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<![CDATA[FACTORS AFFECTING PROFITABILITY IN BASIC MATERIALS COMPANIES LISTED ON IDX ]]>
<![CDATA[Aryanto, Reviena]]>;
<![CDATA[Susanto, Liana]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i1.310-320
<![CDATA[To determine what factors can influence profitability in basic materials companies listed on the IDX during 2019-2021, research was conducted using four independent variables such as, company size, company efficiency, leverage, and company age. Those independent variables are used to find out whether they are affecting company’s profitability. Company size is measured using the natural logarithm of total sales, company efficiency is measured using TATO (total asset turnover ratio), leverage is measured using DER (debt to equity ratio), company age is measured by subtracting the year of research from the year the company was listed on the IDX and profitability is measured using ROE (return on equity). The number of samples used in this research are 49 basic materials companies. The number of samples was processed and analyzed using a purposive sampling method. In processing the data, this research uses a multiple linear regression analysis and uses Statistical Program for Social Science (SPSS) 25 software. The result of the research shows that leverage has a significant and negative effect on profitability and company age does not have a significant effect on the profitability of basic materials companies listed on the IDX. Meanwhile, company size and company efficiency have a significant and positive effect on the profitability of basic materials companies listed on the IDX during 2019-2021.]]>
<![CDATA[ENHANCING BRAND SALIENCE THROUGH PRODUCT PLACEMENT ON VIRTUAL INFLUENCER’S INSTAGRAM ]]>
<![CDATA[Wijaya, Santrista]]>;
<![CDATA[Cokki, Cokki]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i1.321-332
<![CDATA[This study seeks to explore the impact of product placement by virtual influencers on the brand salience of two prominent companies, Gucci and Nike. The research involved the participation of 207 students from Tarumanagara University, employing a convenience sampling technique. Utilizing a pre-test and post-test experimental design without a control group, the study incorporated Instagram content featuring a virtual influencer, Alissa Gladys, created by the researcher. Data were collected through Google Forms distributed during fieldwork and subsequently analyzed using SPSS. The findings of the study reveal a positive influence of virtual influencer product placement on brand salience for both Gucci and Nike. Notably, the effect is characterized as moderate for Gucci and small for Nike. This variance is attributed to the distinct product categories represented by the two brands: Gucci, a luxury fashion brand, and Nike, a ubiquitous sportswear brand integral to everyday life. The study contributes to the understanding of the dynamics between virtual influencers and brand awareness, shedding light on how different product categories may be influenced to varying degrees. The utilization of a controlled experimental design and statistical analysis through SPSS enhances the rigor of the research, providing valuable insights for marketing strategies in the context of virtual influencer product placement.]]>
<![CDATA[THE INFLUENCE OF PRODUCT PLACEMENT ON VIRTUAL INFLUENCER: ANALYSIS OF AUDIENCE ATTITUDES ]]>
<![CDATA[Natalya, Yenny]]>;
<![CDATA[Cokki, Cokki]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i1.333-345
<![CDATA[This study examines the influence of attitudes towards influencers on attitudes towards product placement and brands, as well as explores the relationship between attitudes towards product placement and Nike brand. Utilizing a sample of 273 students, the research leverages @allysagladys as a virtual influencer on Instagram. The results indicate that attitudes towards influencers affect attitudes towards product placement and brands, while attitudes towards product placement also influence attitudes towards brands. These findings provide valuable insights into understanding the interactions among consumers, influencers, and product placement in the context of social media marketing. The practical implications of these findings can help industry players to optimize their marketing approaches and increase the effectiveness of product promotions through influencers, especially virtual ones.]]>
<![CDATA[FACTORS INFLUENCING EMPLOYEE JOB PERFORMANCE IN PRIVATE BANK EMPLOYEES IN WEST JAKARTA ]]>
<![CDATA[Turangan, Joyce A.]]>;
<![CDATA[Ruslim, Herman]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i1.346-357
<![CDATA[Several companies regard employees as crucial assets due to their role in the company's success. Therefore, it's imperative for companies to retain employees to prevent turnover. Employees perform optimally and are more productive when supported by a positive, conducive work environment. Companies must strive to recruit talented employees who meet qualifications and offer attractive compensation and benefits to motivate them, ensuring they feel valued and recognized. This study aims to examine the positive influence of perceived self-efficacy on knowledge sharing, the positive impact of perceived self-efficacy on perceived environmental support, the positive effect of perceived environmental support on knowledge sharing, and to analyze the role of perceived environmental support as a mediating variable between knowledge sharing and employee job performance in private banks in West Jakarta. The study utilizes a quantitative approach, employing non-probability sampling and convenience sampling methods. Data collection involves distributing online questionnaires to 81 employees in private banks in West Jakarta, with data analysis conducted using SmartPLS3. Results revealed that perceived self-efficacy positively affects knowledge sharing. However, perceived self-efficacy did not significantly impact employee job performance. Knowledge sharing was found to have a positive influence on employee job performance, but this relationship was not statistically significant. Perceived environmental support was found to positively influence both knowledge sharing and employee job performance, consistent with existing literature. However, knowledge sharing did not mediate the relationships between perceived self-efficacy or perceived environmental support and employee job performance, indicating the presence of complex factors influencing these dynamics.]]>
<![CDATA[THE FACTORS THAT AFFECTING FIRM VALUE OF BASIC MATERIALS COMPANIES ]]>
<![CDATA[Natalia, Natalia]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i1.358-366
