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Novianita Rulandari
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ijmb@journal.sinergi.or.id
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Sinergi International Journal of Management and Business
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886252     DOI : 10.61194/ijmb
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Management and Business with ISSN Number 2988-6252(Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of management and business. The journal attempts to assist in the understanding of the present and potential ability of management business to aid in the recording and interpretation of international management business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2025): February 2025" : 5 Documents clear
Heritage Tourism: The Role of Satisfaction as a Mediating Variable Edy Purwanto; M. Munir Syam AR
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.267

Abstract

Sumenep is a city that has a rich history and culture that is very interesting to study. Of course, this wealth is one of the attractions of tourist destinations in Sumenep Regency. This research aims to determine the role of satisfaction in mediating the influence of tourist attraction and destination image on intention to visit again. This research was conducted in Sumenep Regency. The objects in this research are focused on palace and museum tourist destinations in Sumenep Regency. The sample used in the research was 190 respondents taken using the purposive sampling method. Data was obtained through distributing questionnaires to respondents. Hypothesis testing is carried out using multiple linear regression analysis and hierarchical regression analysis. This research found that attractiveness has a positive and significant influence on satisfaction and also the intention to visit again. The destination image variable also has a positive and significant influence on satisfaction and intention to visit again. Then, consumer satisfaction has a positive and significant influence on intention to revisit. Meanwhile, in the context of the role of satisfaction as a mediating variable, in this study it was found that satisfaction did not mediate the effect of attractiveness on intention to revisit. Meanwhile, satisfaction mediates the influence of the destination image variable on intention to revisit.
Emotional Connection, Social Interaction, and Content Performance Quality in Building Fan Loyalty on Indonesian Indie Music Streaming Platforms Sarifiyono, Aggi Panigoro; Purnama, Susan; Anang Bambang Pujianto; Johnson Sinaga; Ade Sintia Hendrian
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.411

Abstract

The rapid evolution of digital technologies has reshaped the global music industry, particularly through streaming platforms. This research examines the optimization of fan loyalty within Indonesia’s indie music scene on platforms like Spotify and YouTube Music by analyzing the influence of emotional connection, social interaction, and content performance quality. Using a descriptive-verifiable research design and Structural Equation Modeling (SEM) with 300 streaming platform users, the study finds that these factors significantly impact satisfaction, engagement, and perceived value, ultimately driving fan loyalty. Satisfaction acts as a critical mediator, reinforcing its role in loyalty formation. The findings offer strategic insights for indie artists and streaming platforms, emphasizing the importance of personalized content, community-driven features, and high-quality production in fostering deeper fan engagement and ensuring long-term sustainability in the digital music industry.
The Influence of Customer Experience and Brand Trust on Repurchase Intentions by Moderating Sales Promotions at PT Wika Beton Region II Aldila, Tino Yose; Helmi, Sulaiman; Fitriasuri; Mellita, Dina
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.467

Abstract

Priority in government development programs is an opportunity for construction companies to increase sales. However, in practice, PT Wika Beton Wilayah II Palembang City, as a leading construction company, has failed to get new projects. This study aims to determine and analyze the effect of customer experience and brand trust on repurchase intention with moderation of sales promotion. The research was conducted using quantitative methods through SEM-PLS analysis, sourced from questionnaires distributed to 49 respondents. Respondents are customers of PT Wika Beton Region II Palembang City who have made purchases more than once. The results of the study are expected to reveal that customer experience and brand trust can influence customer repurchase intention moderated by sales promotion. The predicted influence is a significant favorable influence, both partially and simultaneously. The results of this study are expected to be used as a reference for the formulation of marketing strategy formulation strategies for policymakers in the company.
The Influence of Psychological Capital and Knowledge Sharing on Organizational Citizenship Behavior (OCB) at PT XYZ Erviyani, Yulita; Saberina, Sabilla; Puspita, Mugi
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.478

Abstract

This study aims to determine the state of psychological capital, knowledge sharing and organizational citizenship behavior (OCB) and to find the amount of influence of psychological capital and knowledge sharing on organizational citizenship behavior in PT XYZ employees, both partially and simultaneously. The method used in this research is descriptive and verification with a quantitative approach. The population used in this study were all employees of PT XYZ, which amounted to a population of 55 respondents using non-probability sampling techniques, namely saturated sampling of 55 respondents using the Slovin formula. Based on the results obtained that respondents' responses regarding Psychological Capital are included in the sufficient category, Knowledge Sharing is included in the sufficient category and Organizational Citizenship Behavior (OCB) is included in the sufficient category. Based on the results of determination testing, it is found that Psychological Capital has an effect of 0.471 or 47.1% on Organizational Citizenship Behavior (OCB), Knowledge Sharing has an effect of 0.634 or 63.4% on Organizational Citizenship Behavior (OCB), Psychological Capital and Knowledge Sharing have an effect of 0.624 or 62.4% on Organizational Citizenship Behavior (OCB). Based on the results of partial hypothesis testing, it shows that Psychological Capital has no effect on Organizational Citizenship Behavior (OCB), Knowledge Sharing affects Organizational Citizenship Behavior (OCB). Based on the results of hypothesis testing simultaneously Psychological Capital and Knowledge Sharing affect Organizational Citizenship Behavior (OCB).
Mediating Role of Green Trust in the Link Between Green Perceived Value, Risk, and Purchase Intention of Electric Motorcycles Cahya, Nur; Santi Paramita, Veronika
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.413

Abstract

This study aims to examine the influence of green perceived risk (GPR) and green perceived value (GPV) on purchase intention (PI) through green trust (GT) in Honda EM-1 electric motorcycles. A total of 271 respondents were selected using the Lemeshow method. Data was collected through a cross-sectional or one-shot research approach. The research instrument successfully passed validity and reliability tests. Structural equation modelling (SEM) was employed for data analysis using Smart-PLS version 3.0. The study used PLS software, including outer and inner model assessments. The outer model analysis evaluates convergent validity, discriminant validity, and composite reliability, while the inner model analysis includes r-square, f-square, model fit tests, path analysis, and hypothesis testing. Among the four proposed hypotheses, all were found to have a significant effect. Green perceived value (GPV) positively influences purchase intention (PI), both directly and indirectly, through green trust (GT). Conversely, green perceived risk (GPR) negatively affects purchase intention (PI), both directly and indirectly, through green trust (GT).

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