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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30218365     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 460 Documents
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ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BAN MAXXIS MELALUI MINAT BELI PADA CV HARKAT FAWWAZ SEJAHTERA Dhimas Putra Nugroho; Abu Bakar
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): November
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to determine the influence of product quality, brand image and price on purchasing decisions for Maxxis tires through purchase interest as an intervening variable at CV Harkat Fawwaz Sejahtera. The sampling technique used was random sampling with a sample size of 100 respondents. The data was analyzed using SPSS version 25 software. Based on the research results, it shows that product quality and brand image have no influence on purchasing decisions, while price and buying interest influence purchasing decisions. However, the purchase interest variable was not able to mediate the influence of the product quality, brand image and price variables on the decision to purchase Maxxis tires at CV Harkat Fawwaz Sejahtera.
PERANAN MODAL DALAM PENGEMBANGAN PERTANIAN Wahab Wahab
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): November
Publisher : ADISAM PUBLISHER

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Abstract

The role of capital in agriculture is one of the most important production factors after land in agricultural production in term of its contribusion to production velue. This study aims to determine the important role of capital in agriculture development, sources of capital for agriculturalactivities, and the roleand function of cooperatives as economic institutions in rural areas. The method used in this research is descriptive qualitative method. This type of approach is in the from of a study of scientific books and journals from works of research and thoughts produced by researchers and practitioners. Sources of data loaded come from books, journals and articles published on the website. The development of downstream agroindustry must become the concem of corporations as parf of value creation that is able to improve the welfare of stackeholders on an ongoing basis.
ANALISIS STRATEGI PENGEMBANGAN USAHA PETERNAKAN AYAM PEDAGING BROILER DI KECAMATAN SANGIR KABUPATEN SOLOK SELATAN (STUDI KASUS PETERNAKAN AYAM PAK ILYAS KECAMATAN SANGIR Putri Oktora Ningsih; Novera Martilova
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): November
Publisher : ADISAM PUBLISHER

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Abstract

This research was raised because for more than five years, broiler farms, or broiler chickens, were located in Sangir District, South Solok Regency. Because livestock provide a source of animal protein to the community, the livestock sector provides great business opportunities. The purpose of this study was to find and analyze the internal and external factors faced by farmers in Sangir District, South Solok Regency, and create alternative strategies for building a livestock business. The IFE, EFE, IE, and SWOT matrices are the analytical tools used. The results of the analysis of internal and external environmental strengths and opportunities show that implementing standard operating procedures (SOP) is a way to achieve the expected targets and avoid environmental impacts, maintain and increase the number of customers, plan locations for timely delivery of goods, improve stable management, and ensure goods are available at all times. In addition, giving farmers control to improve meat quality so they can compete for market share and improving livestock management systems is a combination of the weaknesses and opportunities of this strategy.
STRATEGI PEMASARAN DIGITAL PADA INDUSTRI SKINCARE MELALUI PLATFORM TIKTOK Muhammad Fauzan; Siti Aisyah
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): November
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to examine effective digital marketing strategies in the skincare industry through the TikTok platform. In an increasingly digital era, social media platforms have become an important means for skincare companies to promote their products and reach a wider target market. TikTok, as a popular social media platform, provides significant opportunities for skincare companies to reach younger audiences and engage in creative marketing campaigns. This research will use qualitative and quantitative methods to analyze successful digital marketing strategies on TikTok. Data will be collected through interviews with digital marketing experts, consumer surveys, and analysis of TikTok content that has been carried out by skincare companies. In addition, this research will also examine trends and characteristics of TikTok users that are relevant to the skincare industry. It is hoped that the research results will provide in-depth insight into effective digital marketing strategies through TikTok, including the most effective types of content, optimal posting frequency, and how to interact with the audience. In addition, this research will provide practical recommendations to skincare companies who want to exploit the potential of TikTok to increase the visibility and sales of their products. This research will contribute to the understanding of digital marketing in the skincare industry and provide useful guidance for marketing practitioners looking to optimize their presence on TikTok. Thus, it is hoped that this research will help skincare companies to achieve greater success in the ever-changing digital marketing environment.
PENGARUH KUALITAS PRODUK, HARGA, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK VASELINE DI KABUPATEN PRINGSEWU Nelva Ruspen; Sugiyanto Sugiyanto
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): November
Publisher : ADISAM PUBLISHER

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Abstract

Along with extreme climate change, new innovations are also urgently needed, especially in the beauty sector. Hot, dry, and humid weather creates various problems for the skin, both young and old. The changing of weather has an impact on changing people's habits with body care and changes in purchasing decisions for a product with good quality, price and image. This study aims to analyze the influence of perceptions of Product Quality, Price, and Brand Image on Vaseline beauty products in the Pringsewu Community. Data collection techniques were carried out by distributing questionnaires and the approach used was quantitative research. Data processing method using multiple linear regression method. The results of this study note that product quality has no effect on purchasing decisions, price and brand image have a positive effect on purchasing decisions.
ANALISIS POTENSI KONTRIBUSI RETRIBUSI TERMINALTERHADAP PENDAPATAN ASLI DAERAH KABUPATEN MIMIKA Yahya Nusa; Marthinus Batkunda
Jurnal Ekonomi dan Bisnis Vol. 1 No. 6 (2023): November
Publisher : ADISAM PUBLISHER

