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Buyung Solihin Hasugian
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INDONESIA
Journal Economic Management and Business
Published by Universitas Dharmawangsa
ISSN : 2985525X     EISSN : 29855241     DOI : DOI: https://doi.org/10.46576/jfeb.v2i1
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Journal Economic Management and Business adalah Jurnal Program Studi Manajemen Fakultas Ekonomi dan Bisnis yang ditertbitkan dan dikelola oleh Universitas Dharmawangsa. Jurnal ini diharapakan dapat menjadi alat informasi dan sosialisasi mengenai hasil-hasil pengabdian dari seluruh civitas akademika tentang berbagai macam inovasi dan solusi-solusi dalam berbagai persoalan dalam masyarakat. Artikel yang dimuat dalam Emanis meliputi hasil-hasil penelitian yang memiliki ruang lingkupnya: 1. Manajemen Sumber Daya Manusia 2. Manajemen Pemasaran 3. Manajemen Operasional 4. Manajemen Keuangan Syariah 5. Manajemen Perbankan syariah 6. Kewirausahaan 7. Manajemen organisasi 8. Manajemen keuangan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 146 Documents
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ANALISIS SISTEM EVALUASI KINERJA BERBASIS DIGITAL DAN WORK OVERLOAD DALAM MENINGKATKAN KINERJA KARYAWAN PADA PT PLN UP3 LUBUK PAKAM (PENDEKATAN KUALITATIF) Intania Amanda Putri; Putri Yunizar; Dewi Nur Aisah; Andhika Dharma Putri; Dwi Nur Akbar; Sari Wulandari
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8883

Abstract

This study aims to analyze the implementation of a digital-based performance evaluation system and work overload in improving employee performance at PT PLN (Persero) UP3 Lubuk Pakam. This research employs a qualitative method using observation and literature review as data collection techniques. The findings indicate that the implementation of a digital-based performance evaluation system has been effective in enhancing efficiency, transparency, and accuracy in assessing employee performance. The system also contributes to improved employee discipline, productivity, and overall work quality. However, some employees experience work overload due to high work targets and the large number of tasks that must be completed within a limited time frame. Work overload can positively affect productivity in the short term; however, if it occurs continuously, it may lead to fatigue, work stress, and a decline in performance quality. Therefore, maintaining a balance between the use of digital systems and proper workload management is essential to achieve optimal employee performance
PENGARUH DIGITALISASI KEUANGAN DAN LITERASI KEUANGAN TERHADAP INKLUSI KEUANGAN BERKELANJUTAN GENERASI Z DI ERA EKONOMI DIGITAL M. Rizky Wijaya; Purwita Sari; Ratih Anggraini Siregar; Tika Nirmala Sari; Ahmad Rivaldo Tarigan
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8791

Abstract

The rapid advancement of digital technology has significantly transformed financial services and consumer financial behavior, particularly among Generation Z as digital natives. This study aims to examine the influence of financial digitalization and financial literacy on sustainable financial inclusion among Generation Z in the digital economy era. A quantitative approach was employed using a survey method with structured questionnaires. The study involved 145 Generation Z respondents aged 17–27 years in Indonesia who actively use digital financial services, selected through purposive sampling. Data were analyzed using multiple linear regression. The results indicate that financial digitalization and financial literacy have a positive and significant effect on sustainable financial inclusion, both partially and simultaneously. These findings highlight that the success of sustainable financial inclusion depends not only on technological accessibility but also on individuals’ financial knowledge and responsible financial behavior.
The Role of Self-Efficacy and Locus of Control in Enhancing Employee Performance at Aceh Culture and Tourism Office Syarifah Mauli Masyithah; Teuku Muhammad Syauqi; Nurrahmad Nurrahmad; Sisca Mediyanti; Leni Marlina; Syafira Yunidar; Awwaliah Awwaliah
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8847

Abstract

This research aims to examine the influence of self-efficacy and locus of control on employee performance at the Aceh Culture and Tourism Office. The research was motivated by the suboptimal performance of employees, which is presumed to be associated with individual psychological factors, particularly self-efficacy and locus of control. A quantitative approach with an associative research design was employed in this research. The population consisted of 249 employees of the Aceh Culture and Tourism Office, while 71 respondents were selected as samples using the Slovin sampling method. Data were collected through questionnaires using a Likert scale to measure self-efficacy, locus of control, and employee performance. The collected data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The findings indicate that self-efficacy has a positive effect on employee performance. In addition, locus of control also positively influences employee performance. Meanwhile, both self-efficacy and locus of control contribute significantly to improving employee performance. The research concludes that psychological factors play an important role in enhancing employee performance in the public sector. Organizations should strengthen employees’ self-confidence and promote positive self-control to improve work effectiveness and productivity. 
DINAMIKA KINERJA PEMASARAN: ANALISIS PERAN MARKETING CAPABILITY, ENTREPRENEURIAL MARKETING, DAN SOCIAL MEDIA MARKETING Muhammad David Firmansyah; Ali Ali
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8755

