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<![CDATA[GOOD CORPORATE GOVERNANCE (GCG) AND CORPORATE SOCIAL RESPONSIBILITY IMPACT ON FINANCIAL PERFORMANCE: MODERATING ROLE OF EARNINGS MANAGEMENT ]]>
<![CDATA[Aurelia, Sharlyn]]>;
<![CDATA[Yanti, Yanti]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.696-709
<![CDATA[This research investigates the relationship between good corporate governance (GCG) and corporate social responsibility (CSR), along with the moderating role of earnings management. Focusing on companies in the consumer cyclicals sector listed on the Indonesia Stock Exchange from 2021-2023, the study employs a descriptive design and purposive sampling, resulting in 216 observations from 72 companies. Data were analyzed using multiple regression techniques. The findings indicate that good corporate governance, as represented by institutional ownership, managerial ownership, the audit committee, and independent commissioners, does not have a significant impact on financial performance. Furthermore, corporate social responsibility is found to positively and significantly influence financial performance. Notably, earnings management does not significantly moderate the effect of good corporate governance on financial performance, and it exhibits a negative moderating effect on the relationship between CSR and financial performance. These insights deepen our understanding of the dynamics affecting financial performance in the Indonesian consumer cyclicals sector, highlighting the critical importance of strategic financial management in enhancing corporate outcomes.]]>
<![CDATA[THE EFFECT OF INTERNSHIP EXPERIENCE AND EMOTIONAL INTELLIGENCE IN WORK READINESS OF GENERATION Z IN JABODETABEK ]]>
<![CDATA[Aini, Siti Nur]]>;
<![CDATA[Turangan, Joyce A.]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.710-720
<![CDATA[Generation Z in Indonesia dominates the workforce and proficiency in digital skills. However, Generation Z faces challenges related to the perception of companies that view them as less prepared for work, which drives efforts from the government and educational institutions to enhance their work readiness. This study aims to analyze the effect of internship experience and emotional intelligence on the work readiness of Generation Z in Jakarta, Depok, Bogor, Tangerang, and Bekasi. This research uses a quantitative method with a survey of 150 respondents selected through non-probability sampling using a convenience sampling approach The study utilized a questionnaire for data collection, which was then analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM).. The results show that both internship experience and emotional intelligence have a positive and significant impact on work readiness. The findings indicate that internship experience has a greater effect on work readiness compared to emotional intelligence, highlighting the importance of strengthening internship programs to prepare Generation Z to meet labor market demands. This research provides benefits for Generation Z in the Jabodetabek area to determine strategies for enhancing work readiness through leveraging internship opportunities and developing emotional intelligence, both of which have proven to significantly help them face intense job competition and improve their chances of being hired by companies.]]>
<![CDATA[HOW BRAND IMAGE AND AUGMENTED REALITY AFFECT PURCHASE DECISIONS IN ONLINE MARKETPLACE ]]>
<![CDATA[Michaela, Rachel]]>;
<![CDATA[Selamat, Frangky]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.721-731
<![CDATA[This study aims to examine the influence of brand image and augmented reality on purchase decisions, with brand trust serving as a mediator. The research population includes consumers who have previously purchased Maybelline products through Shopee in DKI Jakarta. A total of 165 respondents were selected as samples, with criteria including age, residency, prior experience purchasing Maybelline products, and an interest in beauty trends. This research utilized purposive sampling using a descriptive method to collect respondent data through an online Google Forms questionnaire distributed via social media. The collected data was then thoroughly examined and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS4 software. The results indicate that brand image has a positive and significant effect on purchase decisions, and with brand trust playing a partial mediating role between brand image and purchase decisions. Furthermore, augmented reality does not have a positive or significant effect on purchase decisions; however, brand trust plays a partial mediating role between augmented reality and purchase decisions. In addition to contributing to practical implication, this research is anticipated to provide meaningful insights for Maybelline products sold on Shopee to better understand the concepts of brand image and brand trust, as well as the application of augmented reality, in order to enhance purchase decisions.]]>
<![CDATA[SAVING BEHAVIOR OF THE MILLENNIAL GENERATION IN JAKARTA ]]>
<![CDATA[Pamungkas, Ary Satria]]>;
<![CDATA[Herwindiati, Dyah Erny]]>;
<![CDATA[Taba, Muhammad Idrus]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.732-738
