Journal of Communication Studies and Society
This journal is published to develop the ability in writing in accordance with the field of communication, including public relations and journalism, in addition to the journal COMMUSTY discusses social phenomena concerned with the science of communication. Cultural Studies: Representation Studies, Critical Theory, Identity Studies, Minority Studies, Gender, Feminist Theory, Reception Studies, Popular Culture, Film Studies, Subcultures, Ideology, Hegemony, Texts, and Readers. Communication Studies : Public Relations, Corporate Communication, Crisis Communication, Advertising, Brand Value, Digital Branding, Direct Selling, Promotion, Interactive and Digital Marketing Communication Studies, Memory and Media, Gender and Sexuality in the Media, Social Media, Media Globalization, Media Convergence, Media Literacy, Media Language, Media and Religion, Media and Technology, Psychology Communication, Strategic Communication, Education communication, Interpersonal Communication, mass communication, media, business communication, semiotic, Disaster Communication, and all the research in the communication field.
Articles
32 Documents
<![CDATA[Hypercommodification in Indonesian Mass Media and its Impact on Society: A Study and Suggestions ]]>
<![CDATA[Raihan Muzhaffar Shidqi]]>;
<![CDATA[Jamiati KN]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v1i2.4136
<![CDATA[This research focuses on increasing the commodification of media products, the proliferation of consumerist values, and their impact on media content, ownership, and political discourse. The findings show that the hyper-commodification of society in Indonesia has led to significant changes in the mass media industry, focusing on profit-driven media products and decreasing independent and diverse media content. This research also highlights the need for media literacy and education initiatives to counteract the effects of consumerism and to promote critical and informed media consumption. Overall, this research sheds light on the complex and interrelated processes of commodification, consumerism and mass media, and their impact on Indonesian society and culture.]]>
<![CDATA[Socio-Legal Analysis of Age Restrictions in Cinema: A Hermeneutic Interpretation of Law Number 33/2009 ]]>
<![CDATA[Citra Puspa Maulidina]]>;
<![CDATA[Widiastiana Vista Wijaya]]>;
<![CDATA[Shilvy Andini Sunarto]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i1.4531
<![CDATA[This research discusses how Law No. 33 of 2009, especially article 7, which discusses the age classification or age of the audience by Film Show Companies (cinemas), where films with various themes and ratings are screened, a deep understanding of how cinemas maintain age classification so as not to be exposed to content that is not suitable for the age of the audience. The purpose of this research is to see how the role and responsibility of movie theaters in implementing Law No. 33 of 2009, especially article 7 and maintaining security, understanding related to the law. Because with the right understanding, it will affect the application of theaters to ensure that they operate in accordance with existing regulations. The research method uses Hermeneutic analysis, in hermeneutics there are three components, namely understanding, interpretation and application, which is related to the cinemas that have understood, interpreted and applied the age classification of the audience by the Film Show Company (cinema). The results showed that in its application, the movie theater has tried to apply the law in accordance with applicable regulations, but there are still many obstacles, especially from people who are less concerned about the shows they watch in terms of age classification. Theaters have tried to apply the law, but theaters are unable to control the application of the law to be applied. According to film observers, the law has been implemented by theaters, but the age category information displayed on plasma TVs is so small that not all viewers pay attention to the information. The Film Censorship Board does not specifically have the right to revise this law, from LSF's perspective, this is sufficient because everything has been regulated in detail. The public is encouraged to be more aware of Law No. 33 Year 2009, especially Article 7 which regulates the age classification of the audience.]]>
<![CDATA[Meaning Visualization: A Saussurean Semiotic Analysis of the Film Merry Riana ]]>
<![CDATA[Zahra Shafa Ramadhani]]>;
<![CDATA[Purnawarman Musa]]>;
<![CDATA[Cholidah Astri Pertiwi]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i1.4806
<![CDATA[The objective of this study is to determine the motivational messages that are sent in the movie "Merry Riana: Million Dollar Dream" to identify the inspirational messages. The semiotic theory developed by Ferdinand de Saussure is used in this study. Through the use of this theoretical method, the meaning of signified and signifiers that are present in the movie Merry Riana is investigated. Identification of signified and signifier aspects in the film Merry Riana is carried out through variations of scenes that appear in the film. Apart from that, the method used is a qualitative approach by collecting data through observation and interviews with several sources who have insight into the film or were inspired by the film Merry Riana. The informants who conducted this interview included general audiences, film academics, and the film community, totaling nine informants. The result of the research finds that the film Merry Riana can inspire its viewers, and there are many inspirational messages for the audience in the film Merry Riana.]]>
