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Research of Business and Management
Published by SAN Scientific
ISSN : 29863732     EISSN : 29862825     DOI : 10.58777/rbm
Core Subject : Economy,
Economics, Econometrics & Finance
The Research of Business and Management (RBM) is an open-access journal that applies theory developed from business and management research to actual academic-business conditions. Recognizing the intricate relationships between some areas of business activity, RBM examines various decisions, processes, and activities within the actual business and management setting. The RBM focuses on the main problems in developing the sciences of business, management, finance, risk, and corporate governance. Theoretical and empirical advances in research in marketing, human capital, organization, operation/production, supply chain, logistics, finance, investment, business strategy, decision science, digital business, risk management, governance, and ethics and professionalism in business are evaluated regularly. Published for executives, researchers, and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of real business. This journal is published semi-annually (February and August) with a continuous publication system to keep readers and authors updated with the latest progress.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 38 Documents
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How Digital Marketing and Brand Awareness Drive Online Purchasing: The Impact of Price Perception and Product Quality in Jakarta Resti Pratama; Rini Hidayati
Research of Business and Management Vol. 4 No. 1 (2026): FEBRUARY, 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v4i1.401

Abstract

This study examines the influence of digital marketing, product quality, brand awareness, and price perception on online purchasing decisions for Kanky shoes. The population comprised consumers of Kanky shoes in Jakarta, excluding the Seribu Islands. The sample included respondents who had purchased and used Kanky shoes, actively used social media, were at least 17 years old, and resided in Jakarta (excluding the Seribu Islands). A quantitative research method was employed, with data collected through questionnaires using purposive sampling. Data were analyzed using SPSS and Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital marketing, brand awareness, and price perception have positive and significant effects on purchasing decisions. In contrast, product quality does not significantly influence purchasing decisions. Managerially, the results suggest that companies should maximize digital platforms to deliver targeted messages and strengthen brand awareness among broader audiences. Although product quality was not a significant predictor, maintaining high quality remains essential for building consumer trust and meeting market expectations through continuous innovation.
Determinants of Purchase Intention Toward MS Glow: The Moderating Role of Price Discounts Amelia Juniasi; Andika Nuraga Budiman
Research of Business and Management Vol. 4 No. 1 (2026): FEBRUARY, 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v4i1.404

Abstract

This study aims to determine the effects of brand image, product knowledge, and celebrity endorsement on purchase interest in MS Glow products, with price discount as a moderator. Data was collected using a questionnaire. Data analysis using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results of the study indicate that brand image, product knowledge, and celebrity endorsement can serve as a model that influences purchase interest, with price discounts as a moderate variable. Brand image and product knowledge positively affect purchase interest. Celebrity endorsement positively affects purchase interest. Price discounts can moderate, but not weaken, the influence of brand image and product knowledge relative to the original sample value. Price discounts can moderate and strengthen the influence of celebrity endorsement on the original sample value. The managerial implications of this study highlight the importance of building a strong brand image, enhancing consumer product knowledge, and strategically utilizing celebrity endorsements to increase purchase interest. Businesses should invest in consistent brand positioning and reputation management to create a positive perception among consumers.
Consumer Purchase Drivers in Everwhite Skincare: Evidence from Multiple Regression Analysis Raihan Nabila; Amin Mansur
Research of Business and Management Vol. 4 No. 1 (2026): FEBRUARY, 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v4i1.406

Abstract

The purpose of this study was to determine the effects of Online Customer Reviews, Price Perception, Brand Awareness, and Consumer Income on Purchasing Decisions for Everwhite Skincare in Jakarta. The sampling technique used was purposive. Data were collected using a survey instrument. The data analysis method used was multiple regression analysis, t-test (partial) and F-test (simultaneous). The results of the study showed that: (1) Online customer reviews do not have a significant effect on purchasing decisions. (2) Price perception has a positive and significant effect on purchasing decisions. (3) Brand awareness does not affect purchasing decisions. (4) Consumer income has a significant effect on purchasing decisions. (5) Simultaneously, all independent variables have a significant effect on purchasing decisions. The managerial implications of this study indicate that business actors should pay close attention to Online Customer Reviews as the primary factor influencing consumer purchasing decisions. Positive reviews can increase customer trust in products, so companies must manage customer testimonials well. In addition, the perception of fair and competitive prices needs to be communicated clearly so that consumers feel they are getting value for money.
CSR and Profitability as Determinants of Firm Value: Evidence from Sri-Kehati Index Ono Tarsono; Maya Mustika; Fasya Nabila Salim; Dwi Windu Suryono
Research of Business and Management Vol. 4 No. 1 (2026): FEBRUARY, 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v4i1.582

Abstract

This study aims to investigate the impact of Corporate Social Responsibility (CSR) and profitability on firm value among companies listed on the Sri-Kehati Index of the Indonesia Stock Exchange (IDX) during the 2021–2024 period. A descriptive quantitative research design was applied using panel data analysis with EViews 12. The population consisted of firms listed on the Sri-Kehati Index, with purposive sampling selecting 11 companies, resulting in 44 firm-year observations. Secondary data were collected through documentation from the official IDX website (www.idx.co.id). The results reveal that CSR has a negative and significant effect on firm value, while Return on Assets (ROA) and Return on Investment (ROI) do not have a significant effect. These findings suggest that while CSR initiatives significantly shape firm value, profitability indicators such as ROA and ROI may not directly drive market valuation in Sri-Kehati Index firms.
Strategic Use of Accounting Information and Its Impact on MSMEs’ Understanding of SAK EMKM Based on Firm Size Mishelei Loen; Herry Winarto; Daniel Erinopem Situmorang
Research of Business and Management Vol. 4 No. 1 (2026): FEBRUARY, 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v4i1.586