<![CDATA[The research was carried out to empirically test the influence of leverage, managerial ownership, institutional ownership, efficiency, and firm size on the firm value of the basic materials companies listed on the Indonesia Stock Exchange in 2020-2022. The research design applied was descriptive statistics, and the sample selection technique used was the purposive sampling method. The number of samples used was 33 samples from 11 companies using multiple linear regression analysis techniques. The data in the research were processed through the EViews 12 program. This research obtained results where leverage and efficiency had an insignificant positive effect on firm value, managerial ownership had an insignificant negative effect on firm value, institutional ownership had a significant positive effect on firm value, and company size had a significant negative effect on firm value.]]>
<![CDATA[PRODUCT PLACEMENT ON THE VIRTUAL INFLUENCER’S INSTAGRAM TOWARDS BRAND RECALL ]]>
<![CDATA[Cokki, Cokki]]>;
<![CDATA[Putri, Angely Olivia]]>;
<![CDATA[Tiffany, Fransisca]]>;
<![CDATA[Wijaya, Santrista]]>;
<![CDATA[Natalya, Yenny]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i1.367-374
<![CDATA[This study aims to examine the influence of product placement on the virtual influencer’s Instagram account (@allysagladys) towards brand recall. The sample size for this study consists of 60 students from Tarumanagara University in West Jakarta. The method used in this study to collect the data is convenience sampling where questionnaires were distributed directly to the respondents. The results of this study shows that respondents brand recall is affected by product placement on the virtual influencer's account. Additionally, this study suggests that companies should enhance their social media promotion through collaborations with influencers to improve brand recall of their product.]]>
<![CDATA[THE INFLUENCE OF SYSTEM QUALITY, INFORMATION QUALITY, AND SERVICE QUALITY ON USER SATISFACTION OF THE RUANGGURU APPLICATION IN WEST JAKARTA ]]>
<![CDATA[Wijaya, Andi]]>;
<![CDATA[Turangan, Joyce A.]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i1.375-385
<![CDATA[The development of technology in the field of the internet has had an impact on innovation in education. The technological changes are increasingly favored because they are perceived as easier, time-saving, and can serve as an alternative to improving the quality of learning, knowledge, and academic achievement. The growing digitalization and widespread use of technology and the internet among the public have encouraged many people to use e-learning. Therefore, tutoring services have adapted to these changes, transitioning from traditional face-to-face sessions to online tutoring. However, despite the growing interest in online tutoring, it does not guarantee success for users compared to similar competitors. This study analyzes the factors influencing user satisfaction with tutoring services and their implications for net profit. The research tests three hypotheses using the structural equation model with a total of 150 respondents.]]>
<![CDATA[THE EFFECT OF CUSTOMER SATISFACTION AS A MEDIATING VARIABLE ON INSTAGRAM SOCIAL MEDIA CUSTOMER LOYALTY ]]>
<![CDATA[Erika, Erika]]>;
<![CDATA[Ruslim, Tommy Setiawan]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i1.386-397
<![CDATA[Social media is like a big online club where people can talk to each other and share things with many different people around the world. One can do many different things on social media such as posting pictures and videos, playing games, and talking to friends and family. Some popular SocialMedia apps are YouTube, Facebook, Snapchat, Instagram, and Twitter. In this research, we will be talking about Instagram. Instagram itself is a specialized app where one can share pictures and videos and talk to friends and family through messages. Some people even use Instagram to sell things or promote their business online. The study aims to test and determine the variables of perceived usefulness, convenience, and security on Instagram customer loyalty in Jakarta which is mediated by customer satisfaction. The study uses non-probability sampling technique method with a purposive sampling sample type. In collecting data for this study, 212 respondents were collected which were adjusted to the characteristics in this study, namely Instagram users who are used as a means to sell and promote. The data results were tested using PLS-SEM with SmartPLS software version 4.0. It can be concluded that the test results of perceived usefulness, convenience, and security have a positive and significant influence on customer loyalty mediating by customer satisfaction.]]>
<![CDATA[CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE AND LEVERAGE ON COMPANY FINANCIAL PERFORMANCE ]]>
<![CDATA[Mahdy, Keane Aldyth]]>;
<![CDATA[Yanti, Yanti]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i1.398-408
<![CDATA[This research is conducted to find empirical evidence on the disclosure of social responsibility activities (CSRD) and the use of leverage level (DER) set by the company on the financial performance (ROA) of the company concerned. This study will involve 45 companies as research samples. The use of 45 companies as research samples is obtained from a total population of 84 companies that have met the criteria in the study. The 45 sample companies are companies engaged in the energy sector and have been listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. In this study, SPSS 23 is software that is a tool for researchers to test the processing of each data used in the study. Multiple regression analysis is the analysis method used in this study. In this study, it was found that H1 was rejected and H2 was accepted. Based on these results, it can be concluded that the disclosure of corporate social responsibility (CSRD) has no influence on the financial performance (ROA) of the company concerned, while leverage (DER) has an influence on the financial performance of the company concerned. However, simultaneously the disclosure of corporate social responsibility (CSRD) and leverage (DER) has an influence on financial performance (ROA). The results will provide consideration to stakeholders in selecting energy sector companies to make investment decisions.]]>
<![CDATA[FACTORS AFFECTING CASH HOLDING ON PROPERTY AND REAL ESTATE COMPANIES ]]>
<![CDATA[Tanujaya, Martin]]>;
<![CDATA[Wijaya, Henryanto]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v3i1.409-418
<![CDATA[The purpose of this research is to obtain empirical evidence regarding the influence of financial distress, inflation, institutional ownership, leverage, and firm size on cash holding in property & real estate companies listed on the Indonesia Stock Exchange in 2020 to 2022 period. The sample in this research is 87 samples. with a period of 3 years which has been selected using purposive sampling, certain criteria, and data outlier. This research was proceeded using Microsoft Excel 2019 and Eviews 12 software. The results of this research show that financial distress, institutional ownership, and firm size have a positive effect on cash holding. However, the results found for the variables consist of inflation and leverage have no effects on cash holding.]]>