<![CDATA[Internal Communication in Building Organizational Culture at Pasarame Beachwalk Foodcourt ]]>
<![CDATA[Mira Adita Widianti]]>;
<![CDATA[Novita Choirunnisa]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i2.4904
<![CDATA[This research is motivated by an interesting phenomenon about communication patterns in a Pasarame Beachwalk Foodcourt. Especially to find out internal communication to build organizational culture at the Pasarame Beachwalk food court. Aims to describe and know Internal Communication in building organizational culture (Case study at Pasarame Beachwalk Foodcourt). The approach used by the author is a qualitative research method. Qualitative research methods use in-depth interviews, observation and documentation to participate in collecting data. Internal communication is divided into 2, namely vertical communication, namely communication patterns between superiors and subordinates and horizontal communication, namely communication between fellow staff and divisions or sections. The importance of communication in helping to facilitate work and to align the goals of the members, so that an organized organizational culture is formed in accordance with the vision and mission of the company. Organizational culture has several dimensions, namely Innovation and Risk Taking, Paying Attention to Details, Result Orientation, People Orientation, Team Orientation, Aggressiveness, Stability. Background and technical differences are the main obstacles that often occur. The results of the study show that maintained communication will help members to work more quickly and efficiently. And by maintaining both horizontal and vertical communication can minimize obstacles. From the dimensions of the existing organizational culture, Pasarame Beachwalk tends to have a result-oriented culture and pays close attention to details.]]>
<![CDATA[Organizational Communication Strategy of Forest Management in Mundeh Kauh Village, Selemadeg District, Tabanan ]]>
<![CDATA[Haris Annisari Indah Nur Rochimah]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i1.4978
<![CDATA[In general, communication occurs in a particular situation. The process of communication, of course, requires a communication strategy. A communication strategy is essential in the organization, as it aims to plan work programs to be carried out correctly to achieve the expected goals. Good communication can increase motivation, and the information conveyed can be well received, improving performance. Social Forestry Organization As an organization that regulates forest management under the auspices of the Environment and Forestry Service, it is obligated always to be prime in performance and community service. Therefore, the Social Forestry Organization is aware that it is necessary to take concrete steps to improve the quality of communication between group members and leaders. This study aims to determine the organization's communication strategy and how it is carried out to achieve the goal. The research results obtained by drawing this conclusion are organizational communication strategies that are very well established between members of the organization and leaders.]]>
<![CDATA[The Utilization of Twitter in The Anticipation of Covid-19 Hoax News in Yogyakarta City ]]>
<![CDATA[Noviawan Rasyid Ohorella]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i1.4979
<![CDATA[The contemporary era of openness has exerted a significant influence on social media platforms, particularly Twitter. This is mostly due to the platform's ability to facilitate the expression of opinions and the rapid dissemination of news by individuals. The act of expressing opinions necessitates the inclusion of the need to substantiate the validity of the information being conveyed. Data-driven information can be substantiated and expressed. During the ongoing Covid-19 pandemic, a substantial amount of information pertaining to the coronavirus remains ambiguous or has yet to be definitively established. The prevalence of misinformation is on the rise due to individuals' acceptance and dissemination of false information without conducting thorough research to ascertain its veracity. Consequently, the dissemination of false coronavirus information on social media, particularly Twitter, has occurred.]]>
<![CDATA[Social Interaction of PUBG Mobile Gamers in the "Eden Esports" Community from A Dramaturgic Perspective ]]>
<![CDATA[Rofiq Noorman Haryadi]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i2.4980
<![CDATA[Traditional games are becoming outmoded and rarely used. Technology has transformed conventional games, making online games more engaging. PUBG Mobile is a popular internet game among teens. Social interaction concerns can arise in gaming, especially when one team or opponents is verbally attacked with criticism, insults, and humiliations. Players often criticise, criticise, and degrade teams and opponents in community participation and gaming. Dramaturgical analysis is used to evaluate Pubg Mobile Gamers' social interactions in the "Eden Esports" group. This study uses a qualitative descriptive research strategy. This study included interviews, observation, and documentation with ten informants. This study found that gamers use disparaging language and slurs. This contrasts with their domestic or non-community behaviour, when they speak less and do less. Completed. Goffman believes that direct interpersonal exchanges involve dramatic components. Individuals choose a character and expose it to appropriate situations and discussion partners.]]>
