Conference on Community Engagement Project (Concept)
Conference on Community Engagement Project -Community service is one of pillars in Three Pillars of Higher Education. Community service is the implementation of practice of science, technology, and arts to the society institutionally through research methodology as the implementation of Three Pillars of Higher Education and responsibility to improve the ability of society. Therefore, it can accelerate the growth rate of the national development goals. To support the practice of community service, UIB Research and Community Service Center organize a Conference on Community Engagement Project (ConCEPt) that is attended by lecturers and students from both domestic and overseas universities. This conference is expected to significantly spread impact the results of community service that are directly implemented to society and spread information about science, technology, and arts to society.
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<![CDATA[Social Media Promotion Design On Master Bakery Instagram Platform ]]>
<![CDATA[Dessy Aliandrina]]>;
<![CDATA[Yeni Wulandari]]>
<![CDATA[ ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project ]]>
Publisher : <![CDATA[Universitas Internasional Batam ]]>
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<![CDATA[The growth of internet users can assist a business in conducting online marketing which is useful for business owners to interact and quickly provide the latest promotional information to consumers. One form of online marketing through social media is Instagram. Instagram is used for business owners to introduce their products. One business that uses Instagram as online marketing is a bakery. Instagram can be a place for a baker to show his product and increase awareness among his consumers and can be used for business development, thereby facilitating the development of MSMEs in this digitalization era.]]>
<![CDATA[Design Of Key Performance Indicator On Lawet Coffee ]]>
<![CDATA[Stellin Stellin]]>;
<![CDATA[Evi Silvana Muchsinati]]>
<![CDATA[ ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project ]]>
Publisher : <![CDATA[Universitas Internasional Batam ]]>
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<![CDATA[Lawet Coffee is a business that engaged in the field of culinary that mainly focus on coffee which located in Nusantara Street, Tanjung Balai Karimun. This Lawet Coffee business is included as Small and Medium Enterprise (SME) that gives satisfaction and sustain the customers loyalties. However, this business has a problem regarding the performance evaluation of the employees, which could cause the business does not able to reach the target of sales and could end up the business need to be shut down forcefully. A method for evaluate the employees performances are necessarily needed, it will be effective and efficient by using a method called Balance Score Card which part of Key Performance Indicator. Result and surface is an internal and external of SWOT analysist method, result of mapping strategy and combination of the SWOT analysist results are a formation of KPI. Business partner is having changes regarding the KPI formula which necessarily created for helping the partner of the business in evaluating from internal side as well as external side. Suggestion for the next study or research, expected to be able to design long time period and short time period of sales targets in order to expand the partner business quality with the new innovation.]]>
<![CDATA[Standard Operating Procedures Design and Development for Alcoffee Coworking Space ]]>
<![CDATA[Melvin Tioris]]>;
<![CDATA[Adi Neka Fatyandri]]>
<![CDATA[ ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project ]]>
Publisher : <![CDATA[Universitas Internasional Batam ]]>
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<![CDATA[Alcoffee Coworking Space is a halal cafe and restaurant with a blend of three cultures, namely Indonesia, Japanesse and Western, and Alcoffee also presents a variety of food menus inspired by various cultures in the world. In a work activity within the company, there is a need to avoid work errors. The work errors usually do not have the SOP (Standard Operation Procedure) and this also affects the continuity and smoothness of a company. From this side it can be seen that in the SOP (Standard Operation Procedure) the company can help the company's partners as well as on the consumer or visitor side, the advantage of the SOP (Standard Operation Procedure) for the company is that the company will always be applied for its discipline while, for the visitors will get service good and comfortable so that visitors will feel satisfied with the cafe. The research subject is a waiter at Alcoffee Coworking Space and the object of his research is the SOP for service, supervision and training for customer satisfaction. Knowing the identity of the work activities