Journal of Communication Studies and Society
This journal is published to develop the ability in writing in accordance with the field of communication, including public relations and journalism, in addition to the journal COMMUSTY discusses social phenomena concerned with the science of communication. Cultural Studies: Representation Studies, Critical Theory, Identity Studies, Minority Studies, Gender, Feminist Theory, Reception Studies, Popular Culture, Film Studies, Subcultures, Ideology, Hegemony, Texts, and Readers. Communication Studies : Public Relations, Corporate Communication, Crisis Communication, Advertising, Brand Value, Digital Branding, Direct Selling, Promotion, Interactive and Digital Marketing Communication Studies, Memory and Media, Gender and Sexuality in the Media, Social Media, Media Globalization, Media Convergence, Media Literacy, Media Language, Media and Religion, Media and Technology, Psychology Communication, Strategic Communication, Education communication, Interpersonal Communication, mass communication, media, business communication, semiotic, Disaster Communication, and all the research in the communication field.
Articles
43 Documents
<![CDATA[Gender, Ethnicity, and Education–Job Mismatch in Afghanistan: Evidence from Kabul University Graduates ]]>
<![CDATA[Mohammad Samim Miskinyar]]>;
<![CDATA[Shuaib Hakimi]]>;
<![CDATA[Musawer Hakimi]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v5i1.7736
<![CDATA[The objective of this paper is to examine the impact of gender and ethnicity on the incidence of education job-mismatch among graduates of Kabul University. Using data collected from 272 graduates of Kabul University’s 2015 cohort and employing a logistic regression model, this study investigates whether the Afghan labor market provides equal opportunities for these graduates to obtain jobs related to their fields of study, regardless of their gender and ethnic background. More than half of the graduates (55.5%) are employed in jobs that do not match their academic disciplines. However, gender and ethnicity do not play a statistically significant role in this mismatch. This investigation was limited to a specific population, namely, graduates of Kabul University in 2015. Despite broader gender and ethnic inequalities in Afghan society, this study suggests that the country’s labor market offers relatively equal opportunities for graduates to find appropriate employment. - This pattern of equality in Afghanistan’s labor market should be strengthened and sustained through regular, broader assessments and the implementation of practical steps.]]>
<![CDATA[Ethical AI Communication and Public Trust: Examining the Role of Transparency in Digital Media ]]>
<![CDATA[Mohammad Nawab Turan]]>;
<![CDATA[Musawer Hakimi]]>;
<![CDATA[Hamayoon Ghafory]]>;
<![CDATA[Ahmad Jamy Kohistani]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v5i1.7780
<![CDATA[The rise of Digital Media incorporating Artificial Intelligence raises important issues related to public trust; algorithmic transparency; and ethical standards for communication. In this study, a mixed methods approach was used to explore AI transparency disclosure practices and their association with public trust in digital media among a sample of 1,247 adults across six countries. The study utilized a survey instrument developed for this study, as well as qualitative thematic analysis of 614 open-ended responses. Results showed that disclosure of transparency practices accounted for the largest variation in public trust (beta = .38, p < .001). It also revealed moderating effects of digital media literacy and media skepticism on trust. A confirmatory structural equation model with a reasonable fit (CFI = .96, RMSEA = .048) provided validation of the Integrated Ethical AI Communication Framework. The study also indicated that structured transparency mechanisms; formalized oversight of editorial content; and explicit policies holding algorithms accountable to ensure transparency would substantially increase public trust across all demographic subgroups viewed to have access to digital news services. The findings indicate, in particular, that digital newsrooms should pair AI transparency disclosures with active media literacy initiatives, and that regulators should mandate minimum content standards for algorithmic disclosure rather than mere disclosure presence, in order to realise the full trust-building potential of ethical AI communication.]]>
<![CDATA[Social Identities and Rivalries among Kaizer Chiefs and Orlando Pirates Online Football Fans in YouTube Podcasts ]]>
<![CDATA[Admire Lesenga Maluleke]]>;
<![CDATA[Mopailo Thomas Thatelo]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v5i1.7801
<![CDATA[The paper examines how Kaizer Chiefs and Orlando Pirates online fans are involved in participatory cultural agency through YouTube podcasts production and commentary in South Africa. Drawing on participatory culture framework integrated within a thematic critical analysis approach, the study analyses ten purposively selected YouTube podcast episodes from South African football fan channels active between January 2023 and March 2026. The paper adopts a qualitative interpretivist design. Study findings reveal that fans are not passive consumers of media, however, they are active cultural producers who creates, circulate and contest meaning through online podcast discourse. Through the thematic critical analysis, six themes emerged from data, namely: fan rivalry and identity, loyalty, love of the club, community and social cohesion, passion, and criticism of club management and performance. These themes collectively demonstrates that South African football fans deploy podcast platforms as spaces of participatory agency. They challenge mainstream sports media narratives, assert multilingual cultural identities and build local communities of practice. This paper address a significant research gap in African sports media research by centering South African football fandom in digital media scholarship.]]>
