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INDONESIA
Journal Economic Management and Business
Published by Universitas Dharmawangsa
ISSN : 2985525X     EISSN : 29855241     DOI : DOI: https://doi.org/10.46576/jfeb.v2i1
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Journal Economic Management and Business adalah Jurnal Program Studi Manajemen Fakultas Ekonomi dan Bisnis yang ditertbitkan dan dikelola oleh Universitas Dharmawangsa. Jurnal ini diharapakan dapat menjadi alat informasi dan sosialisasi mengenai hasil-hasil pengabdian dari seluruh civitas akademika tentang berbagai macam inovasi dan solusi-solusi dalam berbagai persoalan dalam masyarakat. Artikel yang dimuat dalam Emanis meliputi hasil-hasil penelitian yang memiliki ruang lingkupnya: 1. Manajemen Sumber Daya Manusia 2. Manajemen Pemasaran 3. Manajemen Operasional 4. Manajemen Keuangan Syariah 5. Manajemen Perbankan syariah 6. Kewirausahaan 7. Manajemen organisasi 8. Manajemen keuangan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 107 Documents
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Pengaruh Rekomendasi Produk Berbasis AI & Persentase Diskon (Shopee/Tokopedia/TikTok Shop) Terhadap Pengeluaran Impulsif Pada Mahasiswa Anggoro, Dewi Cahyo Wulan; Fellany, Silvia Putri; Rakasiwi, Christina Putri; Rahmadani, Andini Tyas; Alwi, Ahmad Chafid
Journal Economic Management and Business Vol 4, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v4i2.7901

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh rekomendasi produk berbasis kecerdasan buatan (AI) dan persentase diskon terhadap pengeluaran impulsif mahasiswa pengguna e-commerce seperti Shopee, Tokopedia, dan TikTok Shop. Penelitian ini menggunakan metode kuantitatif deskriptif dengan sampel sebanyak 105 mahasiswa Pendidikan Ekonomi Universitas Negeri Yogyakarta yang dipilih secara acak. Data diperoleh melalui angket daring dan dianalisis menggunakan uji validitas, reliabilitas, serta regresi linier berganda dengan bantuan platform analisis berbasis AI. Hasil penelitian menunjukkan bahwa rekomendasi produk berbasis AI dan persentase diskon berpengaruh positif dan signifikan terhadap pengeluaran impulsif mahasiswa, dengan nilai koefisien determinasi (R²) sebesar 0,428. Temuan ini menegaskan bahwa semakin relevan rekomendasi dan semakin besar diskon yang ditawarkan, semakin tinggi kecenderungan mahasiswa berbelanja tanpa perencanaan, sehingga diperlukan literasi keuangan digital untuk mengendalikan perilaku konsumtif di era e-commerce.
PENGARUH PROMOSI DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. BINTANG MEDIKA BERSAMA CABANG MEDAN TEMBUNG Triana, Fanny; Asnawi, M.; Rahim, Rani
Journal Economic Management and Business Vol 4, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v4i2.7840

Abstract

    The purpose of this study is to determine the effect of promotion and distribution channels on sales volume at PT. Bintang Medika Bersama Medan Tembung Branch. The data collection techniques used are observation and documentation studies, while the data analysis techniques used are multiple linear regression analysis, t-test, f-test and determination. Based on the results of the study, it can be concluded that there is no partial effect of promotion on sales volume with the test results showing that  tcount < ttable is 0.919 <1.66864 then H1 is rejected and Ho is accepted, which means that the promotion variable has no effect on the sales volume variable at PT. Bintang Medika Bersama Medan Tembung Branch. There is a partial effect of distribution channels on sales volume with the test results showing that tcount > ttable is 21.918 >1.66864 then H2 is accepted and Ho is rejected, which means that the distribution channel variable has a positive and significant effect on sales volume at PT. Bintang Medika Bersama Medan Tembung Branch. there is a simultaneous influence of promotion and distribution channels on sales volume with the test results showing that Fcount > Ftable, namely 321.504 > 3.14, it can be concluded that H3 is accepted and Ho is rejected, which means that the promotion variables (X1) and distribution channels (X2) together have a positive and significant effect on sales volume (Y) at PT. Bintang Medika with the Medan Tembung branch.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA PENJUALAN SPREI USAHA RAKYAT DI KOTA MEDAN Anshar, M.; Harahap, Ahmad Taufiq
Journal Economic Management and Business Vol 4, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v4i2.8119

Abstract

Customer loyalty is a customer's commitment to a brand, store, or supplier that is seen in repeat purchasing behavior. Several factors can shape customer loyalty, including price and service quality. The purpose of this study is to determine the effect of price and service quality, both partially and simultaneously, on customer loyalty at the Usaha Rakyat Bed Sheet Store in Medan City. This study was conducted using a quantitative method with a descriptive research type. The population in this study were all customers who had made regular purchases at the Usaha Rakyat Bed Sheet Store in Medan City with a minimum purchase requirement of 2 times. The sample used was 30 respondents and the technique used was non-probability sampling. Data analysis used multiple linear regression analysis, significance testing, and determination testing. The results of this study indicate that the price variable does not have a significant effect on customer loyalty, while the service quality variable has a significant effect on customer loyalty. Simultaneously, it shows that price and service quality have a significant effect on customer loyalty at the Usaha Rakyat Bed Sheet Store in Medan City. The results of the determination test show that 57% of customer loyalty is influenced by price and service quality, while the remaining 43% is influenced by other variables not explained in this study.
ANALISIS PERBANDINGAN SOLVABILITAS PADA KINERJA PERBANKAN SYARIAH DI INDONESIA BERDASARKAN INDIKATOR CAPITAL ADEQUACY RATIO (CAR) Assafa, Syabila
Journal Economic Management and Business Vol 4, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v4i2.6936

