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Program Studi Ilmu Komunikasi FPSB UII Universitas Islam indonesia 55584 Jalan Kaliurang Km. 14, Ngaglik, Sleman, Yogyakarta.
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INDONESIA
Jurnal Mahasiswa Komunikasi Cantrik
Published by Universitas Islam Indonesia
ISSN : -     EISSN : 28072499     DOI : https://doi.org/10.20885/cantrik
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Focus and Scope Focus Jurnal Mahasiswa Komunikasi CANTRIK is an academic journal focusing on empirical research in communication conducted using qualitative, quantitative, or mixed methods. Scope Jurnal Mahasiswa Komunikasi CANTRIK publishes diverse research themes in communication, ranging from interpersonal communication, group communication, organizational communication, and mass communication to interactive communication. Jurnal Mahasiswa Komunikasi CANTRIK is also open to empirical research with themes such as public relations, media studies, journalism, and the creative media industry.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 64 Documents
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Representasi Kepercayaan Diri Wanita Muslimah pada Iklan Sampo Wardah “The Real Hijab Expert” Pitaloka, Desta Arum; Pudrianisa, Sheila Lestari Giza
Jurnal Mahasiswa Komunikasi Cantrik Vol. 3 No. 2 (2023): Volume 3, No. 2, November, 2023
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol3.iss2.art4

Abstract

This research examines the representation of Muslim women's self-confidence in Wardah shampoo advertisements in The Real Hijab Expert edition. The research uses a constructivist paradigm with the semiotic method of Charles Sanders Peirce, known for his triangle theory of meaning consisting of sign, object and interpretant. The results of this research show that the representation of Muslim women's self-confidence is shown dominantly in the Wardah advertisement for The Real Hijab Expert edition through signs in the form of movements, facial expressions, voice over, and typography which are included as indications of self-confidence. There are four indications of self-confidence according to Lauster, all of which are found in advertisements, namely believing in one's own abilities, acting independently in making decisions, having a positive self-concept, and daring to express opinions. By showing confident Muslim women, through the Wardah shampoo advertisement in The Real Hijab Expert edition, Wardah wants to convince Muslim women consumers that self-confidence can be formed through the use of Wardah shampoo.  
Persepsi Mahasiswa Batak ISI Yogyakarta terhadap Komunikasi Budaya dan Simbol Lapo pada Film “Ngeri-Ngeri Sedap” Afisyah, Chasilda; Sukmawati , Ade Irma
Jurnal Mahasiswa Komunikasi Cantrik Vol. 3 No. 2 (2023): Volume 3, No. 2, November, 2023
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol3.iss2.art3

Abstract

This research discusses the perceptions of Batak students at ISI Yogyakarta regarding the Lapo culture in the film "Ngeri-Ngeri Sedap". The purpose of this study was to determine the respondents' perceptions of the topics raised. The method used in this research is corelations quantitative , with a positivistic paradigm approach. The theory used in this research is percepions theory, using the data collection technique used is purposive sampling, with data collection through online surveys using Google Form. Consists of 300 Batak student respondents at ISI Yogyakarta. The results of this study show that the average perception rate is above 3 which means true and agree, while the correlation results from this study are strong but do not influence each other, with a number of 0.400, the validity in this study is with a result of 0.569, so this research can be said to be significant.
Ketika Krisis Siapa Bertanggung Jawab? Analisis framing Pertanggungjawaban Pertamina Terhadap Korban Kebakaran Depo Plumpang Maharani, Indah; Ainul Jannah, Adillah; Sukmawati, Ade Irma
Jurnal Mahasiswa Komunikasi Cantrik Vol. 3 No. 2 (2023): Volume 3, No. 2, November, 2023
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol3.iss2.art6

