cover
Contact Name
Arifin Hidayat
Contact Email
arifin@uinsyahada.ac.id
Phone
+6281228269512
Journal Mail Official
jurnalhikmah@uinsyahada.ac.id
Editorial Address
http://jurnal.iain-padangsidimpuan.ac.id/index.php/Hik/about/editorialTeam
Location
Kota padangsidimpuan,
Sumatera utara
INDONESIA
HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam
ISSN : 2085113     EISSN : 24069485     DOI : https://doi.org/10.24952/hik.v16i2
Core Subject : Social,
Jurnal Hikmah terbit 2 kali setahun ini diterbitkan oleh Fakultas Dakwah dan Ilmu Komunikasi IAIN Padangsidimpuan pada tahun 2007 dalam bentuk edisi cetak dan online. Tim redaksi menerima tulisan ilmiah baik merupakan hasil pemikiran konseptual maupun hasil penelitian yang berkaitan dengan kajian dakwah dan komunikasi Islam yang belum pernah dipublikasikan sebelumnya. Tim penyunting berhak untuk melakukan revisi terhadap tulisan yang masuk ke meja redaksi untuk keseragaman format tanpa mengubah isi dan maksud tulisan. Alamat redaksi Fakultas Dakwah dan Ilmu Komunikasi Jl. H.T. Rizal Nurdin Km. 4,5 Sihitang Padangsidimpuan Telp. 0634 - 22080.
Articles 199 Documents
Yasin 41 Sebagai Praktik Komunikasi Transedental dan Dukungan Sosial Pada Masyarakat Muslim Aceh Kontemporer Siregar, Mawardi; Shalima, Siti Nur
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17924

Abstract

Mayoritas kajian tentang tradisi membaca Yasin 41 fokusnya cenderung pada pendeskripsian sejarah, tata cara pelaksanaan, persoalan hukum dan sebagai tradisi ritual keagamaan an sich. Kajian ini bertujuan untuk menganalisis bagaimana masyarakat Aceh memfungsikan tradisi membaca Yasin 41 sebagai praktik komunikasi transendental untuk menyampaikan harapan kepada Tuhan dan ruang memperkuat dukungan spiritual. Kajian ini didesain dengan pendekatan etnografi. Data dikumpulkan melalui observasi partisipan dan wawancara mendalam dengan imam dan jamaah pembaca Yasin 41 di Aceh. Dengan mengintegrasikan konsep komunikasi transedental Dedy Mulyana dan teori dukungan spritual Pargament, kajian ini berargumen bahwa membaca Yasin 41 secara berjamaah dapat menguatkan kedekatan dengan Tuhan sekaligus media penguatan spiritual jamaah untuk mencari kenyamanan batin. Hasil penelitian menunjukkan bahwa masyarakat memfungsikan tradisi membaca Yasin sebagai praktik komunikasi transendental melalui proses yang melibatkan hubungan interpersonal, keyakinan, pengalaman batin dan hubungan spiritual dengan Tuhan. Pertemuan rutin setiap malam Jumat untuk membaca Yasin sekaligus memberikan pengalaman religius bagi setiap jamaah untuk menjalani kehidupan yang lebih optimis. Dengan demikian, Yasin 41 berfungsi ganda, yaitu sebagai komunikasi transedental memperkuat hubungan manusia dengan Tuhan, sekaligus sebagai mekanisme untuk memperkuat dukungan spritual dalam kehidupan sosial masyarakat Muslim Aceh.
Peran Komunikasi Strategis Penjualan Produk Ecoprint Melalui Media Sosial Facebook Terhadap Minat Beli Konsumen Di Indonesia Nugraha, Tri
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17112

