Jurnal Mahasiswa Komunikasi Cantrik
Focus and Scope Focus Jurnal Mahasiswa Komunikasi CANTRIK is an academic journal focusing on empirical research in communication conducted using qualitative, quantitative, or mixed methods. Scope Jurnal Mahasiswa Komunikasi CANTRIK publishes diverse research themes in communication, ranging from interpersonal communication, group communication, organizational communication, and mass communication to interactive communication. Jurnal Mahasiswa Komunikasi CANTRIK is also open to empirical research with themes such as public relations, media studies, journalism, and the creative media industry.
Articles
64 Documents
<![CDATA[Pengemasan Iklan Makro Influencer Scarlett Whitening di TikTok untuk Membangun Brand Awareness ]]>
<![CDATA[Ima Maisyatul Mardiyah]]>;
<![CDATA[Sheila Lestari Giza Pudrianisa]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 2 No. 2 (2022): Volume 2, No. 2, November, 2022 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol2.iss2.art4
<![CDATA[Nowadays, product marketing is now turning to digital media with the development of technology. TikTok is an application that is currently being used by Indonesian Indonesian brands to market their products (Kantar, 2020). One local brand that uses TikTok as its product marketing is Scarlett Whitening. Working with influencers to package ads with six elements, according to (Rossiter and Percy in Bloom and Boone, 2006) to increase brand awareness on TikTok. Based on this background, researchers are interested in conducting research with a focus on how to package Scarlett Whitening macro influencer advertisements on TikTok to build brand awareness. Research with the qualitative descriptive method using constructivist paradigm. The results of this study are the elements of heard words (scented and brightening), Seen words (Glutathione and Niacinamide), picture (products that are always displayed), Movement (movements using products that are always displayed). However, it was found in this study that the elements of music and color are only supporting elements in introducing products from Scarlett Whitening which remain in the endorsement, but because they do not have a characteristic color or musical jingle so they are not effective in introducing the product. Of the four elements of effective advertising packaging, this advertising packaging is at the brand awareness level in the brand recall stage. Because advertising packaging made by macro influencers is Scarlett Whitening's strategy in reminding consumers of their products.]]>
<![CDATA[Analisis Resepsi Suku Non Bugis Terhadap Tradisi ‘uang panai’ dalam Film ‘uang panai’ Maha(r)l ]]>
<![CDATA[Britania Widya Sista Hapsari Hapsari]]>;
<![CDATA[Sumekar Tanjung]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 2 No. 2 (2022): Volume 2, No. 2, November, 2022 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol2.iss2.art6
<![CDATA[The Bugis tribe in South Sulawesi has a tradition that is still being carried out today, namely 'uang panai.' Uang Panai is given to the bride and groom. The purpose of this research is to examine the reception of Maha(r)l's film 'Uang Panai.' This study used qualitative research methods. Data was collected through in-depth interviews. The informants who were the subjects of the study were five people with the criteria of having watched the Maha(r)l film 'uang panai', a non-Bugis ethnic group living in Makassar. The results of the research show that by using Stuart Hall's reception analysis, the five informants' reception of Maha(r)l's ' Uang Panai' film is in a position of negotiation and opposition. None of the informants are in the hegemonic dominant model.]]>
<![CDATA[Media Sosial dan Kewarganegaraan Transformatif : Info Cegatan Jogja Dan Merawat Jogja Sebagai Media Pembentuk Solidaritas Sosial Warga Yogyakarta ]]>
<![CDATA[Yogie Arnaz Arnaz]]>;
<![CDATA[Anggi Arif Fudin Setiadi]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 2 No. 2 (2022): Volume 2, No. 2, November, 2022 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol2.iss2.art3
