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Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 30248388     EISSN : 30218691     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 277 Documents
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Pengaruh Implementasi Relationship Marketing Terhadap Loyalitas Pelanggan : Survei Pada Pelanggan Perusahaan Da’o Screen Printing Kota Tasikmalaya Yandie Ramadhany; Depy Muhamad Pauzy; Suci Putri Lestari
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.263

Abstract

The purpose of this study was to determine the description of Relationship Marketing and Customer Loyalty at Da'o Screen Printing company and to determine the effect of Relationship Marketing on Customer Loyalty at Da'o Screen Printing company. The research method used by researchers is to use descriptive analysis. This research uses a quantitative approach. The type of research used in this research is causal. In this study, the authors conducted direct research on all Da'o Screen Printing customers to obtain data. The sample in this study was 50 people, this is based on saturated sampling technique where the population in this study was 50 people. Researchers will conduct tests using SPSS version 25. Relationship Marketing at Da'o Screen Printing company is currently in a very good classification. Da'o Screen Printing's customer loyalty is currently in a good classification because many customers maintain loyalty at Da'o Screen Printing. Relationship Marketing has a significant effect on Customer Loyalty because if the implementation of Relationship Marketing will increase customers who are loyal to the products provided by Da'o Screen Printing.
Analisis Strategi Customer Relationship Management untuk Meningkatkan Loyalitas Pelanggan dalam Pembelian Suku Cadang Pada PT Trakindo Utama Cabang BSD Shelvina Putri Danisa; Muchsin Muthohar
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.269

Abstract

Intense competition within the industrial sector drives companies to be more proactive in creating and continually designing strategies to maintain their position in the market. Companies that have customer relationship strategies can enhance customer loyalty, which in turn optimizes the long-term profitability of the company. Through this strategy, relationships with customers can be strengthened, and existing customers can be retained. The strategy is also implemented by one of the heavy equipment companies in Indonesia, namely PT Trakindo Utama Branch BSD, to effectively address customer complaints so that customers feel comfortable again despite their previous dissatisfaction with the services provided. This research aims to determine whether the implementation of customer relationship management strategies carried out by PT Trakindo Utama's BSD Branch can effectively enhance customer relationships, retain customers, and increase loyalty. The methodology used in this research is a qualitative approach, involving data collection techniques such as observation and interviews with employees of PT Trakindo Utama Branch BSD in the Sales division and the Parts Counter sub-division who have direct and intensive communication with customers, as well documentation. Therefore, the data obtained are accurate and based on sources within the company relevant to the research. Through observations and interviews, it can be seen that the customer relationship management strategies implemented by the company have been effective in improving and maintaining customer relationships and increasing customer loyalty by offering loyalty programs, such as excellent and solution-oriented services, providing incentives, annual contracts, membership rewards, and conducting evaluations based on customer assessments.
Pengaruh Kesehatan dan Keselamatan Kerja (K3) terhadap Kinerja Pegawai pada Rumah Sakit Umum Daerah Kondosapata’ Kabupaten Mamasa Isai Limbong Bamba; Milka Pasulu; Jumaidah Jumaidah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.270

Abstract

ISAI LIMBONG BAMBA. 2023. The Influence of Occupational Health and Safety on Employee Performance at the Kondosapata Regional General Hospital, Mamasa Regency. Thesis Management Study Program STIM-LPI Makassar (supervised by Dr. Milka Pasulu, S.E., M.Si and Mrs. Jumaidah, S.Sos., M.Sc). The purpose of this study was to examine the effects of the implementation of Occupational Health and Safety (K3) on the performance of employees at Kondosapata' Regional General Hospital, Mamasa Regency. The method used is a quantitative approach, which includes descriptive and inferential aspects. The sample consists of 80 employees, selected by the saturated sample method. The main data was collected through a questionnaire filled out by respondents at the Kondosapata Regional General Hospital. The analysis of the results includes a number of techniques, such as validity testing, reliability testing, hypothesis testing (T test and F test), the coefficients of determination, and the application of linear multiple tests which are carried out by utilizing SPSS version 23.0 software. The results of the analysis reveal that Occupational Health and Safety (K3) factors have a positive and significant impact on the performance of employees in hospitals.
Pemahaman Resiko Dan Manajemen Resiko Cava Billa Al Husaini
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.272

Abstract

There are several ways in which humans deal with the risk of disasters and disasters which are (qadha and qadhar) of Allah SWT. However, humans must make efforts to take anticipatory action to minimize the risks that will arise, therefore it is necessary to create or design strategies to manage risks. This strategy is first tasked with identifying the risks faced, after that measuring or determining the magnitude of the risk.
Penerapan Etika Bisnis Islam Dalam Transaksi Jual Beli Di Pasar Tradisional: Studi Pasar Sungai Bengkal Siti Aisah; Suhar Suhar; Saijun Saijun
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.283

Abstract

This study has a formulation of the problem regarding how to apply Islamic business ethics in buying and selling transactions in traditional markets Sungai Bengkal Market and how to apply Islamic business ethics in buying and selling transactions in traditional markets in Sungai Bengkal Village based on the principles of Rasulullah Saw. This study uses qualitative methods, the type of data used in this study is primary data and data collection techniques are through observation, interviews and documentation so that the results of this study indicate that the application of Islamic business ethics has been going quite well. It is proven by the way traders carry out buying and selling transactions following the principles of Rasulullah SAW such as being honest, trustworthy, precise in weighing, not hoarding goods, not doing al-ghab/tadlis and mutual benefit. Most of them have implemented it even though they don't know that it is included in Islamic business ethics. This is caused by a lack of knowledge about Islamic business ethics and some of the traders also only have elementary and high school graduates.
Analisis Peningkatan Produktivitas Kerja Pegawai Pada UMKM Sarung Batik Kalungguh Pekalongan Ahmad Abdul Muiz; Efriyani Sumastuti; Rauly Sijabat
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i4.286

