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Ramadhianto Machmud
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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Sam Ratulangi
ISSN : 23389605     EISSN : 2655206X     DOI : https://doi.org/10.35797/jab.v.i.p
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Topik Administrasi Bisnis berkaitan dengan aspek apapun dari Manajemen Sumber Daya Manusia, Pengembangan Bisnis Berkelanjutan, Bauran Pemasaran, Manajemen Produksi, Manajemen Resiko, Keuangan dan Akuntansi termasuk, namun tidak terbatas pada topik berikut: • Keuangan Bisnis • Bisnis Sektor Publik • Akuntansi Manajemen • Manajemen Keuangan dan Bisnis • Auditing • Koperasi dan UMKM • Corporate Governance • Etika dan Profesionalisme • Keuangan Perusahaan • Pendidikan Bisnis • Perpajakan • Pasar Modal • Perbankan • Pengembangan Bisnis Berkelanjutan Penentuan artikel yang dimuat dalam JAB melalui proses blind-review oleh editor dan reviewer JAB dengan mempertimbangkan antara lain: relevansi dan kontribusi artikel terhadap pengembangan profesi bisnis dan praktik akuntansi serta terpenuhinya persyaratan baku publikasi jurnal. Editor dan reviewer memberikan masukan yang konstruktif dan hasil evaluasi kepada penulis artikel.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 397 Documents
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Pengaruh Digital Marketing Terhadap Keputusan Pembelian Pada Matahari Department Store Manado Town Square Fransilia Marsilina Mewoh; Johny R. E. Tampi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.35-42

Abstract

The purpose of this study was to determine the effect of digital marketing on purchasing decisions at Matahari Department Store Manado Town Square. The method used in this study is quantitative research methods and instruments used, namely questionnaires measured using a Likert scale. The analysis used in this study is simple linear regression analysis. The number of respondents in this study were 100 respondents consisting of men and women of various ages and occupations. From the results of data analysis obtained the coefficient of determination (R Square) of 0.194, so that it can be interpreted that E-commerce has a very low influence on purchasing decisions at Matahari Department Store Manado Town Square outlets. The results of the simple linear regression analysis, a positive regression coefficients is obtained so it can be said that the direction of the influence E-Commerce variables on the purchasing decision variable positive.
Analisis Profitabilitas Pada PT Bank Negara Indonesia Tbk Cabang Manado Nathalia A. Chandra; Joula J. Rogahang; Dantje Keles
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.43-48

Abstract

The purpose of this research is to analyze the financial ratios in particular the profitability ratio of PT Bank Negara Indonesia Tbk. In the present era more and more companies are emerging and also the competition is so strict, therefore the company must Increase the profit that can be able to compete. The research method used is the ratio of profitability. The profitability ratio is a ratio used to measure the company's ability to generate profit at a certain level of sales, Aser, and stock Capital The research results show that profitability can be said to be good when Profit that can be held annually in the company is able to achieve the target of the company itself. And the results obtained from the research of each indicator for five years from year 2014-2018 is as follows. Gross Profit Margin in the year 2014 of 59%, 2015 of 45%, 2016 amounted to 48%, 2017 for 54%, and 2018 for 56%. Operating Profit Margin in the year 2014 of 59%, 2015 of 45%, 2016 amounted to 48%, 2017 for 54%, and 2018 for 55%. Net Profit Margin in the year 2014 of 48%, 2015 of 36%, 2016 amounted to 38%, 2017 for 43%, and 2018 for 42%. Return on Assets in 2014 amounted to 3%, 2015 by 2%, 2016 by 2%, 2017 by 2%, and 2018 by 2%. Return on Equity in 2014 amounted to 18%, 2015 by 12%, 2016 by 13%, 2017 by 14%, and 2018 by 14%. It can be seen from the presentation of the five indicators can be said to be good, although the presentation that can be in the company in 2015 was decreased, but the company was able to increase back in the following years. It means the company is able to minimize the profit gained according to expectations.
Analisis Tingkat Kesehatan Bank Dengan Menggunakan Metode Camel (Capital, Asset, Management, Earning, Liquidity) Pada PT. Bank Negara Indonesia (Persero) Tbk Tahun 2015 – 2017 Gilbert Manumpil; Henny S. Taroreh; Dantje Keles
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.49-56