Abstract

In every crisis, questions almost always arise regarding the company's responsibility for victims resulting from the crisis. It also depends on how the media frames it. This research was conducted to determine the form of framing of news articles regarding Pertamina's responsibility for the victims of the Plumpang Depot fire. Analysis was carried out for news broadcasts by CNN Indonesia and Kompas.com. The framing analysis model used is Robert Entman. The news analyzed consisted of nine news stories from CNN Indonesia and ten news stories from Kompas.com. The research results found that these two media tend to present news from a point of view that is in line with the government, an aspect that is manifested through the prevalence of reporting that emphasizes clarification from accurate and trustworthy parties, especially from Pertamina's internal sources. The difference in reporting on CNN and Kompas lies in the focus of the reporting delivered. CNN focuses on Pertamina's accountability, while Kompas focuses on Pertamina's handling of victims affected by the Plumpang Depot fire.  
Tidak Kompeten! Bagaimana Laki-Laki Memandang Perempuan dalam Game Online Valorant? Putra Sudiana, Nyoman Agil; Sari, Ratna Permata
Jurnal Mahasiswa Komunikasi Cantrik Vol. 3 No. 2 (2023): Volume 3, No. 2, November, 2023
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol3.iss2.art1

Abstract

Online games are an activity that male players dominate. However, Valorant is a game that is also popular with female players. This often gives rise to stereotypes among men. This research investigates female stereotypes in the online game Valorant. This research uses virtual ethnographic methods. Data collection was carried out using participant observation and in-depth interviews. Gender stereotypes believed by male players in the online game Valorant are assessed from cognitive, affective, and conative aspects. This research found that female gender stereotypes, from a cognitive aspect, are incompetent in playing, do not accept input, and have good teamwork. From the affective aspect, female players are identified as being sensitive, easily irritated, lacking confidence in their playing performance, communicating aggressively, and often saying rude things. From the conative aspect, male players always take action to ensure that female players are protected and led, tend to choose agents with a supporting role, are not competitive, and are passive in communicating.  
Pengaruh Terpaan Iklan di Instagram terhadap Minat Pengunjung Pariwisata di Dusun Semilir Fitri Annisa, Rizka; Hariyanti, Puji
Jurnal Mahasiswa Komunikasi Cantrik Vol. 4 No. 1 (2024): Volume 4, No. 1, May, 2024
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol4.iss1.art2

Abstract

This research aims to prove whether there is an influence of advertising exposure and brand image on Instagram on the interest of tourism visitors to Dusun Semilir. The study was conducted by distributing questionnaires to 100 respondents who are followers of the Instagram account @dusunsemilir. The respondents answers were analyzed using multiple linear regression and normality tests. The results of this study show through statistical tests that there is a positive relationship. The positive regression coefficient values of X1 (advertising exposure on Instagram) and X2 (brand image), which are 0.335 and 0.396 respectively, indicate a direct relationship with Y (interest of Dusun Semilir visitors) according to the AISAS model. The R square value calculation of 0.543 shows the influence of variable X1 and X2 on Y by 54.3%.
Dari Khalayak pengguna ke Interaksi: Strategi Content Creator Kuliner di Yogyakarta dalam Membangun Engagement Falha Kaysa; Puji Rianto
Jurnal Mahasiswa Komunikasi Cantrik Vol. 4 No. 1 (2024): Volume 4, No. 1, May, 2024
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol4.iss1.art4

Abstract

The popularity of social media has led to professions in the field of communication, including content creators. A content creator is a profession within the digital media sphere that plays a crucial role in conveying messages through visual and audio-visual products. This research aims to identify strategies to increase engagement on the Instagram platform used by culinary content creators in Yogyakarta. The study uses a case study approach on the culinary accounts @kulineryogya, @javafoodie, @mahasiswakulineran, and @riderkulineran on Instagram. Data was collected using observation, interviews, and documentation methods. The results show that all four content creators meet all the dimensions of effective message packaging on social media according to Majid et al. (2019) and use almost identical strategies. The commonality among these content creators is building the dimensions of interactivity, credibility, and infotainment on their Instagram pages. The difference lies in their levels of personal branding, resulting in varying follower counts.
Penanganan Manajemen Isu Penutupan Media Penyiaran Rahmatulah, Dimas
Jurnal Mahasiswa Komunikasi Cantrik Vol. 4 No. 1 (2024): Volume 4, No. 1, May, 2024
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol4.iss1.art3

