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HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam
Published by Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan
ISSN : 2085113     EISSN : 24069485     DOI : https://doi.org/10.24952/hik.v16i2
Core Subject : Social,
Social Sciences
Jurnal Hikmah terbit 2 kali setahun ini diterbitkan oleh Fakultas Dakwah dan Ilmu Komunikasi IAIN Padangsidimpuan pada tahun 2007 dalam bentuk edisi cetak dan online. Tim redaksi menerima tulisan ilmiah baik merupakan hasil pemikiran konseptual maupun hasil penelitian yang berkaitan dengan kajian dakwah dan komunikasi Islam yang belum pernah dipublikasikan sebelumnya. Tim penyunting berhak untuk melakukan revisi terhadap tulisan yang masuk ke meja redaksi untuk keseragaman format tanpa mengubah isi dan maksud tulisan. Alamat redaksi Fakultas Dakwah dan Ilmu Komunikasi Jl. H.T. Rizal Nurdin Km. 4,5 Sihitang Padangsidimpuan Telp. 0634 - 22080.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 201 Documents
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Transformasi Dakwah Di Era Digital: Analisis Model Dakwah Felix Siauw Pada Podcast Escape Halimah, Nur; Yusuf, Muhammad
Hikmah Vol 20, No 1 (2026): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v20i1.18589

Abstract

This study explores the phenomenon of Islamic preaching (da'wah) transformation in the digital age, focusing on Felix Siauw's communication strategy during his appearance on the Escape Podcast on Raymond Chin’s YouTube channel. The transition from conventional media to digital platforms represents more than a simple change of medium; it signifies a paradigm shift in how religious messages are produced, distributed, and consumed. In this modern ecosystem, preachers are required to adapt to contemporary audiences who prioritize content that is interactive, relevant, and accessible at any time. Utilizing a qualitative content analysis approach within a case study design, this research applies Richard M. Perloff’s Persuasion Theory, examining both central and peripheral routes. The analysis focuses on rhetorical patterns, messaging strategies, and the dynamics of preaching interaction within the podcast format. The findings reveal that Felix Siauw successfully maintains the effectiveness of his message amidst intense digital competition through dialogic narrative communication. This success is further bolstered by enhanced personal credibility and the implementation of persuasive strategies that align with the fluid logic of digital media. Ultimately, this study provides a significant contribution to contemporary Islamic communication research, particularly in mapping how preaching practices evolve to remain relevant and influential within an ever-changing and dynamic digital ecosystem

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