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Sintesa
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 29863759     DOI : https://doi.org/10.30996/sintesa.v2i02
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Sintesa is a peer-reviewed journal, published by Masters Degree of Communication Science at Post-Graduate Studies Social Politic Faculty Universitas 17 Agustus 1945 Surabaya. Sintesa Journal publish twice a year (February and August ). Sintesa Journal was first published in 2023. Jurnal Sintesa is a journal dedicated to publishing research dan conceptual article in areas of communication. Papers published by the journal aim to represent important advances of significance to specialist within each field. Jurnal Sintesa seeks to share knowledge between those who study communication and those who practice it by publishing theoritical and empirical research. This journal is valuable source of knowledge for the following people: academics, communication practitioners, students, goverment, and private companies
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 63 Documents
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ANALISIS BRAND COMMUNICATION SEBAGAI PENINGKATAN LOCAL PRODUCT PLACEMENT OLEH CREATIVEPEDIA Yunanto Tri Laksono
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.8686

Abstract

Brand memiliki pengaruh yang cukup besar dalam proses pemasaran, karena brand yang baik adalah brand yang mampu memberikan loyalitas kepada konsumen secara sustainable dan secara komunikatif, sehingga brand mampu memberikan nilai tambah tersendiri terhadap konnsumen. Tujuan dari penelitian ini adalah memberikan penguaatan terhadap salah satu brand lokal di Surabaya melalui brand placement yang dilakukan oleh creativepedia terhadap produk agar memiliki valuasi yang baik dan sustaniable. Penelitian ini menggunakan pendekatan kualitatif deskiptif, dimana penelitian ini berkorelasi dengan brand placement pada produk. Kegitan ini memberikan hasil dimana label pada produk maupun kemasan pada produk yang dihasilkan menjadi leih menarik sehingga mampu meningkatkan penjualan pada produk yang dihasilkan. Serta menunjukkan bahwa strategi komunikasi yang dilakukan oleh Creativepedia dalam membangun awareness terhadap produk rinora fashion dan tanvinskin telah dilakukan dengan menggunakan brand placement konsep yang terdiri dari logo dan brand activation serta penguatan bagian pada social media management, pemasaran, website, promosi. Hal ini untuk menunjang dan meningkatkan aktualisasi dalam bentuk citra kepada konsumen.
PENGARUH PENGELOLAAN SUMBER DAYA MANUSIA, KOMUNIKASI INTERPERSONAL DAN MOTIVASI KERJA YANG BERDAMPAK PADA KINERJA KOPERASI SETIA BUDI WANITA MALANG Bambang Sigit; Choirul Insyiah
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.8889

Abstract

This study was conducted to analyze and reveal the influence of human resource management and interpersonal communication on work motivation, which in turn affects the performance of cooperatives. The research design employed in this study is qualitative, and the data were collected through questionnaires and interviews from 75 respondents who are members and administrators of cooperatives. The results of this study demonstrate that human resource management and interpersonal communication have a significant influence on the work motivation of administrators and members in cooperative settings. Additionally, work motivation significantly affects the performance of cooperatives. This implies that interpersonal communication and motivation are key factors in successfully improving the performance of cooperatives, particularly in relation to the implementation of human resource governance, communication, and work motivation among cooperative administrators and members.
PERENCANAAN KOMUNIKASI GARDA PANGAN SEBAGAI ORGANISASI NON PROFIT DALAM MENJALIN KERJA SAMA DENGAN MITRA Bagus Indra Setiawan; Mohammad Insan Romadhan
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.8890

Abstract

Communication planning is crucial for a company/organization, not only do profit-oriented companies need communication plans, but non-profit companies such as Garda Pangan also need communication plans to establish cooperation with their partners. Garda Pangan, as a food bank since 2017, has consistently become a coordination center for potentially wasted surplus food to be distributed to underprivileged communities in Surabaya. Garda Pangan needs cooperation with partners with potentially wasted surplus food sources so that they are willing to alleviate the food waste problem together. Garda Pangan creates a communication plan to deliver messages to its audiences and partners effectively. This research aims to evaluate Garda Pangan in its communication planning to establish cooperation with partners. Researchers used descriptive qualitative research methods with data collection techniques using interviews, observation, and documentation. The theory used in this research is Philip Lesly's communication planning model, which has two main components: the organization that drives the activity and the public that is the target of the activity. The steps in the Organizational component that must be carried out are Analysis and Research,Policy Formulation, Implementation program planning, and Communication Activities. Meanwhile, for the Public component, there is Feedback and Evaluation. Garda Pangan uses two main components in its communication planning. Garda Pangan is the organization's first component, while the community and partners are the target public. Garda Pangan's communication planning has been carried out properly because all planning steps that have been made can be executed smoothly.
ANALISIS PESAN PADA FILM “DUA GARIS BIRU” Hamim 45
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.8891

