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Ramadhianto Machmud
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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Sam Ratulangi
ISSN : 23389605     EISSN : 2655206X     DOI : https://doi.org/10.35797/jab.v.i.p
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Topik Administrasi Bisnis berkaitan dengan aspek apapun dari Manajemen Sumber Daya Manusia, Pengembangan Bisnis Berkelanjutan, Bauran Pemasaran, Manajemen Produksi, Manajemen Resiko, Keuangan dan Akuntansi termasuk, namun tidak terbatas pada topik berikut: • Keuangan Bisnis • Bisnis Sektor Publik • Akuntansi Manajemen • Manajemen Keuangan dan Bisnis • Auditing • Koperasi dan UMKM • Corporate Governance • Etika dan Profesionalisme • Keuangan Perusahaan • Pendidikan Bisnis • Perpajakan • Pasar Modal • Perbankan • Pengembangan Bisnis Berkelanjutan Penentuan artikel yang dimuat dalam JAB melalui proses blind-review oleh editor dan reviewer JAB dengan mempertimbangkan antara lain: relevansi dan kontribusi artikel terhadap pengembangan profesi bisnis dan praktik akuntansi serta terpenuhinya persyaratan baku publikasi jurnal. Editor dan reviewer memberikan masukan yang konstruktif dan hasil evaluasi kepada penulis artikel.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 397 Documents
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Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Di Gramedia Manado Desilsan Tansala; Tinneke M. Tumbel; Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.21-27

Abstract

Store atmosphere is an atmosphere that refers to the physical characteristics of exterior buildings and interior spaces, which shape the store image and bring in customers. This study aims to determine the effect of store atmosphere on consumer purchasing decisions at Gramedia Manado Sam Ratulangi. The problem in this study is the problem of parking where when going to Gramedia is less comfortable, jammed and narrow, there is a lack of sanitary hygiene, and sometimes changes in shelves and location marks make consumers confused. The type of research used in this study is descriptive quantitative research, using questionnaires and using a Likert scale. The population is all Gramedia Sam Ratulangi Manado consumers whose population size is unknown. Samples taken amounted to 80 respondents using probability sampling method that is by simple random sampling technique. The statistical analysis used in this study is a simple regression analysis using SPSS 25 for windows. The results of this study indicate that store atmosphere has a positive and significant effect on purchasing decisions. The amount of store atmosphere influence on purchasing decisions is 54.7% and 45.3% is influenced by other factors not examined in this study such as product quality, price, promotion and store associate factors that were not examined in this study.
Pengaruh Faktor Pribadi Dan Psikologi Terhadap Keputusan Berlangganan TV Kabel Transvision Di Kelurahan Tongkaina Sharas Devi Harun; Lucky F. Tamengkel; Aneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.28-35

Abstract

This study aims to determine: (1) the influence of personal factors on the decision to subscribe to Transvision cable TV, (2) the influence of psychological factors on the decision to subscribe to Transvision cable TV, and (3) the influence of personal factors and psychological factors on the decision to subscribe to Transvision cable TV. This study uses a quantitative approach by collecting data through literature and questionnaire methods. This study also uses saturated sampling techniques or sampling techniques if all populations are sampled. The sample in this study were 98 Transvision cable TV customers who included the Tongkaina urban community in Manado. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that: (1) Personal factors have a positive effect on subscription decisions, as evidenced by the value of t count which is 2.363 with a significance value of 0.020, smaller than 0.05 and the regression coefficient has a positive value of 0.143. (2) Psychological factors have a positive effect on subscription decisions, as evidenced by the value of t count of 2.114 with a significance value of 0.037, smaller than 0.05 and the regression coefficient has a positive value of 0.145, and (3) Personal factors and psychological factors have a positive effect on subscription decision, evidenced by the results of F count of 5.236 with a significance of 0.007. The R square value or coefficient of 0.099 shows that the ability of the independent variable in explaining the variation of the dependent variable is 9.90%, while the remaining 90.10% is explained by other variables outside the study.
Analisis Capital Asset Pricing Model (CAPM) Sebagai Dasar Pengambilan Keputusan Berinvestasi Saham (Studi pada Indeks Bisnis-27 di Bursa Efek Indonesia) Nurain Hasan; Frendy A. O. Pelleng; Joanne V. Mangindaan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.36-43