of Alcoffee employees, the preparation and design of SOP that are in accordance with the needs of employees so that they can work better and efficiently according to their position.The design of the output of this activity is intended to be able to find an expected outcome. The output of this activity is to provide support to the Alcoffee Coworking Space company regarding the importance of Standard Operational Procedure for the company and especially for staff and employees.With the achievement of customer desires and satisfaction due to every good treatment from employees, it will certainly eliminate the occurrence of customer distrust of the company's image, because it is necessary to maintain the quality of each and even improve the quality of the staff so that they will always develop better.]]>
<![CDATA[Toko Oli Social Media Business Strategy Planning ]]>
<![CDATA[Kelvin Hendra Lim]]>;
<![CDATA[Renny Christiarini]]>
<![CDATA[ ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project ]]>
Publisher : <![CDATA[Universitas Internasional Batam ]]>
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<![CDATA[Toko Oli is a business that sells oil products for two and four-wheeled vehicles, besides selling oil products, the owner also provides oil change services. The problem faced by Toko Oli is that from time to time there is a day when there is not a single consumer at Toko Oli. The method used is by conducting interviews and documentation to obtain information and materials needed to implement digital marketing strategies. The solution provided is by utilizing social media to reach new consumers and using Google maps to provide information and layouts that are easily obtained by consumers. The results of the application of social media, namely, managed to reach 34,375 audiences, with 22,837 engagements on Toko Oli Facebook Business and Instagram, the owner said there were consumers who came because of social media and as for consumers who contacted the owner regarding services and products at Toko Oli. Next community service is then recommended to adjust social media that is often used by the community so that it can reach more consumers.]]>
<![CDATA[Implementation of promotion strategy and quality of service to PT. Batam Indah Tour & Travel through social media ]]>
<![CDATA[Golan Hasan]]>;
<![CDATA[Winson Leon]]>
<![CDATA[ ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project ]]>
Publisher : <![CDATA[Universitas Internasional Batam ]]>
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<![CDATA[In recent years we have been hit by the Covid-19 virus pandemic which has had a very big impact on all industries in the world, especially in the tourism industry. The purpose of this activity is to increase sales and increase tourism in the city of Batam especially to PT. Batam Indah Tour & Travel. due to the impact of the Covid-19 virus, which has caused many people not to dare to travel on vacation. This activity is carried out by making tourism posters to be published on social media such as Instagram. Thus the authors hope to help company owners to increase sales of holiday packages and increase Batam city tourism. The author collects data by visiting the company and conducting interviews or debriefings with the company owner.]]>
<![CDATA[APPLICATION OF DIGITAL MARKETING TO MAX MEUBEL ]]>
<![CDATA[Renny Christiarini]]>;
<![CDATA[Febry Supriyanto]]>
<![CDATA[ ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project ]]>
Publisher : <![CDATA[Universitas Internasional Batam ]]>
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<![CDATA[This activity aims to carry out a digital marketing strategy to help promote products sold by a company to increase its sales revenue. This is due to the yearly increase in Instagram and TikTok users. Thus, the digital marketing platforms selected in this activity are Instagram and TikTok, which will be implemented from September to December 2022. The object of this activity is Max Meubel, which engages in the selling of furniture products. The data collection method in this activity uses interviews with the business owner and product documentation. After implementing the digital marketing strategy, there has been an increase in the sales and revenue of Max Meubel.]]>
<![CDATA[Rumah Sejahtera Strategy as an Independent Entrepreneur by PKH Tembesi Members ]]>
<![CDATA[Alifia Lisda Zetty Aqmi]]>;
<![CDATA[Renny Christiarini]]>
<![CDATA[ ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project ]]>
Publisher : <![CDATA[Universitas Internasional Batam ]]>
