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Research of Business and Management
Published by SAN Scientific
ISSN : 29863732     EISSN : 29862825     DOI : 10.58777/rbm
Core Subject : Economy,
Economics, Econometrics & Finance
The Research of Business and Management (RBM) is an open-access journal that applies theory developed from business and management research to actual academic-business conditions. Recognizing the intricate relationships between some areas of business activity, RBM examines various decisions, processes, and activities within the actual business and management setting. The RBM focuses on the main problems in developing the sciences of business, management, finance, risk, and corporate governance. Theoretical and empirical advances in research in marketing, human capital, organization, operation/production, supply chain, logistics, finance, investment, business strategy, decision science, digital business, risk management, governance, and ethics and professionalism in business are evaluated regularly. Published for executives, researchers, and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of real business. This journal is published semi-annually (February and August) with a continuous publication system to keep readers and authors updated with the latest progress.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024): AUGUST 2024" : 5 Documents clear
Identify Attributes of Service Quality Factors and Other Factors Affecting Calla SPA Customer Satisfaction Van Nhan, Nguyen; Hồng Thị Thu Trang; Trần Thị Thúy Vân
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.215

Abstract

This research aimed to identify the factors influencing customer satisfaction at Calla SPA, focusing on service quality attributes such as Tangibility, Reliability, Ability to meet expectations, and Assurance, as well as other factors like price and location of Calla SPA offices. Both qualitative and quantitative methods were utilized, including document research, in-depth interviews, group discussions, and surveys. Results indicated that service quality (β3) had the strongest impact on satisfaction, followed by price (β1) and location of the SPA (β2). SPSS testing confirmed the reliability of the scale (α = 0.70 to 0.95), with total correlation coefficients above 0.3, KMO values between 0.5 and 1, and significance levels (Sig) below 0.05. These findings provide a foundation for Calla SPA's management to enhance customer satisfaction through service quality improvements, thereby aiding in market share retention, market expansion, and revenue growth. Furthermore, the research contributes to the theoretical understanding of service quality and customer satisfaction within the SPA industry
The Effect of Brand Image, Packaging, Advertising and Product Quality on Purchasing Decisions Farah, Ismi Addini; Mansur, Amin; Lovita, Erna
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.245

Abstract

This research aims to determine the influence of Brand Image, Packaging, Advertising and Product Quality on Purchase Decisions for Bear Brand Milk Products in Kemayoran. Data was collected using a questionnaire. The data analysis method used is multiple linear regression analysis. The results of the research show that Brand Image has a partially positive and significant effect on purchasing decisions, packaging has a partially positive and significant effect on purchasing decisions, Advertising has a partially positive and significant effect on purchasing decisions, Product Quality has an effect partially positive and significant on purchasing decisions  Brand Image, Packaging, Advertising and Product Quality simultaneously have a positive and significant effect on purchasing decisions. This paper contributes by exploring the relationship between the variables Debt-to-Equity Ratio, Earnings Per Share, and Price Earnings Ratio to the stock price, and this study provides an in-depth analysis of how the three financial indicators affect the company's stock price fluctuations. The managerial implications of these findings indicate that companies must focus on strengthening brand image, innovation in packaging design, strategy effective advertising, and continuously maintaining and improving product quality to encourage positive purchasing decisions and create sustainable competitive advantages.
Boosting Employee Performance: The Impact of Career Development and Competitive Compensation Pratamtomo, Gunthur Bayu; Kasbuntoro, Kasbuntoro; Prabantoro, Gatot
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.264

Abstract

This research aims to find out how much influence work discipline and providing incentives have on employee performance at PT. TOA Galva Industries Department Speaker 1. The population in this study was speaker section 1 at PT. TOA Galva Industries Department Speaker 1. totaling 83 people. The research methods used in this research are regression, correlation, determination, t-test, r-test, and F-test. The research results show that both career development and compensation have a significant influence on employee performance. Effective career development can improve employee skills and motivation, while fair and competitive compensation can increase employee satisfaction and loyalty. The combination of these two factors contributes positively to increasing employee performance. This research provides practical implications for organizational management in designing effective career development strategies and compensation policies to improve employee performance and achieve organizational goals. Ite managerial implication of these findings is that company management needs to pay attention to and develop effective career development programs and provide a fair and competitive compensation system. In this way, companies can improve overall employee performance, which will ultimately contribute to achieving organizational goals
Building Customer Loyalty: The Impact of Price Perception and Service Quality Mediated by Customer Satisfaction Muhammad, Baginda; Simon, Zainal Zawir; Suryono, Dwi Windu
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.285

Abstract

This research aims to analyze the influence of price and service quality on customer loyalty through customer satisfaction as an intervening variable. The type of research used in this research is explanatory research. The population in this research is customers. Data analysis uses the Partial Least Square Structural Equation Modeling Method. The results of this research show that (1) price perception has a positive and significant effect on customer loyalty, (2) service quality has a positive and significant effect on customer loyalty, (3) price perception has no effect on customer satisfaction, (4) service quality has a positive effect and significant effect on customer satisfaction, (5) customer satisfaction has a positive and significant effect on customer loyalty, (6) customer satisfaction cannot mediate the effect of price perception on customer loyalty, (7) customer satisfaction can mediate the effect of service quality on customer loyalty. Managerial Implications The study's findings indicate that perceptions of price and service quality significantly influence customer loyalty, with customer satisfaction serving as a crucial intervening variable. Managers should focus on optimizing both price perception and service quality to enhance overall customer satisfaction, which in turn increases customer loyalty.
From Quality to Loyalty: How Product Excellence and Effective Promotion Drive Customer Commitment Fadillah, Yusuf Rachmat; Paramitra, Yuaniko; Razak, Ismail; Rahmawantar, Dhistianti Mei
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.295

Abstract

The purpose of this study was to determine the influence of product quality and promotion on customer loyalty. The study was conducted on Shopee customers in Rawamangun, East Jakarta. The population used in this survey are Shopee customers in Rawamangun, East Jakarta. The method of sample selection in this study was using an incidental sampling technique. The results of the study showed that, in part, the quality of the product has a positive and significant effect on customer loyalty. The product quality regression coefficient was positively marked as 0.464, and the promotion had a positive and significant effect on customer loyalty. The coefficient of regression of the positively marked promotion is 0.535. Implications Management needs to constantly invest resources in research and development (R&D) to ensure that the products produced always meet or even exceed customer expectations. Superior product quality and effective promotion can increase brand equity and differentiate the company from competitors. By understanding and applying these implications, managers can make better decisions in designing products and marketing campaigns aimed at increasing customer loyalty, which ultimately contributes to the long-term growth of the business.

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