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Novianita Rulandari
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Sinergi International Journal of Management and Business
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886252     DOI : 10.61194/ijmb
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Management and Business with ISSN Number 2988-6252(Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of management and business. The journal attempts to assist in the understanding of the present and potential ability of management business to aid in the recording and interpretation of international management business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2023): August 2023" : 5 Documents clear
Analysis of Smart Homestay Business in Karyamukti Village, Cianjur (Case Study on Mrs. Ai's Smart Homestay) Ryndamayanti, Annisa; Harmadi, Ashur; Misdiyono
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.58

Abstract

There are still very few Smart Homestays in the Gunung Padang tourist area and must be refined regarding the technological equipment used. The problem in the object of this research is the accessibility and limitations of human resources in running this business. The purpose of this study was to determine the feasibility of Mrs. Ai's Smart Homestay business in Karyamukti Village using a descriptive analysis method in terms of several aspects including legal aspects, market and marketing aspects, technical and technological aspects, management and HR aspects, financial aspects, economic aspects. And social and environmental aspects. Based on the results of the business feasibility analysis, there are several aspects that are still far from meeting the business feasibility criteria. Business actors are expected to pay more attention to aspects that are still not in accordance with the eligibility criteria so that the business being run can survive and develop much better.
Implementation of Blue Ocean Strategy: Review of Previous Cases Hokianto, Hugo Fostin
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.64

Abstract

Blue Ocean Strategy is considered to be an unique strategy to be used by business owners, as its was first introduced as a way to “create profit by finding new market and less focusing on competing”. However, as much as the strategy have been introduced and used, how does it perform in practice? What is Blue Ocean Strategy main points, and what are the theoretical research thinks about the strategy? These has yet to be unanswered, hence using qualitative research with literature review method to conduct research, the discussion points out what makes blue ocean distinctive as a strategy, the theoretical perspectives from many authors about blue ocean strategy, and the example cases in implementing Blue Ocean Strategy.
Between Situational Leadership and Employee Motivation on Individual Performance in Indonesian Manufacturing Industry Hanasi, Raihan A.
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.139

Abstract

This study looks into how employee motivation and situational leadership affect individual performance in the manufacturing sector in Indonesia. Survey methods were used quantitatively to gather data from employees at different organizational levels. The study employed Structural Equation Modeling (SEM) in conjunction with Partial Least Squares (PLS) analysis to examine the connections among situational leadership, worker motivation, and individual performance. The findings show that individual performance and employee motivation are both positively impacted by situational leadership. It was also shown that the relationship between situational leadership and individual performance is mediated by employee motivation. Moreover, it was shown that job design and organizational culture were important moderators that increased the effect of situational leadership on worker motivation and the ensuing performance outcomes. These results highlight how crucial motivational work environments and adaptive leadership techniques are for enhancing individual performance in the setting of Indonesian manufacturing.
Assessing the Impact of Transformational Leadership and Employee Empowerment on Organisational Performance in the Indonesian Service Sector Intiar, Septa
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.143

Abstract

This study investigates the relationships between transformational leadership, employee empowerment, and organizational performance in the Indonesian service sector. A quantitative research approach was adopted, and data were collected from 250 employees and managers using self-administered questionnaires. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to analyze the data. The results reveal significant positive relationships between transformational leadership and employee empowerment, employee empowerment and organizational performance, and transformational leadership and organizational performance. Furthermore, mediation analysis indicates that a substantial portion of the influence of transformational leadership on organizational performance is mediated by employee empowerment. These findings highlight the importance of fostering transformational leadership behaviors and promoting a culture of empowerment to enhance organizational performance in the Indonesian service sector.
The Effect of Digital Marketing Strategy and Service Quality on Customer Satisfaction in the Indonesian E-Commerce Industry Misidawati, Dwi Novaria; Darmiono, Darmiono; Devi, Erwina Kartika; Fatimah, Siti; Sarwono, Sarwono
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.145

Abstract

This study investigates the influence of digital marketing strategy and service quality on customer satisfaction within the Indonesian e-commerce industry. Driven by the significant growth of e-commerce in Indonesia, the research aims to identify the key factors that impact customer satisfaction and provide actionable insights for e-commerce businesses. Utilizing a quantitative research design, data were collected from 200 Indonesian e-commerce customers through a structured questionnaire. The analysis employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to evaluate the relationships between digital marketing strategy, service quality, and customer satisfaction. Results indicate that both digital marketing strategy and service quality positively and significantly affect customer satisfaction. The findings underscore the importance of integrating robust digital marketing tactics and maintaining high service quality to enhance customer satisfaction and loyalty in the competitive e-commerce landscape of Indonesia. These insights offer valuable recommendations for e-commerce companies aiming to improve their customer engagement and service delivery practices.

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