cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Novianita Rulandari
Contact Email
admin@sinergi.or.id
Phone
+6281289935858
Journal Mail Official
admin@sinergi.or.id
Editorial Address
Editorial Office Jl. Cikini Raya No.9, RT.16/RW.1, Cikini Kec. Menteng, Kota Jakarta Pusat Daerah Khusus Ibukota Jakarta 10330
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Sinergi International Journal of Economics
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29885604     DOI : https://doi.org/10.61194/economics
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Economics with ISSN Number 2988-5604 (Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of economics. The journal attempts to assist in the understanding of the present and potential ability of economics to aid in the recording and interpretation of international economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 50 Documents
 1   2   3   4   5 
Omni-Channel Marketing Strategy for Lake Toba Indonesia Tourist Destinations in Attracting Foreign Tourists Situmorang, Milton; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i3.203

Abstract

Lake Toba in North Sumatra, Indonesia, is a region of significant potential for attracting international tourists due to its exceptional natural beauty and cultural richness. However, the current influx of foreign visitors remains low compared to other leading tourist destinations in Indonesia. This research investigates the development and implementation of an omni-channel marketing strategy aimed at enhancing Lake Toba's appeal to international travelers. The study employs a mixed-methods approach, combining qualitative interviews with key stakeholders in the tourism industry and quantitative analysis of tourist behavior data. Key challenges identified include inadequate infrastructure, insufficient promotional efforts, and intense global competition. The research proposes strategies that integrate digital and physical marketing channels, personalize content to meet diverse traveler preferences, and leverage advanced technologies such as artificial intelligence (AI) and virtual reality (VR). The findings suggest that an omni-channel approach can create a more cohesive and engaging tourist experience, thereby increasing Lake Toba's competitiveness in the global market. The research also highlights the broader implications for digital transformation in Indonesia's tourism sector and suggests directions for future studies focused on long-term impacts and scalability of omni-channel strategies.
Effectiveness of Using PLN Mobile Application for Easy Customer Service at PLN Delitua Medan Indonesia Widuri, Bunga; Widodo, Slamet
Sinergi International Journal of Economics Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v1i3.204

Abstract

Today's information technology has been widely applied in various fields such as banking, education, economics, health and also electricity. The development of technology, especially information, is currentlyincreasingly rapid, this has led to many companies trying to come up with new innovations in terms of customer service which will certainly make it easier for customers to make transactions or other activities. The development of the internet has an increasingly strong influence on life, this cannot be denied, as evidenced by the increasing number of internet users from year to year. Therefore, in an effort to increasethe reliability of PLN services, PLN has innovated by releasing the PLN Mobile Application. The researchaims to determine the level of understanding of PLN customers and to determine the factors that influenceuser satisfaction of the PLN Mobile application, both from the customer and PLN officer side. The method used in this research is descriptive qualitative with data collection techniques through interviews with PLN customers and PLN officers at PLN ULP Delitua. The results of this research can be used as recommendations regarding system development by paying attention to factors that have a significant influence on customer satisfaction among PLN Mobile application user.
The Role of Social Media in Marketing Tourism Halal to the International Market Challenges and Opportunities Nurmaizar, Siti; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i3.205

Abstract

This research aims to determine people's behavior regarding the use of social media as a source of information and knowledge about halal as well as the role of social media and its function as a means of marketing halal tourism to the international market. This research was conducted using quantitative methods with an associative approach. Data collection techniques using questionnaires, interviews and observation. The population used in this research was 560 respondents. And the samples used were 132 samples. The results of this research found that social media plays a positive and significant role in marketing halal tourism to the international market. The conclusion of this research is that social media has a positive and significant effect on marketing halal tourism to international markets. The suggestion in this research is to increase the marketing of halal tourism to the international market, so that social media promotion via TikTok and Histagram media is very effective and efficient, so it needs to be developed optimally.
Optimization of Social Media as a Marketing Tool at PT. Indonesian Travel Amanah NY, Erlina Satri; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i2.206

Abstract

This research aims to find out how to optimize social media as a marketing tool at PT. Amanah Travel Indonesia, a company that focuses on Umrah travel services. The research method used is qualitative research with a research design, namely a case study. The research results show that the use of social media such as Instagram, Facebook, and YouTube is very effective in increasing brand awareness, interaction with potential congregants, and sales. An interesting content strategy, consistent posting, and active interaction with the audience are proven to strengthen relationships with customers. This research confirms the importance of integrating various social media elements to achieve optimal marketing effectiveness.
SWOT Analysis of Indonesian Coastal Tourism Destination Marketing in the International Office Hanif, Sayed Muhammad; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i3.207

Abstract

This study examines the marketing strategy of beach tourism destinations in Indonesia through a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. The background of this study is based on the importance of beach tourism as a major economic sector that contributes significantly to national income, especially in countries with great beach tourism potential such as Indonesia. The research method used is a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by beach tourism destinations in Indonesia. The results of the study show that the main strengths of Indonesian beach tourism destinations include pristine natural beauty, rich underwater ecosystems, supporting facilities, and rich local culture. However, weaknesses such as lack of infrastructure, ineffective promotion, and low service quality are still major challenges. Opportunities include increasing global interest in Indonesian beach tourism, advances in information technology, and sustainable tourism trends. Meanwhile, threats such as intense global competition, natural disasters, and marine pollution require mature risk management. The conclusion of this study emphasizes the need for innovative and sustainable marketing strategies to improve the global competitiveness of Indonesian beach tourism. Practical recommendations include improving infrastructure, more effective promotion, and developing sustainable tourism.
Analysis Of Home Ownership Credit (KPR) Financing Flpp Prosperity For Customers Low Income (Case Study of Bank BJB Medan Branch Office) Ishaq, Muhammad Maulana; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i3.208

