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All Journal Lentera: Jurnal Ilmiah Kependidikan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Information System, Applied, Management, Accounting and Research Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Aksara: Jurnal Ilmu Pendidikan Nonformal Islamic Economic and Business Journal Jurnal Informatika Ekonomi Bisnis Sinergi International Journal of Management and Business Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Jurnal Social Society Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global
Misidawati, Dwi Novaria
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENERAPAN METODE MIND MAP UNTUK MENINGKATKAN PEMAHAMAN DAN HASIL BELAJAR MAHASISWA DALAM MATA KULIAH MANAJEMEN PEMASARAN DI IAIN PEKALONGAN Misidawati, Dwi Novaria
Lentera: Jurnal Ilmiah Kependidikan Vol 13 No 2 (2020): Lentera
Publisher : LPPM STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/lentera.v13i2.648

Abstract

This research is motivated by the low understanding and learning outcomes of students in the marketing management course. The purpose of this study was to improve student understanding and learning outcomes in marketing management courses using the mind map method at IAIN Pekalongan for the 2019/2020 Academic Year. This research was conducted on 50 students of class IIA of the Sharia Economics Study Program, consisting of 40 women and 10 men. The research method used was Classroom Action Research (PTK) using the PTK Kemmis & Taggart design consisting of 2 cycles, each consisting of planning, implementing, observing, and reflecting. Collecting data using observation instruments, tests, documentation, and questionnaires. The results of this study indicate an increase in understanding and learning outcomes in marketing management courses, marked by an increase in the number of students who reach the completeness limit, namely in cycle I there are 33 students (66%), in cycle II there are 44 students (88%). The conclusion of this study shows that the application of the mind map method can improve understanding and student learning outcomes in marketing management courses.
Pengenalan Pendidikan Ekonomi Islam Kepada Generasi Muda: Upaya Peningkatan Mutu Ekonomi Masa Depan Hariyadi, Ahmad; Misidawati, Dwi Novaria
Aksara: Jurnal Ilmu Pendidikan Nonformal Vol 6, No 3 (2020): September 2020
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/aksara.6.3.217-224.2020

Abstract

Sistem ekonomi kapitalis berlaku “Free Fight Liberalism” yang memiliki dan mampu menggunakan kekuatan modal secara efektif, efisien dan produktif akan memenangkan pertarungan dalam bisnis.Metode penelitian ini adalah deskriptif kualitatif jenisnya tinjauan studi kasus. Pendekatan penelitian ini dengan teoretis ekonomi syariah. Teknik pengumpulan data menggunakan teknik observasi, wawancara, dan dokumentasi. Teknik analisis data menggunakan analisis kualitatif dan validasi data menggunakan triangulasi data. Hasil penelitian menunjukkan sistem ekonomi yang dapat meningkatkan mutu ekonomi adalah ekonomi Islam yang sistemnya mementingkan individu tetapi sekaligus mementingkan orang lain(distribusi/zakat). Muslim dikebanyakan berperilaku jauh dengan Islam yang sebenarnya karena tidak pernah mendapatkan pengenalan sistem ekonomi Islam. Rekomendasi penelitian ini pengenalan pendidikan ekonomi Islam kepada generasi muda sejak dini untuk meningkatkan mutu ekonomi masa depan.
The Effect of Digital Marketing Strategy and Service Quality on Customer Satisfaction in the Indonesian E-Commerce Industry Misidawati, Dwi Novaria; Darmiono, Darmiono; Devi, Erwina Kartika; Fatimah, Siti; Sarwono, Sarwono
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.145

