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Sinergi International Journal of Economics
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29885604     DOI : https://doi.org/10.61194/economics
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Economics with ISSN Number 2988-5604 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of economics. The journal attempts to assist in the understanding of the present and potential ability of economics to aid in the recording and interpretation of international economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024): May 2024" : 5 Documents clear
Technology Startups in Indonesia: Riding the Wave of Innovation and Investment Iskandar , Deni
Sinergi International Journal of Economics Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i2.163

Abstract

The success and expansion of technology companies in Indonesia are examined in this study, with a particular emphasis on the role played by infrastructure, the entrepreneurial ecosystem, government assistance, innovation, and investment. A survey-based quantitative analysis was carried out on a sample of 226 technology startups from different industries. Partial Least Squares (PLS) and Structural Equation Modeling (SEM) were used to examine the connections between the previously listed components. The results show that government support, innovation, infrastructure, the entrepreneurial ecosystem, and investment are all significantly positively correlated. Startups' capacity to attract investment is positively impacted by improved infrastructure, a friendly entrepreneurial ecosystem, efficient government policies, and an emphasis on innovation. The significance of creating a favorable atmosphere for innovation and startup development in Indonesia is highlighted by these findings, providing crucial insights for policy-makers and investors in fostering a thriving tech sector.
Value Network, Industry Experience, and Innovation on the Performance of Indonesian Start-Up Companies: A Quantitative Analysis W`, AG Eka Wenats
Sinergi International Journal of Economics Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i2.164

Abstract

Value networks, industry experience, and innovation are some of the elements that impact the performance of start-up enterprises in Indonesia. Using a survey of 200 start-up founders, executives, and stakeholders, this quantitative study seeks to investigate the connections between these variables and start-up performance with SEM-PLS version 4. The results show a strong positive correlation between start-up performance, industry experience, value network, and innovation. In particular, start-ups with broad and varied networks, seasoned business owners, and an innovative culture typically see increases in revenue growth, market share, profitability, and customer satisfaction. The findings highlight how crucial it is to support innovation-driven projects, cultivate strategic alliances, and invest in human capital to increase start-up success in Indonesia. These conclusions have ramifications for business owners, financiers, decision-makers, and professionals in the field who aim to steer clear of the unstable terrain of the Indonesian startup scene and stimulate economic expansion via innovation and entrepreneurship. The real implications of this study emphasize the need for targeted policy measures and strategic investments that foster a conducive environment for innovation, enhance networking opportunities, and leverage industry expertise. These efforts can significantly contribute to the robustness and competitiveness of Indonesian start-ups, driving sustainable economic growth and development.
Are Digital Marketing Trends and Challenges Aligned with SDGs?: A Review of Indonesian SMEs Ekaputra, Adriansyah; Sari, Ratna Deli; Yuniarsih, Yuyun; Algunadi, Muhammad
Sinergi International Journal of Economics Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i2.242

Abstract

This paper provides a comprehensive literature review to explore the prevailing trends and obstacles in digital marketing for Indonesian Small and Medium Enterprises (SMEs) with respect to the Sustainable Development Goals (SDGs). This study employs a literature review method to identify the current trends and challenges in digital marketing for Small and Medium Enterprises (SMEs) in Indonesia and how these align with the Sustainable Development Goals (SDGs). The research approach used is descriptive qualitative. This study aims to fill the gap in existing research by providing a comprehensive analysis of the alignment of digital marketing practices with the SDGs among Indonesian SMEs. It examines how digital marketing strategies can aid in fulfilling the SDGs, focusing on aspects such as economic growth, innovation, and sustainable consumption. By meticulously analyzing existing literature, the study identifies prominent digital marketing trends, significant challenges encountered by Indonesian SMEs, and insights on how digital marketing can foster sustainable development. The results are intended to offer valuable insights for policymakers, practitioners, and academics in the realm of digital business.
The Dynamics Of The Digital Economy On The Export Performance Of Indonesian MSMEs Hersusetiyati; Chandra, Martin Purnama
Sinergi International Journal of Economics Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i2.243

Abstract

This research reveals the dynamics of the digital economy and its impact on the export performance of Indonesian MSMEs. Utilizing recent data and international relations theory, this research identifies the significant transformations taking place in global trade patterns due to the shift towards a digital economy. Indonesian MSMEs play a key role in the country's exports, and the dynamics of the digital economy have provided new opportunities and challenges for their export growth. The analysis in this research includes positive effects such as greater global market access, operational efficiency, and improved competitiveness. However, challenges such as changes in consumer demand, intensified competition, and data security must also be addressed. Through an in-depth understanding of the dynamics of the digital economy, Indonesian MSMEs can optimize their export performance, create new strategies, and improve their competitiveness in the ever-changing global market.
Optimization of Social Media as a Marketing Tool at PT. Indonesian Travel Amanah NY, Erlina Satri; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i2.206

Abstract

This research aims to find out how to optimize social media as a marketing tool at PT. Amanah Travel Indonesia, a company that focuses on Umrah travel services. The research method used is qualitative research with a research design, namely a case study. The research results show that the use of social media such as Instagram, Facebook, and YouTube is very effective in increasing brand awareness, interaction with potential congregants, and sales. An interesting content strategy, consistent posting, and active interaction with the audience are proven to strengthen relationships with customers. This research confirms the importance of integrating various social media elements to achieve optimal marketing effectiveness.

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