Abstract

Expanding work productivity should be possible with different interesting methodologies and strategies by immediately addressing HR in the best way to build their proficiency and viability as an asset in the association. The results of the creation of Kalenggun batik sarong UMKM in Pekalongan in 2021 and 2022 are experiencing a downturn. This shows that there are still problems related to representative work efficiency so that they have not met organizational goals. This examination uses clear quantitative exploration techniques. Quantitative techniques, more specifically by testing existing speculations to trace the reality of these theories. Data collection methods used are literature and questionnaires. The results of this study indicate that leadership has a negative and not significant effect on the work productivity of the UMKM Batik Sarong in Pekalonga. Meanwhile, incentives, motivation, work environment and training have a positive and significant effect on the work productivity of the UMKM Sarung Batik Pekalongan.
Pengaruh Organisasi Industri Dan Struktur Perilaku Kinerja Industri Sekarang Ini Afifahtus Syaleha; Muhammad Yasin
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i4.335

Abstract

This research aims to increase knowledge and insight in the field of industrial economics, both in terms of concept, application and development of industrial economics in Indonesia. In order to increase knowledge and insight specifically in the field of industrial organization and business competition, both in terms of concept and implementation. Determine estimates and predictions and what is most likely regarding the company's condition and performance in the future. The research method uses qualitative methods and library research. The data collection technique is to record important information in carrying out data analysis by means of data reduction, data display and drawing conclusions to obtain conclusions. The results of this research show several developments in the industrial sector in Indonesia. The industrial sector is the largest contributor to Indonesia's GDP, especially the manufacturing sector which contributes around 73% of Indonesia's total industrial production. However, the industrial sector in Indonesia is still hampered by several factors, such as poor infrastructure and limited human resources..
Pengaruh Pelatihan Kerja Terhadap Kinerja Pegawai Pada Lembaga Pemasyarakatan Kelas IIB Solok Aulia Rakhman; Netty Indrawati; Selfidiana Roza
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i4.336

Abstract

This study aims to examine the effect of job training on employee performance at Class IIB Solok Penitentiary. While the research sample was determined using the saturated sample method by including all research samples in a population, for this research the sample was taken from all employees of Class IIB Solok Correctional Institution as many as 83 people. The types of data used include instrument testing, simple regression analysis, coefficient of determination and hypothesis testing. The results of this study indicate that there is a significant effect of job training on employee performance in all employees of Class IIB Solok Penitentiary. This is evidenced by using the t test with a tcount of 2.153 > ttable 1.664 with a significant value of 0.034 <0.05. It can be concluded that job training has an effect on employee performance in class IIB correctional institutions in Solok City or the hypothesis is accepted. This means that the job training provided is very influential for the performance of employees in class IIB correctional institutions in Solok City.
Analisis Efisiensi Modal Kerja Terhadap Pertumbuhan Laba Pada PT. Kawasan Industri Makassar (Persero) ( PT. Kima Makassar ) Chindi Lainora; Sabirin Iskandar; Abdullah Abdullah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i4.338

Abstract

This research aims to determine whether the company's working capital has shown efficiency in increasing better profit growth. The author's research object is PT. Makassar Industrial Zone (Persero). This research method is descriptive research using quantitative methods. Quantitative data is numerical data, data obtained from financial reports. Researchers use data collection techniques accompanied by documentation. The results of the research show that the efficiency ratio shows the turnover of fixed assets that are sold a lot so that the turnover of receivables increases so that profitability can increase profit growth. So it is concluded that profit growth at PT. Makassar Industrial Zone (Persero) working capital management has not been shown to be efficient.
Pengaruh Green Marketing, Sosial Media Marketing, Dan Promosi Terhadap Keputusan Pembelian Pada Mekar Swalayan Kediri Erlia Novita Sari; Deby Santyo Rusandy; Anita Sumelvia Dewi
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i4.339

Abstract

This research discuesses the loss of Green Marketing, Social Media Marketing, and Promotion of Purchase Decisions in Mekar Swalayan Kediri. this research aims to find out the result of the influence of green marketing, sosial media marketing, and promotion on purchasing decisions in Mekar Swalayan Kediri. the method in this research in quantitative. Data collection techniques using primary data and secondary data. Sampling in this study using purposive sampling teachnique with 99 customers. Data processing uses validity test, reliability test, classic assumption test, multiple linear regression, t test, F test, and the coefficient of determination (R2). There is a partial effect between Green Marketing on Purchase Decision where the results of the t test obtained a significant value of 0,009 < 0,05. There is a partial effect between Social Media Marketing on Purchase Decision where the results of the t test show a significance value of 0,011 < 0,05. There is a partial effect between Promotion on Purchase Decision wehere the results of the t test obtained a significance value of 0,002 < 0,05. There is a simultaneous effect of Green Marketing, Social Media Marketing, and Promotion on Purchase Decision where the results of the F test get a significance value of 0,000 < 0,05.

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