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. However, many MSMEs have difficulty implementing accounting standards due to limited accounting knowledge and limited information. This study aims to analyze the effect of information provision and socialization, accounting understanding, and business size on MSMEs' understanding of the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). Using a quantitative approach, data were collected from 36 MSMEs in Bekasi. The results show that information provision, socialization, and accounting understanding have a positive and significant effect on MSMEs' understanding of SAK EMKM. However, business size does not have a significant effect. This finding emphasizes the importance of accounting socialization and training to improve the quality of MSME financial reports. To improve MSMEs' understanding of SAK EMKM, management should prioritize implementing structured accounting training and socialization. This program can involve a practice-based approach, such as simple financial recording simulations, direct training, and technical assistance. In addition, strategic policies are needed that support the accessibility of information through digital media to reach more MSME actors.
Transformational Leadership, Work Environment, and Employee Performance: The Mediating Role of Job Satisfaction in Public Disaster Management Muhammad Zidan Firdhaus; Muslikh Muslikh; Any Setianingrum
Research of Business and Management Vol. 4 No. 2 (2026): August 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v4i2.658

Abstract

Employee performance is a critical determinant of organizational effectiveness, particularly in public institutions responsible for disaster management. Previous studies have primarily focused on private-sector organizations and direct relationships among transformational leadership, work environment, and employee performance, leaving limited evidence on the mediating role of job satisfaction in disaster management agencies. This study addresses this gap by examining job satisfaction as a mediating mechanism within the BPBD DKI Jakarta context. This study used a quantitative design and questionnaire data from 100 employees, and analyzed the proposed model using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that transformational leadership, work environment, and job satisfaction each positively and significantly influence employee performance. In addition, transformational leadership and work environment significantly enhance job satisfaction, which in turn mediates their effects on employee performance. These mediation findings highlight that leadership development and supportive workplace conditions improve performance more effectively when they strengthen employee satisfaction. The study contributes to human resource management theory by reinforcing job satisfaction as a key psychological mechanism linking organizational practices to performance outcomes, while providing practical guidance for improving workforce effectiveness in public-sector disaster management organizations
Organizational Commitment as a Mediator of Work-Life Balance, Compensation, Retention, and Support Staff Performance in Higher Education Indah Budiarti; Nurul Huda; Verni Yuliaty Ismail
Research of Business and Management Vol. 4 No. 2 (2026): August 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v4i2.660

Abstract

Educational support staff play a vital role in ensuring effective university operations and service quality. However, maintaining employee performance remains challenging due to issues related to work-life balance, compensation, employee retention, and organizational commitment. This study examines the effects of work-life balance, compensation, and retention on employee performance, with organizational commitment as a mediating variable, among educational support staff at Kusuma Negara Polytechnic. This study used a quantitative approach and survey method, collecting data through structured questionnaires and analyzing it using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that work-life balance and retention have significant negative effects on organizational commitment, whereas compensation has a significant positive effect. In addition, work-life balance, compensation, retention, and organizational commitment positively influence commitment performance. Organizational commitment also significantly mediates relationships between the three antecedent variables and employee performance, with negative mediation for work-life balance and retention and positive mediation for compensation. This study contributes to the human resource management literature by demonstrating the differentiated mediating role of organizational commitment in higher education commitmentns. Managerially, the findings suggest that institutions should strengthen compensation systems while carefully evaluating work-life balance and retention policies to improve employee commitment and performance
Affective Commitment as a Pathway from Family Management Conflict and Work Engagement to Superior Performance in a Family-Owned Mining Firm Susi Susan; Nurul Huda; Muhammad Iqbal
Research of Business and Management Vol. 4 No. 2 (2026): August 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v4i2.661

Abstract

Family-owned firms often face managerial challenges related to family management conflict, work stress, and employee engagement. Prior findings on their effects on organizational performance are inconsistent and seldom consider these factors simultaneously with affective commitment as a mediator. This study examines relationships among family management conflict, work stress, work engagement, affective commitment, and superior company performance in a family-owned coal mining firm. Superior performance refers to achieving strategic objectives through productivity, operational efficiency, employee contributions, and sustainable competitive advantage. A sequential explanatory mixed-methods design provided statistical and contextual insights. Quantitative data were collected through structured questionnaires from 70 head-office employees and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). In-depth interviews with selected managers then enhanced interpretation and validated the quantitative results. Family management conflict and work engagement significantly affected affective commitment, whereas work stress did not. Work engagement and affective commitment positively affected superior company performance, whereas family management conflict and work stress had no direct effects. Affective commitment also mediated relationships of family management conflict and work engagement with performance. The study demonstrates how affective commitment can operate as a strategic mechanism for sustaining mining-firm performance

Page 4 of 4 | Total Record : 38

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