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All Journal Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Journal Economic Management and Business JIMEK
Ardhiansyah Ardhiansyah
Universitas Cipasung Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Other

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Pengelolaan Website Desa Sebagai Promosi Pariwisata di Desa Cikadu, Kabupaten Tasikmalaya Nurherawati Nurherawati; Ardhiansyah Ardhiansyah; Retno Dyah Pekerti; Heidi Siddiqa
Jurnal Abdimas Indonesia Vol. 5 No. 4 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v5i4.2792

Abstract

Kegiatan pengabdian kepada Masyarakat ini dilatarbelakangi oleh tantangan keterbatasan akses informasi dan promosi pariwisata yang dihadapi oleh Desa Cikadu, Kecamatan Cikalong, Kabupaten Tasikmalaya. Tujuan utama kegiatan ini adalah mengembangkan dan mengelola website desa sebagai media promosi pariwisata berbasis digital. Metode pelaksanaan kegiatan adalah penyuluhan secara tatap muka (offline) menggunakan metode ceramah dan demonstrasi. Kegiatan dilaksanakan di Kantor Desa Cikadu, dengan sasaran perangkat desa, Kelompok Sadar Wisata, tokoh masyarakat, dan masyarakat Desa Cikadu. Hasil kegiatan menunjukkan penyuluhan berjalan kondusif dengan partisipasi 18 orang peserta. Hasil utamanya adalah: 1) Sebelum kegiatan, sebagian besar Kelompok Sadar Wisata belum memiliki website resmi dan belum mengetahui cara mengoperasikannya; 2) Setelah kegiatan, terjadi peningkatan pengetahuan dan timbulnya ketertarikan serta kesadaran penuh masyarakat dan Kelompok Sadar Wisata untuk membuat dan mengembangkan website desa sebagai media promosi potensi wisata lokal, seperti penghasil buah sawo, Sungai Citoe, dan pengrajin daun pandan. Manfaat yang diperoleh adalah kontribusi positif dalam meningkatkan pemahaman dan keterampilan Kelompok Sadar Wisata untuk mengelola website desa wisata. Kegiatan ini efektif dalam meningkatkan pemahaman, keterampilan, dan kepedulian masyarakat dan aparat desa dalam pengelolaan website sebagai media promosi pariwisata berbasis digital. Keterlibatan aktif masyarakat ini siap berkontribusi dalam meningkatkan citra Desa Cikadu sebagai desa wisata.
Pengaruh Desain Kemasan Dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Pada Booth Kopi Nescafe (Studi Kasus Pada Generasi Z Di Tasikmalaya) Reza Silvia Az Zahra; Ardhiansyah Ardhiansyah
Journal Economic Management and Business Vol 5, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v5i1.8831

Abstract

This study aims to analyze the influence of packaging design and product quality perception on purchasing decisions at Nescafé coffee booths among Generation Z in Tasikmalaya. The research is motivated by increasing competition in the instant coffee industry and the decline in Nescafé’s Top Brand Index, indicating changes in consumer preferences. This study uses a quantitative approach with a survey method involving 100 respondents selected through purposive sampling. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficient of determination with IBM SPSS. The results indicate that packaging design has a positive and significant effect on purchasing decisions with a significance value of 0.000 < 0.05. Meanwhile, product quality perception does not significantly affect purchasing decisions with a significance value of 0.772 > 0.05. Simultaneously, both variables contribute 63% to purchasing decisions.
Pengaruh Motivasi Intrinsik, Lingkungan Keluarga dan Pengetahuan Kewirausahaan terhadap Minat Berwirausaha Gen Z di Kabupaten Tasikmalaya Ace Abdul Kholik; Alfin Nur Arifah; Ardhiansyah Ardhiansyah; Herdiyanti Herdiyanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12162

