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INDONESIA
International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 774 Documents
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ANALYSIS OF FINANCIAL PERFORMANCE PRE AND DURING THE CORONA VIRUS PANDEMIC OF BANKING COMPANIES Winata, Catherine Liusca; Hastuti, Rini Tri
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.248-257

Abstract

The Corona virus pandemic has spread to several countries, one of which is Indonesia. The impact of the Corona virus pandemic has disrupted several industrial sectors, including banking, which is the driving force of a country's economy and economic growth in Indonesia has experienced a decline during the pandemic.The aim and purpose of this study is to evaluate and analyze the comparison of financial performance before and during the Corona outbreak in companies in the banking sector that have been listed as the Stock Exchange in Indonesia (IDX) from 2018 to 2021. The sample method used is purposive sampling according to predetermined criteria, with a total of 11 companies as samples. Proxies used to measure financial performance comparisons include Return on Assets, Operating Expenses to Operating Income, and Loan to Deposit Ratio. Hypothesis testing was performed using SPSS Statistics 25 software with a Paired Sample t-Test difference test. The results of the study stated that there was a difference between the period before and when the Corona virus took place in the ratio of financial performance measured using the proxy Return on Assets, Operating Expenses to Operating Income, and Loan to Deposit Ratio in banking sector companies listed on the IDX.
PANDEMIC COVID-19, STOCK TRADE VOLUME, AND MARKET CAPITALIZATION ON SHARE RETURN Hastuti, Rini Tri; Stephanie, Crystalice
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.258-268

Abstract

Instruments in the capital market consist of stocks, mutual funds, bonds, derivative instruments, Exchange Traded Funds (ETF) and other securities. In investing, investors and potential investors must first understand the risk profile so that they can then decide which instruments are suitable for investing. Starting at the end of 2019 the world was shocked by a global epidemic. This outbreak is called Coronavirus Disease (Covid-19). Due to the significant increase in positive cases, Large-Scale Social Restrictions (PSBB) were implemented starting from April 10 2020 until April 23 2020. This condition has had an impact on the investment world, especially in the capital market. This impact is reflected in the fluctuations in the share price of the investment instrument. Other factors that can affect stock prices in the capital market, namely stock trading volume and market capitalization. This study was conducted with the aim of knowing and proving whether there is an influence of daily growth in positive Covid-19 confirmed cases, stock trading volume and market capitalization on stock returns contained in the LQ-45 index on the Indonesia Stock Exchange (IDX) starting from February 3, 2020 to January 31, 2022. In this study, it used a non-probability sampling method to determine the sample to be used. This study used 35 samples of companies that had been selected through the criteria specified in this study. In this study, collecting secondary data and the data that has been obtained will be processed using Microsoft Excel and also Eviews software version 10. The results of this study show that the growth of positive daily cases of Covid-19, trading volume and market capitalization negatively affects stock returns.
FOSTERING ENTREPRENEURIAL INTENTIONS AMONG STUDENTS Mokosandib, Gabriela Ribka; Nuringsih, Kartika
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.269-277

Abstract

The high unemployment rate in Indonesia is caused by rapid population growth, which causes an imbalance between the number of job seekers and the available jobs. One strategy that can be used to reduce unemployment is to exploit entrepreneurial potential. Therefore, researchers are interested in examining factors that might influence Tarumanagara University students' desire to become entrepreneurs. This research aims to determine the influence of self-efficacy, parents' socio-economic status, and entrepreneurship education on entrepreneurial intentions among undergraduate management students at Tarumanagara University. The theory of planned behavior serves as the theoretical foundation in conducting research. The research design used is quantitative with descriptive methods. The sampling technique used a purposive sampling technique. Data was collected using an online questionnaire with a sample size of 133 respondents. The data analysis technique used is Structural Equation Modeling. Data processing was carried out using SmartPLS software version 4.0. The results of this research show that self-efficacy does not have a positive and insignificant influence on entrepreneurial intentions, parents' socio-economic status has a positive and significant influence on entrepreneurial intentions, and entrepreneurship education has a positive and significant influence on entrepreneurial intentions. The results of this research can be a basis for educational institutions and the government to design programs that strengthen student self-efficacy, increase the accessibility of entrepreneurship education, and reduce socio-economic disparities.
THE EFFECT OF INTEGRITY, COMPETENCE, INDEPENDENCE, AND ACCOUNTABILITY ON AUDIT QUALITY Salim, Susanto; Kho, Christian
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.278-287

