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INDONESIA
International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 774 Documents
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THE FACTORS THAT AFFECTING FIRM VALUE OF BASIC MATERIALS COMPANIES Natalia, Natalia
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.358-366

Abstract

The research was carried out to empirically test the influence of leverage, managerial ownership, institutional ownership, efficiency, and firm size on the firm value of the basic materials companies listed on the Indonesia Stock Exchange in 2020-2022. The research design applied was descriptive statistics, and the sample selection technique used was the purposive sampling method. The number of samples used was 33 samples from 11 companies using multiple linear regression analysis techniques. The data in the research were processed through the EViews 12 program. This research obtained results where leverage and efficiency had an insignificant positive effect on firm value, managerial ownership had an insignificant negative effect on firm value, institutional ownership had a significant positive effect on firm value, and company size had a significant negative effect on firm value.
PRODUCT PLACEMENT ON THE VIRTUAL INFLUENCER’S INSTAGRAM TOWARDS BRAND RECALL Cokki, Cokki; Putri, Angely Olivia; Tiffany, Fransisca; Wijaya, Santrista; Natalya, Yenny
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.367-374

Abstract

This study aims to examine the influence of product placement on the virtual influencer’s Instagram account (@allysagladys) towards brand recall. The sample size for this study consists of 60 students from Tarumanagara University in West Jakarta. The method used in this study to collect the data is convenience sampling where questionnaires were distributed directly to the respondents. The results of this study shows that respondents brand recall is affected by product placement on the virtual influencer's account. Additionally, this study suggests that companies should enhance their social media promotion through collaborations with influencers to improve brand recall of their product.
THE INFLUENCE OF SYSTEM QUALITY, INFORMATION QUALITY, AND SERVICE QUALITY ON USER SATISFACTION OF THE RUANGGURU APPLICATION IN WEST JAKARTA Wijaya, Andi; Turangan, Joyce A.
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.375-385

Abstract

The development of technology in the field of the internet has had an impact on innovation in education. The technological changes are increasingly favored because they are perceived as easier, time-saving, and can serve as an alternative to improving the quality of learning, knowledge, and academic achievement. The growing digitalization and widespread use of technology and the internet among the public have encouraged many people to use e-learning. Therefore, tutoring services have adapted to these changes, transitioning from traditional face-to-face sessions to online tutoring. However, despite the growing interest in online tutoring, it does not guarantee success for users compared to similar competitors. This study analyzes the factors influencing user satisfaction with tutoring services and their implications for net profit. The research tests three hypotheses using the structural equation model with a total of 150 respondents.
THE EFFECT OF CUSTOMER SATISFACTION AS A MEDIATING VARIABLE ON INSTAGRAM SOCIAL MEDIA CUSTOMER LOYALTY Erika, Erika; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.386-397

Abstract

Social media is like a big online club where people can talk to each other and share things with many different people around the world. One can do many different things on social media such as posting pictures and videos, playing games, and talking to friends and family. Some popular SocialMedia apps are YouTube, Facebook, Snapchat, Instagram, and Twitter. In this research, we will be talking about Instagram. Instagram itself is a specialized app where one can share pictures and videos and talk to friends and family through messages. Some people even use Instagram to sell things or promote their business online. The study aims to test and determine the variables of perceived usefulness, convenience, and security on Instagram customer loyalty in Jakarta which is mediated by customer satisfaction. The study uses non-probability sampling technique method with a purposive sampling sample type. In collecting data for this study, 212 respondents were collected which were adjusted to the characteristics in this study, namely Instagram users who are used as a means to sell and promote. The data results were tested using PLS-SEM with SmartPLS software version 4.0. It can be concluded that the test results of perceived usefulness, convenience, and security have a positive and significant influence on customer loyalty mediating by customer satisfaction.
CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE AND LEVERAGE ON COMPANY FINANCIAL PERFORMANCE Mahdy, Keane Aldyth; Yanti, Yanti
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.398-408

Abstract

This research is conducted to find empirical evidence on the disclosure of social responsibility activities (CSRD) and the use of leverage level (DER) set by the company on the financial performance (ROA) of the company concerned. This study will involve 45 companies as research samples. The use of 45 companies as research samples is obtained from a total population of 84 companies that have met the criteria in the study. The 45 sample companies are companies engaged in the energy sector and have been listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. In this study, SPSS 23 is software that is a tool for researchers to test the processing of each data used in the study. Multiple regression analysis is the analysis method used in this study. In this study, it was found that H1 was rejected and H2 was accepted. Based on these results, it can be concluded that the disclosure of corporate social responsibility (CSRD) has no influence on the financial performance (ROA) of the company concerned, while leverage (DER) has an influence on the financial performance of the company concerned. However, simultaneously the disclosure of corporate social responsibility (CSRD) and leverage (DER) has an influence on financial performance (ROA). The results will provide consideration to stakeholders in selecting energy sector companies to make investment decisions.
FACTORS AFFECTING CASH HOLDING ON PROPERTY AND REAL ESTATE COMPANIES Tanujaya, Martin; Wijaya, Henryanto
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.409-418

