Journal of Communication Studies and Society
This journal is published to develop the ability in writing in accordance with the field of communication, including public relations and journalism, in addition to the journal COMMUSTY discusses social phenomena concerned with the science of communication. Cultural Studies: Representation Studies, Critical Theory, Identity Studies, Minority Studies, Gender, Feminist Theory, Reception Studies, Popular Culture, Film Studies, Subcultures, Ideology, Hegemony, Texts, and Readers. Communication Studies : Public Relations, Corporate Communication, Crisis Communication, Advertising, Brand Value, Digital Branding, Direct Selling, Promotion, Interactive and Digital Marketing Communication Studies, Memory and Media, Gender and Sexuality in the Media, Social Media, Media Globalization, Media Convergence, Media Literacy, Media Language, Media and Religion, Media and Technology, Psychology Communication, Strategic Communication, Education communication, Interpersonal Communication, mass communication, media, business communication, semiotic, Disaster Communication, and all the research in the communication field.
Articles
32 Documents
<![CDATA[Conceptual Study of The Phenomenon of Celebrity Private Life in The Perspective of Media Audiences ]]>
<![CDATA[Jasmine Alya Pramesthi]]>;
<![CDATA[Inke Nur Dewanti]]>;
<![CDATA[Haris Muhammad]]>;
<![CDATA[Adrian Pratama Afrianto]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 3 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v3i1.5040
<![CDATA[Audiences in the media are viewed through two perspectives, namely passive audiences, and active audiences. Through the following conceptual paper, the author reviews the two perspectives of the media audience with the personal life cases of celebrity couples who are consumed by the media and the activeness of the audience in responding to the formation of fandom of the couple. the active one. The media audience is considered a commodity that is carried out by the media for news or TV programs regarding the pair Lesti Kejora and Rizky Billar. The audience in this phenomenon also contributes to the formation of the personal image of celebrities Lesti Kejora and Rizky Billar as audience objects in the mass media, the phenomenon that occurs is a communication strategy that appears to build public opinion. In contrast to these assumptions, there is an idea that the audience has the authority to choose the media regarding the couple and the authority to join a virtual community of Leslar fandom. Active audiences can provide interpretive and respond to the media content they choose. If it is examined more deeply, this can also be a criticism of the media because it raises anti-mainstream phenomena for public consumption, especially when viewed from the perspective of uses and gratification. This study is expected to be able to contribute knowledge about the perspective of media audiences in more depth, especially how the audience's perspective on the phenomenon of celebrity personal life. Further research on the two perspectives of the media audience in other research methodologies using interpretive or scientific can also enrich the study of media audiences.]]>
<![CDATA[Discourse about The News of Ibu Kota Negara (IKN) Indonesia on Instagram: Discourse Analysis on The Posts of @detikcom Account ]]>
<![CDATA[Miftakhul Fikri]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 3 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v3i1.5053
<![CDATA[The dissemination of information related to reporting on the Ibu Kota Negara (IKN) has been carried out by several national media accounts one of which is the @detikcom. This research aims to find out how the discourse construction is built by the @detikcom on Instagram regarding the report of IKN. This research is qualitative where the research was carried out analyzing the text in the @detikcom posts regarding the report ofIKN. This research method uses discourse analysis by Teun Van Djik where text analysis in Instagram posts can be analyzed using textual analysis (macro structure, superstructure, and microstructure), social cognition analysis and social context analysis. The results of this research found three posts that had a lot of interactions related to IKN news such as flying cars at IKN and the IKN development process. In textual analysis, discourse construction was found with news titles, sentences and special words that were sensational and could attract public attention. Furthermore, the social cognition analysis found posts from the @detikcom produced by text creators which played a very important role in shaping the discourse of IKN news. Then the social context analysis shows that there are differences between the @detikcom and local media accounts in forming the report of IKN. Finally, this research concludes that the @detikcom has formed a discourse on IKN reporting which can indirectly influence public perception.]]>
<![CDATA[The Responses to Wh-Questions in the Journalism Course of Students at Universitas PGRI Sumatera Barat ]]>
<![CDATA[Rani Autila]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 3 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v3i1.5054