Abstract

The purpose of this study were: (1) To help investors pick efficient and inefficient stocks, (2) Investors know which stocks that have an optimal return and appropriate risk, (3) Investors know about CAPM metodh in determining the best investment decisions. CAPM is a model for estimating returns earned on risky securities or as a benchmark in evaluating the rate of return on an investment. The samples were selected by purposive sampling technique, the samples were determined by the specific criteria: (1) Companies listed on the Indonesia Stock Exchange belonging to the Business-27 stock index (2) Companies whose shares are included in the Business-27 stock index consistenly. The selection criteria in this study is choosing the efficient stocks in which individual return > expected return (Ri>ERi). Efficient collection of shares must be a priority in investment decisions made only efficient stocks that can be purchased. The results of this study indicate that: There are 18 stocks included on Efficient shares ie AKRA, BBCA, BBNI, BBRI, BMRI, CPIN, GGRM, INDF, INTP, PGAS, SMGR. These shares have a Ri> ERi value, investment decisions should be taken by investors was to buy efficient stocks. Based on data analysis there is a non-linear relationship between systematic risk and expected stock returns.
Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Shampoo Clear Natalia Junni Kalangi; Lucky F. Tamengkel; Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.44-54

Abstract

This study aims to determine: (1) the effect of celebrity endorsement on purchasing decisions for Clear brand shampoo, (2) the effect of brand image on purchasing decisions up to Clear brand, and (3) the influence of celebrity endorse and brand image on Clear shampoo shampoo purchase decisions.This study uses a quantitative approach bycollecting data through survey methods. This study also uses a purposive sampling technique based on certain characteristics. The sample in this study were 100 people of the Wenang sub-district of Manado city. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression.The results of this study indicate that: (1) Celebrity endorse has a positive effect on purchasing decisions, evidenced by the value of t count of 2.186 with a significance value of 0.031, smaller than 0.05 and the regression coefficient has a positive value of 0.340; (2) Brand image has a positive effect onpurchasing decisions, evidenced from the value of t count of 4.346 with a significance value of 0,000, smaller than 0.05 and the regression coefficient has a positive value of 0.749, and (3) Celebrity endorsers and brand images have a positive effect against purchasing decisions, as evidenced by the results of F count of 29,446 with a significance of 0,000. The adjusted R square value of 0.378 indicates that the ability of the independent variable in explaining the variation of the dependent variable is 37.80%, and the remaining 62.20% is explained by other variables outside the research model.
Strategi Pemasaran Produk Tabungan Ib Hijrah Rencana Pada Bank Muamamalat Cabang Manado Afnan I. Abbas; Tinneke M. Tumbel; Johnny A. F Kalangi
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.55-60

Abstract

This study aims to determine the marketing strategy and analyze the strengths, weaknesses, opportunities and threats of the marketing of ibrahim savings products planned by the Bank Muamalat Manado Branch. This research is a descriptive qualitative study with data collection using data using interview and literature studies, while secondary data and primary data from Bank Muamalat employees in Manado Branch. The strategy used by Bank Muamalat Indonesia Branch Manado is to analyze internal and external factors. From the results of this study it can be concluded that the marketing strategy applied is that there are two major factors, namely internal factors and external factors, internal factors using the method of segmentation, targeting, positioning and marketing mix. As well as analyzing external environmental factors such as political, economic, social and technological factors also analyze industrial environments such as newcomers, competition in industry, threats from substitute products and buyers' bargaining power.
Analisis Strategi Pemasaran Pada Penyedia Jasa Internet Speedy Di Kec. Taliabu Utara Kab. Pulau Taliabu Prov. Maluku Utara Merita Margaret; Johnny A. F. Kalangi; Lucky F. Tamengkel
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.61-70

Abstract

This study aims to analyze the marketing strategy of Speedy Internet Service Providers, especially the marketing mix applied. Then to find out the results of the analysis of Strengths, Weaknesses, Opportunities, and Challenges as well as an overview of the strategy so that it can be applied to increase product sales. By using SWOT, Matrix, EFAS, and IFAS research techniques and Cartecius diagrams. This research uses qualitative methods, namely case studies that produce descriptive data as outlined in words. Data collection techniques in this study the author made a direct visit to conduct personal interviews with Speedy Internet Service Providers and equipped with sales data several years back. The conclusions from the analysis carried out on the company's marketing strategy have carried out the marketing strategy correctly and precisely and in the calculation of the SWOT analysis as outlined in the Cartesius diagram the producers are in the position of quadrant 1, Growth. Which companies can develop, maintain and improve product quality so that people continue to believe in the products provided.
Analisis Rasio Keuangan Pada PT. Bluebird Tbk Setelah Adanya Sarana Transportasi Berbasis Online Marchel R. A. Goni; Dolina L. Tampi; Wilfried S. Manoppo
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.71-78