Abstract

"Dua Garis Biru" is a romantic drama film directed by Ginatri S. Noer, which was released in Indonesian cinemas in 2019. It tells the story of a high school couple who engage in premarital sex and face an unintended pregnancy, highlighting the importance of parental involvement and the surrounding environment in the development of their child. The film portrays a common phenomenon in Indonesia, namely early marriage and teenage pregnancy. "Dua Garis Biru" received 11 awards in 2019 and 2020, including the Piala Maya for Best Feature Film or Selected Cinema Film. This research aims to analyze the moral messages regarding early marriage present in "Dua Garis Biru." The study will observe the explicit and implicit moral messages conveyed by the film, focusing on the concepts of moral messages by Nurgiyantoro and utilizing Gillian Rose's visual analysis from three research areas: the site of self, the site of audience, and the site of production. The research methodology employed is qualitative. The findings of the study indicate that "Dua Garis Biru" contains moral messages regarding the relationship between humans and God, the relationship between humans and themselves, and the relationship between humans and others.
EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @SEHATSURABAYAKU SEBAGAI MEDIA INFORMASI VAKSINASI COVID-19 MASYARAKAT KOTA SURABAYA Yusni Nur Aini; Edy Sudaryanto
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.8892

Abstract

The effectiveness of using Instagram as a medium of communication is an action to see the extentof effort in communicating through an Instagram in obtaining or producing an effect of achievinga predetermined goal. The study aims to determine how much the level of communicationeffectiveness of the Instagram account @sehatsurabayaku as an information medium for theCovid-19 vaccination of the people of the City of Surabaya by using the theory of CommunicationEffectiveness from Andre Hardjana which consists of 6 indicators, receiver or user, content,timing, media, format and source. Research sampling used the Random Sampling sampletechnique with a total of 100 respondents. The research data was obtained through thedissemination of questionnaires to Instagram followers @sehatsurabayaku. The data analysisused is descriptive quantitative using the SPSS Version 25 program. The results of the studyobtained a percentage result of 86.87%, which is included in the very effective category. So thatshows that the Instagram account @sehatsurabayaku become a very effective media as a mediumfor information on the Covid-19 vaccination of the people of the City of Surabaya.
POLA KOMUNIKASI POKDARWIS PADA DAERAH WISATA AIR TERJUN TAMBAK LARE DI DESA KARE MADIUN JAWA TIMUR Mochammad Firgiardiansyah; Jericho Michael Andrian
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.8893

Abstract

The Tourism Awareness Group or Pokdarwis of the Lare waterfall located in Kare Madiun village, East Java was formed to develop community groups in an effort to improve welfare in the economic field and have readiness and concern for tourism destinations so that they act as good hosts, tourism conscious movers and sapta charm in the effort to establish local tourism branding based on local wisdom (development of the natural, social and cultural potential of the local community). So that in the end, the existence of the Lare Waterfall tourist destination in the village of Kare Madiun, East Java, has a very high bargaining position compared to other tours. The purpose of this study was to determine the Communication Patterns of Tourism Awareness Groups (Pokdarwis) in Developing the Lare Waterfall in Kare Madiun Village, East Java. While in practice it uses descriptive qualitative research methods with data analysis techniques Miles and Huberman Models namely data reduction analysis activities, data display and conclusion drawing/verification. In addition, this study uses data validity techniques through source triangulation, namely comparing or re-checking the degree of trust in information obtained from different sources. As a result, it can be seen that the Pokdarwis communication pattern with the formation of all directions where individuals in all positions are enabled to send and receive information in all directions. This can be seen from the findings that the head of the Coconut Beach Pokdarwis always coordinates with all administrators, traders and visitors at the waterfall without exception and vice versa. So in sending messages and receiving messages in all directions, nothing is covered up, everything is open for the common interest in advancing tourism in the village of Kare Madiun by prioritizing uploads and local customs. In conclusion, the Pokdarwis waterfall in Lare village uses an all-way communication pattern so that communication can run effectively.
PERSEPSI MASYARAKAT TERHADAP CULTURE FASHION SNEAKERS KOMUNITAS INDONESIA SNEAKER TEAM Arif Kurnia Yahya
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.8895