<![CDATA[This study aims to find out how Info Cegatan Jogja (ICJ) and Merawat Jogja (MJ) became new social movement media and form transformative citizenship awarness. The research paradigm is constructivism. Data collection techniques using observation, interviews and documentation. The results showed that in the Info Cegatan Jogja and Merawat Jogja groups there were post related to social movements such as the anti-vandalism, the anti-waste, the anti-clitih, the anti-bullying, the contact movement and so on. Info Cegatan Jogja and Merawat Jogja is a medium for forming solidarity among the people of Yogyakarta, where many members of the ICJ and MJ are actively post solidarity activities such as house renovation, helping residents who are having problems on the road, providing medical aids, cleaning visual trash, moving wani ngebis, returning lost items to their owners and many others. Thus it can be said that Info Cegatan Jogja and Merawat Jogja have become media for new social movements as well as media for forming transformative citizenship.]]>
<![CDATA[Sejarah Public Relations di Indonesia: dari 'Penipu' Menjadi Penasihat Tepercaya ]]>
<![CDATA[Iven Sumardiyantoro]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 2 No. 2 (2022): Volume 2, No. 2, November, 2022 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol2.iss2.art1
<![CDATA[In recent years, there has been an increased interest in the history of public relations, as well as a growing body of academic research into the study of public relations. Public relations initially became an agenda for the dissemination of deceptive information. Furthermore, developing into efforts to provide correct information. This study uses historical analysis to determine the development of public relations in Indonesia. Data was collected through literature and document reviews. This research found that the stages of developing public relations through a complicated and long process. Not only that, public relations develops with other multidisciplinary disciplines, including marketing. In Indonesia, the history of public relations practices has been going on for a long time, as long as Indonesia. However, formally, it started when Bakohumas was founded.]]>
<![CDATA[Perilaku Imitasi Fashion pada Remaja Pecinta Anime di Purwokerto ]]>
<![CDATA[Qonita Fitriannisa Riyadie]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 2 No. 2 (2022): Volume 2, No. 2, November, 2022 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol2.iss2.art2
<![CDATA[The background of this research is the widespread development of anime culture in Indonesia which is disseminated through various media platforms, such as television and magazines. Public acceptance in Indonesia, especially teenagers, of the culture originating from Japan has an impact on their desire to imitate. These teenagers even often position themselves as big fans of the characters in anime. This is often shown in imitation of the style of dress and dress up that is usually done by their idols in the anime. On this basis, this study will reveal the effect of anime on the way anime lovers dress, as well as see what motivations lie behind the imitation pattern. This study used the descriptive qualitative method. The informants of this research are teenagers in Purwokerto. The criteria for informants are anime-loving teenagers who are in the age range of 15-24 years. The data in this study were obtained through direct in-depth interviews. The results showed that there was a restructuring of consciousness in adolescents after watching anime. Teenagers judge anime clothes as unique and interesting. They imitate the style of clothing as costumes in certain events as well as collect them. The adolescent motivation in imitation is based on the desire to get recognition from others (need for affiliation).]]>
<![CDATA[Konsep Diri dan Pengungkapan Diri Laki-Laki dalam Multi Account Instagram ]]>
<![CDATA[Miladia Arifa]]>;
<![CDATA[Ratna Permata Sari]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 3 No. 1 (2023): Volume 3, No. 1, May, 2023 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol3.iss1.art3
<![CDATA[Male Instagram users are considered to have minimal self-concept and expression compared to women. This phenomenon is rarely studied. This research was conducted to determine the formation of self-concept and self-disclosure of men on multiple Instagram accounts. This study uses a qualitative method. Data was collected through in-depth interviews with five informants who were male and had more than one account. This study found that multiple accounts have several functions for their users. First accounts are more likely to be used to build a positive professional image. On the other hand, in the second account, the informant tried to appear more confident, comfortable and expressive. The informant's self-disclosure is also greater in the second account. This is because the second account involves the closest people who know the informant directly.]]>
<![CDATA[Optimalisasi Media Sosial sebagai Sarana Publikasi Pengawasan Pemilu 2024: Kasus Bawaslu Kota Tanjungpinang ]]>