Abstract

The purpose of this study was to analyze the Financial Ratio at PT Bluebird Tbk after the existence of online-based transportation facilities. The company's problem arose since the entry of online transportation facilities where there was a significant decrease in income. Ratio analysis in the opinion of Munawir An analytical method to determine the relationship of certain items in the balance sheet or income statement individually or in a combination of the two reports. The research method used is liquidity ratio, solvability ratio and profitability ratio. The results show that the relationship between liquidity and solability can be said to be "liquid and solvable", meaning that the condition of the company is declared healthy and in good condition because the company is able to pay off its obligations that are due on time. Furthermore, the relationship between solvency and profitability can be said as "solvabel and inprofit", meaning that the condition of total corporate debt tends to decrease, not accompanied by a decrease in profit from year to year. Declining profit growth does not affect the rate of return on short-term debt from the company. This means that even though profits are reduced, the company can still return the current debt fairly well. Thus, after the entry of other online-based transportation facilities there is a downward trend in indicators of profitability, while in the other two indicators tend to be in a good position. This is because the company has not been able to manage financial performance in terms of profitability efficiently.
Analisis Kepuasaan Konsumen Pada Produk Mobil Di PT. Hasjrat Abadi Cabang Manado (Dealer Toyota) Stefanly Wahongan; Tinneke M. Tumbel; Olivia F. C. Walangitan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.79-86

Abstract

The purpose of this study was to determine customer satisfaction in the products of PT. Hasjrat Abadi branch Manado. This study uses interview data collection techniques and observations with qualitative descriptive data analysis techniques. The focus of this study is customer satisfaction with the services of PT. Hasjrat Abadi branch of Manado measured from several aspects: 1) Consumer satisfaction in the process of car purchase administration, 2) Consumer satisfaction with the quality of products purchased, 3) Consumer satisfaction with response from officers regarding Consumer complaints regarding car disturbances or technical problems, 4) Customer satisfaction with handling problems or technical problems of the car. Results of the study indicate that administrative procedures at the time of product purchase are still lacking. Likewise with customer satisfaction with the quality of the vehicle during use. Many complained that some items from the car products purchased were still lacking. Or not according to what was promoted. Furthermore, some customers say that the company is less alert and responsive to complaints submitted by customers on technical matters of The the products purchased. The latter is also carried out that repair services for damage experienced in purchased car products are still not satisfactory. In the sense that the improvements carried out have not been maximized.
Strategi Pengelolaan Pariwisata Pinus Lahendong Di Kota Tomohon Sandy Andreo Menajang; Johnny A. F. Kalangi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.87-97

Abstract

The purpose of this research is to know the management strategies of tourism Pine Lahendong and know what are the factors that’s encourages and inhibit Pine Lahendong Tourism management strategies. The problem in this research is how Tourism Pinus Lahendong management strategies and what are the factors that inhibit and encourage Tourism Pinus Lahendong management strategies. Tourism is one of the things that are important to a country, the existence of this tourism, then a country or more specifically the Government of the region where it is tourist attraction, will get the infusion of revenues per tourist attractions. The marketing strategy is basically a thorough plan, integrated and fused in the marketing field, which gives guidelines on the activities that will be executed to achieve the marketing goals of a company. Tourism Pinus Lahendong strategy and potential for managed, developed and marketed because it has beautiful natural scenery and a sulfur hot springs into a visitor attraction. This research which means to understand the phenomenon or strengths, weaknesses, opportunities and threats from Tourism Pinus Lahendong holistically with described it in the form of words and language so as to produce a depiction on the phenomenon that happens. the results of the SWOT analysis conducted in the Tourism development of tourism policy, then Pinus Lahendong is improving promotion through various media, to improve the existing facilities in order to provide convenience for visitors and capitalize on potential at once elaborated the opportunities that can be sold and can attract visitors.
Pengaruh Kompensasi Terhadap Kinerja Karyawan Pada Perusahaan Warunk Bendito Manado Nirvana Monika Sangkaen; Wehelmina Rumawas; Sandra Asaloei
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i1.98-106

Abstract

This study aims to determine the effect of compensation on employee performance. With the problem of compensation for the performance of employees at the Warunk Bendito Manado company. The sample taken was 34 people from a total of 34 employees in the company. In this study used a type of quantitative research. Technique data collection uses questionnaires to respondents, making observations and interviews. The technique used in data analysis is to use simple regression statistics with SPSS version 22.00 to test the significance of the relationship between variables and to measure the magnitude of the effect that occurs on compensation variables and employee performance variables. From the results of t test and correlation, it can be seen that the results of tvalue < ttable have a negative influence. The results of the R square correlation value have a weak correlation. Based on the results of calculations from the study it can be seen that the compensation variable has a negative effect on employee performance variables.

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