Abstract

The role of social media, particularly Facebook, is crucial in supporting the sustainability and competitiveness of ecoprint SMEs in the era of digital transformation. Ecoprint, a natural fabric dyeing technique, carries both artistic and eco-friendly values that require effective communication to reach wider markets. This study aims to analyze marketing communication strategies for ecoprint products through Facebook, focusing on the effectiveness of visual and narrative content, online community engagement, and the use of paid promotion features. The research employed a descriptive qualitative approach through content analysis of 50 Facebook posts, in-depth interviews with SME owners and consumers, participatory observation, and an online survey to measure consumer perceptions. The findings reveal that consistent digital communication strategies grounded in sustainability values significantly enhance brand awareness, increase audience engagement by up to 68%, and boost average revenue by 27% within six months. Content emphasizing storytelling about eco-friendly processes and unique patterns proved more effective than conventional promotions in fostering consumer loyalty, with repeat purchases increasing by 35%. Beyond being a promotional tool, Facebook also serves as a consumer preference analytics platform, enabling real-time strategy adjustments and reducing promotional costs by up to 40%. However, limited digital literacy among SME owners remains a primary obstacle to platform optimization. This study contributes theoretically by integrating perspectives of strategic communication, value-based marketing, and digital transformation, while providing practical guidelines for SMEs to manage sustainable marketing communications via social media.Keywords: Strategic Communication; Ecoprint; Facebook Social Media; SMEs; Digital Marketing.
Motivasi Dakwah Bilhal Melalui Seni Hadroh Di Jepang: Studi Kasus Hadroh Nusantara Tokyo Jepang Baihaqi, Fuad Hasan; Musyanto, Herma; Muiz, Ahmad Habibul
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17776

Abstract

This study aims to analyze the motivation for preaching through the art of hadroh within the Hadroh Nusantara Tokyo community as a form of cultural da'wah practiced by Muslim minorities living in Japan. In a context where Islam exists as a minority religion within a secular and pluralistic society, cultural approaches to da'wah become strategically important. This research employs a descriptive qualitative method, with data collected through in-depth interviews, participatory observation, and documentation of community activities. The theoretical framework integrates Self-Determination Theory, which emphasizes psychological dimensions of motivation such as autonomy, competence, and relatedness, with Islamic Motivation Theory, which highlights spiritual, social, and individual dimensions of human action grounded in faith.The findings indicate that members’ involvement in hadroh activities is driven by both intrinsic and extrinsic motivations. Intrinsically, participants perceive hadroh as a form of worship (ibadah), spiritual expression, and personal fulfillment. Extrinsically, hadroh serves as a medium for social interaction, cultural preservation, and collective identity formation among Indonesian Muslim migrants in Japan. Furthermore, the art of hadroh functions as a non-verbal communication tool that effectively transcends linguistic and cultural barriers, enabling the dissemination of Islamic values in a peaceful and inclusive manner. Through rhythmic music and devotional lyrics, hadroh contributes to strengthening community solidarity while simultaneously fostering a positive, moderate, and adaptive image of Islam within Japanese society. Overall, this study concludes that hadroh art is an effective and relevant medium of da'wah, reinforcing Islamic identity and spiritual resilience among Muslim diasporas while promoting intercultural harmony in a multicultural environment
Strategi Dakwah Interaktif Era Digital melalui Pemanfaatan Media Baru di Radio Irama FM Nuriyah, Wida Ulin; Muhaini, Akhmad; Kumala, Shofa Aulia
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17972

Abstract

This study examines how Radio Irama FM Purworejo builds an interactive da'wah strategy in the digital era by utilizing new media as a bridge closer to listeners. In the midst of changing information consumption patterns, radio is required not only to convey messages, but also to open a dialogue space that makes the audience feel heard and involved. Using qualitative descriptive methods through interviews, observations, and documentation, this study explores how broadcasters, creative teams, and listeners build more lively communication dynamics through social media, live streaming features, and two-way interaction based on digital messages. The results of the study show that a more humane da'wah approach that prioritizes proximity, warm language, and topics relevant to the daily lives of listeners has succeeded in increasing participation and expanding the reach of da'wah. These findings confirm that the adaptation of radio to digital technology is not only a technical need, but also an important means to present da'wah that is more touching, responsive, and in accordance with the character of today's audience.
Model Komunikasi Pemberdayaan Dosen dalam Meningkatkan Akreditasi Program Studi Menuju Unggul di PTKIN (Studi di UIN Syahad Padangsidimpuan, UMTS, IPTS, dan STAIN Madina) Siregar, Nurfitriani M.; Ritonga, Anas Habibi; Pane, Gina Sonya; Alawiah, Ismi; Pane, Zakia
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.18050