Abstract

This study investigates the impact of integrity, competence, independence, and accountability on audit quality, employing primary data collected through a questionnaire survey. The study's respondents, comprising auditors from public accounting firms in DKI Jakarta, were selected using a combination of convenience and snowball sampling methods, resulting in a sample of 40 respondents. Data analysis was conducted using a multiple linear regression model with SPSS version 29 software. The findings reveal that all the variables simultaneously have a significant effect on audit quality, with independence and accountability demonstrating positive and significant impacts when analysed individually. In contrast, integrity and competence do not significantly influence audit quality. In conclusion, this study emphasizes the crucial role of fostering independence and accountability in the audit process, while also calling for further exploration of the nuances surrounding integrity and competence within the auditing context.
DETERMINANT OF FIRM VALUE WITH FIRM SIZE AS A MODERATING VARIABLE Amelia, Wyne; Yanti , Yanti
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.288-298

Abstract

The capital market, commonly referred to as the stock exchange, is the marketplace where the seller and the buyer, in this example a firm acting as the seller and an investor as the buyer, come together to trade different long-term financial instruments. This study is implemented with aims to examine the effect of profitability assessed by roa on company value by pbv with firm size as a moderating variable in property and real estate companies listed on BEI during the 2020 – 2022 period were used as study objects. A quantitative method is used to this study with 31 companies as study objects, measured by purposive sampling techniques. This study uses a panel data regression model with Fixed Effect Model (FEM) approach using Eviews version 12 program. The result of this research shows that profitability has no influence on company value. Moreover, the result of this study also shows that company size is able to moderate (weaken) the influence of profitability on company value.
THE EFFECT OF PROFITABILITY, COMPANY SIZE, SALES GROWTH AND LEVERAGE ON FIRM VALUE Santioso, Linda
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.299-309

Abstract

The purpose of this study is to ascertain how firm value is impacted by factors such as leverage, sales growth, company size, and profitability in infrastructure sector companies that are listed on the Indonesia Stock Exchange (IDX) between 2019 and 2021. Purposive sampling was the method utilized in this study's sample selection process. After processing the data with the eviews 13 program, the study's findings offer empirical support for the following claims: leverage has a significant positive effect firm value; company size has no apparent negative impact on value; sales growth has no apparent negative impact on value; and profitability has a significant negative impact on value. The implication of this research is that the sample taken in 2019-2021 where in 2020-2021 there was an economic crisis impact from the co-19 pandemic, if the profitability obtained by a company is only momentary due to economic instability, it does not necessarily increase the value of the company. Company value will be good or increase if the profitability of a company is obtained continuously. Company size does not necessarily have good value for investors, the larger the size of a company will usually require a lot of funding for company operations which are usually obtained from debt. Debt will cause a burden for the company, meaning that if the debt is not managed properly, then instead of increasing the value for the company, it will even cause a burden or problem for the company. Sales growth is not always a benchmark for investors in making investments. If sales growth is not accompanied by increased profitability, it is very detrimental to the Company, meaning that the Company has exerted all its energy but the results are not optimal. Leverage, which is represented by the debt to equity ratio (DER), a high DER value often assumes that the company is sick. If the company can use debt for operations efficiently, so that the company is growing, it will affect the value of the company, so that investors assume that the company is able to manage debt and does not hesitate to invest.
FACTORS AFFECTING PROFITABILITY IN BASIC MATERIALS COMPANIES LISTED ON IDX Aryanto, Reviena; Susanto, Liana
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.310-320