<![CDATA[Indonesian people's interest in saving has decreased to only 15.4% as of May 2024. Bank Indonesia invites the public, especially the millennial generation, to get into the habit of saving. This study aims to determine the effect of peer influence, socialization of parents and self-control on saving behavior. The number of samples in this study was 240 people from the millennial generation who already have income in Jakarta. For data analysis, this study used Structural Equation Modelling (SEM). The results of this research show that peer influence, socialization of parents and self-control have a positive effect on saving behavior.]]>
<![CDATA[THE EFFECT OF COMPETENCE ON JOB READINESS WITH WORK MOTIVATION AS A MEDIATOR: A STUDY ON GENERATION Z IN JABODETABEK ]]>
<![CDATA[Agustina, Neysa]]>;
<![CDATA[Turangan, Joyce A.]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.739-748
<![CDATA[Generation Z, also known as the post-millennial generation is the pioneering generation to grow up in an era heavily influenced by technology. This study aims to explore the effect of competence on job readiness, with work motivation as a mediating variable among Generation Z in the Jabodetabek area. A quantitative approach was used, involving a survey of 180 respondents selected through probability sampling with a simple random method. The data were obtained using questionnaires and analyzed through Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results show that both competence and work motivation have a positive and significant impact on job readiness. Furthermore, competence has a positive and significant effect on job readiness through work motivation as a mediator. This study is motivated by the low level of job readiness in Indonesia due to skill mismatches, largely influenced by the rapid technological advancements affecting Generation Z. The findings offer important insights for companies in developing more effective recruitment and training strategies to improve job readiness among Generation Z.]]>
<![CDATA[BUILDING PURCHASE INTENTION BY MAXIMIZING SOCIAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT FACTORS ON KANZLER PRODUCTS ]]>
<![CDATA[Kennilyn, Thio]]>;
<![CDATA[Saktiana, Galuh Mira]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.748-758
<![CDATA[The consumption of processed meat products in Indonesia has increased and created increasingly fierce competition in the processed meat products industry. Kanzler, as one of the processed meat product brands, also feels tight competition. This study delves into the impact of social media marketing and celebrity endorsements on the purchase intention of Kanzler products with brand awareness acting as a mediating variable. The research employs the PLS-SEM analysis technique and quantitative descriptive design, which are both generated using the SmartPLS 4 software. This study involves non-probability sampling, specifically using purposive sampling techniques to collect data from 230 participants through an online survey conducted using Google Form. Based on the study results, purchase intention is boosted by social media marketing, celebrity endorsements, and brand awareness. Brand awareness is also boosted by social media marketing and celebrity endorsements. Social media marketing is connected to brand awareness and thus to purchase intention. In the meantime, the connection between purchase intention and celebrity endorsement stays unaffected by brand awareness. This research uncovers the factors that impact purchase intention and investigates inconsistencies through the Theory of Planned Behavior. This research can serve as a valuable resource for Kanzler and other marketers, assisting them in assessing and enhancing the effectiveness of their marketing strategies.]]>
<![CDATA[ARTIFICIAL INTELLIGENCE AND CUSTOMER EXPERIENCE: RELATIONSHIP TO NETFLIX CUSTOMER LOYALTY THROUGH CUSTOMER SATIFACTION ]]>
<![CDATA[Ferdynand, Nicholas Ariesta]]>;
<![CDATA[Saktiana, Galuh Mira]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.759-768
<![CDATA[The development of technology is growing faster and more sophisticated. Competition among online streaming service providers in Indonesia is fierce. Netflix and similar companies are seeking methods to attract and retain loyal customers. This research seeks to uncover the relationships among several Netflix metrics, including artificial intelligence, customer experience, customer loyalty, and customer satisfaction. For this study, a cross-sectional descriptive quantitative method was applied. The analysis of the data was performed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the assistance of SmartPLS 4 software. A questionnaire is employed in this study's non-probability sampling with purposive sampling strategy, which collects data from up to 200 valid respondents. The study's findings reveal that Artificial Intelligence does not impact on Customer Loyalty. Conversely, both Customer Experience and Customer Satisfaction exert a positive and significant influence on Customer Loyalty. Additionally, Artificial Intelligence and Customer Experience positively and significantly affect Customer Satisfaction. Moreover, Customer Satisfaction mediates the indirect effects of Artificial Intelligence and Customer Experience on Customer Loyalty.]]>
<![CDATA[INFLUENCING FACTORS ON FINANCIAL PERFORMANCE OF BASIC MATERIALS SECTOR COMPANIES LISTED IN IDX ]]>
<![CDATA[Trivena, Christy]]>;
<![CDATA[Nariman, Augustpaosa]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.769-780