Abstract

This study investigates the influence of digital marketing strategy and service quality on customer satisfaction within the Indonesian e-commerce industry. Driven by the significant growth of e-commerce in Indonesia, the research aims to identify the key factors that impact customer satisfaction and provide actionable insights for e-commerce businesses. Utilizing a quantitative research design, data were collected from 200 Indonesian e-commerce customers through a structured questionnaire. The analysis employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to evaluate the relationships between digital marketing strategy, service quality, and customer satisfaction. Results indicate that both digital marketing strategy and service quality positively and significantly affect customer satisfaction. The findings underscore the importance of integrating robust digital marketing tactics and maintaining high service quality to enhance customer satisfaction and loyalty in the competitive e-commerce landscape of Indonesia. These insights offer valuable recommendations for e-commerce companies aiming to improve their customer engagement and service delivery practices.
Penerapan Metode Mind Map untuk Meningkatkan Pemahaman dan Hasil Belajar Mahasiswa dalam Mata Kuliah Manajemen Pemasaran di IAIN Pekalongan Misidawati, Dwi Novaria
Lentera: Jurnal Ilmiah Kependidikan Vol. 13 No. 2 (2020): Lentera
Publisher : STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the low understanding and learning outcomes of students in the marketing management course. The purpose of this study was to improve student understanding and learning outcomes in marketing management courses using the mind map method at IAIN Pekalongan for the 2019/2020 Academic Year. This research was conducted on 50 students of class IIA of the Sharia Economics Study Program, consisting of 40 women and 10 men. The research method used was Classroom Action Research (PTK) using the PTK Kemmis & Taggart design consisting of 2 cycles, each consisting of planning, implementing, observing, and reflecting. Collecting data using observation instruments, tests, documentation, and questionnaires. The results of this study indicate an increase in understanding and learning outcomes in marketing management courses, marked by an increase in the number of students who reach the completeness limit, namely in cycle I there are 33 students (66%), in cycle II there are 44 students (88%). The conclusion of this study shows that the application of the mind map method can improve understanding and student learning outcomes in marketing management courses.
Pengaruh Pajak, Ukuran Perusahaan, dan Profitabilitas terhadap Keputusan Perusahaan Melakukan Transfer Pricing Olimsar, Fredy; Misidawati, Dwi Novaria; Marpaung, Rumintar J. H.; Setiawan, Heri; Utami, Eva Yuniarti
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.888

Abstract

This research aims to test and obtain empirical evidence regarding the influence of taxes, company size, probability on transfer pricing. This research uses a sample of subsector manufacturing companies... listed on the Indonesia Stock Exchange in 2019-2023. The sampling method used in this research is the purposive sampling method using SPSS for data analysis. This type of research is quantitative with 150 companies used as research samples with observations for 5 years, so the total research sample is 70 samples. The analysis technique used is regression. The results of this research show that simultaneously, tax, company size, and probability have an influence on companies carrying out transfer pricing.
Pengaruh Pajak, Ukuran Perusahaan, dan Profitabilitas terhadap Keputusan Perusahaan Melakukan Transfer Pricing Olimsar, Fredy; Misidawati, Dwi Novaria; Marpaung, Rumintar J. H.; Setiawan, Heri; Utami, Eva Yuniarti
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.888

Abstract

This research aims to test and obtain empirical evidence regarding the influence of taxes, company size, probability on transfer pricing. This research uses a sample of subsector manufacturing companies... listed on the Indonesia Stock Exchange in 2019-2023. The sampling method used in this research is the purposive sampling method using SPSS for data analysis. This type of research is quantitative with 150 companies used as research samples with observations for 5 years, so the total research sample is 70 samples. The analysis technique used is regression. The results of this research show that simultaneously, tax, company size, and probability have an influence on companies carrying out transfer pricing.
Pengabdian kepada Masyarakat melalui Kuliah Kerja Nyata (KKN) di Desa Sidorejo Kabupaten Pemalang Misidawati, Dwi Novaria; Unnaufal, Aulia; Arifin, Muhamad Syahrul; Anggreini, Nadia Putri; Puteri, Lintang Andiana; Amelia, Eka; Sari, Wahyu Isma; Masrifah, Dewi Isma; Khaerunisa, Muhimatul; Qodtrunada, Noora; Anurgupitasari, Dwi; Sari, Riski Nilam; Kholisah, Nur; Syahputra, Ilham Maulana
DARMADIKSANI Vol 4 No 2 (2024): Edisi Desember
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v4i2.5397

Abstract

Program Kuliah Kerja Nyata (KKN) dilaksanakan oleh mahasiswa UIN K.H. Abdurrahman Wahid Pekalongan di Desa Sidorejo, Kecamatan Comal, Kabupaten Pemalang. Program Kuliah Kerja Nyata (KKN) bertujuan untuk menerapkan ilmu pengetahuan secara langsung dalam upaya pemberdayaan masyarakat. Kegiatan ini dilaksanakan pada tanggal 18 Juli hingga 29 Agustus 2024. Kegiatan ini berfokus untuk meningkatkan kesadaran akan pentingnya pendidikan dan kesehatan, serta pengembangan ekonomi lokal melalui optimalisasi sumber daya alam desa. Mahasiswa dari berbagai program studi bekerja sama dengan perangkat desa dan masyarakat lokal dalam merancang dan melaksanakan program-program seperti penyuluhan kesehatan, pendampingan usaha kecil, dan peningkatan kualitas lingkungan hidup. Diharapkan pengabdian ini memberikan dampak positif jangka pendek dan jangka panjang bagi masyarakat desa Sidorejo serta memperkaya pengalaman dan keterampilan sosial mahasiswa.
Comparative Analysis of Superindo Supermarket Financial Performance Before and After the Pandemic Misidawati, Dwi Novaria; Santoso, Aprih; Zanbaina, Ghafira
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1818