Abstract

Broadcast media such as radio face significant challenges in the digital era, including the issue of broadcast closure, as experienced by Trax FM Jakarta. This research aims to understand the response of the public relations team in managing the crisis, using the case of Trax FM Jakarta. The research employs a qualitative approach with a case study strategy. Data was collected through observation and interviews. The results show that the Trax FM public relations team took steps to manage the crisis by communicating to the public that Trax FM was not closing but changing its broadcast format. Additionally, it was communicated that Trax FM Jakarta’s songs could still be streamed at traxonsky.com. With such issue management, the Trax FM public relations team could better mitigate the closure issue in the community.
Strategi Komunikasi Pemasaran Event PERSIS E-Sports Trisdiyati, Almas Milenita Salsa; Sari, Ratna Permata
Jurnal Mahasiswa Komunikasi Cantrik Vol. 4 No. 1 (2024): Volume 4, No. 1, May, 2024
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol4.iss1.art6

Abstract

E-sports is a rapidly growing new branch of sport in Indonesia and worldwide. In Indonesia, E-Sport has gained recognition from IeSPA (Indonesia e-Sport Association), which operates under the Ministry of Youth and Sports. IeSPA's vision is to establish Indonesia as a high-achieving country in the field of E-Sport. As E-Sport continues to develop in Indonesia, numerous competitions have emerged in this domain. It started with small-scale competitions in internet cafes, gradually expanding to both local and international levels. One notable example is the Esports team, PERSIS Esports, which originated from the PERSIS Solo football club in Indonesia. Compared to other League 1 promotion clubs like Dewa United and Rans Nusantara, PERSIS Esports actively organizes Esports events, as evident from their Instagram account. These sporting competitions run successfully due to PERSIS E-Sports' marketing efforts, particularly in Free Fire and E-Football competitions. Data for this research was collected through interviews with the General Manager of PERSIS ESPORTS, Creative Director, Content Creator, and Community Manager. After analysis, the research findings indicate that PERSIS E-Sports effectively markets E-Sports competitions to the target audience, specifically focusing on the 13-18 age range of students in the Solo Raya region who have an interest in online gaming. The marketing strategy involves targeting Instagram users and communities interested in online gaming through Instagram ads. The positioning of Persis E-Sports is to market tournaments that cater to all groups, particularly online gaming communities in Surakarta and its surrounding areas. The implementation of the marketing mix elements (7P) can be observed through the utilization of print media, electronic media, social media, websites, direct marketing via WhatsApp Groups with the community, as well as personal sales activities through booths and expos during events and promotions at local schools in collaboration with their football team.
Representasi Father Involvement Dalam Film Stranger Things Season 2 Nastiyar, Firdaus Algim; Tanjung, Sumekar
Jurnal Mahasiswa Komunikasi Cantrik Vol. 4 No. 1 (2024): Volume 4, No. 1, May, 2024
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol4.iss1.art5

Abstract

The image of masculinity positioning fathers as central figures in earning a living has implications for the lack of paternal involvement in child-rearing, known as fatherlessness or daddy issues. This research uses the film “Stranger Things” (2017) to provide insights into how father involvement is represented. The study aims to understand how elements of father involvement are depicted in the film “Stranger Things” (2017).  The research employs Roland Barthes’ semiotic analysis  method, which examines  the significance of denotation and connotation. The results show that aspects of father involvement represented in the film are divided into four indicators: (1) authoritarian attitude, (2) portrayal of feminist men, (3) role model for children, and (4) temperamental nature. Thus, it can be concluded that father’s involvement in child-rearing can open new windows into breaking the boundaries of the image of masculinity in societal  reality.
Fandom dan interaksi parasosial dalam TikTok Prameswari, Andyra; Tanjung, Sumekar
Jurnal Mahasiswa Komunikasi Cantrik Vol. 5 No. 1 (2025): Volume 5, No. 1, Mei, 2025
Publisher : Program Studi Ilmu Komunikasi UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/cantrik.vol5.iss1.art1

Abstract

TikTok is used by K-Pop fans in Indonesia to get the latest information about their idols. Fans even produce K-Pop content to show their favorite groups to other TikTok users. This study aims to describe the parasocial interactions carried out by K-Pop fans from four different fandoms while using TikTok as their main social media. This qualitative study applied purposive sampling and in-depth interview techniques. The findings stated that although the four informants came from different K-Pop fandoms, their processes in carrying out parasocial interactions on TikTok were quite similar, despite having different experiences. In the cognitive response classification, the highest level of parasocial interaction experienced by the four informants was the construction of persona and self relations. In the affective response, it was the empathy/counter empathy process, and in the behavioral response, through non-verbal behavior.

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