Abstract

This study examines the declining marketing performance of furniture MSMEs in Jepara Regency, which is assumed to be influenced by marketing capability, entrepreneurial marketing, and social media marketing, as well as the mediating role of product innovation. The objective is to analyze the effect of these three variables on marketing performance with product innovation as a mediator. A quantitative descriptive approach was used with furniture MSMEs in Jepara Regency as the research object. Primary data were collected through questionnaires distributed to respondents. The population consisted of 3,945 MSMEs, and 98 samples were selected using purposive sampling and the Slovin formula. Data were measured using a 1–5 Likert scale and analyzed using the Partial Least Square (PLS) method with SmartPLS 3. The results show that marketing capability, entrepreneurial marketing, and social media marketing have a positive and significant effect on marketing performance and product innovation. Furthermore, product innovation significantly mediates the relationship between these variables and marketing performance
PENGARUH GREEN HUMAN RESOURCE MANAGEMENT TERHADAP KINERJA BERKELANJUTAN UMKM MELALUI KAPABILITAS INOVASI PADA SEKTOR PENGOLAHAN DI MAMMINASATA Iwan Perwira; Hernita Hernita; Ahmad Ridha; Andi Faisal Syam; Baso Sardjan
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8982

Abstract

This study aims to examine the effect of Green Human Resource Management (GHRM) on the sustainable performance of SMEs by considering innovation capability as a mediating variable. The study is motivated by the increasing demand for SMEs to not only focus on economic performance but also address environmental and social sustainability issues. A quantitative approach with an explanatory design was employed, involving 170 SMEs in the processing sector in the Mamminasata region. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicate that GHRM has a positive and significant effect on sustainable performance, both directly and indirectly through innovation capability. These findings suggest that environmentally orientated human resource management practices can foster innovation that contributes to improved business sustainability. Innovation capability serves as a key mechanism in strengthening this relationship, particularly through process improvements and operational efficiency. This study highlights that SME sustainability is not solely determined by business scale but also by the ability to manage human resources effectively and continuously develop innovation.
Pengaruh Desain Kemasan Dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Pada Booth Kopi Nescafe (Studi Kasus Pada Generasi Z Di Tasikmalaya) Reza Silvia Az Zahra; Ardhiansyah Ardhiansyah
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8831

Abstract

This study aims to analyze the influence of packaging design and product quality perception on purchasing decisions at Nescafé coffee booths among Generation Z in Tasikmalaya. The research is motivated by increasing competition in the instant coffee industry and the decline in Nescafé’s Top Brand Index, indicating changes in consumer preferences. This study uses a quantitative approach with a survey method involving 100 respondents selected through purposive sampling. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficient of determination with IBM SPSS. The results indicate that packaging design has a positive and significant effect on purchasing decisions with a significance value of 0.000 < 0.05. Meanwhile, product quality perception does not significantly affect purchasing decisions with a significance value of 0.772 > 0.05. Simultaneously, both variables contribute 63% to purchasing decisions.
PENGARUH CUSTOMER EXPERIENCE DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN PERCEIVED VALUE SEBAGAI VARIABEL INTERVENING (STUDI DI HOTEL SANSET BEACH JEPARA) Muhammad Zakiy&#039; Askari; Nurul Komariyatin
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8783