Abstract

This study aims to analyze the influence of intrinsic motivation, family environment, and entrepreneurial knowledge on the entrepreneurial interest of Generation Z in Tasikmalaya Regency. The research employed a quantitative approach using an explanatory survey method. The population consisted of Generation Z individuals aged 12–27 years residing in Tasikmalaya Regency. The sampling technique used was purposive sampling, with a total sample of 68 respondents determined using the Cochran formula. Data were collected through a Likert scale questionnaire ranging from 1–5, which had been tested for validity and reliability. The data were then analyzed using multiple linear regression with the assistance of SPSS through classical assumption tests, including normality, multicollinearity, heteroscedasticity, and linearity tests. The results showed that intrinsic motivation, family environment, and entrepreneurial knowledge had a positive effect on the entrepreneurial interest of Generation Z in Tasikmalaya Regency. Intrinsic motivation was the most dominant variable with a regression coefficient of 0.312, followed by family environment with 0.254, and entrepreneurial knowledge with 0.198. These three variables were able to explain 72.1% of the variation in entrepreneurial interest. The findings indicate that internal drive, family support, and entrepreneurial understanding play an important role in shaping the entrepreneurial interest of young people.
Peran Branding dan Packaging terhadap Peningkatan Daya Tarik Produk Lokal : Studi Kuantitatif pada UMKM Kerupuk Cikur Silawas Anisa Putri Maharani; Rina Madyasari; Alfin Nur Arifah; Ardhiansyah Ardhiansyah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12392

Abstract

Competition in the Micro, Small, and Medium Enterprises (MSMEs) sector is becoming increasingly intense, requiring business owners to enhance product attractiveness in order to remain competitive in the market. One strategy that can be implemented is strengthening branding and improving packaging to build a strong product identity while attracting consumers' attention. This study aims to examine the influence of branding and packaging on product attractiveness at Kerupuk Cikur Silawas MSME. This study employed a quantitative approach with a causal research design. The population consisted of consumers who had seen or purchased Kerupuk Cikur Silawas products in Tasikmalaya Regency. A total of 100 respondents were selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The findings indicate that branding has a positive and significant effect on product attractiveness, with a t-value of 4.726 and a significance level of 0.000. Packaging also has a positive and significant effect on product attractiveness, with a t-value of 4.667 and a significance level of 0.000. The Adjusted R Square value of 0.568 indicates that branding and packaging explain 56.8% of the variation in product attractiveness, while the remaining 43.2% is influenced by other factors not included in the research model. These findings suggest that strengthening branding and improving packaging can enhance product attractiveness. Therefore, both aspects should receive greater attention from MSMEs owners as strategic efforts to improve product competitiveness in the market.
Kesenjangan Intensi dan Perilaku Berwirausaha : Analisis Keberlanjutan Usaha Mahasiswa di Tasikmalaya Novita Dewi Gunawan; Rina Madyasari; Alfin Nur Arifah; Ardhiansyah Ardhiansyah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12560

Abstract

The sustainability of student-run businesses remains a significant challenge despite the implementation of various entrepreneurship development programs in higher education institutions. Many student entrepreneurs discontinue their businesses due to difficulties in transforming entrepreneurial intentions into consistent entrepreneurial behavior and sustainable business practices. This study aims to examine the influence of entrepreneurial intention and entrepreneurial behavior on the sustainability of student businesses in Tasikmalaya. A quantitative approach with a causal-associative research design was employed to analyze the relationships among the research variables. Primary data were collected through structured questionnaires distributed to 100 students who had current or previous experience in operating a business. The collected data were analyzed using appropriate statistical techniques to determine the magnitude and significance of the relationships between variables. The results demonstrate that both entrepreneurial intention and entrepreneurial behavior have a positive and statistically significant effect on business sustainability. Among the two independent variables, entrepreneurial intention exhibits a stronger influence than entrepreneurial behavior, indicating that students with stronger entrepreneurial aspirations are more likely to maintain sustainable business activities. These findings suggest that the sustainability of student businesses depends not only on the willingness to become entrepreneurs but also on the ability to translate entrepreneurial intentions into effective business management practices. The study highlights the importance of strengthening entrepreneurial motivation and practical entrepreneurial competencies through higher education programs to support long-term student business sustainability.
Co-Authors Ace Abdul Kholik Alfin Nur Arifah Alfin Anisa Putri Maharani Heidi Siddiqa Herdiyanti Novita Dewi Gunawan Nurherawati Nurherawati Retno Dyah Pekerti Reza Silvia Az Zahra Rina madyasari