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Hetty Karunia Tunjungsari
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INDONESIA
International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 774 Documents
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The Role of Brand Attachment to the Antecedents of Brand Passion Rayhan Nygel Putra Bilondatu; Miharni Tjokrosaputro
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.559-568

Abstract

Indonesia's fashion sector has recently seen remarkable growth. The rise of several local brands that drawing attention of the public, particularly the younger generation, is indicative of this. This study was conducted to determine how brand passion, mediated by brand attachment, is affected by brand image self-congruity and social media content marketing. Self-congruity variable was assessed by using the dimension of actual self- congruity, ideal self-congruity, and social self-congruity. At the same time, content marketing has been measured by user-generated content and firm-created content. This quantitative research used the data gathered from questionnaire distribution through Google Form. The number of samples is 290. Data manipulation and testing used the SmartPLS version 3. The results showed that self-congruity and content marketing positively affect brand passion through brand attachment. Moreover, the results of this study also prove that content marketing could directly affect brand passion.
The Determinants of Capital Structure for The Coal-Mining Companies Listed on Indonesia Stock Exchange Venny Venny; Sarwo Edy Handoyo
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.569-577

Abstract

The purpose of this research is to explain the effect of profitability, asset structure, growth opportunities, and non-debt tax shields on the capital structure of the coal-mining firms indexed on the Indonesia Stock Exchange from 2016 to 2020. There are 12 company samples in this research, which was determined with the purposive sampling method. The series of tests that will be carried out in this study include descriptive statistical analysis, panel data regression model tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The data are processed using the EViews 12 software. The outcomes of this study show that profitability (ROA) and non-debt tax shields (NDTS) are affecting the capital structure (DER) negatively and significantly, growth opportunities (MTB) is affecting the capital structure (DER) positively and significantly, while asset structure (TANG) does not affect the capital structure significantly.
The Influence of Attitude Toward Money, Locus of Control, Financial Self-Efficacy and Self-Control on Financial Management Behavior Welly Chandra; Ary Satria Pamungkas
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.578-587

Abstract

The aim of this study was to determine the role of Attitude toward Money, Locus of Control, Financial Self-Efficacy and Self-Control in explaining Financial Management Behavior among workers that use E-commerce and live in Jakarta. The samples used in this study are workers that use E-commerce and live in Jakarta. This study collected 208 samples who are workers that use E-commerce and live in Jakarta. The respondents selected by using convenience sampling method. This research used Partial Least Square-Structural Equation Modeling (PLS-SEM) to analyze data. The result of this study indicated that Attitude toward Money, Locus of Control, Financial Self-Efficacy and Self-Control has positive influence on explaining Financial Management Behavior.
What Can Financial Technology Learn from Syariah Finance on Ecosystem: Collaboration Suwinto Johan
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.588-594

Abstract

Shariah financing is financing based on Islamic values. Shariah financing must meet several requirements. The shariah financing process must follow the shariah process from start to finish. Financial technology companies also need an ecosystem to grow. Financial technology companies can emulate shariah financing. This study aims to discuss the shariah financing ecosystem that can be studied by financial technology. This research uses qualitative research methods. This study conducted a literature study on shariah financing and financial technology financing. The research concludes that financial technology financing can work with financial technology companies to develop shariah financing. Shariah financing and financial technology financing require an ecosystem. Cooperation of shariah financing and financial technology is one of the best solutions for the development of both financings.
The Effect of Efficiency, Effectiveness, and Financial Leverage on The Performance of Public Companies in Automotive Sub-Sector Yonathan Reinhard; Maswar Abdi
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.595-602

Abstract

The goal of the company is to maximize the value of the owner's wealth. The success of the company will be seen through the financial performance. The financial performance is measured through Return on Equity (ROE). According to Du Pont's theory, the company's ROE is influenced by efficiency, effectiveness and financial leverage. The purpose of this study is to determine the effect of efficiency, effectiveness and financial leverage to the performance of public companies. The population in this study are all public companies in the automotive sub-sector between the year of 2016 until 2020 with the sample of 10 automotive companies. This study uses multiple linear regression analysis with the help of EViews 10 software. The results of this study indicate that (1) operational efficiency has a negative and significant effect on company performance, (2) the effectiveness of asset use has a positive and significant effect on company performance, (3) financial leverage has a negative but not significant effect on company performance.
The Analysis of Factors Affecting Profitability Tiffany Tiffany; Sufiyati Sufiyati
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.604-613

