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Research of Business and Management
Published by SAN Scientific
ISSN : 29863732     EISSN : 29862825     DOI : 10.58777/rbm
Core Subject : Economy,
Economics, Econometrics & Finance
The Research of Business and Management (RBM) is an open-access journal that applies theory developed from business and management research to actual academic-business conditions. Recognizing the intricate relationships between some areas of business activity, RBM examines various decisions, processes, and activities within the actual business and management setting. The RBM focuses on the main problems in developing the sciences of business, management, finance, risk, and corporate governance. Theoretical and empirical advances in research in marketing, human capital, organization, operation/production, supply chain, logistics, finance, investment, business strategy, decision science, digital business, risk management, governance, and ethics and professionalism in business are evaluated regularly. Published for executives, researchers, and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of real business. This journal is published semi-annually (February and August) with a continuous publication system to keep readers and authors updated with the latest progress.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 35 Documents
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Factors that Affect the Level of Customer Satisfaction and Repurchase Intention on Tokopedia Komara, Edi; Fathurahman, Fajar
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.168

Abstract

This study investigates the roles of various factors such as Customer Service, Shipping, Tracking, Returns, Sales Promotion, Customer Satisfaction, and Repurchase Intention within the Tokopedia E-Commerce application. Data collection took place over a week, from July 13 to July 20, 2023, with a sample size of 144 respondents. The research employed a descriptive research design and gathered empirical data through online surveys. Structural Equation Modeling was utilized to analyze the data and test several hypotheses. Findings indicate that Customer Service and Tracking do not significantly impact Customer Satisfaction, whereas Shipping, Returns, and Sales Promotion positively influence Customer Satisfaction. Additionally, Customer Satisfaction positively affects Repurchase Intention. The managerial implication suggests that optimizing Customer Service and Tracking could enhance Repurchase Intention. Future research may explore different samples and incorporate additional variables.
Do Financial Performance and Corporate Governance Effect on Firm Value: Evidence from Manufacturing Sector Farawansyah, Nur Indah; Rahayu, Sovi Ismawati; Zhafiraah, Nazma Riska
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.184

Abstract

This study attempts to investigate, either partially or simultaneously, the effects of Financial Performance as determined by Profitability, Solvency, liquidity well, and Good Corporate Governance, as decided by the Audit Committee on Firm Value and the Independent Board of Commissioners. The study approach is quantitative and makes use of secondary data-manufacturing firms registered on the Indonesia Stock Exchange. The population in this study is made up of 143 manufacturing firms. In the interim, the sample for this study was chosen through the technique of purposeful sampling. The analysis method used is multiple linear regression analysis. The Kolmogrof-Smirnof test, multicollinearity test, heteroscedasticity test, t-test, and coefficient of determination test were all employed in this investigation. The study's findings demonstrate that the factors Independent Board of Commissioners, Profitability, Solvency, Liquidity, and Audit Committee each partially positively impact firm value. Managerial implications related to the influence of financial performance and good corporate governance are increased focus on financial performance, increased transparency and disclosure of information, implementation of good corporate governance practices, and risk and compliance management. The valuation of the firm is key in the transfer of business decisions, such as mergers, acquisitions, and stock offerings.
The Effect of In-store Logistics, Store Image, Sales Promotion, and Service Quality on Customer Satisfaction Kartika Sari, Yulia; Gani, Ariel Nian
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.185

Abstract

This research aims to determine the effect of In-Store Logistics Performance, Store Image, Sales Promotion, and Service Quality on Satisfaction (Case Study of Matahari Department Store Consumers at Artha Gading Mall). The population in this study were consumers of the Matahari Department Store at Artha Gading Mall. The sampling technique used was purposive sampling. The number of respondents in this study was 100 respondents. Data was collected by distributing questionnaires. The data analysis methods used are multiple regression analysis. The results of this research show that: (1) partially In-Store Logistics Performance has a positive effect on consumer satisfaction. (2) Store Image partially has a positive effect on consumer satisfaction. (3) Sales Promotion has a positive effect on consumer satisfaction. (4) Service Quality has a partially positive effect on consumer satisfaction. (5) simultaneously, all independent variables have a positive influence on consumer satisfaction. The managerial implications of these findings are that improving in-store logistics performance, establishing a positive store image, implementing effective sales promotions, and improving service quality can increase customer satisfaction at Matahari Department Store.
Predicting the Significance of Trust, Service Quality, and Values for Customer Satisfaction Ayu Anggraini, Rika
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.186

