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Gullit Tornado Taufan
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gullittaufan@polije.ac.id
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jlct@polije.ac.id
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INDONESIA
Journal of Language, Communication, and Tourism
Published by Politeknik Negeri Jember
ISSN : -     EISSN : 29856795     DOI : https://doi.org/10.25047/jlct.v1i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences Other
First published online in 2022 with a focus on English, Communication & Tourism, published 2 (two) times a year in June and December
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2025): June" : 5 Documents clear
Determining Video Content as a Digital Learning Medium for the Tourism Architecture Course: A Case Study of “MEDIAPAR” Rizka, Hablana; Rukiati, Enik; Diyah Indartin, Tri Rafika; Diartika, Firda
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6049

Abstract

In the digital era, the development of video-based learning media has emerged as a strategic solution to enhance the quality of education, particularly in the Tourism Architecture course. This article explores the process of designing video content for the “MEDIAPAR” digital learning platform, aimed at improving the comprehension and engagement of students in the Tourism Destination Study Program at Politeknik Negeri Jember. Using a quantitative method through surveys involving students, lecturers, and technicians, the study found that most respondents preferred practical learning content, primarily focusing on tutorials for using SketchUp software. Survey results indicate that 72.9% of students selected this topic as their top priority. Lecturers and technicians also supported the development of visually oriented content to assist students in designing tourism destination masterplans. Therefore, preparing this video content is pedagogically relevant and strategically significant in equipping students to face the increasingly complex challenges of the tourism industry.
Analysis of Bondowoso Regency Government’s Advertising Strategy in Building Sport Tourism Branding Junaedi, Rusli Akhmad
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6100

Abstract

This article aims to analyze the Bondowoso Regency Government’s advertising strategy in building a sports tourism image and evaluate its success in increasing tourist visits and community participation. Using a qualitative approach with a case study, data were collected through in-depth interviews, direct observation, and documentation studies. The results showed that digital media, such as social media and online platforms, effectively delivered promotional messages and strengthened the destination’s image. Regular events such as the Bondowoso Night Run 2025 and other sports activities act as promotional icons and tourist attractions. This strategy has successfully increased community participation and attracted domestic and international tourists, strengthening Bondowoso’s position as an innovative and competitive sports destination. However, challenges remain related to the lack of innovation in digital promotion and the optimal utilization of technology. Therefore, this study recommends developing innovative digital content and a study of the impact of tourism experience to improve the effectiveness of future promotional strategies. These suggestions are expected to support the development of sustainable and adaptive sports tourism.
Strategic Elevation of an Emerging Destination through a SWOT-Based Marketing Approach at Taman Jati Larangan Bandiyah, Uswatun Nurul; Yosi Septa Mutiarni; Besti Ismi Riyanisma; Aisha Astriecia; Risky Setiawan
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6112

Abstract

Taman Jati Larangan is a developing tourist destination with high cultural and historical potential. This study aims to formulate a strategic marketing plan through SWOT analysis, supported by the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. Employing a qualitative approach, data were collected via interviews, field observations, and document analysis. Key findings include strong internal assets such as community-led management, local wisdom-based attractions, and creative tourism innovation. Meanwhile, external opportunities such as mapped tourism routes and third-party investment potential present avenues for growth. The SWOT results place the site in the S-O (Strengths-Opportunities) quadrant, suggesting a Maxi-Maxi strategy. Recommended actions include developing agro-tourism based on green initiatives (e.g., catfish, farming), enhancing digital marketing, and creating integrated tourism packages. These findings provide both a strategic model and practical implications for stakeholder-driven rural tourism planning.
Semiotic Analysis of the H&M Conscious Exclusive A/W20 Advertisement: Exploring Sustainability Issues and Greenwashing Practices Emillia Della; Naila Oxandiya; Ghanesya Hari Murti; Gullit Tornado Taufan
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6130

Abstract

This study investigated the sustainability claims of H&M’s Conscious Exclusive A/W20 campaign, focusing on the potential use of greenwashing strategies. The research addressed the gap between the brand’s eco-friendly image and its actual practices. Using Roland Barthes’ semiotic method, the study examined the visual and verbal signs in the advertisement to uncover their denotative and connotative meanings. The findings revealed that while the campaign promoted environmental responsibility through recycled materials, its messages largely served as marketing tools rather than evidence of genuine sustainable practices. It means that there was a gap between the sustainability claims and actual practices in the campaign. The advertisement falls under the category of Green-washed Commercial Advertising, indicating that H&M’s sustainability narrative might be more symbolic than substantive. From the results of this study, it can be concluded that transparency is essential for brands to avoid misleading consumers and to ensure trust in sustainability efforts.
“I am annoyed”: of the Digital Feedback Feature on the ELSA Speak Application Aulyzana, Warda Fatima; Hudori, Rizki Febri Andika
Journal of Language, Communication, and Tourism Vol. 3 No. 2 (2025): June
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jlct.v3i2.6140

Abstract

Pronunciation plays a crucial role in effective communication, yet it can be difficult for non-native English speakers due to the complexities of articulating English words. The wide range and complexity of English vowel sounds frequently pose significant challenges for learners. Nevertheless, technological improvements provide useful resources for enhancing English pronunciation, with applications like ELSA Speak serving as effective tools for students to fine-tune their pronunciation skills. This study sought to explore the experiences of undergraduate students with the digital feedback offered by ELSA Speak in relation to pronunciation learning, utilizing a qualitative descriptive methodology. The research was organized around a qualitative descriptive framework and incorporated thematic analysis, featuring a sample of three undergraduate students from the University of Jember. Findings from the data revealed that students encountered diverse experiences with the digital feedback functionality of ELSA Speak, which included instruction on accurate word pronunciation and the provision of instant feedback regarding their pronunciation efforts. Additionally, this digital feedback mechanism offered students three primary types of exercises: pronunciation, intonation, and conversation practice, thereby facilitating enhanced learning and improvement in their pronunciation skills. However, students had issues with the free version of ELSA Speak, claiming the inability to use certain activities due to the obligation to pay for access to the premium edition. 

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