Abstract

Every company would want a good company performance in order to get maximum profit. The purpose of this study was to determine and identify the impact of company size, quick ratio, leverage, asset turnover and asset structure on profitability. The study covers all listed companies listed on the Indonesian Stock Exchange from 2017 to 2020. The testing in this study was carried out using the Eviews version 12 software and by taking samples using a purposive sampling technique with certain criteria. This study used secondary data and used multiple regression analysis to test hypotheses. The results of the study partially show that the firm size and debt to equity ratio variables have no negative effect on profitability. Quick ratio and asset structure have a negative effect on profitability. The asset turnover has no positive effect on profitability.
The Effect of Entrepreneurial Knowledge on Entrepreneurial Intention with Perceived Desirability, Perceived Social Norms, and Perceived Feasibility as Mediating Variable Agnes Yunike Putri; Andi Wijaya
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.613-620

Abstract

This study was conducted to determine the effect of Entrepreneurial knowledge on perceived desirability, perceived social norms and perceived feasibility and their impact on entrepreneurial intention. This study uses the main theory of the theory of the theory of planned behavior. The research method chosen is a quantitative research method. The data processing method used is partial least squares. The results show the Entrepreneurial knowledge affects perceived desirability, entrepreneurial knowledge affects perceived social, Entrepreneurial knowledge affects perceived feasibility, perceived desirability affects interest in entrepreneurship. Perceived social norms affect interest in entrepreneurship, perceived feasibility does not affect interest in entrepreneurship. Perceived desirability mediates the effect of entrepreneurial knowledge on entrepreneurial interest. Perceived feasibility does not mediate the effect of entrepreneurial knowledge on entrepreneurial interest.
The Role of Social Media Usage on Entrepreneurship Orientation and MSME’s Performance Siswandi Liswoyo; Lydiawati Soelaiman
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.621-627

Abstract

The purpose of this study was to determine whether there is an influence of entrepreneurship orientation on the performance of MSMEs in Jakarta mediated using social media. The non-probability sampling technique is used in the sample selection process. The sampling technique uses purposive sampling and snowball sampling methods. In this study, data was collected by distributing online questionnaires in the form of a google form so that as many as 101 respondents were obtained from MSME in Jakarta. Data were processed using PLS-SEM method. Based on the findings of this research, entrepreneurship orientation has no significant effect on MSME business performance in Jakarta; however, using social media can fully mediate the significant effect of entrepreneurship orientation on MSME’s performance in Jakarta.
The Effect of Motivation and Transactional Leadership Style on Employee Job Satisfaction at Cable Company in Indonesia Anastasia Cindy Jayadi; Sanny Ekawati
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.628-634

Abstract

The purpose of this study is to determine the relationship between motivation and transactional leadership style on employee job satisfaction at a cable company in Indonesia. Ali et al. [1] and Amin et al. [2] found that transactional leadership style had insignificant effect to job satisfaction. Moreover, a study conducted by Anghelache [3] discovered that there is insignificant effect between motivation and job satisfaction. In this study, the sample size was 75 respondents who worked for a cable company in Indonesia. This study’s sampling method was purposive sampling by distributing online questionnaires in google forms. This study used SEM-PLS with Smart PLS software version 3.0.in processing the data. The findings indicated that motivation and transactional leadership styles have a positive and significant effect on employee job satisfaction at one of cable companies in Indonesia.
Brand Awareness, Brand Image, Perceived Value, and Perceived Quality Towards Brand Loyalty Steven Steven; Tommy Setiawan Ruslim
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.635-642

Abstract

Fast fashion is one of a lot of interesting topics to talk about and an industry that never dies. So, the purpose of this research was to examine the effect of BA, BI, PV, and PQ towards BL on H&M consumers in Jakarta. The population is H&M consumers with a total of 309 respondents. The method used in distributing the questionnaires is a purposive sampling method. The questionnaires are distributed online in google form and then the data were analyzed using Smart]PLS software version 3.3.3. The results of the data show that BI, PV, PQ has a positive effect on BL on H&M consumers in Jakarta. Meanwhile, BA not has a significant effect on BL on H&M consumers in Jakarta.

Page 7 of 78 | Total Record : 774

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