Abstract

The purpose of this research is to obtain empirical evidence regarding the influence of financial distress, inflation, institutional ownership, leverage, and firm size on cash holding in property & real estate companies listed on the Indonesia Stock Exchange in 2020 to 2022 period. The sample in this research is 87 samples. with a period of 3 years which has been selected using purposive sampling, certain criteria, and data outlier. This research was proceeded using Microsoft Excel 2019 and Eviews 12 software. The results of this research show that financial distress, institutional ownership, and firm size have a positive effect on cash holding. However, the results found for the variables consist of inflation and leverage have no effects on cash holding.
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY AND INTELLECTUAL CAPITAL ON FINANCIAL PERFORMANCE Seowidasari, Jesslyn; Ekadjaja, Agustin
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.419-428

Abstract

The objective of this study is to gather empirical data about how corporate social responsibility with intellectual capital affect economic performance of banking institutions that are listed on Indonesia Stock Exchange (IDX) between 2018 and 2022. In this study, 10 samples and 50 data points from banking businesses were chosen using the purposive sampling method. Microsoft Excel 2016 and the SPSS Version 25 software were used for data collection and analysis. The study's conclusions show that corporate social responsibility along with intellectual capital have a favourable yet substantial impact on financial success.
INTERNAL FUNDING AND OTHER FACTORS AFFECTING THE DEBT POLICY OF MINING COMPANIES Anggono, Jelena; Viriany, Viriany
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.429-443

Abstract

Mining companies play a pivotal role in Indonesia’s economy, given their substantial presence within the stock exchange, comprising approximately 20% of the total listed companies on the Indonesia Stock Exchange. The mining sector’s capital-intensive nature presents challenges in deciding financing solutions for its operations. The critical decision regarding debt policies will affect the company’s future whether the company is using their internal funding or taking on an external debt. This study consists of five independent variables, namely X1 asset structure (tangibility), X2 liquidity, X3 internal funding, X4 profitability, and X5 company size, with the dependent variable (Y) debt policy. The objective of this research is to determine whether asset structure, liquidity, internal funding, profitability, and company size affect the debt policy of mining companies listed on the Indonesia Stock Exchange in the 2018-2022 period. The result of the research provides insights regarding the types of relationship between these financial factors and debt policy. The sample was selected using a purposive sampling method and with total data passed 160 datas. Data analysis was performed using a processing tool, namely the Statistical Package for Social Sciences (SPSS) version 25, as well as the multiple linear regression, F-test, T-test and adjusted R2 test. The results showed that the asset structure variable and company size variable have a significant positive effect on corporate debt policy variable. Liquidity and internal funding variables have a significant negative effect on debt policy. Surprisingly, the profitability variable has no effect on debt policy. This means that mining companies with more tangible assets and larger sizes are more inclined to use debt as a financing strategy, while those with higher liquidity and internal funding tend to rely less on external debt.
FACTORS AFFECTING FIRM VALUE IN THE CONSUMER NON-CYCLICAL SECTOR IN INDONESIA Suryanata, Sherina; Susanto, Liana
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.444-454

Abstract

The study aims for empirical evidence about the effect of firm size, liquidity, leverage, profitability, and listing age on firm value in consumer non-cyclical companies in the Indonesia Stock Exchange for 2019-2021.Company size (SIZE) in this study is measured by the natural logarithm of total assets. Profitability in this research is measured by Return on Assets (ROA) which is calculated by dividing net profit after tax by total assets. Liquidity in this study is measured by the Current Ratio (CR) which is calculated by dividing total current assets by total short-term liabilities. Leverage in this study is measured by the Debt to Equity ratio (DER) which is calculated by dividing total liabilities by total equity. Listing age (AGE) in this study is calculated by subtracting the year of research from the year the company conducted the year of the company's IPO. The total sample for this research was 47 companies, where the sample was selected using a purposive sampling method. This research data was analyzed using multiple linear regression analysis techniques processed with SPSS 25.0. The results of this research show that profitability has a significant positive influence on company value. Meanwhile company size, liquidity, leverage, and listing age do not have a significant influence on company value.
FACTORS INFLUENCING FIRM VALUE WITH FIRM SIZE AS MODERATING VARIABLE Denny , Denny; Yanti, Yanti
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.455-467

Abstract

This study aims to analyze the influence of capital structure and asset management on the firm value of property and real estate companies listed on the Indonesia Stock Exchange, with firm size as a moderating variable. The research utilizes purposive sampling, resulting in data from 35 companies during the 2020-2022. Data analysis was conducted using multiple regression analysis with the assistance of Eviews software version 13. The findings indicate that capital structure has a significant positive effect on firm value, while asset management has no significant effect on firm value. Furthermore, firm size weakens the relationship between capital structure on firm value while firm size does not influence the relationship between asset management on firm value.

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