<![CDATA[The purpose of this study was to understand how journalism students apply the 5w 1h response in their news writing. This study is a qualitative study. The data source of this study is the thematic text in the mid-semester exam of journalism students in 2021.Data was collected by analyzing the students' test text using the document checklist. Let it be, there are six uses to be seen, the answers being what, who, where, when why and how. The results showed that out of 16 news tests taken by students, only 6 students fully answered factor 5w 1h. While the other 10 people did not answer all the items 5w 1h in their article, 2 people did not answer how, 4 people did not answer why, 1 person did not answer who, 4 people did not answer when. Meanwhile, everyone answers what and where. The data reveal why these ten news reports were incomplete, because their reports focused not on a single event but on two or three events that they mentioned in their reports. These students do not start the newsletter with important information but discuss other related topics besides current events. As a result, the discussion in the newsletter is not focused and therefore the 5w 1h factor is no longer taken into account.]]>
<![CDATA[Anti-Women Misinformation on YouTube ]]>
<![CDATA[Md. Rifat Mahmud]]>;
<![CDATA[Raiyan Bin Reza]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 3 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v3i1.5093
<![CDATA[YouTube has faced criticism for facilitating the spread of misinformation targeting women. This study analyzes anti-women content on YouTube to understand the types, volume, and potential harms of misinformation campaigns. Through a content analysis of videos, channels, and discussions networks, we identified common anti-women tropes including claims about feminism, gender politics, relationships, and women - men relationship. The sample of this study (N=100) was drawn from popular videos matching relevant keywords. Videos were coded for message framing. Results show an availability of wide range videos spreading anti women videos. Most of these videos are dominated by male speakers. This study provides empirical evidence that YouTube is a vector for organized misinformation targeting women, with concerning real-world implications. It is imperative for this platform to curb harmful anti-women propaganda using content moderation and algorithm governance.]]>
<![CDATA[The Effect of TikTok Shop Feature Usage Intensity and Emotional Intelligence on Consumer Behavior Among Teenagers ]]>
<![CDATA[Syaffira, Intan]]>;
<![CDATA[Marwan, M Ravii]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v3i2.5546
<![CDATA[Online shopping has become a common activity for fulfilling consumer needs. Currently, TikTok Shop is one of the e-commerce platforms widely used by teenagers for online shopping. This study aims to examine the intensity of TikTok Shop usage and its impact on consumer behavior among teenagers through the TikTok Shop application. It also investigates the influence of the TikTok Shop feature and emotional intelligence on consumer behavior, and how these factors collectively account for 46.6% of the variation in consumer behavior, which is categorized as moderate. The study uses the 5% Slovin formula for sample size determination. The findings indicate that the intensity of using the TikTok Shop feature and emotional intelligence have a positive effect on consumer behavior among teenagers. Specifically, greater use of the TikTok Shop feature is associated with higher emotional intelligence, which in turn encourages consumer behavior in teenagers. Multiple linear regression analysis reveals that the intensity of TikTok Shop usage significantly influences emotional intelligence, which positively affects consumer behavior among adolescents.]]>
<![CDATA[Negotiation Strategy and Professionalism of Master of Ceremonies in the Wedding Industry in Indonesia ]]>
<![CDATA[Nur Rohman, Haris Nuzul]]>;
<![CDATA[Harmonis, Harmonis]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 3 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v3i1.5549
<![CDATA[This research project aims to analyse the negotiation strategies employed by professional Master of Ceremonies (MCs) in the wedding industry in Indonesia. The study focuses on how MCs manage communication, build a professional image, and utilise social media and professional communities as part of their negotiation strategies. A qualitative approach was employed to collect data through in-depth interviews and participatory observation with three well-known MCs. The findings indicate that effective negotiation strategies in this context entail the utilization of framing techniques, flexible strategizing and the management of interpersonal relationships in a proficient manner. Furthermore, the study demonstrated that the professionalism of an MC is contingent upon not only their technical proficiency in event hosting, but also their capacity to cultivate and sustain a professional image through social media and active involvement in professional communities such as the Indonesian Wedding Host Association (HIPAPI). These MCs were able to enhance their negotiating position by showcasing an extensive portfolio of work on social media and developing a reputation through professional networks. This strategy not only augmented their credibility in the eyes of the client, but also facilitated the negotiation process by establishing robust initial trust. The findings substantiate that a combination of effective communication strategies, utilization of social media, and engagement in professional communities are pivotal to achieving mutually beneficial agreements in the Indonesian wedding industry.]]>
<![CDATA[The Influence of Using Instagram @Infobnn_ri on Fulfilling BNN's Information Needs among Followers ]]>
<![CDATA[Wahyuni, Sri]]>;
<![CDATA[Kuncoroyakti, Yohanes Arie]]>;
<![CDATA[Ohorella, Noviawan Rasyid]]>;
<![CDATA[Putu, Ni Luh]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v3i2.5978