<![CDATA[Implementation of Agenda Setting Theory by Radio Republic of Indonesia Denpasar As A Media for Political Literacy ]]>
<![CDATA[Marleen Muskita]]>;
<![CDATA[Rima Dewanti Putri]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i2.4982
<![CDATA[The development of information technology is now increasingly making it easier for people to receive information, because all the current news with technological advances, the media now provides easy access for its audience. Advances in information technology have had an impact on the mass media in presenting information, one of the mass media which has also experienced developments in presenting information to the public, namely radio. The purpose of this research is to find out the implementation of agenda theory by Radio Republik Indonesia Denpasar as a medium for political literacy. In this study using a qualitative descriptive research approach to the type of descriptive descriptive research. The data analysis techniques used in this study were data collection, data reduction, data presentation, and drawing conclusions. The result of this research is that in implementing the agenda setting theory, Radio Republik Indonesia Denpasar has fulfilled its role as a political literacy media that provides education and knowledge to its listeners. However, this has not run optimally, due to the limitations of Radio Republik Indonesia Denpasar in reporting on political issues, so it is a challenge for Radio Republik Indonesia Denpasar to be able to package political information that is controversial in nature so as not to lead public opinion and genuinely educate listeners.]]>
<![CDATA[Love Across Borders: Understanding Intercultural Communication in Japanese-Balinese Marriages ]]>
<![CDATA[Maulana Andinata Dalimunthe]]>;
<![CDATA[Ni Made Ana Surya Dewi]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i2.4990
<![CDATA[Bali Island is an island that has art, culture and natural beauty. The majority of the population inhabiting the island of Bali are Balinese people who adhere to the Hindu religion. A tourist destination in Bali that is well known to domestic tourists and tourists from various countries is Peliatan Village. An amalgamation marriage is a marriage that takes place between two people of different ethnicities. This meeting between local Balinese residents and foreign tourists is a factor in the occurrence of an amalgamation marriage. This Japanese citizen who married an ethnic Balinese man adapted between cultures to maintain their interactions and relationships with everything in their new environment. This research was conducted using qualitative methods and used descriptive research. The main data collection techniques are observation and interviews. The aim of this research is to determine intercultural communication patterns in the process of social interaction in amalgamation marriages. Based on the results of data analysis, thatThe process of intercultural communication patterns in husband and wife couples carrying out amalgamation marriages in Peliatan village found that there were several difficulties in carrying out social interactions experienced by Japanese citizens to get used to their new environment, and there were difficulties communicating at the beginning due to different languages.]]>
<![CDATA[Digital Domination: How LPP TVRI Bali Can Leverage Digital TV to Skyrocket Audience Engagement ]]>
<![CDATA[Ajeng Ayu Wulandari]]>;
<![CDATA[Putu Angel Purnamayanti]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i2.4991
<![CDATA[The development of information technology is changing the way consumers consume media content. Online-based services can be a threat and opportunity for conventional media players, including television media. To attract the attention of viewers, television broadcast media needs to have a marketing communications strategy that suits the needs of viewers. TVRI Bali as a public broadcasting institution focuses on local cultural broadcast programs and educational information programs, as well as being neutral amidst the speed of information dissemination. This research aims to identify the strategies carried out by TVRI Bali to increase its audience on digital television. This research uses Integrated Marketing Communication (IMC) theory and the concept of segmentation. Researchers use qualitative methods. Data was obtained through observation, interviews and documentation studies. The results of this research, TVRI Bali carries out integrated marketing communications activities to promote its event programs by implementing advertising, direct marketing, internet marketing. sales promotion, public relations, and personal selling to capture and maintain the audience market. TVRI Bali audience segmentation is carried out based on demographic, geographic and psychographic segmentation.]]>