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<![CDATA[This study aims to analyze the development of finished products from cassava at Pondok Tani located in Tembesi Village, Batam City. The problem find in this study is the low farmer wage rates resulting from the sale of crops only in the form of raw goods and finished goods which are less innovative. The research method uses research analysis methods through SWOT analysis, USP analysis, observation, interviews and documentation directly to the location. The results of this study refer to product development, namely MOCAF (Modified Cassava Flour) in line with government programs, namely local food diversification and a focus on products made from cassava. With this Rumah Sejahtera program, it can help organize the duties and responsibilities of Rumah Sejahtera members and increase sales results by 3,2%. Recommendations for further research are increasing the processing of MOCAF (Modified Cassava Flour) into other processed products.]]>
<![CDATA[Design And Implementation Of An Accounting Information System At Kedai Kopi Simpang Empat ]]>
<![CDATA[Meily Juliani]]>;
<![CDATA[Saphira Evani]]>
<![CDATA[ ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project ]]>
Publisher : <![CDATA[Universitas Internasional Batam ]]>
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<![CDATA[This project intends to design an adequate accounting system that is easy to understand to solve the problem encountered by Kedai Kopi Simpang Empat in recording and reporting financial activity. This problem arises as the business struggles to record the ingoing and outgoing cash flow manually hence increasing the occurrence of recording errors. In addition, the business also faces difficulty in generating financial reports resulting in delays or wrong decision-making for the future growth of the business. The methods used in compiling data are interviews, observation and documentation. The implementation result of the system proves that there is an improvement in the effectiveness and efficiency of the financial recording and reporting activity as the system can assist its day-to-day transactions and convert them into analysable financial reports. As the system’s design is relatively simple, it is recommended that future researchers improve the design and add more features to create a more user-friendly system for the users.]]>
<![CDATA[Design Of Collection Sweetie Microsoft Access-Based Accounting Recording System ]]>
<![CDATA[Meily Juliani]]>;
<![CDATA[Jennica Jennica]]>
<![CDATA[ ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project ]]>
Publisher : <![CDATA[Universitas Internasional Batam ]]>
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<![CDATA[Collection Sweetie is a Micro, Small, and Medium Enterprise (MSME) that still use manual accounting transactions. This can cause time inefficiency in preparing financial report and information becomes inaccurate so that business owners don’t know the condition of their business well or to make good decisions. The design of an accounting system using Microsoft Access is carried out to assist MSME in overcoming the problem of using manual accounting records. The data collection method is carried out by observing and interviewing the owner of MSME. The output generated from designing an accounting system using Microsoft Access includes administrative bookkeeping and reports. The output of administrative bookkeeping includes a list of accounts, inventory, supplier, general journal, purchase journal, sales journal, and other journals. Output reports include inventory card, purchase report, sales report, financial position, income statement, and changes in equity. By designing an accounting system using Microsoft Access, it can make it easier for owners to record company transactions and become more efficient so that they can produce more accurate and reliable financial reports.]]>
<![CDATA[DESIGN AND PREPARATION OF THE ACCOUNTING RECORDING SYSTEM OF REZEKINDO MAKMUR SENTOSA STORE ]]>
<![CDATA[Meily Juliani]]>;
<![CDATA[Angelline Tu]]>
<![CDATA[ ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project ]]>
Publisher : <![CDATA[Universitas Internasional Batam ]]>
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<![CDATA[Rezekindo Makmur Sentosa store is one of the Micro, Small and Medium Enterprises (MSMEs) in Batam City, engaged on fruit market sector. This business is located at Komplek Nagoya Newton Blok E No. 1-2, Jodoh. Rezekindo Makmur Sentosa is a fruit shop for both imported and local fruits. Rezekindo Makmur Sentosa store still uses a simple accounting recording system, namely manual recording of all sales, purchases and stock inventory transactions. Every transaction that occurs is only recorded manually, so that transactions are not systematically arranged and cannot produce financial reports that can provide clear information to business owners. the method used in collecting data is by observing and interviewing. This activity resulted in accounting records designed by student in the form of a Microsoft Access program so entrepreneurs can easily make records and the system can automatically generate the financial reports. This system can also improve business flow to more efficient and effective business operations.]]>