<![CDATA[Ella Afnira]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 3 No. 1 (2023): Volume 3, No. 1, May, 2023 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol3.iss1.art4
<![CDATA[The Election Supervisory Body (Bawaslu) is responsible for overseeing elections and preventing violations. To carry out its duties properly, Bawaslu requires community participation. Therefore, Bawaslu increases participatory supervision by providing facilities to report violations. Bawaslu needs to optimize the use of social media as a means of publication so as to facilitate public participation and ensure integrity and accurate election results. This research was conducted to determine the optimization of social media in the monitoring process. Research using the case study method. Data was collected through in-depth interviews, observation, and documentation. The results of the study show that the Tanjungpinang City Bawaslu has attempted to optimize the management of social media as a means of publication. This effort is illustrated in the public relations strategy used. However, there are still some obstacles to be resolved. This study recommends the need for the Tanjungpinang City Bawaslu to evaluate the strategies implemented.]]>
<![CDATA[Trajectory Konstruksi Jilbab di Indonesia: Pertarungan Beragam Kepentingan ]]>
<![CDATA[Laillia Dhiah Indriani]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 3 No. 1 (2023): Volume 3, No. 1, May, 2023 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol3.iss1.art1
<![CDATA[The Construction of the Hijab in Indonesia is often associated with religious aspects. Hijab is frequently used to indicate a person's level of piety. Based on this assumption, specific standards have emerged in society to judge women. However, the hijab is a religious symbol closely connected to cultural aspects. Over time, the construction of hijab has been monopolized by certain institutions, obscuring its original discourse closely tied to the culture. Social construction in society has influenced the meaning of hijab in Indonesia. Therefore, this research aims to unravel the trajectory of hijab in Indonesia and its socio-political implications. The theoretical framework employed is a social construction by Berger & Luckman. The research is conducted qualitatively, with data collected through literature review and documentation. The findings reveal that the hijab, a piece of cloth to cover the head, has transformed into a symbol of piety used as a commodity and a specific political symbol. The construction of hijab ultimately serves various interests due to the diverse contexts underlying its construction, as well as the actors and interests involved.]]>
<![CDATA[Cover Vol. 2 No. 2 (2022) ]]>
<![CDATA[zarkoni]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 2 No. 2 (2022): Volume 2, No. 2, November, 2022 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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<![CDATA[Vol. 2 No. 2 (2022): Volume 2, No. 2, November, 2022]]>
<![CDATA[Etika Komunikasi dalam Bermedia Sosial di Kalangan Siswa Sekolah Menengah Atas (SMA) di Kabupaten Kudus ]]>
<![CDATA[Karina Eka Listiya Pratiwi Pratiwi]]>;
<![CDATA[Puji Rianto Rianto]]>
<![CDATA[ Jurnal Mahasiswa Komunikasi Cantrik Vol. 3 No. 1 (2023): Volume 3, No. 1, May, 2023 ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi UII ]]>
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DOI: 10.20885/cantrik.vol3.iss1.art2
<![CDATA[The presence of social media has had an impact on changes in human behavior and attitudes toward communicating. Through social media, information can be spread widely, freely, and quickly. Users have greater freedom in selecting, producing, and sharing messages on social media. This freedom imposes ethical responsibilities on users, including young people. This study explains the ethics of social media among high school (SMA) students in Kudus Regency. This study used a mixed sequential explanatory method. The method involves both quantitative and qualitative. The data in this study were obtained through surveys and focus group discussions (FGD). The survey was carried out by asking students' attitudes toward the ethical statements given. The research results show that the average respondent has a high ethical attitude. For the eight ethical dimensions that were asked when using social media, the average percentage of agreeing and strongly agreeing was large. Only a few stated that they disagreed or strongly disagreed. The FGD results confirmed the survey findings.]]>