Abstract

This research aims to recognize the monetary performance before and during the Covid-19 pandemic at Superindo Supermarkets. This study uses quantitative strategies compared with the Kruskal Wallis take examine economic overall performance. This research suggests variations in liquidity, solvency, profitability, and economic sports. Superindo grocery store before and throughout the Covid-19 pandemic. This difference is because of nature conservative in the supermarket to develop business and allocate funding to gadgets or sectors that don't have danger tall. This condition causes many efficiencies to occur with terminating or lessening employment worker salaries which affects on shopping strength public. A decrease in human beings's shopping power and mobility regulations create sales the organization declines. This research does now not discover the difference between liquidity ratios with the contemporary ratio and quick ratio. This result permits the use of measurements of different liquidity together with the coins turnover ratio because it shows the relative cost among values of internet sales with internet working capital.
Strategies To Improve Business Performance In The Face Of Strong Competition Shofwani, Siti Aniqoh; Misidawati, Dwi Novaria; Turyandi, Itto; Arwin, Arwin; Ansari, Ansari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.6648

Abstract

Jakarta Cosmetics Store is one of the stores engaged in the sale of various cosmetic products and various skincare products. The number of competitors in the cosmetics sector, such as Jakarta Cosmetics Store, requires the right marketing strategy to be able to face the competition in the cosmetics market. The purpose of the study was to determine the strategy implemented by the company to improve its business performance. The research informants numbered 8 people. The method used in this study was the descriptive method. The use of the descriptive method is to determine the application of SWOT analysis in determining strategies to improve its business performance. The results of the study indicate that Jakarta Cosmetics Store must take advantage of opportunities as much as possible, by using an aggressive strategy to be able to attack the market and can widen the gap in competition.
THE IMPORTANCE OF THE IMPLEMENTATION OF MANAGEMENT INFORMATION SYSTEMS IN THE BUSINESS SECTOR Rahmah, Himah Naely; Mursid, Mansur Chadi; Misidawati, Dwi Novaria; Hamid, Abdul; Lestari, Ika; Gunawan, Ade
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1825

Abstract

In the rapidly growing digital era, the implementation of Management Information Systems (SIM) is a crucial factor in increasing business efficiency and competitiveness. This study aims to analyze the importance of SIM implementation in the business sector and its impact on operational effectiveness and strategic decision-making. The research method used is a quantitative approach with a survey of various companies that have adopted driver's licenses. The results show that the implementation of SIM contributes significantly to improving operational efficiency, accelerating the decision-making process, and increasing customer satisfaction through more systematic data management. In addition, the study identified key challenges in SIM implementation, such as the cost of initial investment and resistance to change within the organization. Thus, a deeper understanding of the benefits and challenges of SIM implementation can assist companies in designing more effective strategies to optimize their business performance.
Co-Authors AA Sudharmawan, AA Abdul Hamid Ade Gunawan Ahmad Hariyadi, Ahmad Amelia, Eka Anggreini, Nadia Putri Ansari Ansari Anurgupitasari, Dwi Aprih Santoso Arifin, Muhamad Syahrul Arwin Arwin Azima, Najma Azzahwa, Inez Laydisa Darmiono, Darmiono Erwina Kartika Devi Faturrohma, Anizza Mifa Febriani, Fenti Fidya Nur Meilia Fredy Olimsar Ika Lestari, Ika Islami, Putri Prasetya Janibah, Ardina Khaerunisa, Muhimatul Khofidhotul, Nur Kholisah, Nur Lestari, Retnotia Dwi Mansur Chadi Mursid Marpaung, Rumintar J. H. Masrifah, Dewi Isma Ma’arif, M. Ishom Mezaluna, Ibtisam Nikmah, Ajeng Nafilatun Nurhidayah, Herlinda Dewi Nursetiana, Herni Puteri, Lintang Andiana Putri Safrina, Dessy Qodtrunada, Noora Rahmah, Himah Naely Sari, Riski Nilam Sari, Wahyu Isma Sarwono Sarwono Shofwani, Siti Aniqoh Siti Fatimah Syahputra, Ilham Maulana Tsania, Afrida Turnisah, Ika Barjah Turyandi, Itto Umairo, Tsania Unnaufal, Aulia Utami, Eva Yuniarti Zanbaina, Ghafira Zulfa, Amalina