Abstract

The purpose of this study is to examine the effect of customer experience and brand image on repurchase intention with perceived value as an intervening variable (a study at Sanset Beach Hotel Jepara). This research is classified as descriptive quantitative research. The study was conducted at Sanset Beach Hotel Jepara. The population consisted of all guests staying at Sanset Beach Hotel Jepara, with the exact number unknown. The minimum sample size was determined using Hair’s formula, resulting in 85 respondents who were hotel guests. The research method was based on the positivism paradigm. Data were collected using a questionnaire. Data analysis was carried out using SmartPLS 4 through two main stages: (1) Measurement Model Evaluation (Outer Model) and (2) Structural Model Evaluation (Inner Model). The findings indicate that all hypotheses were accepted. Customer Experience and Brand Image have a positive and significant effect on Repurchase Intention as well as on Perceived Value. Perceived Value also has a positive and significant effect on Repurchase Intention and mediates the relationship between Customer Experience and Brand Image on Repurchase Intention. These findings confirm that enhancing customer experience and strengthening brand image can increase consumers’ perceived value, which in turn encourages repurchase intention
PENGARUH SELF CONTROL, GAYA HIDUP CASHLESS DAN BUY NOW PAY LATER TERHADAP PERILAKU PENGELOLAAN KEUANGAN MAHASISWA Siti Nurul Fathimah; Evi Veronika Dewi; Muhammad Ikhsan Febriyanto; Erliana Erliana
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8886

Abstract

Financial management behavior is an important aspect for students in maintaining financial stability amid the rapid development of digital financial technology. This study aims to analyze the effect of self control, cashless lifestyle, and Buy Now Pay Later on the financial management behavior of students at Universitas Pamulang. The study used a quantitative associative approach with purposive sampling involving 100 student respondents. Data were collected through Likert-scale questionnaires and analyzed using SPSS 27 through validity, reliability, classical assumption, simple regression, multiple regression, correlation, determination, t-test, and F-test procedures. The findings indicate that self control has a positive and significant effect on students’ financial management behavior. Cashless lifestyle also contributes positively to financial management behavior, while Buy Now Pay Later influences students’ financial decision-making and consumption behavior. Simultaneously, self control, cashless lifestyle, and Buy Now Pay Later explain 79.6% of the variation in students’ financial management behavior, indicating a strong combined effect. The results imply that improving self control and encouraging wise use of digital payment systems and Buy Now Pay Later services can strengthen students’ financial management behavior and support financial literacy in the digital era.
PENGARUH EXPERIENTAL MARKETING DAN PHYSICAL ENVIRONMENT TERHADAP LOYALITAS PELANGGAN DENGAN CUSTOMER ENGANGEMENT SEBAGAI VARIABEL MEDIASI PADA TOMORO COFFEE JEPARA April Della Lestari; Nurul Komaryatin
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8767

Abstract

This study aims to examine how Experiential Marketing and Physical Environment influence Customer Loyalty, with Customer Engagement acting as a mediating variable at Tomoro Coffee Jepara. The increasingly competitive coffee business requires companies not only to focus on product excellence but also on the experience provided to customers. Experiential Marketing plays an important role in developing sensory, emotional, cognitive, and social experiences, while the Physical Environment includes interior design, lighting, and café ambiance, all of which shape customer perceptions. This study employs a quantitative method with a survey approach. The sample consists of 130 respondents who are customers of Tomoro Coffee Jepara, selected using purposive sampling technique. Data analysis was conducted using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4.0. The findings indicate that Experiential Marketing has a significant positive effect on Customer Engagement, while the Physical Environment has a substantial but negative effect on Customer Engagement. Furthermore, Customer Engagement has a significant negative effect on Customer Loyalty. Meanwhile, the direct effect of Physical Environment on Customer Loyalty is found to be insignificant. Mediation testing reveals that Customer Engagement significantly mediates the relationship between Experiential Marketing and Physical Environment on Customer Loyalty. The R-Square value of 0.699 indicates that the model explains 69.9% of the variance in Customer Loyalty.
PENGARUH PERSEPSI HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Toko Aroma Bakery Medan Amplas) Rosa Rachmawati; Ahmad Taufiq Harahap; Rani Rahim
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8594

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga dan brand image terhadap keputusan pembelian konsumen pada PT. Arma Anugerah Abadi (Toko Aroma Bakery Medan Amplas). Metode penelitian menggunakan pendekatan kuantitatif dengan teknik random sampling, melibatkan 94 responden konsumen. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian (thitung = 6,630 > ttabel = 1,986). Brand image juga berpengaruh positif dan signifikan (thitung = 9,107 > ttabel = 1,986). Secara simultan, kedua variabel berpengaruh signifikan terhadap keputusan pembelian (Fhitung = 387,949 > Ftabel = 3,096). Koefisien determinasi menunjukkan nilai R² = 0,895 yang berarti kedua variabel menjelaskan 89,5% variasi keputusan pembelian konsumen.

Page 14 of 15 | Total Record : 146

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