Abstract

To determine what factors can influence profitability in basic materials companies listed on the IDX during 2019-2021, research was conducted using four independent variables such as, company size, company efficiency, leverage, and company age. Those independent variables are used to find out whether they are affecting company’s profitability. Company size is measured using the natural logarithm of total sales, company efficiency is measured using TATO (total asset turnover ratio), leverage is measured using DER (debt to equity ratio), company age is measured by subtracting the year of research from the year the company was listed on the IDX and profitability is measured using ROE (return on equity). The number of samples used in this research are 49 basic materials companies. The number of samples was processed and analyzed using a purposive sampling method. In processing the data, this research uses a multiple linear regression analysis and uses Statistical Program for Social Science (SPSS) 25 software. The result of the research shows that leverage has a significant and negative effect on profitability and company age does not have a significant effect on the profitability of basic materials companies listed on the IDX. Meanwhile, company size and company efficiency have a significant and positive effect on the profitability of basic materials companies listed on the IDX during 2019-2021.
ENHANCING BRAND SALIENCE THROUGH PRODUCT PLACEMENT ON VIRTUAL INFLUENCER’S INSTAGRAM Wijaya, Santrista; Cokki, Cokki
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.321-332

Abstract

This study seeks to explore the impact of product placement by virtual influencers on the brand salience of two prominent companies, Gucci and Nike. The research involved the participation of 207 students from Tarumanagara University, employing a convenience sampling technique. Utilizing a pre-test and post-test experimental design without a control group, the study incorporated Instagram content featuring a virtual influencer, Alissa Gladys, created by the researcher. Data were collected through Google Forms distributed during fieldwork and subsequently analyzed using SPSS. The findings of the study reveal a positive influence of virtual influencer product placement on brand salience for both Gucci and Nike. Notably, the effect is characterized as moderate for Gucci and small for Nike. This variance is attributed to the distinct product categories represented by the two brands: Gucci, a luxury fashion brand, and Nike, a ubiquitous sportswear brand integral to everyday life. The study contributes to the understanding of the dynamics between virtual influencers and brand awareness, shedding light on how different product categories may be influenced to varying degrees. The utilization of a controlled experimental design and statistical analysis through SPSS enhances the rigor of the research, providing valuable insights for marketing strategies in the context of virtual influencer product placement.
THE INFLUENCE OF PRODUCT PLACEMENT ON VIRTUAL INFLUENCER: ANALYSIS OF AUDIENCE ATTITUDES Natalya, Yenny; Cokki, Cokki
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.333-345

Abstract

This study examines the influence of attitudes towards influencers on attitudes towards product placement and brands, as well as explores the relationship between attitudes towards product placement and Nike brand. Utilizing a sample of 273 students, the research leverages @allysagladys as a virtual influencer on Instagram. The results indicate that attitudes towards influencers affect attitudes towards product placement and brands, while attitudes towards product placement also influence attitudes towards brands. These findings provide valuable insights into understanding the interactions among consumers, influencers, and product placement in the context of social media marketing. The practical implications of these findings can help industry players to optimize their marketing approaches and increase the effectiveness of product promotions through influencers, especially virtual ones.
FACTORS INFLUENCING EMPLOYEE JOB PERFORMANCE IN PRIVATE BANK EMPLOYEES IN WEST JAKARTA Turangan, Joyce A.; Ruslim, Herman
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.346-357

Abstract

Several companies regard employees as crucial assets due to their role in the company's success. Therefore, it's imperative for companies to retain employees to prevent turnover. Employees perform optimally and are more productive when supported by a positive, conducive work environment. Companies must strive to recruit talented employees who meet qualifications and offer attractive compensation and benefits to motivate them, ensuring they feel valued and recognized. This study aims to examine the positive influence of perceived self-efficacy on knowledge sharing, the positive impact of perceived self-efficacy on perceived environmental support, the positive effect of perceived environmental support on knowledge sharing, and to analyze the role of perceived environmental support as a mediating variable between knowledge sharing and employee job performance in private banks in West Jakarta. The study utilizes a quantitative approach, employing non-probability sampling and convenience sampling methods. Data collection involves distributing online questionnaires to 81 employees in private banks in West Jakarta, with data analysis conducted using SmartPLS3. Results revealed that perceived self-efficacy positively affects knowledge sharing. However, perceived self-efficacy did not significantly impact employee job performance. Knowledge sharing was found to have a positive influence on employee job performance, but this relationship was not statistically significant. Perceived environmental support was found to positively influence both knowledge sharing and employee job performance, consistent with existing literature. However, knowledge sharing did not mediate the relationships between perceived self-efficacy or perceived environmental support and employee job performance, indicating the presence of complex factors influencing these dynamics.

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