Abstract

This study aims to find out how the audience perceives Culture Fashion Sneakers in the Indonesian Sneaker Team community and the containers displayed in society and sneakerheads now in Indonesia, especially in the Indonesian Sneaker Team community. With this research establishing a constructivist paradigm with the phenomenological method, interviews were used to gain a deeper understanding of the experiences and perceptions of the informants on the research topic. The results of this study indicate that the community has a positive view of the fashion sneakers culture. Fashion sneakers are considered a statement of personal style and a source of confidence. Social identity is also found through the use of sneakers, where community members feel connected and support one another. The culture of fashion sneakers is also considered as a means of self-expression and a dynamic lifestyle. This research also reveals the importance of the Indonesian Sneaker Team Community as a social space for sneakers fans. This community provides an opportunity to share knowledge, experiences, and shoe collections. In addition, this community plays an important role in shaping and strengthening the social identity of its members as sneakerheads.
STRATEGI KOMUNIKASI KRISIS HUMAS PEMKAB NGANJUK DALAM PEMULIHAN CITRA PASCA KASUS KORUPSI Widyastuti, Aritma; Ekoputro, Widiyatmo
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Juli 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.8896

Abstract

Government organizations, in crisis conditions, need and are very important to maintain their reputation so that their image in the eyes of the public is viewed favorably, so that public trust in them can recover and stabilize. The role of social media in the image of a government organization is as a bridge of information and control of information lanes that are closely related to the image itself. Instagram social media is one of the means of information that is currently favored by millennial people to obtain information. Therefore, by using qualitative methods, researchers describe how a positive image of a government organization is important and how to apply crisis communication using image restoration theory developed by Benoit (1995). By conducting a case study on Instagram @diskominfo_nganjuk researchers observed how the role of Diskominfo's Instagram social media played a role in implementing crisis communication strategies in handling the issue of corruption cases that occurred in 2021. This is also related to Diskominfo's mission in information disclosure from the government to the public is one of the important things to be achieved by the Communication and Information Service. One of them was realized by the Nganjuk Regency Communication and Information Office by disseminating information, namely through @dinaskominfo_nganjuk Instagram content with various themes and topics around Nganjuk Regency information with the aim of disseminating information to be able to reach all circles of society.
IMPLEMENTASI PROGRAM E-LEARNING MELALUI STRATEGI PENINGKATAN PERAN DAN FUNGSI KUALITAS PENDIDIKAN UNTUK MENDUKUNG S’DGS DI KOTA SURABAYA Risma Mei Karunia; Ade Maeda Rani; Samsul Arifin
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.9299

Abstract

This research in the background by education quality in Indonesia is still low, to increase education quality in Indonesia especially in Surabay city, so need to do something innovation education system by Department of education ofSurabaya city, that is by implementing education based on e-learning. E-learning is education system in learning method based on electronic.The main purpose of yhis research is (1) for knowing the role and function e-learning to support education quality in Surabaya city and (2) for analyzing policy that need to do by Surabaya government especially Department of education of Surabaya city in order to improve the role and function e-learning, in the implementation of quality education of junior high school. The location researched is SMP Negeri 23 Kedung Baruk Barat, Rungkut Surabaya.This reaserch is conducted with descriptive qualitative approach describe and interpret phenomenon results of data from field research findings. Data collection techniques used in this research is observation techniques, interview and documentation. This researc use implementing concep and theory used is Greandle theory.
ANALISIS IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY UNTUK MENINGKATKAN REPUTASI PERUSAHAAN (STUDI PADA PT. KENCANA MAJU BERSAMA SURABAYA) Brigita Aristya Eka; Bagus Cahyo Shah Adhi Pradana; Muchamad Rizqi
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Agustus 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.9353

Abstract

Corporate Social Responsibility (CSR) is a program that is seen as a form of Corporate Social Responsibility to stakeholders and the environment in all aspects of the company. CSR is a new phenomenon in Indonesia, where CSR is an activity to pursue the Triple Bottom Line which consists of the 3P concept (Profit, People and Planet). Therefore, this writing aims to find out things related to the implementation of Corporate Social Responsibility (CSR) activities in one of the companies engaged in construction in Surabaya, namely PT. Kencana Maju Bersama which is connected with the 3P CSR concept in order to achieve its goal of increasing the company's reputation. The writing method used is qualitative and this writing consists of primary and secondary data sources. The writing results show that the implementation of the CSR process at PT Kencana Maju Bersama Surabaya is quite good, as evidenced by the fulfillment of all activities based on the public relations process according to Cutlip, Center, and Broom (2005) and also the 3P CSR concept according to John Elkington (1997). It can also be concluded that this CSR activity can improve the reputation of PT Kencana Maju Bersama Surabaya as this CSR activity progresses.

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