<![CDATA[Instagram social media is a platform that is widely used by the public and government agencies to interact, obtain information and share information widely and quickly using internet network technology. This is used by government agencies, the National Narcotics Agency of the Republic of Indonesia, in conveying ideas, ideas, programs and strategies to the public in order to realize state goals and fulfill the information needs of the public in obtaining information related to the National Narcotics Agency of the Republic of Indonesia via the Instagram account @infobnn_ri. The research on this account aims to find out whether there is an "Effect of Using Instagram @infobnn_ri on Fulfilling the Information Needs of BNN Followers". The theory used in this research is the Uses and Gratification theory. This research uses quantitative methods with a positivism paradigm and uses a questionnaire as a data collection instrument. The research results show that there is a significant influence between the use of social media Instagram @infobnn_ri and the information needs of followers]]>
<![CDATA[Local Fashion Product Marketing Strategy in the Creative Digital Era ]]>
<![CDATA[Herlambang, Fito]]>;
<![CDATA[Azzahra, Ghefira Prisyilia]]>;
<![CDATA[Purwanto, Eko]]>;
<![CDATA[Fitria, Fitria]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v4i1.6322
<![CDATA[This study aims to examine the marketing strategies of local fashion products in the creative digital era. Using a qualitative literature review approach, the findings show that local fashion entrepreneurs in Indonesia increasingly adopt digital strategies such as social media utilization, influencer collaboration, SEO optimization, and the use of big data and AI. These strategies have proven effective in expanding market reach, building brand awareness, and fostering closer relationships with consumers, especially Gen Z, who value personalization and sustainability. This research highlights the importance of digital technology adaptation to build competitive advantage in an increasingly dynamic market environment.]]>
<![CDATA[Code-Switching Practices of English Lecturers and Student Attitudes: A Sociolinguistic Case Study at Omna Trisakti Chandra Polytechnic (Academic Year 2024/2025) ]]>
<![CDATA[Susanto, I Wayan Erik]]>;
<![CDATA[Basmantra, Ida Nyoman]]>;
<![CDATA[Ningrum, Ida Ayu Fortuna]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v4i1.6323
<![CDATA[The aims of the study were 1) to classify the code switching which produced by English Lecturers in teaching English as foreign language in Poltek OTC, 2) to identify types of code switching that were mostly used by the lecturers in teaching English as foreign language in Poltek OTC, 3) to describe the functions of code switching that were produced by the lecturers, 4) to describe the students’ attitude toward the use of code switching in teaching English as foreign language in Poltek OTC. This was qualitative research and the subject of the research were the students and English lecturers in Poltek OTC in academic year 2024/2025. In this study, the data were collected and analyzed by using Interactive Flows of Activities Model adapted from Miles Huberman (1984) The findings showed that the classification of the code switching used by the lecturers were tag, inter-sentential, and intra-sentential code switching. The most type of code switching produced by the lecturers was intra-sentential code switching (42%), followed by tag code switching (38%), and the last was inter-sentential code switching (20%). Regarding to the functions of the code switching, it was found that there were 8 functions, they were regulatory, emphasis, attention, clarification, sociolinguistic play, instruction, reminding, and motivating. The students’ attitude toward the use of code switching was generally positive. Based on the functions of code switching as dimensions in measuring students’ attitude, it was found that the most positive responses given by the students was sociolinguistic play. From 90 students, 86% of the students gave positive responses towards this function, followed by clarification (84%), emphasis (81%), attention (77%), instruction (75%), lexicalization (74%), and the last was regulatory (73%). From the finding above, it could be summed up that the used of code switching by English lecturers in teaching English as a foreign language in Omna Trisakti Chandra Polytechnic was responded positively by the students.]]>
<![CDATA[The Role of Influencer Marketing in Digital Campaigns for Men's Skincare Health Products ]]>
<![CDATA[Maulana, Muhamad Rifki]]>;
<![CDATA[Purwanto, Eko]]>;
<![CDATA[Fadli, Indra Miftahul]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v4i1.6401
<![CDATA[Recent advancements in healthcare technology have fueled the growth of Indonesia's skincare industry, particularly in men's skincare, reflecting evolving perceptions of masculinity. This study analyzes the role of influencer marketing in digital campaigns for men's skincare products, examining its impact on consumer perceptions, brand awareness, purchase intentions, and decisions. Employing a qualitative literature review, this research examines scientific journals, articles, reports, books, and other relevant publications on influencer marketing, digital campaigns, and men's skincare consumer behavior. Descriptive analysis focusing on key themes and findings from existing studies provides a comprehensive understanding of influencers' roles in shaping perceptions and purchase decisions through digital marketing strategies. This study addresses the gap in existing research by specifically focusing on the Indonesian men's skincare market and the unique role of influencer marketing within this context. The findings contribute to a practical understanding of effective influencer marketing strategies within the digital communication and consumer behavior fields.]]>
