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Jurnal Manajemen Pariwisata dan Perhotelan
Published by Universitas Katolik Widya Karya Malang
ISSN : 29864437     EISSN : 29863236     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal ini menyediakan tempat bagi para peneliti dan praktisi Ekonomi Manajemen termasuk bidang kepariwisataan dan perhotelan untuk mengembangkan, mengembangkan dan meningkatkan pengetahuan di bidang-bidang yang muncul dan berkembang dalam studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 190 Documents
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Strategi Pengembangan Fasilitas Umum di Daya Tarik Wisata Solok Radjo Aia Dingin Kabupaten Solok Aulia Ilham; Yuliana Yuliana
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.3115

Abstract

The problem in this research is that there are inadequate toilets at the Solok Radjo Tourist Attraction, because there are only two public toilets at this Tourist Attraction. The prayer room is still made of wood and can only accommodate 2-5 people in worship. Insufficient number of rubbish bins at the Solok Radjo Tourist Attraction. There is no special parking area that is neat and well arranged at the Solok Radjo Tourist Attraction. This type of research is a type of descriptive research with qualitative data. This research was conducted at the Solok Radjo Aia Winter Tourist Attraction, Solok Regency, and data collection will be carried out in October-November 2022. The results of this research are 1) Internal factors that become strengths and weaknesses in the development of public facilities In the Solok Radjo Aia Winter tourist attraction, Solok Regency, the strength is that public toilets which are used by visitors for urinating, defecating and performing ablution are very available, where the Solok Radjo Aia Winter tourist attraction has 12 public toilets. Apart from that, the parking area is large so it can accommodate many vehicles, both motorbikes and cars. Meanwhile, the weakness is that the prayer room is only made of wood with a tarpaulin, mat and this is the place used by visitors for prayer. The next weakness is that the rubbish bins around the tourist attraction location are limited, namely only 5 rubbish bins. 2) External factors that become opportunities (Opportunities) and threats (Threats) regarding public facilities at the Solok Radjo Aia Winter Tourist Attraction, Solok Regency, namely the opportunity (Opportunities) is the construction of a Mushalla/Mosque with magnificent architecture which has the opportunity to develop religious tourism. Furthermore, the opportunity (Opportunities) is the cleanliness of tourist locations which can be realized through the availability of organic and non-organic rubbish bins at every point in the Solok Radjo Aia Winter tourist attraction area, Solok Regency. Meanwhile, the threat is the number of visitors who lose their items or have items scattered in the public toilets at the Solok Radjo Aia Winter tourist attraction. Furthermore, another threat is the parking lot which is sometimes frequented by many thugs.
Strategi Pemerintah Desa Dalam Pengembangan Objek Wisata Alam Pantai Cemara Indah Desa Gosong Telaga Kecamatan Aceh Singkil Utara, Kabupaten Aceh Singkil Toni Abasri Padang; Maringan Sinambela; Yulia K.S. Sitepu; Robert Juni Tua Sitio; Ade Putera Arif Panjaitan
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.3180

Abstract

This research aims to determine the Village Government's strategy in developing the Cemara Indah Beach tourist attraction, Gosong Telaga Village, North Singkil District, Aceh Singkil Regency. The type of research used is qualitative research. The sample in this research was the Cemara Indah Gosong Telaga Beach tourist attraction. The results of the research show that the Village Government's strategy in developing Cemara Indah Beach, Gosong Telaga Village, North Singkil District, Aceh Singkil Regency is more focused on creating promotional media such as creating social media such as Facebook, Instagram, WEBSite, Tiktok and Banners. This method is one of the promotional methods used. can attract the attention of visitors to visit Cemara Indah Gosong Telaga Beach. Of the various aspects that provide opinions specifically for the Gosong Telaga Village Government in the development of the Cemara Indah Beach tourist attraction, there are several inhibiting factors that researchers found from statements and those felt by the Gosong Telaga Village Government, including promotions, facilities, tickets that are too expensive for visitors, There are other tours that are still free
Penerapan Sapta Pesona Dalam Meningkatkan Kunjungan Wisata Di Pantai Cemara Indah Desa Gosong Telaga Kecamatan Singkil Utara Kabupaten Aceh Singkil Rasbina Christian Manik
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.3189

Abstract

The tourism industry is a very important part of the development of society in this modern era. Aceh Singkil Regency with its natural potential offers destinations such as Cemara Indah Beach. Even though it suffered damage due to abrasion, the government and society are trying to restore it. It is necessary to implement Sapta Pesona to increase tourist visits. This research aims to evaluate the application of Sapta Pesona at Cemara Indah Beach, providing theoretical and practical benefits as a reference with the hope of developing tourist attractions and community participation in the tourism industry. The research method used by researchers is qualitative research with a descriptive approach through in-depth interview techniques with informants. This research was carried out by collecting data from informants, namely tourism managers, tourists, business actors and village governments. This research shows that the integration of the Sapta Pesona concept into the Cemara Indah Beach tourist attraction has had a significant positive impact. Security and other elements of Sapta Pesona are effective in increasing the attractiveness of the destination. Further development recommendations are needed to ensure sustainable growth, attract more visitors and have a positive impact on the local economy. In conclusion, the implementation of Sapta Pesona at Cemara Indah Beach shows the management's commitment to improving the quality of the destination. Although efforts have been made to create a safe and clean environment, several obstacles such as local community involvement, changes in tourist behavior, infrastructure, and economic factors still need to be overcome. Suggestions involve educational campaigns, community participation, infrastructure improvements, collaboration with the private sector, sustainable economic initiatives, security technology, and improving service quality. With these steps, Cemara Indah Beach has the potential to become an attractive and sustainable tourist destination.
The Influence of Experiential Quality on Revisit Intention at Goa Batu Kapal Tourist Attraction South Solok District Arif Syafri Weldy; Feri Ferdian
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.3218