Abstract

The objective of the research is to evaluate the health level of PT. BankNegara Indonesia, Tbk from 2015 until 2017 by applying CAMEL method (Capital Adequacy Ratio, Asset Quality, Management of Risk, Earning Ability, and Liquidity Sufficiency).The object of this research is the financial report of PT. Bank Negara Indonesia, Tbk during three accounting periods form 2015 until 2017, which consists of balance, loss profit, capital, productive asset quality, earning ability, and liquidity reports. The results of the analysis show that capital, assets, management, earning, and liquidity of PT. Bank Negara Indonesia, Tbk are in a good position. The result of the position are showed in the following statements. It can be seen from the following data: the Capital Adequacy Ratio in 2015 was 25,7%; in 2016 was 18,4%; in 2017 was 18,3%. Asset quality which is based on Return on Asset (ROA), in 2015 was 2.45%, in 2016 was 1.89%, and in 2017 was 1.94%. The Management of Risk based on Net Profit Marjin (NPM), in 2015 was 37,1%, in 2016 was 32,5%, and in 2017 was 35,7%. The Earning ability is also based on the operational cost ratio to the operational ability (BOPO), in 2015 was 50,5%, in 2016 was 192,89%, and in 2017 was 181,31%. The Liquidity is based on Loan to Deposit Ratio (LDR), in 2015 was 6.54%, in 2016 was 7.74%, in 2017 was 3.93%. Even though there are increases and decreases in the result of the calculated ratios of CAMEL Pt. Bank Negara Indonesian is at first rank.
Pengaruh Reward Dan Punishment Terhadap Kinerja Karyawan KFC Artha Gading Rizki Ayu Pramesti; Sofia A. P. Sambul; Wehelmina Rumawas
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.57-63

Abstract

This study aims to determine the effect of Reward and Punishment on the Employee Performance of KFC Artha Gading North Jakarta. Reward is a form of appreciation to a certain achievement given, both by and from individuals or an institution which is usually given in the form of material or speech. Punishment is a way to direct a behaviour in accordance with the behaviour that applies in general. Performance is the result or level of success of a person as a whole during a certain period in carrying out tasks compared to various possibilities, such as standard results of work, targets or targets or criteria that have been determined in advance and have been agreed upon. This study uses a quantitative approach, with a sample of 32 respondents who are employees of KFC Artha Gading North Jakarta. Research results show that : reward has a positive and significant effect on the performance of employees of Artha Gading Jakarta, punishment has a positive and significant effect on the performance of employees of Artha Gading Jakarta, reward and positive and significant effect on the performance of employees of Artha Gading Jakarta. Punishment has a positive and significant effect on the performance of employees of Artha Gading Jakarta.
Pengaruh Experiental Marketing Terhadap Loyalitas Pelanggan Kebun Strawberry D’MOOAT Virgin M. Manengkey; Tinneke M. Tumbel; Johnny A. F Kalangi
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.64-71

Abstract

This study aims to determine the experiential effect of marketing on customer loyalty at Strawberry D'Mooat Gardens. Experiential Marketing is a marketing approach that involves the emotions and feelings of consumers by creating positive experiences. Customer loyalty is a reliable measure to predict sales growth and customer loyalty can also be defined based on constitutional buying behavior. This study uses a quantitative approach, with a sample of 50 respondents who are customers of Strawberry D’Mooat Gardens who have visited more than twice. The sampling technique in this study is to use Simple Random Sampling. The data analysis method used in this study is a simple linear analysis method which includes validity test, reliability test, hypothesis test and analytical test of the coefficient of determination. It can be seen from the results of testing statistically it can be seen clearly that the independent variable Experiential Marketing affects the dependent variable Customer Loyalty. Based on the results of the study, it shows that experiential marketing has a positive and significant effect on customer loyalty. This shows that experiential marketing is one of the determinants of Customer Loyalty because good experiential marketing will create and maintain customer loyalty.
Pengaruh Karakteristik Individu dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. MNS (Multi Nabati Sulawesi) Bitung Mutiarawati Saliding; William A. Areros; Wehelmina Rumawas
JURNAL ADMINISTRASI BISNIS Vol. 9 No. 1 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v9.i1.72-81

Abstract

The progress of the company was not the eye of the eye located on how much profit they were by, but it is also in human resources to form in a company to be established to be paranoid to be well eployess well based on justice or company policy considering humanity values, work achievement, education, and work experience.This research is aiming to know the Individual Characteristics and Work Environment to Employee Performance. Research that located at PT. Multi Nabati Sulawesi Bitung. The sample taken was 112 people from a total 450 employees in the company. In this study are using simple statistics with a simple regression with the SPSS version 23.00 to test the significant connection between variables and to measure the glory of the influence that occurs on variation of Individual Characteristics and Work Environment to Employee Performance. Based on the calculations of using the SPSS 23.00 software device that’s a variable Individual Characteristics of affects the employee performance variables which show that Work Environment received is not in accordance with the expectation and desires of employees, so that there is a coplaint for every employee in the company
Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata Oktavianus Barcelona; Tinneke M. Tumbel; Johnny A. F Kalangi
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i2.34-42