Abstract

This study aims to analyze the communication model for empowering lecturers in efforts to improve study program accreditation toward achieving excellent status in State Islamic Higher Education Institutions (PTKIN) and Private Higher Education Institutions (PTS) in North Sumatra. The research focuses on UIN Syekh Ali Hasan Ahmad Addary (SYAHADA) Padangsidimpuan, Universitas Muhammadiyah Tapanuli Selatan (UMTS), Institut Pendidikan Tapanuli Selatan (IPTS), and STAIN Madina. Using a qualitative approach and case study method, this study examines the dynamics of communication within these institutions. The findings reveal that an effective communication model involves collaboration, transparency, and the provision of constructive feedback. Institutions that successfully empower their lecturers emphasize participatory communication strategies that allow lecturers to be actively involved in decision-making and planning processes related to accreditation improvements. Additionally, the integration of information technology-based communication is identified as a critical factor in facilitating coordination and monitoring of accreditation progress. This study underscores the importance of creating an environment that fosters open dialogue and trust between academic leaders and lecturers. It offers practical recommendations for higher education administrators to adopt participatory communication models that support lecturer empowerment. By doing so, institutions can enhance their capacity to achieve superior accreditation outcomes and improve overall academic quality.
Evaluasi Komunikasi Publik Dalam Dakwah Pembangunan Analisis Retorika Pernyataan Bupati Sumenep Tentang Kemiskinan Petani Di Media Online Amado, Widadi; Sattar, Abdullah
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17932

Abstract

This study aims to evaluate regional public communication through Aristoteles rhetorical framework by analyzing the statement of the Regent of Sumenep regarding the potential emergence of new poverty among farmers, as reported by Kompas.com. Using a qualitative content analysis method, the research axamines three rhetorical components ethos, pathos, and logos to assess the effectiveness of the regent’s message in the and public responses in online comment sections. The findings indicate that the regent’s rhetoric is imbalanced. His positional ethos as a regional leader is not supported by substantive ethos that reflect moral closeness and empathy toward farmers, resulting in public resistance. The emotional appeal pathos expressed through warnings and expressions of concern triggered negative public emotions due to the absence of concrete solutions. Meanwhile, the logical structure logos appears weak because it relies on partial data and predictive reasoning that lacks comprehensive empirical support. This imbalance contributes to public critism, decreasing trust, and the failure to build and inclucsive development narrative. From the perspective of development focused Islamic communication (dakwah pembangunan), the findings underscore the importance of humanistic, data-driven, and empowerment oriented communication by public officials. Future studies are recommended to conduct comparative rhetorical analyses, integrate media framing examinations, and explore the perspective of farmers as directly affected stakeholders.
Studi Fenomenologis Live Streaming Game Mobile Legends Oleh Ustadz Abi Azkakia Revan, Muhammad; Romadi, Pipir
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17708

Abstract

This article discusses the phenomenon of da'wah through live streaming of Mobile Legends games by Ustadz Abi Azkakia as a response to technological developments and changes in the behavior of the younger generation in accessing religious information. Da'wah, as an obligation of every Muslim, is now transforming from conventional to digital methods by utilizing platforms that are close to young audiences. This study aims to analyze the impact of Ustadz Abi's da'wah on the understanding and religious behavior of mad'u, as well as evaluate the effectiveness of this method compared to conventional da'wah. Using a qualitative and phenomenological approach, the research involved in depth interviews with five informants who regularly watch his live streaming. The results show that this casual approach is able to attract the attention of the younger generation, although there are challenges in ensuring depth of understanding. While not all informants experienced consistent behavioral changes, many felt a strengthening of religious values. Da'wah through digital games has proven to be innovative, but it still needs the integration of conventional methods for maximum results.
Menguak Nilai-Nilai Kearifan Lokal Dan Interelasinya Dengan Islam Membentuk Moderasi Beragama Hasibuan, Armyn
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.18739