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Abstract

The potential to increase Regional Original Income by drafting regulations relating to regional levies, namely regulations regarding terminal levy rates and conducting studies to find out how much terminal levies contribute to Regional Original Income as well as carrying out trend analysis to predict how many years to come. The research was conducted using qualitative and quantitative descriptive methods. Based on the results of the analysis, what was found was that the results of terminal levy collections obtained using the calculation of potential terminal levies and adjusted to the tariff increases stated in the Regent's Regulations obtained greater results compared to the billing system currently being implemented and trend projections showed that there was an increase in levies. terminal every year for the next five years.
STRATEGI HARGA DALAM SEBUAH PRODUK DI PASARAN Abdul Wahab Syakhrani; Shella Meina Aziza; Devita Sari
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

Pricing strategy is one of the key elements in marketing products in a highly competitive market. This paper discusses various aspects of pricing strategies that can be used by manufacturers and marketers to achieve their business goals. This article outlines the importance of understanding the market and competition when determining prices, as well as identifying the different types of pricing strategies that can be implemented. A good understanding of consumer behavior, competitor prices, and product value is key to determining the right price. Selection of prices that not only allow the company to generate profits, but also meet customer expectations and preferences, is critical. This article also reviews the concept of pricing based on cost, demand, and position in the market. Additionally, this paper discusses various pricing strategies that can be used, such as premium pricing, discount pricing, psychological pricing, and dynamic pricing. Each of these strategies has its own advantages and disadvantages, and the selection of an appropriate strategy should be based on company goals, product characteristics, and current market conditions. Finally, this paper highlights the importance of continuous analysis and adjustment of pricing strategies. The market is always changing, and companies must be prepared to adjust their prices according to changes in the business environment. This includes monitoring competition, responding to changes in consumer demand, and adjusting pricing strategies according to the company's long-term goals. In order to achieve success in pricing strategy, companies must have deep insight into their markets, as well as skills in data analysis and understanding consumer behavior. With the right approach and careful adjustments, companies can achieve their business goals through effective pricing strategies in diverse markets.
ANALISIS INTEGRATED MARKETING COMMUNICATION (IMC) PADA PRODUK TABUNGANKU BTN KCP SYARIAH BUKITTINGGI Nailatul Fadhilah; Rusydi Fauzan
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze Integrated Marketing Communication (IMC) and Integrated Marketing Communication (IMC) indicators in the TabunganKu BTN KCP Syariah Bukittinggi product. The type of research used by the author is descriptive qualitative because it produces data in the form of spoken and written words from the people interviewed and uses primary and secondary data. Data collection techniques by means of observation, interviews and documentation. Next, data analysis uses data collection methods, data triangulation, and drawing conclusions. The results of the research that has been carried out can be concluded that the Integrated Marketing Communication Analysis of TabunganKu BTN KCP Syariah Bukittinggi Products consists of Advertising, Sales Promotion, Public Relations, Personal Selling, Direct Marketing ( Direct Marketing), Events and Experience. Of these six variables, there are 4 variables that have been carried out well, namely sales promotion, public relations, personal selling and direct marketing, while two other variables are said to be not good, namely advertising ( Advertising) and events and experiences (Events and Experience).
PENGARUH PENETAPAN HARGA JUAL TERHADAP PENJUALAN PADA PT. XYZ GARMENT INDUSTRY Yulifati Laoli; Mardelia Desfrida; Ratna Ratna; Tosanov T.P. Napitupulu; Raina Rosanti
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

The Influence of Selling Price Pricing On Sales At PT. XYZ Garment Industry. This study aims to determine: (1) the influence of selling price determination on sales at PT. XYZ Garment Industry. Variables used in this study are selling price (X) and sales (Y). Sample used in this research is report of production cost from year 2012-2022 counted 36 sample. The analysis used is Multiple Linear Regression Analysis. The analysis used to see the extent to which the data influence partially or simultaneously, the test results partially states that thitung> ttable (68.860> 2.034), means H0 rejected Ha accepted. While the test results simultaneously state that Fcount> Ftable (2320,740> 3,28), means Ha accepted H0 rejected, which means simultaneously Cost of Production and Sales Price significantly influence Sales at PT. XYZ Garment Industry. Based on the results of the analysis shows that the variable cost of production and selling prices have an influence on sales of 99.2%, and the rest of 0.8% influenced from factors not examined in this study by the author.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMILIHAN LOKASI TERHADAP USAHA DAGANG Stepanus Sandy; Juwita Atma Nadia Karno; Siti Kholifa Hadiono
Jurnal Ekonomi dan Bisnis Vol. 1 No. 7 (2023): Desember
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to determine differences in clothing business income in the city of Timika, to find out the factors that influence the choice of location for a trading business. The research method used in this research is a descriptive method. This research was conducted by 50 clothing traders. Data collection techniques were carried out using observation and questionnaires. The analytical instruments used are independent sample t test analysis and factor analysis. The results of the research are that there is no difference in clothing business income in Timika City, and the proximity of infrastructure, market (consumer) proximity, and location costs are factors that determine the choice of clothing business location in Timika City.

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