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Kota makassar,
Sulawesi selatan
INDONESIA
(JUMPER)
Published by PT. Maju Malaqbi Makkarana
ISSN : -     EISSN : 29883784     DOI : 10.59971/jumper
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
Journal Management & Economics Review : JUMPER is a journal for publishing research results on business decisions, processes and activities in actual business settings. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are regularly evaluated. Published for executives, researchers and scholars, the Journal helps apply empirical research to practical situations and theoretical findings to the realities of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 7 (2024): August" : 5 Documents clear
THE EFFECT OF MARKETING MIX ON INTEREST IN BUYING SOMETHINC SKINCARE PRODUCTS AT SHOPEE E-COMMERCE: Case Study on Students of Management Study Program, Faculty of Economics, Makassar State University Azzahra, Asilah; Sahabuddin, Romansyah; Haeruddin, Muh. Ilham Wardhana; Hasbiah, Siti; Aswar, Nurul Fadilah
Journal Management & Economics Review (JUMPER) Vol. 1 No. 7 (2024): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i7.123

Abstract

This research aims to find out whether product, price, distribution, and promotion influence interest in buying Somehinc skincare products on Shopee E-Commerce. This research is a type of quantitative research. This research was carried out at Makassar State University with a sample size of 100 people. The analytical method used in this research is hypothesis testing with multiple linear regression. Based on the results of the validity and reliability tests, it shows that the statement items in the questionnaire are declared valid and reliable. The results of the t-test show that products and promotions have an insignificant effect, while price has a negative effect and distribution has an effect on interest in buying Somehinc skincare products on Shopee E-Commerce. And distribution has a positive and insignificant influence on interest in buying Somethinc skincare products on E-Commerce Shopee
Application of Artificial Intelligence Based Risk Management in Banking: A Systematic Literature Review Rolando, Benediktus; Mulyono, Herry
Journal Management & Economics Review (JUMPER) Vol. 1 No. 7 (2024): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i7.244

Abstract

The application of artificial intelligence and machine learning in the banking industry has gained significant attention in recent years. This paper aims to conduct a systematic review of the existing literature on the application of AI-based risk management in the banking sector especially in Indonesia. Thi research utilized desk methodology approach to summarize the development and implementation of AI in financial risk management. The review follows a structured approach to identify, analyze, and synthesize the key findings from relevant studies. The review covers the benefits, challenges, and potential future research directions in this domain. We found that AI-based risk management can provide significant improvements in areas such as credit risk assessment, fraud detection, and regulatory compliance. However, the adoption of AI in banking also comes with its own set of challenges, such as data availability, model interpretability, and ethical considerations. Findings from this review can guide both academics and practitioners in understanding the current state of AI-based risk management in banking and inform future research and implementation efforts.
Dilema Pengangguran di Era Digital: “A Recent True Story from Indonesian Jobseekers” Anwar, Ravel; Marliani, Sonnya; Hadi, Rachman
Journal Management & Economics Review (JUMPER) Vol. 1 No. 7 (2024): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i7.250

Abstract

This study examines the challenges and strategies faced by job seekers in the digital era through a qualitative analysis of personal narratives and real-life experiences. By conducting in-depth interviews and collecting personal stories from individuals such as Rina, Ahmad, and Lisa, this research reveals the skills mismatch between formal education and industry needs, the challenges of adapting to recruitment technologies, and the significance of a robust portfolio and professional networking. The findings indicate that job seekers experience considerable pressure in an increasingly competitive labor market. To address these issues, the study recommends curriculum reforms in education to align more closely with industry requirements, enhanced access to digital skills training, and adjustments to recruitment processes to be more inclusive. Furthermore, practical experience and career mentoring are critical factors in preparing a competitive workforce. The limitations of this research include the subjectivity of the qualitative approach and the challenges of generalizing the findings. Therefore, further studies employing quantitative methods and research across various regions in Indonesia are necessary to strengthen the validity and reliability of these findings. This research provides valuable insights for policymakers, educational institutions, and job seekers in designing effective strategies to tackle unemployment and enhance workforce skills in the digital era. Consequently, close collaboration among government, industry, and educational institutions is essential to create a more inclusive and adaptive employment ecosystem in response to technological changes and labor market dynamics.
Dampak Pengembangan UMKM Pada Penyerapan Tenaga Kerja dan Pendapatan Masyarakat Di Wisata Alam Malino Kabupaten Gowa Ramadhan, Muh Nur Rahmat; Hastuti, Diah Retno Dwi; Jamil, Muh
Journal Management & Economics Review (JUMPER) Vol. 1 No. 7 (2024): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i7.260

Abstract

This study aims to determine the impact of the development of Micro, Small and Medium Enterprises (MSMEs) by the community on income and employment in the Malino Nature Tourism area. The informants in this study were the Head of the Malino Cooperative and MSME Service, MSME actors. The analysis tools used were Data Reduction, Data Presentation, and Conclusion Drawing. The data collection techniques used were Observation, Interviews, and Documentation. The results of this study indicate that the income of MSME actors in the Malino Area shows an up and down trend. There are still several obstacles faced by the community in terms of increasing income. Such as, the government has not provided massive training, to several obstacles such as weather and tourist access to Malino tourism. Unpredictable weather is a problem that cannot be overcome, and weather is an obstacle for MSME actors in terms of increasing their income. In addition, employment absorption shows a very good trend. This is evidenced by MSME actors who in running their businesses need and absorb local workers. Of course this encourages to reduce the unemployment rate in the Malino Area. MSMEs have contributed to reducing unemployment rates through workforce absorption.
Influencer Marketing dan Customer Review Terhadap Keputusan Pembelian Konsumen Pada Pengguna Shopee Sahabuddin, Romansyah; Arif, Hery Maulana; Jaya, Erdhini Dewi; Akil, Alief Triyanto; Nurain, Ahmad Zun; Oktoviani, Andi Kartika Alvina
Journal Management & Economics Review (JUMPER) Vol. 1 No. 7 (2024): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i7.272

Abstract

Penelitian ini menganalisis dampak influencer marketing dan review konsumen terhadap keputusan pembelian konsumen di platform Shopee. Metode yang digunakan dalam penelitian ini adalah kuantitatif, dan datanya dikirim melalui kuesioner kepada 250 responden yaitu mahasiswa manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar. Analisis data dilakukan dengan menggunakan regresi linier berganda dengan menggunakan SPSS versi 27. Dari analisis terdapat pengaruh Influencer Marketing yang positif dan signifikan dengan koefisien regresi 0,134. Customer Review berpengaruh positif dan signifikan dengan koefisien regresi sebesar 0,805. Sedangkan kedua variabel tersebut mempunyai pengaruh yang signifikan terhadap keputusan pembelian, begitu pula dengan nilai R square 66,2%, artinya 66,2% varian keputusan pembelian dapat dijelaskan oleh pengaruh influencer marketing dan review consumen. Kesimpulan dari penelitian ini adalah strategi pemasaran termasuk influencer dan review consumen berperan penting dalam meningkatkan keputusan pembelian konsumen.

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