Abstract

Related research to study the large influence of mixed mixtures on purchasing decisions onCV. Justitia Lembata Motor can compete from several of the same companies in motorcyclesales. Partially significant for purchasing decisions. Marketing mix is a combination of fourvariables or activities which are the core of the marketing system, namely: products, pricestructures, promotional activities, and distribution systems. Consumer purchasing decisionsare the final purchases of consumers both individuals and households, who buy goods andservices for personal purchases. This research uses quantitative methods, data collectiontechniques using questionnaires. The population in this study were motorcycle buyers andcustomers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simplerandom sampling technique. The research method used is simple linear regression. The 0.014constant is the same as the result of the buyer's decision to buy at 0.014% and the regressioncoefficient of the marketing mix variable is 0.667 units to one so that the purchasing decisionincreases by 0.667%.
Pengaruh Kecerdasan Spiritual Dan Perilaku Etis Terhadap Komitmen Organisasional Pada PT. Pegadaian Persero Cp Karombasan – Manado Shysilia Rennarda Sumual; Roy F. Runtuwene; Wehelmina Rumawas
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i2.43-50

Abstract

This study aims to examine the Effect of Spiritual Intelligence and Ethical Behavior on Organizational Commitment at PT. Pegadaian Persero CP Karombasan - Manado. The population in this study were employees of PT. Pegadaian Persero CP Karombasan - Manado. The study sample used Genuine Sampling, the data sources were primary and secondary. The data analysis technique used is validity test, normality test, reliability test, multiple linear regression analysis, and coefficient of determination analysis, t test hypothesis and F test. The results of this study indicate that partially (t test) spiritual intelligence has a significant effect on organizational commitment with it is known that the value of t count is greater than t table. Ethical behavior does not significantly influence organizational commitment with the value of t calculated less than the value of t table. Based on the results of the F test it can be concluded that spiritual intelligence and ethical behavior have a significant effect on organizational commitment, this can be seen from the calculated F value greater than F table.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Service Pada PT. Astra International Tbk. – Daihatsu Malalayang Gisyel Angely; Johny R. E. Tampi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i2.51-59

Abstract

The purpose of this study was to study the effect of service quality consisting of tangible, reliability, responsiveness, assurance, and empathy strengthening towards customer satisfaction. Regarding the problem in this study, whether the service quality offered to customer satisfaction services at PT. Astra International Tbk. - Daihatsu Malalayang. This type of research is quantitative research with descriptive research. The populations in this study were all service customers at PT. Astra International Tbk. - Daihatsu Malalayang, with a sample of 99 respondents. Technique analysis data uses multiple linear regression, t test, f test, and test coefficient of determination (R2). Based on the results of multiple linear regression analysis that includes simultaneous tangible, reliability, responsiveness, assurance, and empathy strengthen the service satisfaction of customers at PT. Astra International Tbk. - Daihatsu Malalayang by 54.0%. While the variables of reliability, responsiveness, and assurance are not partial to customer service satisfaction at PT. Astra International Tbk. - Daihatsu Malalayang. And the most dominant service quality variable is empathy.
Analisis Perbandingan Kinerja Berdasarkan Kesetaraan Gender Pada PT. Astra International, Tbk. – Daihatsu Sentra Manado (Studi Pada Karyawan Bagian Marketing) Valencia Kamasi; William A. Areros; Roy F. Runtuwene
JURNAL ADMINISTRASI BISNIS Vol. 8 No. 2 (2019): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v8.i2.60-66

Abstract

This study aims to see whether there are significant differences in performance based on gender equality in female employees and male employees in the marketing division of PT. Astra International, Tbk. - Daihatsu Sentra Manado. The population of this study is all employees of the marketing division of PT. Astra International, Tbk. - Daihatsu Sentra Manado, which consists of 51 employees, consisting of 36 male employees and 15 female employees. The sampling technique used is the census technique, which is to take from all existing populations to be sampled. Where there were 15 female employees and 15 male employees were taken to balance the sample of female employees. So the total sample in this study was 30 employees. Based on the results of descriptive statistical analysis, the average value for the performance of male and female employees is equally higher than the minimum value available. Although not large, the results of this study indicate that the average value of male employee performance is higher than that of overall female employees. From the results of the independent sample t-test statistical test, a significant value gives a result stating that H0 is accepted. The results of this study state that there is no significant difference in performance between male employees and female employees in the marketing department based on gender equality.

Page 25 of 40 | Total Record : 397

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