Abstract

This study discusses how experiential quality affects revisit intention at the Goa Batu Kapal tourist attraction in South Solok Regency, which is motivated by the number of visits that have experienced instability and decline in the last 6 months, In  pre-research, we found that 70% of people who visited us may not want to revisit again. Some people also left negative comments on  google reviews. about the Goa Batu Kapal tourist attraction in South Solok Regency. This study employed a purposive sampling technique, which yielded 199 samples, along with a quantitative method using a causal associative approach as the research methodology. A questionnaire with a Likert scale arrangement that has undergone validity and reliability testing is used in the data gathering method. The R-squared results indicate that, with a percentage value of 69.3%, experiencing quality has a significant impact on revisit intention, with other factors accounting for the remaining 30.7%. The results of this study show that the experiencing quality variable has a significant impact on revisit intention, with the hypothesis testing yielding a t-statistic 16.6> 1.96 and a p value 0.00 <0.05. The study concludes that whereas Ho is rejected, Ha is accepted.  
Potensi Produk Kuliner Sebagai Pendukung Pariwisata Kota Solok Febbyria Andany; Yuliana Yuliana
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.3275

Abstract

This research was motivated by the public's lack of exposure to the potential of culinary products to support tourism in Solok City. The aim of this research is to formulate the potential of culinary tourism as a supporter of tourism in Solok City using SWOT analysis originating from internal factors (strengths and weaknesses) and external factors (opportunities and threats). This research is descriptive in nature with qualitative data obtained through observation techniques, interviews, and documentation, with research informants selected using purposive sampling techniques. The research informants were: Tourism Office, Bundo Kanduang, community and traders. Data was analyzed through data reduction, data presentation, drawing conclusions, and strategic analysis. Overall, the research results show that the potential for culinary products to support tourism in Solok City has strengths, weaknesses, opportunities and threats that can be identified for development. The potential for culinary products to support tourism in Solok City that can be proposed involves: 1) Many types of typical Solok City food are still not exposed to visitors as well as the meaning and traditional traditions contained in each type of typical Solok City food. 2) The potential of culinary products to support tourism in Solok City, consisting of karucuik baluik, banana stem curry, banana pinyaram, limpiang pinyaram and bagalintin banana compote need to be maintained so that they can become selling points with a taste that is maintained and become a legacy for future generations 3) The internal factors of typical Solok City foods such as karucuik baluik, banana stem curry, banana pinyaram, limpiang pinyaram and bagalintin banana compote have a delicious and savory taste. The drawback of Solok City culinary tourism food is that its presentation does not last long at room temperature. The younger generation is not skilled in making it. The external factor of delicious food can increase business opportunities for local MSMEs and can open up new job vacancies if developed. The potential of Solok City's culinary products is threatened and is rarely made by the community, so the current generation does not know the traditional processes and events used to make them.
Studi Kuantitatif Pada Tede Coffee Padang Tentang Pengaruh Inovasi Produk Terhadap Repurchase Intention Wingka Pramestia Hendri; Dwi Pratiwi Wulandari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3285

Abstract

This research is based on some problem associated with repurchase intention at Tede Coffee. So, the purpose of this study is to investigate the Influence of Product Innovation on Repurchase Intention at Tede Coffee Padang. This research is a quantitative descriptive study with population 987 person, and the sample on this reseach is 91 respondents. And then get form purposive sampling technique the sample is consumen of Tede Coffee. The data collection method in this research uses a questionnaire with a Likert scale which has been tested for validity and reliability. The collected data was then analyzed using simple linear regression analysis with the help of SPSS (Statistical Product and Service Solution) software version 25.00. From the analysis results, it can be concluded that based on the t-test results, for innovation variables with a significant level of 0.000 < 0.05, it means that there is significant influence of product innovation on repurchase intention. According to the F-test with a significance level of 0.000 < 0.05, it means that product innovation simultaneously has a significant effect on repurchase intention. The product innovation variable influences the repurchase intention variable by 55.2%, while the remaining 44.8% is influenced by other variables.
Pengaruh eWOM (electronic word of mouth) dan Hotel Image Terhadap Keputusan Pembelian Jasa Kamar di Aston Batam Hotel & Residence Wina Septiananda; Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3286