<![CDATA[In the financial realm, financial performance plays a key role in describing compaies’s finanncial condition. The capacity to generate profits provides insight into the company'sperformance, which serves as a key element in evaluating itsfinancial performance. This study’s purpose is to understand how the influence of independent variables consisting of sales growth, firm size, liquidity, and leverage on dependent variable, namely financial.performance in basic materials sector.companies officially listed on the IDX /Indonesia Stock Exchange in 2021-2023. This study uses 129 observational data taken using purposive sampling mothod, and the obtained samples that meet the predetermined requirements/criteria are 43 companies, also will be studied further. Secondary type data was used in this study data acquisition comes from the official IDX website and other companies’s websites. Multiple linear regression method was the analysist in this study based on the Econometric-Views (E-views) version 12 program. According to the results of the data processing that has been carried out, the results indicate that the sales growth and firmsize variables have a significant positive impact on financialperformance, meanwhile the liquidity and leverage variables have a significant negative impact on financialperformance. It is expected that the findings of this study will serve as a reference for practitioners in their decision-making.]]>
<![CDATA[USING BRAND IMAGE AS A MEDIATOR, THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AMBASSADORS ON FLIMY'S INTENTION TO BUY ]]>
<![CDATA[Lee, Patricia Claresta]]>;
<![CDATA[Saktiana, Galuh Mira]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.781-793
<![CDATA[In the era of globalization, it has had many impacts on human life and the world. For that, it is not only technology that brings changes to people today, but there are still many other things that are considered, such as one of them is appearance. An ideal body is everyone's dream, not only women who crave an ideal shape and weight, men certainly want to have an ideal shape and weight by consuming fiber drink products. From this research, there is a research objective, namely to test the influence of brand ambassador variables, social media marketing variables on the variable of interest in purchasing Flimty Fiber beverage products in DKI Jakarta which is mediated by brand image. The sample consisted of 200 respondents. The research data was processed using SmartPLS version 4.0.9.9. Brand ambassadors, social media marketing, and brand image certainly have a positive and significant effect on purchasing interest in flimty fiber beverage products in DKI Jakarta. The research written here is expected to help fiber beverage companies in increasing purchasing interest even more.]]>
<![CDATA[ACHIVEMENT ANALYSIS BEFORE AND DURING CORONA VIRUS PANDEMIC OF PROPERTY AND REAL ESTATE COMPANIES ]]>
<![CDATA[Hastuti, Rini Tri]]>;
<![CDATA[Setiyono, Stefani Velisia]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i2.794-801
<![CDATA[The Corona Virus Pandemic pandemic has a systemic effect on all sectors, especially in the business sector. This effect has resulted in the collapse of business pillars in several sectors, but has also resulted in extraordinary growth in several other sectors. This pandemic has disrupted the global economy and has had an effect on property and real estate companies. The effect of this pandemic is very significant, and property and real estate around the world are forced to face major challenges in maintaining their financial Achivement. Every corporate certainly has a goal to generate max profit. If the corporate can achieve this goal, then the corporate will be considered to have good corporate Achivement and quality. To assess the quality of the corporate can be seen from its financial achivement. This experiment was conducted with the aim of testing and analyzing differences in the financial Achivement of property and real estate companies before and during the Corona Virus Pandemic pandemic. The time of this experiment was from 2018-2019 before Corona Virus Pandemic and 2020-2021 during Corona Virus Pandemic. The sample selection for this experiment used purposive sampling and the experiment design used was descriptive experiment. The samples used in this experiment were 120 samples from 10 companies. The data was processed with Paired Sample t-Test using Microsoft Excel and SPSS 26, the data was taken from the annual financial reports of property and real estate companies. The proxies used are liquidity with Cash Ratio, profitability with Return on Assets and solvency with Debt to Assets Ratio. This experiment shows that there are differences in the Achivement of Cash Ratio and Return on Assets in the period before and during Corona Virus Pandemic. The Debt to Assets Ratio shows that there is no difference in the corporate's financial Achivement in the period before and during Corona Virus Pandemic. The implication of this study is to provide implications that the property and real estate must improve its corporate Achivement with the resources it has effectively and minimize all risks during the Corona Virus Pandemic pandemic, so that the corporate's profitability improves and recovers quickly from the effect of the Corona Virus Pandemic.]]>