Abstract

This study aims to reveal the ethical and moral values embedded in local wisdom that shape the practice of religious moderation within the community of Batu Godang Village, Angkola Sangkunur Subdistrict, South Tapanuli. This village has been designated as a fostered village and is currently preparing to become a pilot village for the PTP2WKSS (Integrated Program for Enhancing Women’s Roles toward Healthy and Prosperous Families). The research employs a descriptive qualitative approach, with data collected through participatory observation, in-depth interviews, and field documentation. Data analysis was conducted interactively following the Miles and Huberman model, encompassing data reduction, data display, and conclusion drawing. The findings indicate that the Batu Godang community internalizes local wisdom values integrated with Islamic teachings—such as honesty (ṣidq), responsibility (amānah), justice (‘adl), and tolerance (tasāmuḥ)—in interfaith social life, particularly in fostering religious moderation. These values function as the foundation of religious moderation, aligning with the Islamic concept of wasathiyyah as well as the four indicators of religious moderation promoted by the Indonesian Ministry of Religious Affairs: national commitment, tolerance, non-violence, and acceptance of local culture. The integration of Islamic ethical perspectives from Al-Ghazali and Ibn Miskawaih with religious moderation theory demonstrates that spiritual morality, when combined with local wisdom, contributes to the formation of a harmonious, plural, and civilized society
Efektivitas Bimbingan Kelompok Dengan Menggunakan Metode Sosiodrama Untuk Meningkatkan Komunikasi Interpersonal Peserta Didik Pirjayanti, Vizia; Kasih, Fitria; Dwi Putri, Besti Nora
Hikmah Vol 19, No 1 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i1.17092

Abstract

Penelitian ini dilatarbelakangi oleh rendahnya tingkat komunikasi interpersonal peserta didik. Tujuan penelitian ini adalah untuk mengetahui: (1) Gambaran komunikasi interpersonal peserta didik sebelum diberikan layanan bimbingan kelompok dengan metode sosiodrama, (2) Gambaran komunikasi interpersonal peserta didik setelah diberikan layanan tersebut, dan (3) Efektivitas bimbingan kelompok dengan metode sosiodrama dalam meningkatkan komunikasi interpersonal. Jenis penelitian ini adalah eksperimen dengan desain one-group pretest–posttest. Populasi dalam penelitian ini peserta didik keslas VII5 yan memiliki masalah komunikasi interpersonal sebanyak 10 orang, sampel penelitian berjumlah 10 orang peserta didik kelas VII.5 SMP Negeri 1 V Koto Kampung Dalam yang dipilih dengan teknik purposive sampling. Instrumen yang digunakan berupa angket, sedangkan analisis data dilakukan menggunakan statistik deskriptif interval persentase dan analisis uji t. Hasil penelitian menunjukkan bahwa: (1) Gambaran sebelum diberikan layanan, komunikasi interpersonal berada pada kategori kurang baik dan sangat kurang baik (2) Gambaran setelah diberikan layanan, berada pada kategori baik dan sangat baik (3) Hasil uji hipotesis menunjukkan adanya peningkatan yang signifikan sebelum dan sesudah diberikan bimbingan kelompok dengan menggunakan metode sosiodrama untuk meningkatkan komunikasi interpersonal peserta didik. Jadi dapat disimpulkan bahwa efektivitas bimbingan kelompok dengan menggunakan metode sosiodrama berhasil untuk meningkatkan komunikasi interpersonal peserta didik. Penelitian ini merekomendasikan agar guru BK secara rutin memberikan layanan bimbingan kelompok dengan metode sosiodrama atau teknik lain yang relevan, serta memanfaatkan sarana dan prasarana sekolah secara optimal.Kata Kunci: Bimbingan Kelompok, Metode Sosiodrama, Komunikasi Interpersonal.