Abstract

The purpose of this study is to ascertain, partially simultaneously, the effects of customer value, trust, and service quality on customer satisfaction. Customers of the PT. Bank Central Asia, Tbk Kelapa Gading Villa Branch, comprising 835 individuals overall, were the subjects of the study, with 167 samples, or 20% of the entire population, being included in the sample. This study's sampling strategy combines nonprobability sampling with accidental sampling, meaning that samples are taken by the researcher when he happens to come across them. Quantitative data are the kind required for this study. In this study, information obtained directly from respondents and shown on a Likert scale is referred to as quantitative data. Questionnaires, interviews, and observation are some of the data collection methods employed. Multiple regression statistics are applied. The study's findings demonstrate a strong correlation between customer satisfaction and service quality, as well as between customer value and customer contentment. Customer happiness is significantly impacted by the independent variables, which are service quality, trust, and customer value, all at the same time. This has management ramifications for recognizing client value, fostering trust, monitoring, and assessment, as well as for increasing service quality
Enhancing Sales Turnover: Leveraging Product Quality and Pricing with Customer Satisfaction as the Mediator Herniyati; Muslikh
Research of Business and Management Vol. 2 No. 1 (2024): FEBRUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i1.200

Abstract

The purpose of this study is to find out how product quality and pricing affect sales turnover through customer satisfaction and find out whether product quality and pricing affect sales turnover through customer satisfaction in the Islamic view. This type of research used in this study is a associative study, the sample in this study were consumers of perpetual Arya Jaya LPG gas agents, totaling 50 people, while the sampling technique using the saturated Non Probability Sampling that is Sampling method census. Data analysis techniques used are path analysis, and multiple tests. The results showed that these results indicate product quality and pricing have a positive and significant effect on customer satisfaction, but the influence of product quality has positive and not significant results on sales turnover, and pricing on sales turnover has a positive and significant effect. Managerial implications of leveraging product quality and pricing to enhance sales turnover, with customer satisfaction as the mediator. Understanding the interplay between these factors is crucial for managers seeking to optimize their marketing strategies and drive business growth. By focusing on enhancing product quality and implementing competitive pricing strategies, managers can effectively influence customer satisfaction.
Identify Attributes of Service Quality Factors and Other Factors Affecting Calla SPA Customer Satisfaction Van Nhan, Nguyen; Hồng Thị Thu Trang; Trần Thị Thúy Vân
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.215

Abstract

This research aimed to identify the factors influencing customer satisfaction at Calla SPA, focusing on service quality attributes such as Tangibility, Reliability, Ability to meet expectations, and Assurance, as well as other factors like price and location of Calla SPA offices. Both qualitative and quantitative methods were utilized, including document research, in-depth interviews, group discussions, and surveys. Results indicated that service quality (β3) had the strongest impact on satisfaction, followed by price (β1) and location of the SPA (β2). SPSS testing confirmed the reliability of the scale (α = 0.70 to 0.95), with total correlation coefficients above 0.3, KMO values between 0.5 and 1, and significance levels (Sig) below 0.05. These findings provide a foundation for Calla SPA's management to enhance customer satisfaction through service quality improvements, thereby aiding in market share retention, market expansion, and revenue growth. Furthermore, the research contributes to the theoretical understanding of service quality and customer satisfaction within the SPA industry
The Effect of Brand Image, Packaging, Advertising and Product Quality on Purchasing Decisions Farah, Ismi Addini; Mansur, Amin; Lovita, Erna
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.245

