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Sinergi International Journal of Communication Sciences
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886260     DOI : 10.61194/ijcs
Core Subject : Education,
Languange, Linguistic, Communication & Media
Sinergi International Journal of Communication Scienceswith ISSN Number 2988-6260 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of coumminication sciences. The journal attempts to assist in the understanding of the present and potential ability of communication sciences to aid in the recording and interpretation of international communication science.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2025): May 2025" : 5 Documents clear
Media, Gender, and Identity: Challenges and Strategies for Equitable Representation Lestari, Putri Ayu; Elfattah, Hagar Yehia Abd
Sinergi International Journal of Communication Sciences Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i2.652

Abstract

This narrative review explores the current state of gender representation across traditional and digital media platforms. The study aims to synthesize existing literature to understand how gender roles are portrayed, how structural systems influence representation, and what strategies can mitigate disparities. Employing a narrative method, this review analyzed peer-reviewed articles and grey literature sourced from Scopus, Web of Science, and Google Scholar, using a combination of Boolean search strategies to ensure a comprehensive dataset. Findings show that traditional media continues to depict women in stereotypical roles, while non-binary identities remain underrepresented or mischaracterized. In digital media, influencers reinforce aspirational gender norms, yet also create opportunities for visibility and activism. Intersectional research reveals that individuals with overlapping marginalized identities face compounded misrepresentation. Structural barriers—such as media ownership, editorial bias, and algorithmic filtering—sustain these portrayals. Comparative studies underscore the influence of national policy and cultural context on gender narratives. This study concludes that integrated interventions are essential to promoting authentic and diverse gender representations. Media literacy education, inclusive regulatory frameworks, and algorithmic reforms are key to disrupting entrenched inequalities. Further research should focus on longitudinal impacts and explore culturally specific media contexts to enrich global understanding.
Harnessing AI for Climate Change Communication: Analyzing Public Perception through NLP and Machine Learning Rahman, Gohar; Aidatul Fitriyah
Sinergi International Journal of Communication Sciences Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i2.683

Abstract

This study explores how Artificial Intelligence (AI), particularly Natural Language Processing (NLP) and machine learning, can be leveraged to analyze public discourse on climate change and improve climate communication strategies. Focusing on four key questions, the research examines how AI classifies public sentiment, identifies dominant topics, detects framing structures, and generates actionable insights to inform targeted communication. Over one million climate-related posts were collected from Twitter and Facebook between January and June 2024. Sentiment analysis using a fine-tuned BERT model categorized posts into positive, negative, and neutral sentiments, while Latent Dirichlet Allocation (LDA) revealed key topics. Framing analysis employed supervised machine learning to classify posts into narrative frames, and AI-powered visualization tools were used for interpretation. The results indicate a polarized sentiment distribution: 45% negative, 35% positive, and 20% neutral. Negative posts centered on skepticism and political inaction, while positive posts supported renewable energy and activism. Thematic analysis highlighted five key topics: scientific evidence, activism, economic implications, political debate, and environmental justice. Framing analysis revealed four dominant frames—climate urgency, economic impact, political action, and environmental justice—that shape public perception. Temporal sentiment shifts aligned with major events, suggesting public discourse is responsive to political and activist developments. This research demonstrates the potential of AI to provide scalable, data-driven insights into public climate discourse. By integrating these insights into strategic planning, communicators can design more effective, emotionally resonant messages, enhancing public engagement and supporting collective climate action.
Virtual Influencers, Real Impact: A Narrative Review on Credibility, Generational Trust, and Purchase Intention in Digital Marketing Ananda, Annisa Rizki; Putra, Muhammad Nuur Tanja; Azhar, Muhammad Irwan Yazid
Sinergi International Journal of Communication Sciences Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i2.690

Abstract

This narrative review investigates the impact of influencer marketing on consumer behavior, with a focus on the dimensions of influencer credibility, parasocial relationships, generational response differences, and the emerging role of virtual influencers. The study aims to synthesize current literature and provide an integrative framework to understand how these factors shape consumer purchase intent in digital contexts. Using a narrative synthesis methodology, the review draws from recent empirical studies and theoretical models to analyze how psychological mechanisms and systemic factors interact in influencer marketing. Key findings reveal that credibility attributes such as trustworthiness, expertise, attractiveness, authenticity, and consistency are fundamental in influencing consumer trust and brand engagement. Parasocial relationships enhance emotional connections between influencers and followers, mediating the effectiveness of endorsement. Furthermore, generational differences in digital behavior necessitate personalized communication strategies. The review also highlights the dual nature of virtual influencers, offering consistent branding but facing challenges in perceived authenticity. Systemic influences—such as platform algorithms, regulatory frameworks, and ethical standards—play a critical role in either enabling or constraining the reach and effectiveness of campaigns. This review underscores the urgency for adaptive, ethical, and transparent marketing practices. It recommends future research into culturally inclusive frameworks, long-term engagement metrics, and data-driven personalization strategies. The findings contribute to a deeper understanding of digital consumer psychology and provide actionable insights for both scholars and marketing practitioners in the age of social media.
University Student Responses to Ethical Violations on Social Media: A Case Study from Banggai Regency Aquarini; Suffianor; Yopiannor, Farid Zaky
Sinergi International Journal of Communication Sciences Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i2.756

Abstract

In the rapidly evolving digital landscape, university students increasingly confront ethical violations on social media platforms, ranging from privacy breaches to cyberbullying and misinformation. This study investigates how students in Banggai Regency, Indonesia, perceive and respond to unethical content encountered online. Employing a qualitative descriptive approach, data were collected through in depth interviews and digital observations with active social media users across multiple platforms. Thematic analysis guided by Miles and Huberman’s model revealed that students employ a combination of cognitive appraisal and avoidance strategies, including skipping, unfollowing, reporting, blocking, and content filtering, to navigate unethical digital environments. Findings highlight the role of psychological resilience, digital literacy, peer norms, and platform design in shaping student behaviors. Furthermore, student led initiatives such as digital ethics campaigns and peer fact checking groups emerged as critical interventions promoting responsible digital engagement. These insights underscore the transformative potential of youth agency in fostering ethical online cultures. The study contributes to the broader discourse on digital citizenship by emphasizing the need for integrated digital ethics education and collaborative policy interventions.
The Influence of TikTok Social Media on Adolescent Social Behavior in the Digital Era: A Case Study in Kendari City Sari, Dyah Fitria Kartika
Sinergi International Journal of Communication Sciences Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i2.757

Abstract

This study examines the role of TikTok in shaping the social behavior and self perception of adolescents in Kendari City, Indonesia. Situated within an interpretivist paradigm, a qualitative descriptive case study was conducted involving 120 adolescents aged 15–18 years. Data collection employed participatory observation, baseline questionnaires, and semi structured interviews, analyzed through thematic coding and matrix displays. The findings reveal that TikTok usage fosters both positive and negative psychosocial outcomes. While 42% of respondents reported increased self confidence through creative engagement, 32% experienced social pressure to conform to trending challenges, and 12% reported negative social comparisons. Algorithmic recommendation systems were found to significantly influence content exposure and behavioral normalization, aligning with the emerging "algorithmic conformity" model. Peer interactions were enhanced through trend discussions and collaborative video creation; however, relational distancing was also observed. Content consumption was overwhelmingly entertainment driven, reinforcing homogenized digital cultures. This study contributes to the expanding literature on adolescent digital socialization by emphasizing the hybrid influence of peer dynamics and algorithmic architectures. The findings advocate for integrated digital literacy, emotional regulation, and platform transparency initiatives to promote healthier digital ecosystems for adolescents.

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