Abstract

this research is motivated by the discovery of problems related to eWOM, hotel image and purchasing decisions. This type of quantitative research with a causal associative approach (cause and effect) using survey methods. The types of data used are primary and secondary data. The population in this study were guests who had stayed and were staying at Aston batam Hotel & Residence. The sample in the study totaled 120 guests with a sample determination technique, namely non probability sampling. Techniques for collecting data through a questionnaire (questionnaire) using a Likert scale that has been tested for validity and reliability. The data from this study were processed with the help of SPSS 18.00. The results of the study show that the eWOM variable is in the good category based on statistical calculations with an average TCR value of 81.5. The hotel image variable is in a good category based on statistical calculations with an average TCR value of 80.4. The Purchasing Decision variable is in the good category based on statistical calculations with an average TCR value of 80.84. At the eWOM (X1) value, Beta or Standardized Coefficient was achieved, namely 0.388 accompanied by T count (4.817) where significance was achieved 0.000 <0.05, so the eWOM variable (X1) contributed a positive and also significant influence on purchasing decisions (Y), then the hypothesis of hotel image research (X2) achieved Beta or Standardized Coefficient whose value was 0.536 accompanied by T count (6.654) where significance was achieved 0.000 <0.05, so the hotel image variable (X2) contributed a positive and also significant influence on purchasing decisions (Y). Next, the Adjusted R Square number whose value is 0.791 means that the contribution of the influence of the independent variable on the dependent variable is 79.1%, while the remaining 20.9% is influenced by other variables.
Pengaruh Promosi melalui Media Sosial Instagram dan EWOM terhadap Keputusan Berkunjung di PDIKM Kota Padang Panjang Dina Amalia Syarif; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3298

Abstract

This research was motivated by the discovery of problems related to promotion via social media Instagram and electric word of mouth (ewom) on the decision to visit the documentation center. The aim of this research is to find out and describe the influence of promotion via social media Instagram and electric word of mouth (ewom) on the decision to visit the documentation center. The type of research used is quantitative with a causal associative approach. The type of data used in this research is primary and secondary data. The population of this research is visitors to the Minangkabau culture of PDIKM Padang City. The research sample consisted of 103 consumers with a sampling technique using non-probability sampling using purposive sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that promotion via social media Instagram is in the sufficient category with a value of 3.40, then the electric word of mouth (ewom) variable is in the sufficient category with a value of 3.40, and the decision variable to visit the documentation center is in the sufficient category with a value of 3.40. value of 3.40. The influence of promotion via social media, Instagram and electric word of mouth (ewom) on the decision to visit the documentation center with an adjusted R Square of 49.3% and 50.7% influenced by other factors.
Pengaruh Brand Personality Terhadap Customer Satisfaction Menginap di the Axana Hotel Padang Addrian Putra Pratama; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3302

Abstract

This research is motivated by several problems, namely the occupancy rate at The Axana Hotel Padang is not up to target, there is hesitation for guests to stay overnight because of discomfort at The Axana Hotel Padang, the image of The Axana Hotel Padang has not been able to provide trust in guests, customer views towards the Axana Hotel Personality brand which has inadequate service, there are guest complaints regarding guest expectations not being met while staying at The Axana Hotel Padang. The research purpose is to analyze the brand personality impact on customer satisfaction. The research type used is descriptive through quantitative data. The data type used in this research is primary data. The research population were guests staying at The Axana Hotel Padang. The sample for this research are 95 guest with a sampling technique by using non-probability sampling. The technique for data collection was conducted using a questionnaire with a scale of Likert which has done process for validity and reliability test. The research data were processed by SPSS 25.00. The research results shown that brand personality is in the sufficient category, that are 3.35%. Furthermore, the customer satisfaction variable is in the sufficient category, that are 3.40%. The brand personality impact on customer satisfaction with a score in 14.6% and 85.4% is impacted by other factors. So, the multiple linear regression analysis results obtained a calculated F score is 15,947 with sig. 0.005 < 0.05, meaning that the brand personality variable has a significant effect on customer satisfaction, and the t value obtained is 3,993 with sig. 0.000 < 0.05.
Assessing The Influence of Instagram Influencer Marketing on Follower Buying Intentions Adzandri, Faraz; Ferdian, Feri
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3320

Abstract

This study explores the relationship between influencer marketing and the buying intention among @tinandbel followers. This study was motivated by the Incompatibilities between the content published about @tinandbel's dining experience at the restaurant and the observed lack of a significant increase in customer numbers. This study's research methodology included quantitative techniques with a causal associative approach in addition to purposive sampling, which produced 120 samples. The data gathering approach uses a questionnaire with a Likert scale structure that has undergone validity and reliability assessments. With a percentage value of 65%, the R-squared results demonstrate that influencer marketing significantly affects purchase intention; the remaining 35% is accounted for by other factors. The hypothesis test results revealed a t-statistic of 12.13 > 1.96 and a p-value of 0.00 < 0.05, indicating that influencer marketing characteristics had a substantial impact on buying intention. These findings support the study's findings. According to the study's findings, Ha is accepted whereas H0 is denied.

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