Abstract

This research aims to evaluate the effectiveness of Sejahtera Home Ownership Credit (KPR) financing through the Housing Financing Liquidity Facility (FLPP) scheme implemented by Bank BJB for Low Income Communities (MBR). The research method used is descriptive qualitative with data collection through in-depth interviews, observation and documentation analysis. The research results show that the FLPP Prosperous KPR program run by Bank BJB has a high level of effectiveness in helping MBR have livable houses. This effectiveness is supported by several factors, including easy access to financing with low interest rates and flexible terms, significant government subsidy support, increasing the welfare of MBR through home ownership, Bank BJB's active role in socialization and education, high levels of realization and customer satisfaction. , as well as good collaboration with developers. With this achievement, the FLPP Prosperous KPR program is proven to be able to provide more affordable financing solutions and contribute to improving the quality of life for MBR. It is hoped that the results of this research can become a reference for developing more inclusive and sustainable banking policies.
The Role of Digital Marketing in International Marketing Lubis, Etrie Septiani; Widodo, Slamet
Sinergi International Journal of Economics Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i1.209

Abstract

This research explores the role of digital marketing in international marketing, focusing on effective strategies, challenges, and methods of measuring success. Using a qualitative approach with literature studies from credible sources such as scientific journals, news articles, and official company websites, the data was analyzed descriptively qualitatively. The results show that digital marketing allows companies to reach global audiences more efficiently through SEO, social media, email marketing, and PPC. Challenges faced include differences in culture, language, regulations, and consumer preferences. Effective strategies include locally relevant content, appropriate use of social media platforms, and in-depth data analysis. This research provides insight for business practitioners in developing effective digital marketing strategies to improve performance in various countries.
Trust, Information Quality, and Reputation: Determinants of Tourist Interest in Lake Toba, Indonesia Erizal; Widodo, Slamet
Sinergi International Journal of Economics Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v1i3.210

Abstract

Lake Toba has attracted the attention of both local and international tourists. In efforts to enhance tourists' interest in visiting Lake Toba, it is crucial to understand the factors influencing tourists' decisions. This research analyzes the influence of trust, information quality, and reputation on tourists' interest in visiting Lake Toba. Using quantitative methods and Partial Least Squares (PLS) techniques, data were collected from 200 tourists visiting in June 2024. The results indicate that all three variables significantly and positively impact tourists' interest. Trust enhances tourists' confidence in a positive experience, information quality aids decision-making, and a good reputation serves as an indicator of destination quality and safety. Research recommendations include exploring other influencing factors and conducting similar studies in different destinations.
Impact Analysis of Local Balinese Cultural Values on Consumer Purchasing Decisions in the Global Market of Handicraft Products Rajiv; Widodo, Slamet
Sinergi International Journal of Economics Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v1i3.211

Abstract

This study aims to explore how local cultural values in Bali influence consumer choices in the global handicraft market. As globalization allows regional products to reach international audiences, Bali's handicrafts, known for their high cultural and aesthetic value, serve as a prime example. Using a qualitative approach, this research analyzed relevant articles and documentary sources to understand how Balinese cultural values—such as spirituality and tradition—affect international consumers' purchasing decisions. The findings reveal that global buyers highly appreciate the originality and uniqueness of Balinese handicrafts, which are deeply rooted in cultural narratives that enrich the buying experience. Moreover, increasing awareness of environmental sustainability and the strategic use of social media for digital marketing have significantly boosted interest and sales. The study underscores the importance of integrating cultural values into marketing strategies and leveraging advanced digital technologies to overcome global market challenges and expand market reach. This research contributes to the understanding of how cultural heritage can be a powerful tool in global marketing and offers practical insights for artisans and marketers aiming to enhance their competitive edge.
Strategy to Increase Tourists at Merdeka Beach, Serdang Bedagai, North Sumatra-Indonesia Syahputra, Budi; Widodo, Slamet
Sinergi International Journal of Economics Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v1i3.212

Abstract

Merdeka Beach in Serdang Bedagai has great potential as a leading tourist destination, but its development still faces challenges, especially in providing infrastructure and facilities that are in accordance with local characteristics and tourist needs. In this context, this study aims to identify and analyze the need for infrastructure and facilities that can increase the number of tourists at Merdeka Beach, as well as evaluate the effectiveness of collaboration between the government, local communities, and the private sector in developing this destination sustainably. This study uses a qualitative approach that allows for in-depth exploration of the experiences and perceptions of managers and tourists, with data collection techniques including observation, interviews, and documentation, and supported by literature studies. The results of the study indicate that although there have been significant efforts to improve infrastructure and facilities, there are still gaps, especially in terms of accessibility and destination promotion. Collaboration between related parties has had a positive impact, but strengthening is still needed, especially in terms of marketing strategies and the development of more complete facilities to meet tourist expectations. This study contributes to the understanding of the importance of synergy between various parties in managing new tourist destinations in rural areas, and emphasizes the need for a holistic approach that integrates economic, social, and environmental aspects in tourism development.

Page 3 of 5 | Total Record : 50

 1   2   3   4   5 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025): August 2025 Vol. 3 No. 2 (2025): May 2025 Vol. 3 No. 1 (2025): February 2025 Vol. 2 No. 4 (2024): November 2024 Vol. 2 No. 3 (2024): August 2024 Vol. 2 No. 2 (2024): May 2024 Vol. 2 No. 1 (2024): February 2024 Vol. 1 No. 3 (2023): November 2023 Vol. 1 No. 2 (2023): August 2023 Vol. 1 No. 1 (2023): Mei 2023