Abstract

This research aims to compare the capital performance between Sharia Commercial Banks (BUS) and Sharia Business Units (UUS) in Indonesia during the period of 2019–2023 using the Capital Adequacy Ratio (CAR) indicator. In the context of national sharia economic growth, it is important to understand how institutional structure affects the strength and stability of sharia banking, particularly from the perspective of capital adequacy. This study employs a comparative quantitative approach utilizing secondary data sourced from the financial statements of sharia banks and official publications from the Financial Services Authority (OJK). The analysis is conducted using the Independent Samples T-Test to test the significance of the differences between the two types of banks. The results of this study are expected to contribute to regulators, industry practitioners, and academics in evaluating and formulating more effective and sustainable strategies for strengthening sharia banking in the future.
Pengaruh Trend Fashion Dan Promosi Terhadap Keputusan Pembelian Produk Pada PT. Aliasi Kreasi Mandiri Di Sun Plaza Medan Harahap, Ridha Aulia; Rangkuti, Sahnan; Firah, Al
Journal Economic Management and Business Vol 4, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v4i2.6750

Abstract

Tujuan penelitian untuk mengetahaui Pengaruh Trend Fashion Dan Promosi Terhadap Keputusan Pembelian Produk Pada PT. Aliasi Kreasi Mandiri Di Sun Plaza Medan. Penelitian ini menggunakan metode kuantitatif dengan sampel sebanyak 96 responden yang merupakan konsumen PT. Aliasi Kreasi Mandiri . Teknik pengumpulan data dilakukan melalui kuisioner, observasi dan dokumentasi. Variabel Trend Fashion memiliki nilai thitung > ttabel (4,434 > 1.66123) berarti H0 ditolak dan Ha diterima maka variabel trend fashion memiliki pengaruh positif dan signifikan dengan variabel keputusan pembelian. Minimnya kemampuan toko untuk mengikuti Trend Fashion karena masih banyaknya produk lama yang tersedia sehingga perusahaan belum dapat menyediakan produk fashion terbaru. Variabel Promosi memiliki nilai thitung > ttabel (3,027> 1.66123) berarti H0 ditolak dan Ha diterima maka variabel promosi memiliki pengaruh positif dan signifikan dengan variabel keputusan pembelian. kurang maksimalnya media promosi tanpa menggunakan media social, e-commerce. Adanya pengaruh secara simultan antara Trend Fashion Dan Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian senilai Fhitung > Ftabel (34,097> 3,09) berarti H0 ditolak dan Ha diterima. Adanya penurunan penjualan dari target toko yang berdampak pada keputusan pembelian konsumen.Kata Kunci :  Trend Fasjion, Promosi dan Keputusan Pembelian
ANALISIS KINERJA KEUANGAN PERUSAHAAN MAPA DALAM PERSPEKTIF PASAR MODAL INDONESIA Ramadhani, Balqish Nabilah; Prayoga, Dedek; Hamzah, Muamar
Journal Economic Management and Business Vol 4, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v4i2.7192

Abstract

This study analyzes the financial performance of PT Mitra Adiperkasa Tbk (MAPA) from a capital market perspective, focusing on key issues related to stock price volatility and investment potential. The main objectives of the study are to evaluate MAPA's financial performance based on market indicators, as well as to identify buy and sell signals using Moving Average Convergence Divergence (MACD). The research method involves analyzing historical MAPA stock price data and calculating the MACD indicator. The results of the study indicate that MACD can provide a relevant indication of MAPA's stock price momentum, although it needs to be considered together with the company's fundamental factors and overall market conditions. The implications of this study provide guidance for investors in making investment decisions in the capital market, especially related to retail sector stocks, and highlight the importance of technical analysis as a complement to fundamental analysis.
PENGARUH PEMELIHARAAN MESIN DAN PRODUKSI TEPAT WAKTU TERHADAP VOLUME PRODUKSI PADA PT. LAMBANG UTAMA MEDAN Ryu, Ryu; Nasution, M. Amri; Antoro, Budi
Journal Economic Management and Business Vol 4, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v4i2.6989

Abstract

This study aims to analyze the influence of machine maintenance and just-in-time production on production volume at PT. Lambang Utama Medan, a leading manufacturer of cream and bar soap. The research adopts a quantitative approach with a sample of 60 respondents selected from 151 production employees using Slovin's formula. Data collection techniques include observation, interviews, questionnaires, and documentation. The data were analyzed using multiple linear regression, along with validity tests, reliability tests, classical assumption tests, t-test, F-test, and the coefficient of determination (R²).The findings indicate that machine maintenance has a positive and significant effect on production volume (t = 1.965; p < 0.05), as does just-in-time production (t = 2.414; p < 0.05). Simultaneously, both variables significantly affect production volume (F = 7.446; p < 0.05), with an adjusted R² value of 0.751, meaning that 75.1% of the variance in production volume can be explained by these two variables. The study concludes that effective machine maintenance and the implementation of timely production schedules are crucial in optimizing and sustaining production volume. These findings provide valuable insights for operational management strategies and contribute to the academic development of production and efficiency studies in manufacturing industries.

Page 11 of 11 | Total Record : 107

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