Abstract

This research aims to determine the influence of Brand Image, Packaging, Advertising and Product Quality on Purchase Decisions for Bear Brand Milk Products in Kemayoran. Data was collected using a questionnaire. The data analysis method used is multiple linear regression analysis. The results of the research show that Brand Image has a partially positive and significant effect on purchasing decisions, packaging has a partially positive and significant effect on purchasing decisions, Advertising has a partially positive and significant effect on purchasing decisions, Product Quality has an effect partially positive and significant on purchasing decisions  Brand Image, Packaging, Advertising and Product Quality simultaneously have a positive and significant effect on purchasing decisions. This paper contributes by exploring the relationship between the variables Debt-to-Equity Ratio, Earnings Per Share, and Price Earnings Ratio to the stock price, and this study provides an in-depth analysis of how the three financial indicators affect the company's stock price fluctuations. The managerial implications of these findings indicate that companies must focus on strengthening brand image, innovation in packaging design, strategy effective advertising, and continuously maintaining and improving product quality to encourage positive purchasing decisions and create sustainable competitive advantages.
Boosting Employee Performance: The Impact of Career Development and Competitive Compensation Pratamtomo, Gunthur Bayu; Kasbuntoro, Kasbuntoro; Prabantoro, Gatot
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.264

Abstract

This research aims to find out how much influence work discipline and providing incentives have on employee performance at PT. TOA Galva Industries Department Speaker 1. The population in this study was speaker section 1 at PT. TOA Galva Industries Department Speaker 1. totaling 83 people. The research methods used in this research are regression, correlation, determination, t-test, r-test, and F-test. The research results show that both career development and compensation have a significant influence on employee performance. Effective career development can improve employee skills and motivation, while fair and competitive compensation can increase employee satisfaction and loyalty. The combination of these two factors contributes positively to increasing employee performance. This research provides practical implications for organizational management in designing effective career development strategies and compensation policies to improve employee performance and achieve organizational goals. Ite managerial implication of these findings is that company management needs to pay attention to and develop effective career development programs and provide a fair and competitive compensation system. In this way, companies can improve overall employee performance, which will ultimately contribute to achieving organizational goals
Building Customer Loyalty: The Impact of Price Perception and Service Quality Mediated by Customer Satisfaction Muhammad, Baginda; Simon, Zainal Zawir; Suryono, Dwi Windu
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.285

Abstract

This research aims to analyze the influence of price and service quality on customer loyalty through customer satisfaction as an intervening variable. The type of research used in this research is explanatory research. The population in this research is customers. Data analysis uses the Partial Least Square Structural Equation Modeling Method. The results of this research show that (1) price perception has a positive and significant effect on customer loyalty, (2) service quality has a positive and significant effect on customer loyalty, (3) price perception has no effect on customer satisfaction, (4) service quality has a positive effect and significant effect on customer satisfaction, (5) customer satisfaction has a positive and significant effect on customer loyalty, (6) customer satisfaction cannot mediate the effect of price perception on customer loyalty, (7) customer satisfaction can mediate the effect of service quality on customer loyalty. Managerial Implications The study's findings indicate that perceptions of price and service quality significantly influence customer loyalty, with customer satisfaction serving as a crucial intervening variable. Managers should focus on optimizing both price perception and service quality to enhance overall customer satisfaction, which in turn increases customer loyalty.
From Quality to Loyalty: How Product Excellence and Effective Promotion Drive Customer Commitment Fadillah, Yusuf Rachmat; Paramitra, Yuaniko; Razak, Ismail; Rahmawantar, Dhistianti Mei
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.295

Abstract

The purpose of this study was to determine the influence of product quality and promotion on customer loyalty. The study was conducted on Shopee customers in Rawamangun, East Jakarta. The population used in this survey are Shopee customers in Rawamangun, East Jakarta. The method of sample selection in this study was using an incidental sampling technique. The results of the study showed that, in part, the quality of the product has a positive and significant effect on customer loyalty. The product quality regression coefficient was positively marked as 0.464, and the promotion had a positive and significant effect on customer loyalty. The coefficient of regression of the positively marked promotion is 0.535. Implications Management needs to constantly invest resources in research and development (R&D) to ensure that the products produced always meet or even exceed customer expectations. Superior product quality and effective promotion can increase brand equity and differentiate the company from competitors. By understanding and applying these implications, managers can make better decisions in designing products and marketing campaigns aimed at increasing customer loyalty, which ultimately contributes to the long-term growth of the business.

Page 2 of 4 | Total Record : 35

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